How to Use Podcasts in Your Online Marketing Strategy

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Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry.

What is a podcast? Basically, it’s just an audio file. The delivery method can vary, based on your needs. For example, you can add podcasts to your website, link to them from relevant blog posts, or upload them to various podcast streaming services.

The use of podcasts helps with brand exposure and is a highly cost-effective way to increase your overall marketing strategy. Find out how to incorporate podcasts into your existing marketing efforts.

Invite Guests to Discuss Relevant Topics

The first example of using podcasts for marketing is to invite guests to talk about a topic relevant to your industry. This method is most effective when your guest is an influencer. This is someone that has a good reputation in your industry and a lot of followers.

By using podcasts to interview a guest, you can attract their audience to learn more about your brand. This also helps you build relationships with people that matter in your field. You’ve taken the first step toward building a relationship that could lead to further cross-marketing opportunities.

How do you record the interview? Typically, all you need to do is record a phone conversation. It’s just that simple. This is part of the reason that podcasts are so beneficial. They’re quick, easy, and affordable.

Repurpose Your Existing Blog Content

Another option is to repurpose your existing blog content. If you’ve got old posts that don’t attract any more visitors, you can convert the post into a podcast.

Use the blog article as the topic for your podcast. Don’t simply read the article word for word. Use it as a guide. This makes it easy to find topics for your podcasts and continue to release new podcasts on a regular basis.

Create Informative Content and Tutorials

You can also use podcasts to provide your audience with informative content. Podcasts should generally be kept to 15 minutes or less. This gives you plenty of time to offer tips and suggestions on a particular topic. This is the same as generating blog articles for your target audience.

You can even perform the reverse of the previous tip. You can easily convert your old podcasts into original blog articles. Transcribe your podcast and then edit it into an article for posting on your blog.

Continue to Release New Podcasts

As with any marketing strategy, consistency is key. You’ll want to create a schedule for releasing new podcasts. This helps you gain a loyal following. During your first couple of months of posting podcasts, you should try to publish new podcasts several times per week.

The podcast also requires many of the same SEO strategies as other content. This includes catchy titles and descriptions. This is how you get people to discover your podcasts on podcast directories.

You can also share your podcasts on social media and promote them to your email subscribers. Basically, it’s one more marketing channel for you to use to gain new followers.

Podcasts shouldn’t be overlooked as a marketing channel. One recent survey found that over 46 million Americans listen to podcasts each month. Don’t miss out on this chance to gain new followers or potential customers.

Incorporate podcasts into your existing marketing strategy. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects, all you need to do is click here to learn about our done-for-you system.

5 Social Media Advertising Techniques to Adopt

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Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important.

If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt.

Use Ads to Highlight Non-Sales Efforts

You don’t need to use social media ads to direct users to your various landing pages. There’s more that you can do, such as highlighting non-sales efforts. For example, you can use ads to let consumers know about your charitable efforts or upcoming events.

Many of the biggest corporations employ this method, but it can be just as effective for your own personal brand. You’re able to highlight details that allow people to connect with your brand on a personable level.

Use Ads to Encourage Participation

Another option is to use ads to encourage participation. You could use this to learn more about your target market. Learn more about their interests by using an ad to direct visitors to an online poll or survey.

One option that’s been used quite effectively by various brands lately is to simply ask a question in your ad and direct users to comment on a specific post. This spurs conversation, all of which revolves around your brand, helping you gain new followers.

Use Sponsored Posts to Gain New Followers

Most social media networks have their own form of sponsored posts. These are essentially paid ads, in the form of a social media post. This lets you instantly reach more social media users, increasing your chances of gaining followers.

Sponsored posts can be combined with the other techniques. You can use sponsored posts for your online polls or highlight your achievements. The idea is to gain more attention than you might with other forms of paid advertisements.

Use Targeted Social Media Advertisements

With any social media ad, you can target specific regions, areas, or demographics. Use this to narrow down the focus of some of your advertisements. Consider a form of niche marketing.

When you target a smaller market, you’re likely to face less competition. You can also alter your ads for different regions. This easiest with Facebook targeted ads.

Facebook provides numerous options for targeted ads. For example, you can target Facebook users that have a specific interest or hobby. You can also target users based on their age range or geographic location.

When using Facebook ads, another option is to exclude visitors to your website. If you decide that you want to focus solely on people that haven’t visited your site or know about your brand, this is a great option. You can even alter this to include retargeting.

With retargeting, you’ve got the option to only display ads to users that have previously visited your website. You can even set the time since they last visited your site. This helps increase overall engagement.

Use a Combination of Marketing and Ads

You can’t just rely on paid ads. You also need to stick to your existing marketing strategy. Continue to post on a regular basis. Don’t count your sponsored ads or paid ads as another post on your regular schedule.

You want to continue growing followers and engaging with your audience. Use paid ads as a supplemental technique to boost your social media presence. All of this is geared towards increasing your overall online presence and helping you grow your brand.

Start thinking outside the box. Don’t just use social media ads to direct visitors to a landing page. If you’d like to have access to even more powerful marketing solutions, along with a program for getting conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.

How to Repurpose Your Content Without Getting Penalized

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Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:

  • Update your content with new facts
  • Compile content into a new format
  • Convert a numbered list into multiple posts
  • Use a combination of these tips

Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

Along with these suggestions, if you’d like to have access to more powerful marketing tips, as well as a solution for generating conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.

5 Ways to Personalize Your Digital Marketing Strategy

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Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages.

We’ll cover each of these areas and show you how to personalize your digital marketing strategy.

