Probably the single most important task for any online marketer is list building. As you are probably aware, getting people to opt-in to your email subscription list is one of the most critical ways for you to build your customer base. It’s the leading portal into your sale funnel.
Once traffic is being fed into your sales funnel … if you have high quality products, a great autoresponder and a good sales system … then the rest of your system is pretty much going to work on auto-pilot.
You are going to convert a certain percentage of those customers so that you can start driving revenues into your bank account.
Squeezing Every Penny from Your List
There are a lot of effective ways to build your list. There are lots of different ways to build your list. The first one we are going to talk about is something we have mentioned a lot but not really gone into a lot of detail: Squeeze pages.
A squeeze page is a website that you set up that offers something of value that people interested in your niche are going to want — except you give it to them for free in exchange for their giving you their email address. The squeeze page, or the opt-in page, is where you can offer such giveaways such as discounts and rewards, instructional videos, access to online webinars and other high-value/low-cost items.
As far as what you give away, it should be something that is going to be irresistible to your customers. For example, if your product is a series of videos on how to improve your golf game, the giveaway could be something like a short report that offers 10 tips on how to improve your backswing or your putting skills.
The keys to effective squeeze pages is that they are SEO optimized so people searching in your niche can find them, the giveaway you offer needs to be something they actually want and can use to improve their lives, and that the Call to Action is very clear: Give me your email and you get this great free product.
Sanctity of the Sales Page
Okay, the second way to build your list is to create sales pages. These are stand-alone websites that sell your product.
Like squeeze pages, sales pages need to be SEO optimized so they can be easily found online and their CTA needs to be crystal clear.
Because they are longer form, you have much more leeway on sales pages in terms of structure and content than you do with squeeze pages. Much will depend on the types of products you are promoting and the audience you are addressing.
Exploiting Social Media to Build Your List
Social media platforms are critical to building your list because they are popular, inexpensive and powerful. Exploiting social media lets you promote your brand, product or business exponentially, rather than laterally, to rapidly build a network of customers who can then continue to promote your business for you.
As I’ve mentioned in a previous bloggpost, in today’s business environment, you need to have a strong presence on Facebook. It’s simply where customers are right now.
Once you have an account, identify your Facebook Friends who have the most Friends, then review their Facebook home pages, taking careful note of what groups they belong to.
Whenever they post a status update, always “Like” it and add a comment. Don’t stalk them, but be consistent in developing an interpersonal relationship with them.
Once you have a familiar online relationship, send them valuable content interspersed with promotions for your products When you post on their home pages, whenever they comment or “Like” your post, it will appear in all of their Facebook Friends’ pages.