Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free.
Incorporating marketing videos into your strategy accomplishes several things:
- Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog.
- They are eye-catching, enabling your audience to digest the same information in a more engaging format.
- Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos.
How to Make a Video Like a Professional
You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find or create the footage you need. Edit it using an online app. Upload for viewing!
Free Stock Footage
Now for even better news. You don’t even need your own camera. Seriously. There are so many great places to find stock footage. You can repurpose existing photography, find material on stock footage sites, and shoot your own footage with your phone. It gives it a great, home video feel that appeals to today’s audiences.
Sites you can check out for stock videos include Videvo, Pexels, Shutterstock, and Pixabay. They contain photos from around the world, high-quality graphics, and vibrant animations. Public domain sites like Pond5, Archive.org, and NASA contain historic footage and vintage videos. You can also find free audio on Freesound.org, Looperman, and Converse Sample Library.
Paid Music and Footage
Sometimes free just doesn’t cut it. But you don’t have to spend a fortune either. Audio Jungle and Video Hive have sounds, music, and video effects for you to sample. It may be worth the monthly subscription if you plan to continue making marketing videos.
You can use the live streaming feature on most social media platforms to create video. For producing quick, high-quality videos, there are a lot of free apps online. Some even come with their own library of stock images. Try Quik by Go Pro, Lumen 5, or Teleprompter Video Creator.
GIFs are gaining in popularity, and there’s one for every situation. Most social media platforms allow users to search for GIFs using keywords and respond easily to any comment. You can use Giphy to turn your marketing videos into GIFs in hopes of becoming the next internet sensation.
For editing, try Resolve for your desktop editing or Power Director for editing on your phone. They include professional features allowing for color corrections, stitching, object removal, and much more. If you use Power Director, you can shoot video, edit, and share directly from your phone.
Making Engaging Videos
Videos perform better and have more viral potential than text or photo. Often, people watch videos on social media with no sound, so use captions to garner more attention. Many social media platforms even autoplay videos with no sound at first, so with captions, your audience can pause to watch your video without extra clicking.
Use thumbnails to entice people to watch your videos. They provide a headline, or a snapshot of what your video is about, so use Canva to create something that grabs users attention. More importantly, make sure your marketing videos are responsive to mobile, since that’s most likely where people will watch them.
Don’t let the cost of professional video creation and editing stop you. You need competitive material, but you can do it all yourself and have fun in the process. Engage your entire team for a memorable experience, or use stock material to save time. Be resourceful and use the free tools available to you to create engaging content that doesn’t cost a fortune. Subscribe to DFY for free to get weekly updates and other tips!
Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just viewers you need though. You need users that are actively engaged in your channel. YouTube is a massive opportunity to grow your following for the long-term.
Let’s take a look at some of the best ways to grow your YouTube following. There is no secret formula or unique guide to building up your user base. It’s merely being consistent, providing quality content, and rewarding those who follow you. What does that look like? Here are a few ideas.
Consistency is Key
As we previously mentioned, one of the keys to a successful YouTube following on your channel, and a loyal following is consistency. Pick a theme and stick with it. There’s nothing worse than finding a YouTube channel you like, only to discover that it’s changed direction or not what you thought it was. It’s a good, quick way to lose followers.
Build your brand, and doing it in a way that doesn’t require users to take a lot of time to figure out who you are and what you’re selling. Users subscribe for two reasons: 1) Because they like the content they just viewed, and 2) Because they expect more of the same in the future.
Figure out before you launch your channel what your premise and platform will be. Communicate it effectively across all of your videos so visitors will be able to identify your brand at a glance. You can do this in a variety of ways, whether it is through a channel trailer, via a pitch that lets users know when the next post will be, or through customized thumbnails which will grab the attention of visitors to your channel.
When a person is introduced to your channel, the more of our videos they watch, the higher the chance they will subscribe, thus growing your YouTube following. Watching your videos gives visitors an excellent opportunity to follow you, while also showing them why they should.
One way you can do this is by creating playlists of your content. Organize your videos in a manner that will get good traction through searching on YouTube. You can choose important keywords to drive traffic to your channel. Create themed segments with your videos, which allows you to have control over which video the user will see next. This is especially important as YouTube could wind up playing other content, as opposed to your own after the video is over.
When creating your content, be sure to make it viewable in a format conducive to a mobile device. That does not mean it needs to be recorded and viewed on a smartphone, but rather that you should keep in mind that a lot of content is seen on a mobile device. Create short, consumable videos that will keep followers returning on a regular basis, eager and hungry for more.
As stated previously, there’s no shortcut or secret recipe to growing your YouTube following. Anyone trying to sell you a “get rich quick scheme” is nothing but a waste of your time and money.
When it comes to your YouTube following, more often than not, quality trumps quantity, especially when it comes to your users. It’s more important to have an engaged, valued audience of a few thousand than it is to have a million followers who have no idea who you are or what you’re selling. Find your niche, create your content, and build your following.
Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that doesn’t mean that you can’t use Reddit for business. With a little preparation and a genuine approach, you can find ways to market your product or company.
Paying for advertisements might be one of, if not the safest way to bring attention to your products on Reddit. These ads on Reddit allow you to hone in on your target consumer base using the subreddits users subscribe. This will enable you to market your product to a particular and very passionate group of people.
Advertising on Reddit is based on cost-per-impression, as opposed to the cost-per-click method that other social media platforms use. That doesn’t mean your product cannot experience success within Reddit. There are several How-To-Guides that will walk you through how to get started with Reddit advertising.
