When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.
Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter than ever. The popularity of content presented in big blocks of text is long gone.
It makes sense to use visual content when over 50 percent of people are visual learners. Content that resonates psychologically is said to be at least 43 percent more persuasive. To reach your audience on a deeper level, here are 3 types of visual content to incorporate in your next campaign:
Images are the first thing people think of when it comes to visual content. Knowing to add images to your content marketing campaign isn’t the hard part, it’s choosing the right type of images to get your point across.
Just like relevant keywords are important in text-based content, high quality and relevant images are vital to visual marketing. When deciding on how to choose images for your campaign follow these tips:
- Aim for original images over stock photos
- Candid photos over posed
- Capture a feeling
Stray away from the cheesy stock photos for several reasons: your viewers can sense that they are fake and there is the chance that other businesses in your niche have used the same photo. Original images add a personal touch to your campaign that will only contribute to its unique qualities.
Depending on the aim of your campaign, candid photos may be a better choice than posed ones. Unlike posed stock photos, candid images are more realistic and therefor, more relatable. Your viewers will find it easier to picture themselves in your ad.
Be selective when it comes to choosing images for you content marketing campaign as a photo has the power to transport. Think about what you want your viewers to feel when they see your campaign and choose a photo that inspires those feelings.
Videos can become the chief representation of your brand if you are successful in creating the right one. For a visual marketing campaign, videos are images brought to life through movement, sound, and music.
Just as images, videos need to be of the highest caliber. Anticipate that your video will be watched and shared, so plan to optimize it.
Whether your video is for a landing page, e-mail campaign, or a blog post, there are several types of videos to choose from. To begin, think about the message you’d like to convey through your video.
There are a variety of videos that can enhance your business:
- How-to videos
- Animated explanations
- Customer testimonials
- Expert interviews
It’s important to keep in mind that whichever type of video you choose, it should fall in line with the style of your brand.
Considering that most people may view your video on their e-mail or through a mobile app, it should be short and to the point. Give the viewer all the information they need, but be quick and concise about it. If they’re scrolling through e-mails or their social media feed, they don’t want to be held up for too long.
Memes are most commonly known as images that are followed by funny captions. They are new to the visual marketing campaign, but vary popular amongst internet users across social media platforms.
Memes were originally a form of entertainment amongst teens and college students but have gained traction as an easy, creative, and even quirky way to present visual content. Given their origins, it would benefit you to decide whether memes are appropriate for your niche.
If your brand is targeted towards a younger audience, memes are one of the best ways to motivate engagement. With this engagement, memes can build a community around your brand and allow to make inside jokes about your niche.
The measurement of success for a meme is when it goes viral and people begin replicating it. Viewers not only post and share the meme, but they go back to the original source which means major exposure for your brand.
Visual content is a great way to encourage your audience to explore your brand. Aim to create high quality visual content that truly connects with your audience. Don’t rush to put up any visual content for the sake of a schedule – substance is of the utmost importance.
Articles and posts with visual content gain up to 80 percent or more views than those that don’t have any at all. Don’t just add a visual component to your marketing strategy, master the art of imagery. For more tips on how to enhance your internet marketing campaigns, click here for our done-for-you system.
There are several ways to grow your business online. From social media advertisements to PPC and content marketing, you have your pick on what to pursue. The last thing people think about when it comes to turning a profit is giving something away for free.
Giveaways are a great to put your business on the map and showcase your brand. Not only can giveaways be low in cost, but they can have a high return on investment.
Promoting a giveaway can be exciting for both a business and followers involved. Keep in mind that there are specific local and state laws in place regarding giveaways. Make sure to talk to a legal professional to make sure your rules and regulations are in order before announcing your giveaway.
A successful giveaway can generate hundreds to thousands of followers, subscribers, and an increase in sales. Giveaways can also help your business grow massive in a short amount of time. Here’s how to get started:
Have well-defined goals
By the end of your giveaway, what would you like your business to have achieved? Begin by putting together a list of goals to stay organized.
