One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone.
Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out, however, is that traffic numbers are not always related to sales numbers.
Visitors are great. Your website needs to get people visiting it and engaging with the information you present. It also needs to convert these visitors into paying customers.
But how do you do that?
Two Different Objectives
Part of the problem comes from the fact that sales and traffic generation have two different objectives. Traffic generation (generally) focuses on getting the greatest number of people on a website as possible. Sales, on the other hand, focuses on your specific target customer.
You can’t simply put a million people in front of your sales page and expect to rake in the cash. It just doesn’t work that way.
The difference here is that one focuses on capturing anyone while the other focuses on a specific person. Sales certainly doesn’t work if visitors aren’t targeted, so your advertising efforts absolutely must be.
Traffic generation is great for creating a long list of leads, qualified as best you can tell. This group of people may contain a few buyers but you’ll need to weed out the mass of people who will never buy something from you. This can be done through the material posted on your website.
Each article, video, or audio file you post should be targeted to the specific market you’re trying to sell to. When visitors come across an article on weight loss, for example, only those people interested in losing weight will read it. That would be a great place to promote a weight loss product.
A Leaky Funnel
The trick to combining traffic and sales is to weed out the people who aren’t customers and sell to those who will spend money. This is done with what we call a “Sales Funnel”. Picture the shape of a funnel. It’s larger at one end than the other.
A sales funnel works by directing all of your traffic into the sales process. With each progressive step, the audience gets smaller and smaller in number. Eventually, you’re left with only those people who will be interested in your product. These are the people to whom you present your sales copy, products, and other offers.
Building a Funnel
The basic blueprint for a sales funnel is pretty simple. You start with a general audience and then begin to shave it down until you’re left with a small group of people who are more likely to spend money. In some cases this can be less than 10% of your overall traffic numbers.
You can tell who they are by their behavior—which they usually take after you ask them to do something and see how they respond.
A truly powerful sales funnel can make or break a product. They take a lot of tweaking, testing, and continued improvement. And, it can be so difficult to build an effective sales funnel that many companies will spend tend of thousands hiring someone to do it for them, and several times more buying traffic to test it.
Media Buys (buying packages of ad space) can be a great way to help grow your business. Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts.
There is, however, a right way and a wrong way to do it. These six tips will put you on the right track to getting the greatest return on all your media buys.
#1: Budget It
Media buys can be a great addition to your marketing strategy, but they can also be a great way to empty your bank account.
To avoid spending too much money, it’s vitally important that you set a budget for media buying and stick to it. Once you go over budget you’ll be cutting into your profits. I suggest starting small, finding out what works, and then incrementally increasing your ad budget.
#2: Shop Around
It’s never a good idea to purchase the first thing you find. When it comes to media buys, the cost of the buy isn’t always related to the quality of the audience.
While it might be tempting to spend a lot to advertise on a well-known website, you might be able to find cheaper options that are just as effective.
It’s important to keep the goals of your campaign in mind when looking for media to buy. Different websites will have different types of visitors.
If you’re focused on gathering leads, then one site might be a better option than another. If sales are your goal, then you’ll need to find a website full of real customers.
#4: Test It
Every campaign is different. The only way to really tell which media buy offered the best return is to constantly test different campaigns. Instead of just running one campaign and hoping for the best, diversify your marketing efforts.
When the campaigns are over, you’ll be able to run a few numbers and find out which one brought you the highest return.
#5: Cost Per Lead
You need to have a method of determining the most valuable media buys, and focusing on your cost per lead is a great way to do this. Traffic is always nice, but if it doesn’t convert into leads or sales then it’s only wasting your time and money. The cost per lead can be determined by taking the price of the media buy and dividing it by the number of leads or sales. Needless to say, anything with a negative ROI should probably be thrown out.
#6: Get Creative
At the end of the day, media buying is just advertising. Once you’ve purchased it, you’ll need something eye catching, inventive, and enticing to use it for.
Make sure you leave room in your budget for creativity. Hiring designers, writers, and even musicians can really boost the effectiveness of all your marketing. Don’t fall into the trap of neglecting to budget for creative design.