While using Reddit for business may not receive blatant marketing well, it does like genuine interaction, even from a business perspective. If your business product is a large part of your life, sharing it will come across as authentic and legitimate. Doing so may result in positive experiences for your product.
There are many users on Reddit that may have questions, complaints, or grievances about products they have purchased. This gives you a great company to provide further information about your product, as well as get a good idea of what customers are looking for if you can find subreddits for products that are similar to your own.
If you have a compelling and exciting story to share, host an AMA (Ask Me Anything) on Reddit. Many people participate in an AMA, and if you can find a relevant post, you can do your own. Establish yourself as a person with specific and valuable insights, and using Reddit for business won’t let you down.
There is no shortage of quality content to be found on Reddit, and as long as your subscribing to the appropriate subreddits, you’ll be able to scour the platform for information related to your product or business. GIFs, videos, and articles are all great sources of content that can be found on Reddit.
Just like many other social platforms, using Reddit for business provides opportunities to recruit and hire candidates for job openings. If you need someone local, you can post on the subreddit related to your city. Or, if you’d prefer to hire someone with a specific skill set, but the location is not as important, you can post a job on a related subreddit.
Be Open to Feedback
It’s no secret that Reddit users can be harsh, but sometimes this type of criticism can be useful. Find a subreddit that relates to your business or product, and look for specific feedback. If you’re new, make sure you do this in a manner that is clear to other Redditors. If you’re not sure, you can always reach out to business subreddits that focus on entrepreneurs or small businesses.
One good way to get involved on Reddit is to run a contest. You can add to the value or your business by being engaged in the competition and reaching out to users who are participating. You can get creative with your contest, and prizes, but just be sure to reach out to moderators before you get started.
Reddit can be intimidating and complicated, especially to new users, but it has its opportunities and value as well. You can feel free to ask specific questions and know you’ll receive authentic, genuine feedback about your product. The platform won’t always make sense, but it will provide a community of users enthusiastic to learn more about you and your business. Subscribe to DFY now for updates and other marketing tips.
Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that include a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card.
As a business, Buyable Pins are a game changer for your marketing and conversion rates. All you need to do is add the Pinterest sales channel to your Spotify account. It automatically enables Buyable Pins for everything you put on Pinterest.
If you understand the importance of using social media effectively, you know what implications this has. You already implemented an effective social media marketing strategy. Closing the gap between your marketing and your sales is easier now with Buyable Pins.
Why Sell on Pinterest?
Eighty-seven percent of Pinterest users admit to buying something they found while looking at Pinterest. The average order on Pinterest is $50. This is higher than all of the other social media platforms, meaning implementing Buyable Pins can help make Pinterest a major source of online orders and sales.
With over two million people pinning products every day, Pinterest is a gold mine of new consumers, impressionable browsers, and impulse purchases. This is ideal for you if you plan to grow your business. Buyable Pins provide the functionality you need to make these transactions happen.
While many people use Pinterest for inspiration when it comes to home decor, fashion, recipes, and much more, Pinterest is more than just a pretty face. In addition to a colorful board for you to pin and share, Pinterest is a massive sales channel, driving a higher order average than any other social media network.
It’s detrimental to your business to overlook this fact because as people browse for inspiration, the convenient Buy Now button could push them into the realm of purchasing. Especially when the Pin displays and in-stock notification, it’s tempting to make that impulsive purchase.
How Do You Sell on Pinterest?
Before the Buyable Pin button existed, businesses could use Rich Pins. Rich Pins allow users to see the price of your item and how much inventory you had in stock, but they still had to click the Pin, navigate to your e-commerce store, and make the purchase.
While Rich Pins have a higher click-through rate than normal Pins, they still don’t allow for the all-important purchase. With the implementation of Buyable Pins, users can safely and securely purchase items directly from Pinterest with a Shopify integration.
Not only is Shopify one of the best e-commerce website builders today, but the Pinterest integration makes it one of the best opportunities for business owners to sell more product directly on social media. It opens the door for more sales and makes it easy to connect with your target market.
While other social media sites have more users, Pinterest enables more targeted marketing, making it a better channel for selling more products. Pinterest users are already in the mindset to browse and learn more about your products, making it an ideal time to entice them with a Buyable Pin.
If you aren’t selling products on Pinterest yet, you need to consider it seriously. Partnering with the best e-commerce website in the industry makes this as seamless for you as it does the consumer. Your Shopify market is already set up, so it’s easy to make the transition, and well worth it. For more social media marketing tips, subscribe to DFY now.
Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.
It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.
Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.
It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.
Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.
In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?
These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.
With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.
Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.
Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product. For more information on the four Ps and other marketing tips, subscribe to DFY now!
Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea.
Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It’s important to know what you need to grow your blog and grow your traffic.
What is a Blog?
A blog is a weblog of content updated regularly. It’s an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.
It’s important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.
How to Start a Blog
Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.
You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.
Ways to Make Money
Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won’t earn the trust of your followers by spamming them with ads all the time.
Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.
You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.
Pick a Niche
With all of the information on the internet, it’s hard to stand out. Try to choose a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience. There are so many internet users that it’s impossible to appeal to all of them.
You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.
Choosing a Platform
When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it’s less than a paid platform, and you have more flexibility in design.
Using a service to host your blog is the best option for those who don’t know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.
You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else’s on the platform.
Picking a Name
This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don’t use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog’s identity, add personality, and be easy to remember and type.
Groundwork for Growth
Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don’t have a plan, you may end up struggling with distribution because you don’t have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.
Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It’s free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.
Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.
Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly. Don’t forget to check out our done-for-you system for more ideas.