Focus on one key performance indicator and throw everything about your giveaway into achieving it. For your giveaway, you might want to think about:
- Creating excitement around a new product
- Increasing sales on a specific product or collection of products
- Growing your e-mail marketing list
- Increasing the number of followers on your social media accounts
Having an indicator to measure will make it easier to go back to see if your giveaway was successful. Don’t be afraid to set concrete number goals such as “a minimum of 1,000 followers” or “500 entrants”.
Giveaways are used to increase brand awareness and build and online following. You want your current followers to enter but you also want them to share to people who know nothing about your business.
Have an exciting prize
The prize is what people are here for—you need to make it worth it! The product is the first thing that will attract people to your contest. No excitement equals no participation.
Giveaway prizes come in several forms. Whether it’s a product or cash prize, it’s always something that will showcase the brand. Popular giveaway items include:
- A limited-edition product
- A collection of products
- Gift cards
Limited-edition products are exclusive and will generate buzz just because the product may never be seen again. Not only is your product special, but the potential winner is too.
Even if your business isn’t large scale enough to giveaway something like a travel package, you can relate your products to such activities and still make them attractive.
Provide incentive for your giveaway
With a giveaway, you’re not just simply letting someone have your product for free. You are giving it away in the hopes that they’ll be encouraged to buy the product or explore what your business has to offer.
You must make your followers work for the giveaway. Think back to your original goals for this giveaway and tie it in with your incentive.
For instance, if you want to increase your followers on Instagram, require that entrants follow your page or tag friends in the comments to qualify. Do you have an attractive photo of your product? Request that users repost your photo to enter or hold a contest to see who gets the most likes to determine a winner.
Incentives like reposting and tagging of friends can work to validate entry, but they are a great way to gain free advertisement. Certain companies have asked that entrants post a video of why they want the product or why they should win. With this strategy, you’ll be reaching untapped timelines.
Promote your giveaway
Giveaways need constant hype to keep the ball rolling. Stalls in any type of contest lose traction and can become forgettable. You must go beyond personal promotion to achieve a successful giveaway.
You’re in charge of reminding your followers and the social media world that you’re holding a giveaway. Promote your giveaway across social media platforms, repost and re-share your entry rules, and engage with those who are participating.
Borrow the followers of someone else by utilizing partnerships with celebrities and influencers. Keep the personality relevant to your business so you know that you’re attracting your ideal customer. By partnering up with an influencer, you’ll increase traffic and spark engagement among followers.
Give credit to the winner
You spent a lot of time on your giveaway and the winner probably spent just as much time promoting it. Make sure to shine the spotlight on the winner when your giveaway ends. This also legitimizes your giveaway and builds trust for contests in the future.
Be sure to thank all the people who entered and take the opportunity to talk about your plans for future giveaways. For additional exposure, have the winner post a picture with their prize and share that as well.
Want to know more about how you can launch a giveaway for your online business? Click here at done-for-you system for more information.
Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.
What about the website itself? Your content could be getting your message across but your sit could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.
Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.
To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.
Product pages should be aimed at getting your customer to the finish line—purchase. Here are X strategies to turn your product pages into one of your best marketing tools.
Keep product page layouts consistent
Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.
Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:
- Product descriptions
Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.
Write sturdy product descriptions and detailed product information
Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.
Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.
Include detailed product information including:
If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.
Use high-resolution images and enhanced product views
Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.
Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.
Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.
Incorporate product comparison
Product comparisons simulate that in-store benefit that customers don’t get online.
You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.
Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.
Provide international pricing options
If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.
You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.
Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.
Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.
To learn more about conversion rates or other internet marketing strategies such as my lead-generating program, click here for our done-for-you system.
Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important.
From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared will take your campaigns from good to great.
How do you stay Google-relevant while maintaining a unique content marketing strategy? Read on for strategies that will enhance your next campaign.
