The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.
Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.
With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.
Increase the Value of Your Videos
The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.
Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.
Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.
Remain Consistent with Your Release Schedule
YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.
If a viewer watches one of your videos without following, YouTube may recommend another of your new videos as they’re released. This helps bring viewers back to your channel.
Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.
Ask People to Subscribe to Your Channel
Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.
YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.
Include a YouTube Widget on Your Website
You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.
If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.
Become a Featured YouTube Channel
You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.
By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.
You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.
Interact with People That Comment on Your Videos
You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.
Increasing your YouTube following is one method for improving your online presence. If you’d like to gain access to more internet marketing tips, and a way to generate new sales leads, then click here to learn about our done-for-you system.
Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing.
It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation to conduct extensive research.
Luckily, the internet provides many resources for researching your target audience for free.
Identify Your Target Audience
You first need to know who your target audience is before you can research them. Keep in mind, you may have a variety of demographics that you want to target.
If this is the case, you’ll need to conduct market research for each demographic individually. Also, each of your advertisements and landing pages should be geared toward one key demographic at a time.
Start Following Your Followers
You don’t need to follow every profile that follows you. But, you can start to learn more about your target audience by following a selection of your followers.
Look for followers that are active on social media. You should find people that follow brands and businesses that are in involved in the same niche market.
As you follow these people, you’ll see the types of posts that they share or like. This will give you better insight into the type of information they’re interested in.
Ask Your Target Audience
Of course, the best way to find out what your target audience is interested in is to ask them. There are several ways to ask your target audience about their interests, including:
- Customer surveys
- Social media posts
- Online polls
Use these methods to solicit information. You can ask specific questions to learn more about your core audience. Find out what they fear most, what they want from products, what they enjoy doing in their free time, how they spend their time online, and anything else that helps you learn more about them.
Create a Customer Persona
As you learn more about your target audience, you can begin creating a customer persona. This is a detailed set of information about a typical customer.
You should create multiple personas to represent different types of customers. The main criteria to place in this persona includes:
- Job or profession
- Income level
- Education level
- Hobbies and interests
When you write sales copy or PPC ads, you should use these customer personas.
Open the document where you’ve created your persona and keep it open as you write your copy. Imagine that you’re talking directly to this customer.
Always Ask for Feedback
Feedback is one of the best ways to learn more about how your target audience feels. Ask for their feedback in every email related to a purchase or transaction. This includes confirmations and follow-up emails.
Don’t ignore this feedback. Use it to learn more about the needs of your customers and how you can improve your products or services to better meet their needs.
Another step that you can take is to look at your competition. When in doubt, look at the type of content that they use. For example, if you’re creating a paid advertisement, look at your competitor’s paid ads. If you’re creating a press release, look at the press releases for your competition.
Don’t copy what they do. But, you can use what you find to learn from their research.
Audience research is a necessary step in internet marketing. In addition to these tips, you can find even more advice, and a system for gaining conversion-ready internet prospect each month, by clicking here to learn about our done-for-you system.
An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer.
When pay-per-click (PPC) advertisements aren’t bringing in the sales leads that you expected, you don’t need to scrap your entire campaign. You just need to start tweaking your campaign to improve click through rates (CTR).
Here are 5 ways to increase paid click through rates:
Improve the Headline
The first place to start is with your headline. It’s the first thing that people see and it’s how you get them to click on your ad. This makes the headline the most important part of your PPC ad campaign.
The headline needs to be 25 characters or less. You have limited space. Use it wisely. Keep these tips in mind:
- Use keyword phrases in your headline
- Don’t use your business name in the headline
- Solve a problem or ask a question
- Include Keyword in Display URL
The focus keyword of your PPC ad should be used in your display URL. This is the visible URL that appears under your headline. You’re allowed to edit the display URL, even if it doesn’t match the destination URL.
You can include up to 35 characters in the display URL. This will include your domain name, along with space for your keyword. The ad will direct users to the URL that you specify in your
Don’t Include the Price in the Ad
When you include the price of a product or service in your headline or description, people are reminded that they’ll be spending money.
Instead of showing the price, you could display a discount or savings. For example, if you’ve got a product that regularly costs $50 and it’s on sale for $25, you could highlight the 50% off or the $25 discount.
Deliver a Specific Message
Before you go live with an ad, you should review it and ensure it delivers one specific message. Your ad can’t be ambiguous.