The real secret to effective media buying can be found in planning and analysis. It can be tempting to just jump right in and start buying anything you can find. To get the most out of it, however, you need to know what you’re doing. If all of this sounds just a bit too complicated you can get immediate access to our traffic-generation team that will get qualified leads for you here.
Generating traffic is an important consideration for anyone that owns a website. There are a few different ways to do this, but guest blogging is one of the best.
Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors. Since you can include a link to your own site, it’s also a great way to build up backlinks which improve your ranking in search engines.
Finding blogs to post on
If you’re interested in guest blogging, then you need to find blogs to post on. The ideal blog is one which is relevant to your own site (but much bigger).
Many guest bloggers prefer to stay within their chosen niche. If they run a blog about internet marketing, for example, they will want to post on other internet marketing blogs. Just make sure you’re not a direct competitor of theirs, but are offering a complementary topic or offer.
The best way to find these blogs is to simply use Google, type in your niche, and add the word “blog” to it. This should bring up a list of relevant blogs.
The next step is to look through these and pick out the blogs that are high quality, active, and that update regularly. You want to post on an active and popular blog so your post gets the most attention possible.
See if they allow guest posts
Now that you have a list of relevant and popular blogs, you’ll need to determine if they allow guest posting.
You can do this by reading through some of the articles posted on the site. At the end of the article, you might find a short bio about the person who wrote it.
You should also find a link to their own website, if they’re not a regular writer for that blog and were posting as a guest. If you see this, you’ll know that blog allows guest posting and is more worthwhile to contact.
Reach out to see if they do
People are protective of their blogs. Some blog owners will be very selective about the guest bloggers they accept. They want to make sure the writers are reputable, knowledgeable, and safe for their own readers.
It’s always a good idea to contact the owner of the blog and let them know you’re interested. Tell them a bit about yourself, your website, and what you would be writing about. A good personal connection can go a long way.
Write an article, include a link
If you get accepted as a guest blogger, it’s time to write the article. You can either write it yourself or hire a writer. Most blog articles are about 500 words in length, so keep this in mind as you write. It can also be a good idea to include subheadings to help separate information, and an image.
Just make sure it’s relevant to the topic and try to make it match the other articles on the blog. Also, don’t forget to include a link back to your site, along with a short bio and call to action telling them to go to your website (if allowed). That’s the whole point of this so never forget the link.
If contacting bloggers or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. Our “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.
Blogging has become the new main way information, articles, and videos are being published online to view. People turn to the internet for information, and also want to read from a regular writer.
They want articles that inform, educate, and entertain. Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly. Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.
Setting up WordPress
Before you can begin creating your blog, you’ll need a blogging platform. WordPress is easily the most popular option and with good reason. It’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.
Setting up WordPress is as simple as can be. Most hosting plans will have an option to automatically install it onto your server with just the click of a button (look for SimpleScripts).
If you need to install it yourself, simply download it for free. You then upload it to your server, create a new database for it, and follow the instructions. It shouldn’t take more than a few minutes. Or, check out Fiverr.com for freelancers who can do it for $5.
If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.
Placing ads in the sidebar
The look and layout of a blog is determined by the theme you use. Most themes will allow you to place image ads in the sidebar column. These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.
Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial. Some bloggers prefer to create their own ads that link to an offer. Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.
Placing ads in the article
The articles posted to your blog can also be a great place to advertise. It’s easy to add text links to the content of an article.
And, this is a very unobtrusive way to advertise. Since these are text-based links, they fit perfectly into the body of an article. Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.
Placing ads after the article
Blog articles are a perfect way to presell someone on an offer. Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date. Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.
Placing an ad at the end of this article is the best way to capitalize on that.
Most ads like this will be horizontal banners and are often visually eye-catching, or use animation. Popup footers, on the other hand, are a new technology which I and many others have found to be very effective.
These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind. Getting people to these “money pages” is absolutely key for success online.
If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. Our “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.
An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A landing page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s also the first thing your visitors will see.
And contrary to what you might think, the best page for new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.
Creating a Webpage
The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one which is easy for you to use while, at the same time, making sure it works on a variety of devices and browsers.