Create a Buyer Persona

The first step is to create a buyer persona. You want to start the personalization before you even capture your customer’s name and information. This is done with a buyer persona, which is basically an outline of your typical customer.

The information used in a buyer persona includes age, location, income level, occupation, interests, hobbies, and any other details that you want to include. You can get as detailed as you want. The main idea is to create an image in your head of the type of customer that you want to attract.

You’ll use this buyer persona throughout marketing campaign. You can even create multiple personas, each with their own campaign.

Customize Your Landing Pages

Once you’ve created your buyer personas, you can begin incorporating this into your landing pages and other marketing material. Basically, whenever you create content, imagine that you are speaking directly to the buyer persona that you created.

You’ll be surprised by how effective this step is. It helps you stick to your main point and address issues that your buyer cares about. Overall, this helps increase your conversion rates, after a visitor lands on a landing page.

So, starting with the title of your landing page, think about what it takes to grab the attention of the buyer that you created. What is the main problem that they face that your product or service addresses? Come up with a catchy title that directly speaks to this fear or issue.

This same practice can be applied to all your marketing content. In addition to landing pages, you’ll use your buyer persona when creating targeted ads, social media posts, and blog articles.

Create Personalized Email Campaigns

The next step uses real personalization. Here’s where you’ll actually use your potential customer’s name in the content. Using an email marketing program or software, you can easily set the campaign to automatically insert the subscriber’s name into the email or subject line.

In addition to inserting their name into the email, remember to write the body of the email while focusing on your buyer persona.

Also, you can use this opportunity to provide product or service recommendations based on their past purchases or the pages that they’ve visited. The recommendations provide a simple solution for personalizing your marketing efforts.

Use Location-Based Advertising and Marketing

By tracking the physical location of your visitors, you can direct them to pages or content that’s geared towards a specific market.

For example, visitors from Maine may not have the exact same interests as visitors from Florida. You could use to offer different products or simply incorporate different manner of speech that appeals to a specific region.

Use Personalized Surveys to Learn More

The final step is to use personalized surveys to learn more about the interests of your customers. This offers two major benefits. These surveys help build trust with your customers, due to the fact that you’re showing them that you care about their interests and needs.

In addition to building trust, it also provides you with valuable insight. You’ll be able to learn more about their specific needs and desires, which can be used to enhance your marketing content or revise your buyer personas.

Personalizing your digital marketing strategy can be difficult, but it is definitely beneficial. It’s an extra step with major rewards. If you’d like to have access to more powerful marketing tips and suggestions, as well as a way to gain conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.

 

How to Properly Use Hashtags for Social Media Marketing

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Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

So, you know the basics. Next, find out how to properly include hashtags in your posts.

The Correct Way to Use Hashtags

If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Hashtags

It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same hashtags every time

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.

Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing. In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about our done-for-you system.

 

4 Ways to Offer Proof in Your Online Marketing Claims

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No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.

Customer Testimonials

The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.

There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:

  • Social media comments
  • Ask for customer feedback
  • Offer free evaluations

The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.

Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.

Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.

Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.

Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.

Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.

You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.

Online Reviews and Ratings

The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.

Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.

Showcase Badges or Certifications

Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.

This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.

Link to Stats and Figures

The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.

For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.

Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.

Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.

Simple Steps to Help Increase Your Customer Retention Rates

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Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer.

You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase your customer retention rates.

Give Your Customers More Than They Expect

The first way to increase customer retention rates is by giving your customers more than they expect. Deliver more than you initially promised. For example, you could include a free bonus or deliver your product or service ahead of schedule.

Consider the expectations that your customers have. This includes the quality of the product or service, the delivery, and additional features. If you can improve one of these areas without increasing your costs, then you’ll be able to give your customers more than they expect.

Establish Trust with Your Customers

You need to cultivate the relationship that you’ve got with your customers. This comes through the establishment of trust. If customers trust you to always deliver what you promise, then they’ll likely come back for more.

Content can also help establish trust. Giving existing customers access to bonus content, free offers, or PDF guides can go a long way towards building trust. This also helps with the first tip. You’ll exceed their expectations.

Make Your Interactions More Personable

When you engage with customers, you need to be personable. This includes the use of personalized emails and personal responses to their comments.

Depending on the email marketing platform that you choose, you may be able to automatically personalize your emails. Using a template, the software will automatically insert the first name of the people on your mailing list.

You should also encourage your customers to leave feedback. Ask them questions. You can do this through social media or your email marketing. This lets them know that you’re listening and that you care about their thoughts.

When a customer leaves feedback, either positive or negative, you should contact them as soon as possible and address them by their name. Thank them for their feedback.

Deal with Complaints Promptly and Directly

You should never make the mistake of ignoring an unsatisfied customer. When someone’s unhappy with your products or services, your first step should be to learn more about their complaint.

Contact customer, remember to personable and ask for more details. Use this information to try and find a way to solve their issue. Even if you need to issue a refund or a replacement, you may be able to save yourself from losing a customer. This could also save you from taking a hit to your online reputation.

Make Sure You Deliver an Exceptional Product or Service

The final step to increasing your customer retention rates is to ensure that you deliver a quality product or service. This ties into the first tip. You want to go above and beyond and deliver a great value.

The bottom line is that if you have something of value at a reasonable price people will buy it and they’ll come back for future purchases.

Think about your favorite cereal, shoes, or vehicles. You continue to purchase from the same company because they deliver a quality product. If you can do the same, then you’ll be able to increase your customer retention rates.

Customer retention is an important metric to pay attention to. Use these steps to begin increasing this key factor. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.