You should never try to promote more than one thing at a time. When a person views your ad, they should know exactly what they’re going to find when they click the link.
When you finish writing your ad, read it and ensure its direct and to the point. Don’t fill it with keywords. Write in a way that a person can easily understand.
Use Ad Extensions
Google introduced ad extensions several years ago, and they are available for free. They offer additional ways to entice people to click your ads. This includes site links. Site links allow you to include additional links in your ads.
Your ability to include extensions depend on your Ad Rank. The Ad Rank is determined based on the quality of your ad and your landing page.
In the end, improving your click through rate depends on a quality ad. You need to use a short headline that gets to the point quickly.
The body of the ad provides a line or two to elaborate on the message presented in the headline. You only have a few lines to make an impression and attract the right visitors.
As a final suggestion, you should take a look at what your competition is up to. View ads for relevant keywords and examine their landing pages.
Tweak your PPC campaign using these tips to boost click through rates. If you want more internet marketing suggestions, plus a way to generate conversion-ready prospects each month, click here to learn about our done-for-you system.
A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.
Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.
Here’s 5 tips for instantly boosting your conversion rates:
Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:
These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”
Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.
Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.
Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.
Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.
These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.
Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about our done-for-you system.
After you’ve spent money and time to generate traffic, you need conversions.
Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your existing strategy.
Generally, if you’re having trouble converting traffic, there’s a reason behind the problem. Find out how to solve this problem and start boosting your conversion rates.
#1 Change the Intended Action
The first component that you might need to change is the intended action that you want from visitors to your landing page. For example, if you’re expecting these visitors to make a purchase, you’re taking the wrong approach.
Instead, you should focus on getting your traffic into a sales funnel. Don’t give visitors the hard sell on your landing page.
Give them an irresistible offer, such as a downloadable guide, so that you can capture their email address or contact information.
By itself, this step should lead to higher conversion rates on your landing pages. People are more willing to give away their email address in exchange for a free offer than they are to make a purchase on their first visit.
You’ll then follow up these leads with emails, encouraging them back to your site to make a purchase.
#2 Improve the Speed of Your Website
The speed of your site can also impact your conversion rates. It makes it hard for people to scroll through the page and view all the elements. Though, the real problem is that people don’t want to wait. Every 1-second delay leads to a further drop in conversion rates.
Check the speed of your landing pages. The page should load in less than 3 seconds. After 4 seconds, over 25% of your traffic will leave.
To improve speed, remove elements. Keep your page simple. You don’t need a sidebar and an abundance of plugins. A landing page should have a single focus, so there’s no reason to include anything unrelated to the main purpose of the page.
A landing page typically includes a headline, text, a few images and videos, and a form. Don’t clutter the page and slow down the speed.
Another way to improve the speed is to optimize your images. If an image is only going to display at 200 pixels, you don’t need the original image to be 1200 pixels. Determine the maximum viewing size of each image and scale them to those dimensions.
Also, reduce the DPI to 72. When viewing an image on a web page, there’s no need for a higher resolution.
#3 Improve Your Audience Targeting
If you’re having trouble with conversions, your target audience could be to blame. You should make sure that you’re targeting the right people.
Use the demographic data in your website analytics to analyze your traffic. Look for the traffic that converts. Find out what makes these visitors different from the ones that don’t convert. You might find that a particular region, age range, or gender results in higher conversions.
You can then use this data to improve the copy used on your landing pages. Then, adjust your PPC ads to reflect the data. Change your targeting options to focus on the right regions and target your audience based on demographics.
#4 Don’t Use Too Many Fields in Your Forms
Another factor that could result in lower conversion rates is the form on your page. Whether you’re collecting email addresses or offering a product or service, your form should be easy to fill out. If people need to stop and think about what they’re doing, they may change their mind.
The form should only contain fields that are necessary to complete the action. For example, if you’re getting people to join your mailing list, you really only need their email address. Though, you might want to get their name, so that you can personalize their emails.
But, if there’s no need to ask for their phone number, address, country, and other data unless it’s needed to complete a purchase.
If you want to increase conversion rates, you’ll need to look at what you’re doing. Make sure that you’re choosing the right goal for each landing page. Along with these tips, you can get even more marketing suggestions and a conversion-ready internet marketing system. Just click here to learn about our done-for-you system.