WordPress is one of the most popular options because it is so easy to use. It has become an industry standard platform and is versatile enough for a variety of uses.
You basically purchase a domain name and web hosting, install WordPress for free, and then install a free or paid WordPress theme (site design). Other options include things like OptimizePress (a fantastic theme for squeeze pages), Drupaal, or even basic HTML if you know how to write code.
Headlines and Sub-Headlines
Search around and you’ll find that headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see. It’s basically the title of your landing page and should grab the visitor’s attention. Sometimes you will only have a few seconds to capture that person’s attention, so the headline needs to be strong.
Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters. These are great additions because people might skip over some of the text to get to the information they want. Make these strong, too, but save the most important benefits for the main headline.
Landing Page Layout
The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people. The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting under it.
Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect with your offer. Or, in the same place, you can have a short video that says the same thing. Or both!
At the end (or usually on the right side of the screen) is the call to action which, in this case, is an opt-in form.
Videos vs Text
For a long time, landing pages were all about text. With web based video becoming so popular, however, many marketers are utilizing this state-of-the-art technology.
Videos make presenting information incredibly simple. They require less work on behalf of your visitors and can deliver a large amount of information in a short period of time. Videos are inexpensive to produce and there are a number of ways to have one created for you.
The opt-in box is a simple form which allows visitors to submit their email address. They usually do this in exchange for a free gift. This is the main purpose of your landing page. When they fill out the form, their address is added to your opt-in mailing list. You can now keep in touch with these leads and present them with great new offers later on.
Building effective landing pages is a bit of an art, and testing to see what works is more scientific. It can be hard to figure out exactly what works over time. If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—the 4th ingredient to my master Sales Formula can instantly double your income overnight. Find out how by clicking here now.
If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before. This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is.
It’s really just a way of looking the whole sales process from the first contact until the day they stop buying from you. “Funnel” is a good analogy and makes the process easy to tweak and improve by singling out what steps work and what steps don’t.
A typical sales funnel has a few different steps. For internet marketing, this process begins by generating traffic and directing it to an opt-in form which generates leads. Through interaction with your list, these leads get warmed up and become prospects. When you present them with a great product or offer, some of these prospects will turn into customers.
Attracting New Leads
The first thing to do is to choose an enticing, niche-specific offer, or reason to come to your website. If they’re targeting the weight loss niche, for example, then they will choose an attractive product, service, or website which is targeted to people who want to look and feel better.
Remember that you want to generate traffic that you can turn into leads. You’ll need something enticing enough to get people to your website. Once you’ve picked a lead generation method, the next step is turning this traffic into leads.
Landing Pages and Freebies
The landing page is important because this is what you’ll be directing traffic to. A landing page is just a simple, single page website that presents visitors with a free offer. This freebie is usually something small but attractive. It could be a few short videos, an ebook, or even software. You can either create these freebies yourself or use someone else’s with permission.
Visitors access this free offer by submitting their email address in a form posted on the page. Once they’ve done that, they are now on your mass mailing list. This is how traffic is converted into leads. The entire purpose of the landing page is, in fact, to help grow your list of leads.
When you generate a new lead, it’s important to contact this person as soon as possible. Since most of us can’t just sit at our computer all day waiting for a new addition to our list, many marketers utilize autoresponders. This is a type of software that will automatically email someone when they sign up, and several times afterward to keep in touch with them.
This email can be used to start building a relationship which turns leads into prospects. The message this software sends can thank the person for signing up, deliver the free product they wanted, and possibly point them in the direction of something else they might like.
The sales page is the end of the funnel (for now). It’s where the leads you’ve generated get turned into paying customers. There are a few different theories on creating sales pages but they generally include an attention-getting headline, some sales copy or a video, information about the product, a call to action, and bonuses to add value to the customer.
The secret to success in internet marketing is creating an effective sales funnel. You can’t simply create a product and hope for it to sell. You need to generate traffic, turn them into leads, follow-up multiple times, and then convert leads into customers.
To help you supercharge your efforts, you can gain insider access to some of the most effective sales funnels and high-converting products in the home business niche today by simply clicking here.