The domain name that you use says a lot about your business. First, it should help identify what industry you’re involved in. Customers shouldn’t have to guess what you sell. The right name should also be easy to remember and promote a sense of trust.
While choosing a domain name may seem like a simple step, you should put thought into this decision. Here are some suggestions for choosing a domain name that actually helps increase your sales.
The Basics of Choosing the Right Domain Name
There are some specific tips for finding the right domain name, but you’ll first need to understand the basics of choosing a name. This includes a few simple rules that everyone should follow when deciding on a domain name. A domain name should be:
- Easy for people to read
- Short and to the point
- Registered with a .COM extension
- Original and not similar to your competition
- Easy to remember and recognizable
Make sure your domain name is easy to read. This means avoiding the use of hyphens. You should also avoid using numerals to represent letters. While this may seem clever, not everyone will understand your domain name.
You should also keep your domain name short. This’ll make it easier for your visitors to remember your domain name. In case they forget to bookmark your site, they’ll easily be able to find your site again.
Coming up with an original name will also help visitors remember your site. It should not be too similar to any of your competition. Keep it original and unique.
Even though there are plenty of extensions available, the .COM extension remains your best option. There’s really no advantage to choosing one extension over another. Except for the fact that people are familiar with the .COM extension.
So, in order to help make your domain memorable, it’s safer to simply choose a .COM.
Don’t Focus on the Inclusion of Keywords
You should only include keywords in your domain name if it makes sense. Don’t try to fit a relevant keyword in your domain simply for the sake of including a keyword. This process no longer carries the same weight that it did several years ago.
Though, if you’re able to include a relevant keyword while following the basic tips listed above, then go for it. It can still help with your SEO. But, don’t expect a significant gain just because you have a keyword in your domain name.
Don’t Forget to Research Your Domain Name Ideas
Before settling on a name, search for the name to see if any similar names show up in the search results. You don’t want to compete with an established website for the name of your business. Again, this goes back to the previous point of choosing an original name.
If an internet user types in the name of your business and multiple websites offering similar services show up, they may not end up going to your site. Perform some research and search for any names similar to your chosen name.
If you find similar results and are set on your chosen name, then make sure the other business is involved in a different industry.
Don’t Make Any Other Decisions Until You Get a Domain Name
Until you have chosen your domain name, you should hold off on any purchase, services, or steps in marketing your business that requires you to include the name of your business.
In the event that the name you choose is already taken, you need to be able to choose another name.
You should remain flexible with your name until you actually pay for the domain. Hold off on branding, marketing, and advertising until you finalize the purchase of the domain name.
Remember these tips when choosing a domain name for your business. Once you start setting up your website, you’ll need marketing tips to help you succeed. Discover the best advice, along with a way to generate conversion-ready marketing leads every month. Click here to learn about our done-for-you system.
If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.
The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.
The Basic Structure of a Good Landing Page
A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:
- Customer testimonials
- Features and details
- Final call to action
While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.
Creating a Killer Headline
One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.
Writing the Introduction
The first paragraph or two should present several problems or issues that your product or service can solve.
For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.
You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.
Listing the Benefits of Your Product or Service
After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.
Include Customer Testimonials
Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.
If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.
Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.
Discuss Features and Details
You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.
You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.
Including Calls to Action
You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.
These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.
Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire
Put these steps together build an effective landing page. In addition to these steps, you can gain even more marketing tips, including a conversion-ready lead generation system. Click here to learn about our done-for-you system.
Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.
If you want to maximize the potential of your landing pages, learn how to target specific locations.
Implicit Versus Explicit Search Results
Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.
Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.
By using a few simple tips, you’ll be able to target both implicit and explicit results.
Using the Correct Page Hierarchy
The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.
Markup Your Business Information with Schema
Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.
Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.
Use the Name of the City Naturally in Your Content
While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.
Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.
Include Region Specific Video Content
If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.
Create Original Content for Each City
When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.
Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.
The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.
Start using these tips to get more traffic to your website. Create location specific landing pages.
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What do you do when a visitor leaves your website without making a purchase? If you’re simply letting them go, then you could be missing out on a sales opportunity. Just because someone left your website without completing any action doesn’t mean they’ll never come back.
With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting.
Retargeting Relies on Cookies
First, you need to understand how retargeting works. This method relies on cookies, which are small files stored by a web browser that contains information related to browsing habits. You’ll also need to work with a retargeting provider.
Retargeting providers are similar to any other ad provider. In fact, many advertising networks offer retargeting services.
Once you have set up the retargeting campaign, you’ll receive a piece of code that will be inserted into your web pages. When a potential customer visits your website and leaves without making a purchase, the ad provider will use that the cookie generated by visiting your site to deliver ads.
As the potential customer browses the web and visits other websites, your advertisement can appear. The user will remember visiting your website and give your site another consideration.
Choosing the Right Retargeting Platform
As mentioned, you’ll need to use a retargeting platform to deliver ads to potential customers that left your site without making a purchase. Some of these platforms focus on delivering ads to social media platforms, including Facebook, Twitter, and LinkedIn.
There are also platforms that deliver ads to other websites. These platforms help create an impression on potential customers. The visitor will see your ads as they browse the web, instead of seeing one or two targeted advertisements on their social media feed.
Create a Landing Page for Your Second Chance Customers
Before you start the retargeting campaign, you should create new landing pages. You should include a discount or special offer for these landing pages. You have a second chance to get a sale, so if you need to offer a special discount, it’s worth the cost.
Set a Reasonable Budget for Your Retargeting Campaign
You should set a budget for the retargeting campaign before choosing a platform. Look at your analytics. You should determine the number of customers that leave your site without making a purchase. Only look at a select group of landing pages that will be a part of the retargeting campaign.
When you begin your campaign, you’ll be charged for each click that you get. In order to make the campaign as effective as possible, you’ll need to choose several landing pages to focus on.
Decide which pages you want to target and then review the bounce rate. Divide the number of exits by 50. The result represents 2% of visitors that left your site without making a purchase. Multiply this by the profit you’d gain from an average sale. Your budget should not exceed this amount.
With this figure, you’re counting on converting 2% of your exit traffic through retargeting in order to break even.
Create a Retargeting Ad Campaign
After you have completed the previous steps, you can setup the retargeting campaign. This similar to any PPC ad. You’ll have the option to place text or image advertisements. You’ll be able to set targeted regions and other settings the same as any pay-per-click advertisement campaign.
Retargeting is an effective solution for increasing your conversion rates. In addition to this technique, you should discover additional marketing tips.
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The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.
Find out how to create a personalized web experience to increase conversion rates.
Examples of Personalized Web Experience
Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:
- Analyze your current website traffic
- Create a localized experience
- Create a sign-in option
- Include personalized ad placement
- Use personalized email marketing
- Personalize your direct messages
Analyzing Your Current Website Traffic
You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.
Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.
Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.
Creating a Localized Experience
After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.
Create a Sign-in Option
You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.
You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.
Include Personalized Ad Placement
Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.
For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.
Personalize Your Direct Messages
When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.
If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.
These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.
The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.
Keep these tips in mind to boost your conversion rates. Along with these tips, find more marketing advice and tools, including a way to generate conversion-ready internet marketing prospects every month. Click here to learn more about our done-for-you system.