After working with affiliate marketing for a while, most online marketers have a basic understanding of how the process works. Now we are going to do something a little bit different: We’re actually going to take the principles you have learned about creating sales funnels and actually walk you through the process using a real affiliate product that we are going to identify on Clickbank.
In the Beginning …
First, let’s go to Clickbank and look for a product to promote. It should be something that is within your comfort zone and in a niche you are familiar with.
Let’s say you have an infoproduct you have either created yourself or bought from another online marketer. It’s got a high conversion rate, an attractive gravity and pays a 75 percent commission on its sales price. Plus, if you are familiar with it, you can talk about it intelligently with enthusiasm.
The next step is to create some web pages where we can promote this product. There are two we are going to build — the squeeze page and the sales page.
For the squeeze page we are going to need some sort of giveaway that our customers are going to find irresistible.
Let’s think for a moment about the types of people who are going to be searching for your product: People who want to learn how to create passive online revenue streams but lack the experience or knowledge to do so.
Now let’s think about what sorts of giveaway products they would find irresistible. How about a top 10 list of some kind that gives them actionable information they can use in their everyday lives?
You can either create this giveaway product buy a Private Label Rights product for ten dollars or less and reconfigure it as our own, or commission somebody to create it for you by hiring somebody on Elance, Guru, ODesk or one of the other freelance marketplaces.
Making the Offer
Okay so now we have our Lead Magnet. The next step is to load it onto our sales page and hook up our autoresponder so that when people opt-in, the autoresponder sends them the giveaway report and adds them to our email list.
At this point, the autoresponder needs to point the visitor to our sales page, which is the other website we have created to promote the product.
Again, the content of the sales page can be something we have created ourselves using the techniques we have learned from this course, or hired somebody else to write for us.
Don’t Repeat Yourself
What you don’t want to do is to simply use the sales copy that the affiliate seller give you verbatim because then your sales page may be exactly the same as other sales pages out there.
It’s also important that your sales page be SEO optimized so that people can find it through organic Google searches and other search engines.
Promoting Your Product through Email
Now we have two paths leading to our affiliate link: People who opt-in to the squeeze page are led to the sales page and people who find the sales page organically also have the opportunity to buy our affiliate product.
The next step is one of the easiest. We want to build our email series that is going to promote our affiliate product to our subscribers. For this, it is perfectly acceptable to use the swipe copy provided by the affiliate seller.
Or you can create your own swipe copy if you want. Or you can modify their copy any way you like.
The next thing we want to do is to create social media marketing. For one, that means including widgets on our sales page so that it’s easy for people to give social approval signals so that our page ranking improves.