When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can.
In most cases, building long-term relationships with your customers in the end is the most rewarding strategy, both financially and in terms of your company’s reputation and brand.
If you consider your customers to be your friends, rather than simply your customers, you can improve the effectiveness of any marketing program.
Any time you contact your customers – whether via email, social media, in forums or anywhere else – you should try to personalize the experience as much as possible. Share details about your personal history and family life.
Give your customers the opportunity to develop a genuine emotional bond with you and offer them a vested interest in your success. This will result in a long, prosperous business relationship with a larger group of customers and it will help build your reputation online. Remember, that and you can continually grow your business for many years to come.
Putting Your Personality on the Squeeze Page
For example, how much is an email opt-in worth to you? In other words, when you get somebody to act on your squeeze page — they give you their email address in exchange for whatever high value, niche related content you are giving away for free — what does that mean in terms of cash business? A ballpark estimate is that each opt-in is worth about 50 cents to one dollar per month. And I would say that’s pretty conservative.
So if you have 1,000 opt-ins on a particular squeeze page per month, you can expect that to bring you at least $500 to $1,000 per month.
Every email opt-in you get, you put that person into your sales funnel. That means you are going to be sending them offers and affiliate product promotions interspersed with other high value content and personal information.
The Value of Customers
According to the industry average, each person on your list is worth about 75 cents per month to you.
Obviously, you can increase this average by promoting products people really want and by doing a great job nurturing interpersonal relationships with the people on your list.
Once people opt-in to your subscriptions list, ideally, you want to push your subscribers up your value ladder. This means that regardless of your niche, the purpose of the sales funnel is to push your customers so that they buy offers with bigger and bigger price tags.
You can promote these products using the multiple marketing platforms you have created, including your email subscriber list, social media, squeeze pages, article and forum marketing, and even paid marketing like CPC ads and Google Adwords. How prospects find your sales funnel is less important than what they do once they arrive there.
The gateway offer is the first product that you are going to ask your prospects to pay for. Your gateway offer promotion comes after any giveaway product from your squeeze page or elsewhere. The important aspect of the gateway offer is that it should have enormous perceived value for your prospects. In other words, you should over-deliver for what they are paying.
With digital products, it’s hard to lose money in distribution because you can re-sell the same product repeatedly without any additional production costs. Still, it should seem to your customers as if what they are getting with their gateway product is worth far, far more than what they are paying. One way to do this is to provide the highest quality products possible.