Depending on your talent as a writer and editor, you can take a bad Private Label Rights product and make it good, or take a good PLR product and make it great. The key is to consider the product as an ongoing story that you are telling the reader from start to finish.
Make sure you speak to your readers in your everyday voice so it reads more naturally. Don’t try to pretend to be somebody else or become some other character. The reader will connect to you better if you remove any type of artifice when re-creating your product.
Try to be enthusiastic about what you are writing. The buyers of your product have made their purchase because they are passionate about the subject matter. Give the reader what they are looking for and deliver high-value content.
If you can do these things, you can not only engage your readers and keep them informed and entertained, but you will minimize refunds.
Preparing Your PLR Product for Market
Once you have taken the product that you have purchased and transformed it into something unique and of high value, the next step is to polish it and get it ready for market.
The most important thing is that your digital product looks professional. That requires using standardized margins and spacing, using Spell Check to look for misspellings and correcting any grammatical errors. Even the smallest mistake can take your reader out of the story you are trying to create.
Fonts and Their Benefits
You may have edited your document using a font that is easiest to read, such as Arial or Times New Roman, and these are the most common ones for eBooks. But you might consider changing all or part of you text to another font for maximum effect.
You also can dress up your text by using drop caps at the beginnings of new chapters, inserting text boxes to highlight quotes and important points, and formatting your images and charts using the tools included with your word processing program.
Try to avoid including too many fancy style elements otherwise it can once again derail your storyline.
Saving Your Original Product
Once you are satisfied with your revised PLR product, it is ready to be put on the market and offered for sale. But before you do, it’s important to save a version of the product somewhere safe so that if for some reason your computer becomes damaged or stolen, or a virus destroys your hard drive, or some other catastrophe occurs your product is not lost forever.
The simplest and least expensive option is to save it onto a jump drive, then keep it somewhere safe so that you can still access your product if something goes wrong.
Some writers like to print a hard version of their eBooks and then keep these safe in a fireproof box. This is a little old-fashioned and a digital version will be easier to work with, but it’s up to you.
Converting Your New Product to PDF
The last step is to convert your file to PDF format. This allows people to view the document regardless of what word processor they are using and it prevents formatting errors from cropping up due to word processor incompatibilities. Converting Word documents to PDF is fast and simple to do:
Open the file you wish to save, in this case your PLR eBook.
Click the Microsoft Word button in the top left-hand corner.
Go to Save As > PDF. If this option is not available to you, download free software that converts Word files to PDF.
Creating great new digital products out of Private Label Rights products is a skill that can lead to a successful online marketing business.