Move past corporatization
Now more than ever, businesses have an all-access pass to their audiences. There’s no need to have a wall between corporate and the customers. Forming real relationships with the people who love you brand will not only keep them coming back, but attract others as well.
Your customers need to know that you are people just like them. Your business should express the passion that you and your employees have for what you do.
Remove the veil of mystery of your business and be more open with your customers. How do you turn openness into content?
Utilize social media accounts such as Twitter and Instagram to give a behind-the-scenes look at the work your company is doing
Confront rumors and myths through transparent and honest videos that allow your customers to interact and get involved in the process
Don’t be afraid to share those photos of late-night work sessions. Answer the questions that your customers have.
If you think that coming out and talking about some of the issues your company has, take this opportunity to address these issues and let people know you’re working on it.
Just because you’re marketing online doesn’t mean your company should get lost behind the internet. Show your customers real faces and establish trust.
Be more than just a brand
It’s one thing to sell a product and another to sell a lifestyle. Content marketing that offers a lifestyle through their products makes their products need, not just wanted.
Instead of beginning with a product, start with your targeted customer. Ask yourself the following questions when developing a targeted customer profile:
- What is their life like at this moment, without your product(s)?
- How would their life be better with your product(s)?
- How does using your product make them part of a different class?
Think about how your product will fit seamlessly into the life of your targeted customer. Tailor your content to an individual customer rather than your brand.
Cater to your customers by:
- Engaging with unexpected topics
- Put forward content that creates unique experiences—videos, product presentation
- Strive to work with like-minded collaborators
- Targeting their personalities from music tastes to fashion interests
This strategy will require more care than simply posting a somewhat-relevant blog or barely meaningful photos. Dig deep into the psyche of your customer and use your content to reach them there.
Let your followers share their story
Your followers are a big part of your success. Without them, no one’s buying your products, sharing your videos, or reading your blogs.
Content that evokes emotion through relatable or provocative stories invited audiences to share such an experience. Of course, these stories need to be real, genuine, and purposeful.
Companies that are genuine in their aim to support their customers and hear their story will be successful. Letting followers be a part of the story by sharing their experiences and attracting likeminded people will build community amongst your customers.
Create a platform where your followers can share their experiences. Be it a forum, a video-sharing challenge, or a hashtag, give your followers a chance to connect with you and others.
Knowing how your customers use your product is valuable insight that can be used to deliver creative content. Content that captures attention, is relatable, and is easy to share will take off in virality.
Set your blog, articles, and infographics apart by:
- Sharing information on general personal habits of your customers – people love reading about themselves!
- Integrating attractive, original photos from your followers – stock photos are a turn off
There are variety of resources for your company to create content from. If your business has customers, that means you have just as many stories, photos, and knowledge to share that will express your love of what you do.
Showing your customers that you are more than just a company will take you a long way. For more ideas on how to create a unique, winning content marketing strategy for your business, check out our done-for-you system.
Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.
Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet.
Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start.
What’s an influencer?
A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers.
There are different types of influencers and more than one might work for your company. Understanding how these types of influencers attract a certain type of customer will help you choose which one is best for your brand.
Celebrities are the most popular choice when it comes to endorsements. Major celebrities promote different products that are gifted to them or things they truly love or Instagram or Twitter. Some celebrities eventually go on to become official partners of a brand to create limited edition products and collections.
Influencers don’t always have to have a big name. Bloggers are a good choice for an influencer because depending on their field, they may have established a level of authority and expertise. Bloggers with strong followings in health, fashion, or technology have potential to spike an increase in sales with just one promotional post.
Micro-influencers have become extremely popular over Instagram. These people aren’t necessarily famous; they just happen to have many followers interested in a specific topic or product to make them a potential partner for a brand.
You may have seen micro-influencers with followers in the hundred-thousand’s promoting herbal fit teas, nutritional supplements, or clothing brands.
