Have you ever gone to your local supermarket and seen products on the shelf — such as a can of cut corn or red beans — that had the store’s own label on it? There are a lot of grocery chains that sell hundreds of different types of these products, known as “packer” brands, and it’s not just Kroger, SuperValue and other big chains.
Did you think each store has its own private cannery where they package and label their private label three bean salad and other products? I can assure you, they don’t.
Nearly all of these private label products for every grocery chain are manufactured in the same plant. Each store chain enters into agreements with the central manufacturer to put their own private label brand on each of these products.
Private Label Rights Marketing
So what does this have to do with Internet marketing? A lot!
As an Internet marketer, you don’t always have to write your own eBook, create your own video series, or even develop your own images and audio recordings to promote to your customers. All of these things can be purchased and then modified using your type of packer brand known as Private Label Rights (PLR) products.
Freedom To Modify
Usually when you buy a PLR product, you can edit or modify it any way you like. You can then sell it as your own, with your own name on it as the creator if you want.
For example, if you buy a 15-chapter PLR eBook that offers advice on how to get over a breakup, you can break it into 15 or more blogs and post them individually. Or you can use the eBook as a script for a video series on saving relationships and sell it online.
You can change the title, list yourself as the author, add or remove images, or do whatever you like. Once you pay for it, the PLR product belongs to you!
Sourcing PLR Products
Finding PLR products is super simple. Simply go to Google and run a search for “Where can I find PLR products”. You will instantly get thousands of links to websites offering all types of PLR products.
Avoid sellers that try to sell you bundled PLR packages because you can take individual products and create your own branded products on your own.
Choosing the Best PLR Products
Since you are going to be modifying the product on your own – rearranging it, editing it, rewriting it, possibly breaking it into smaller pieces – choose something in a niche in which you have at least a passing familiarity.
For example, if you know nothing about civil engineering, it might be hard for you to create a fresh, marketable product out of a PLR civil engineering textbook.
Stick to Your Budget
You also want to avoid overspending. PLR products come in many various platforms – from eBooks to videos, audio recordings to bundles of articles, graphics to programming code – and at different price points.
Remember: Your goal is to make money by reselling the product either as a whole or in parts, so the lower your upfront costs the more money you stand to make as profit.
When you find a PLR product you like, pay for it and it will be sent to you electronically, usually as either an email attachment or as a Zip file.