As the owner of an Internet marketing business you already have a lot of small tasks that take a lot of your time. These tasks are essential in order to get the results you want in terms of traffic and conversions.
These tasks include creating and maintaining squeeze pages that capture email addresses so you can have a big list of subscribers you can contact later. They also can include writing articles saturated with SEO keywords and peppered with backlinks so that they can drive traffic to your websites.
Other tasks include writing and distributing press releases, then writing ten or more versions of the same press release in order to capture the attention of potential customers on multiple platforms.
Internet marketing is a lucrative business, and the migration of more and more customers to the web from brick and mortar businesses means it will continue to be a great place to make a lot of money. But let’s face facts: It takes a lot of legwork.
Minimizing Your Labor
Fortunately, now there is software available to the internet marketer that can save you time on some of this type of busy work and free you up so that you can maximize your revenue potential.
Much of this software is effective and will streamline your business. Some of it is good, but not great. And there are a lot of software products out there that are sold by scammers and that doesn’t work the way it should.
Internet software is like any other business. There are good, reputable businesses out there and there are less reputable people who are looking to separate the naïve from their hard-earned cash. To be a successful online marketer, you need to learn how to tell the difference between the two.
It’s also important to be able to identify the most affordable software programs that provide the services that make them worth the investment.
Like any other business, your online marketing program should begin and end with a well-thought-out business plan that includes how much you plan to spend to launch your business and what your expected returns will be.
Take Advantage of Free Trials
One of the biggest benefits of online software is that most reputable companies will allow you to use their product on a trial basis to see if you like it before making any investment. This typically comes in the form of a 30- or 60-day free trial with an edition of the software that has limited applications.
If a company doesn’t offer you a trial period or aggressively promotes its product that are available for “a limited time only” or have only “X number available at this low, low price”, you may want to stay away from that product or find an alternative you can “test drive” for free.
Finding the Best Software
Before you pay for any software, make sure you use the free trial version first – or at the very least spend some time playing around with the free tools – so that you can learn if you like it or not. There is a lot of very good software out there that may not suit your needs.
Again, if a software seller won’t let you take their product for a test drive, there’s a good chance it’s a lemon. This is even the case if they offer you a 30-day money back guarantee. Good luck collecting money from scammers.
Before you spend your hard-earned money on any software, see if there is a totally free tool you can use to help your business first. If you have created your website using the WordPress platform, for example, that site offers lots of free plug-ins that may be helpful to you.