How do I find an influencer?
A large social media can be compelling enough to sign someone as an influencer for your brand. Don’t be so quick to send them your products just yet.
Ask yourself the following questions when considering a potential social media influencer:
- Who are you trying to influence?
- Who do your target customers trust?
An ideal influencer for your brand will need to be relevant to your brand. Remember that they will be sharing your company’s content and developing a following based on the market you want to target.
Resonance amongst your audience is another important quality for your influencer to possess. The potential level of engagement that a person can create with your target audience is incredibly valuable to your brand.
The benefits of influencer marketing
With the right influencer, you can reach a very specific audience that is ideal for the product you’re selling. By finding an influencer who shares the same interests as your product, you can assume their followers are the same.
A good influencer will be selective in what they choose to promote by rejecting those products they feel their audiences won’t gravitate towards.
Influencers want to get something out of your partnership. By creating content that is relatable, engaging, and sharable, influencers are gaining just as much exposure as your product.
With this motivation, the potential to go viral in comparison to a paid ad is much more likely. Organic buzz from these instances is a great way to increase your follower count and build up your email and targeting lists.
Even when a social media post is clearly marked as sponsored content, an influencer provides authenticity to your brand. An influencer that makes your product relatable by weaving their own story into it will receive a genuine response from followers.
70% of consumer’s value online opinions even if they don’t know the person. Influencers offer a tangible, human aspect to your brand that people can connect with.
Influencer marketing is only increasing in market share. While there are many benefits to incorporating influencers into your marketing strategy, take care to choose a person who embodies your brand and can reach your ideal audience.
Click here for our done-for-you system to discover more internet marketing strategies that will but your brand on the map.
Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home.
Reviews are also a valuable tool for a business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.
What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.
While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.
Is your business good or bad? No one knows…
90% of consumers read online reviews before visiting a business. If there are no reviews, there’s no way for a potential consumer to know whether your business is worth visiting or not.
Google has made it convenient to avoid businesses that have a bad reputation without setting foot near their actual establishment. Ensuring good customer service, professionalism, and reliability are now easier than ever.
While this has made the shopping process easier on the consumer, the same can’t be said for businesses. Why would a customer visit a business with no online reviews when they can find a place that people can confirm they will have a good experience?
Place yourself in the mindset of a consumer. When you’re looking for a product or service, chances are you are not in the mood to experiment with quality and service. A business with a lack of reviews leaves much to the imagination.
Unfortunately, reviews are one of those things that without them, people will stay away. How do you get more reviews to establish the authenticity and reliability that you know your business has?
Encourage customers who buy a product to review your business at the check-out counter or shopping cart
Follow-up with a customer to see how they like their product or service and ask permission to publish their responses or quotes
Customers can’t trust your business
As with anything, rather than jump into something they know nothing about, customers like to do a little research about a business before they visit. They want to know all about who you are, what you do, and how you do it.
It’s fair to say you wouldn’t hand your money over to a stranger. Neither would a potential customer trust a business they know nothing about.
For instance, if you’re looking to get your wedding cake made, an online review of a local bakery could go a long way. What does this bakery offer? What do their cakes taste like? Are the bakers experienced in making what I want? Will they deliver on time?
You’re not going to go to a bakery that has no reviews. What if you get stuck with a cake that looks terrible or tastes… not like cake?
Your customer is the same. 72% of customers say that positive reviews make them trust a local business more an 88% of customers trust online reviews as much as personal recommendations.
Don’t make the review process a chore
It’s common for people to think “I had a good experience with this company. I don’t feel compelled to write a positive review because if my experience wasn’t positive, then I would let people know about it”.
This mentality follows the idea that people are more likely to post negative reviews rather than positive ones. You need to encourage your customers to move away from this mentality and share their good experiences, just as they share the bad.
