People also will put more trust in what you have to say if you are well known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well.
The more celebrated you are in your niche, the easier it will be to both get bloggers to allow you to submit guest blogs and convince readers to act on your product recommendations.
Think about the accomplishments you can point to in your past that will reinforce your image as an expert. Keep track of any awards or recognition that you have received so that you can use them to promote yourself. And don’t be bashful about promoting yourself as an expert at every opportunity.
Building Your Brand
As you start guest blogging, you will want to stop thinking of yourself as just an individual and begin considering yourself as a brand that can be marketed in the same way as Philadelphia Brand Cream Cheese, Ford automobiles or Kentucky Fried Chicken.
When people read your guest blogs, you don’t want them to be thinking about you as the person who went to a particular high school or who wears a certain size shoe. The best way to convince people to do what you ask is to be a brand, not a person.
Giorgio Armani is a brand. So is Madonna. And Baltimore Ravens quarterback Joe Flacco. Oprah is one of the biggest brands in the world.
The Influence of Authority
While these are all real people with personal histories and real lives, if they were to recommend that you buy a particular type of potato chip you wouldn’t think about all that. You would consider them as a brand that they have created through their body of work.
As a guest blogger, your goal is to create that same kind of brand for yourself. So that when you make product recommendations or approach bloggers with a request to write a guest blog, you will be perceived in the same way as these people.
Build Your List and Followers
If you already have a blog, a Facebook page, a Twitter account or even a website, you probably already have people who pay attention to what you post. As a guest blogger, your goal is to build a fan base so that you can influence the largest amount of people possible.
So anytime you create a guest blog, you are going to want to have somewhere to direct readers who enjoyed your content and who want to learn more about you. This can be your own blog, but the best place is your own personal website because it gives you the most versatility.
When you have a website devoted to you, it can be used to promote your brand, collect email addresses for your sales funnels, promote products and services, direct visitors to your social media accounts, provide you the opportunity to build loyalty bonds with your fans, and many other benefits.
Provide links back to your web page with every guest blog you publish so that you can constantly grow your pool of prospective customers.
SEO and Guest Blogging
You may write the greatest, most convincing guest blogs in history, but it’s not going to mean anything if nobody can find them easily. In order to get the broadest possible audience for your guest blogs, in each of them you need to include Search Engine Optimization (SEO) techniques so that they are ranked at or near the top of the Search Engine Result Pages (SERP) for your niche subject.
One of the most effective SEO methods is to include your niche’s optimal keywords in your guest blogs. Search engines look for use these keywords when they index web pages so that they can tell what the content is about.
In order for Google and other search engines to rank your guest blogs high, include the keywords for your niche subject in each post’s headline, sub heads, photo caption and image descriptions.
Also, include the keywords within the body of the text so that they make up about 2 to 3% of the total keywords. This technique, called keyword saturation, helps vault your blogs to the top of the SERPs for your niche.