Before you approach a blogger with an invitation to submit a guest blog, it’s important to do some research into whether or not theirs is a blog on which you want to be published. If you offer a guest blog and later find out they don’t have a big enough audience or have written offensive or problematic posts in the past, you could damage your reputation if you withdraw your invitation.
Your research doesn’t have to be comprehensive. With just a few simple steps you can usually determine if a blog is worth using to post a guest blog.
Is the Audience Highly-Targeted
When you post your guest blog, you want the host blogger’s readers to be open to your recommendations so they can follow your Call to Action (CTA), whether it is to purchase products you recommend, click through to your web page, or whatever it may be.
The readers will be more likely to do that if they are passionate about the blogger’s niche subject matter. If the blogger is regularly providing high-quality, well-researched content related to is niche, he will almost certainly attract a lot of subscribers. And if his posts are keyword optimized and use other SEO techniques, a lot of other readers devoted to his niche will find his blogs through online searches.
Do Your Due Diligence
When you are considering a blog, browse through the archived blogs. Frequently, they are categorized according to tags, or keywords that identify the topic of each individual posting. Look for blogs that are consistently on topic. Avoid those that tend to go in wild and divergent directions.
For example, if the blog is called “Gourmet Cooking” and you notice that very few of the posts have anything to do with food, it might be best to avoid that one.
But if you find a blog that has a lot of high-quality, informative content in every posting, is saturated with keywords and has a lot of subscribers and eager, enthusiastic visitors who leave a lot of comments, that might be a blogger to approach about submitting guest blog.
Measuring Blog Traffic
Finding blogs with the highest amount of traffic sometimes requires a little detective work. While some bloggers have a widget installed on their blogs that tells the reader exactly home many times that page has been viewed, most do not.
But you can measure a blog’s traffic by looking at secondary indicators, such as the number of comments that have been left by readers and how much “social approval” it has received.
On average, only a very small percentage of readers will actually take the time to leave comments on a blog that they have read. Depending on the blog, it can be anywhere for 1% to 5% at most. So if there are hundreds of comments left on a particular blog, it’s a pretty good bet that it has been read by a lot of people.
Look for Social Approval Signals
The more people who leave social approval signals – such as Facebook “Like”, +1s from Google+, and Tweets – the greater value a blog post has with search engines. So it is beneficial for bloggers to encourage readers to click on these signals.
Smart bloggers make it easy by installing widgets on their pages that readers can simply click on to give their blog a thumbs up. When you notice that a blog has a lot of these social approval signals, it’s an indicator that it has a lot of readers. Your guest blog also will have a better chance of being ranked higher on your niche’s SERP, especially if you saturate it with keywords.