Just because there are no positive reviews doesn’t mean there are no positive experiences—but your customers don’t know that. Increase the amount of positive reviews for your company by making the review process as easy and attractive as possible:
- Send a direct link to your profile on review sites
- Encourage your customer to rate your company on Facebook
- Provide incentive for posting a review
- Create a memorable customer service experience worth sharing
A few reviews are better than no reviews. Make it a point to share your positive reviews across social media platforms for maximum visibility.
The importance of online reviews
Business that are “comfortable” with their following and can’t complain about their profits tend to ignore online reviews. They are satisfied with what they can see in front of them, but they have no idea how the internet could ruin their reputation or stunt them from growth.
Online reviews influence:
- Buying decisions
- Online rankings
- Conversion rates
Customers are likely to spend 31% more on a business with “excellent” reviews. Businesses that neglect the importance of online reviews are missing out on profits. They’re not necessarily losing money but they could be making a lot more.
There will always be competitors. Online reviews affect how you fare against local competition and can keep you aware of your shortcomings.
The more honest reviews you have, the more your product will sell because customers must find out for themselves if what is being said is true. These reviews are sincere and show that your company has nothing to hide.
Click here for our done-for-you system to discover more about the power of online reviews and the success of your business or to learn more about successful internet-marketing strategies.
Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads.
You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return a massive number of extra clicks.
Ads that gain more click-share will generate leads that will ultimately increase sales. While there are several ways to boost your organic click-through rates, here are 6 things that can be changed right away.
When it comes to increasing your organic click-through rates, picking the right keywords is the place to start. Your keywords are directly related to the relevance of searches, and they will determine how you frame titles for blogs, articles, and descriptions.
When picking keywords, it’s important to focus on highly relevant ones that relate to the product you’re selling or the content you’re writing about. If you’re writing a blog post about a certain product, choosing words that are commonly used in the industry are ideal.
The more the keywords in your blogs and ads relate to those of your business, a user is more likely to click on it after searching your keyword phrase.
When creating a title, you must have two goals in mind: to grab the reader’s attention and to entice them to click your link.
SEO is more than just rankings. Different skills in marketing, such as copywriting, can go a long way. A title that captures your audience’s attention is one of the ways to increase your click-through rates for the SERPs.
Always keep the keyword in the title, but save everything else for intrigue. A good title possesses a self-interest and newsworthy component. Titles that convey information quickly and spark curiosity in the searcher will having people flocking to your website.
A meta description is the snippet of words that appears under a search title that basically summarizes the content of the page.
After the title, meta descriptions are one of the first things a searcher will see when they are looking at search engine results. Here is where creative copywriting comes in once more to attract clicks.
A meta description that will increase click-throughs should contain
- Your chosen keyword(s)
- Related phrasing to your chosen keyword(s)
- Clear and concise wording about your topic
A searcher should be able to get the gist of what the landing page is about based off the meta description.
Call to Action
Content that has a strong call to action can convince a reader to come back to your content or even look through more. Relating your posts with “read this” or “click here” broadens the scope of your content and their search.
With a call to action, searchers will spend more time on your website, rather than on the search engine. With more content and keywords, you have that relate to your product of service, you can increase your organic click-through rates.
Table of Contents
When a person is scouring the SERPs, articles that contain a table of contents will include a “jump to” link. Rather than search through several results, searchers will gravitate towards the “jump to” link for convenience because they know your website has something relevant to their initial search.
It is true that you don’t have control over the assignment of Google’s sitelinks. However, you can control which sitelinks you don’t want to be seen when a person searches your keyword phrase.
You can easily go into the search appearance settings of your website and “demote” the links that you don’t want to appear.
When a searcher is scrolling through the SERPs, it’s very easy for them to associate the sitelink with your brand name. Websites with an easy to use interface and clear navigation will have better sitelinks.
Taking control of how your website fares in the search engines is essential to internet marketing success. To learn more about how you can increase your organic click-through rate, or to find out more internet marketing tips, click here for our done-for-you system.