Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as daily or weekly, revolving around a particular subject, such as food, sports, raising children or any other topic.
Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also provide easy-to-use free tools and pre-made “themes” to make your blog look professional.
Blogs can include photos, videos, audio recordings, slideshows and many other forms of rich text. Bloggers sometimes make their blogs more interactive and entertaining by including polls and contests, and by encouraging their readers to leave comments and interact with them online.
Free and Effective Way to Connect with Passion Markets
Creating your own blog can be an effective way to promote your webpage because it’s an easy way to attract people who already are interested in your topic niche. By providing them with valuable information and rich content in your blog, you can build a relationship with your readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are friendly and knowledgeable about your niche subject.
Growing Power of Audio
Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created for free using the audio and video tools that are included with most newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube and other free distribution networks.
You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.
Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can therefore be a great way to promote your website. Although some podcasts feature elaborate production — including professional-quality editing, musical scores and other production values – most are simply people talking into a microphone or video camera about a topic that interests them.
Unlike blogs, podcasts give you the opportunity to speak directly to your listeners or viewers. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.
During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.
Join Online Communities
Join the Party
Creating a reputation for your online business is no different than building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business’ niche and become involved in their online communities.
Introduce yourself to as many people as necessary and be prepared to “sell” your website to them in a few short sentences. One of the best ways to make friends online – or in the real world, for that matter – is to offer to help the other person, instead of asking for something all the time.
If you offer to write a testimonial for their website, for example, or to provide a free sample of some of your products, they probably will be open to the idea of helping you in return.
Be Nice, Get Paid
It’s also important to always be friendly and helpful to everybody that you encounter online because you never know who is going to be a potential customer. In most cases, the only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to assist people in whatever way you can.
Once you join online communities, find out what you need to do to get into positions of leadership. Not only will this help build your reputation and add to your resume, but it will put you in a position to make policy decisions that can be beneficial to your website and business in the future.