As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.
When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.
How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.
Determine Which Markets Are Most Likely to Use Your Product
The first step is determining which local markets are most likely to buy your products or services. Find out which regions are searching for items similar to your offerings. There are multiple online sources that will help you with this, including Google Trends.
You can perform keyword research, as you would for any web page or landing page, and find out where these terms are most popular. This gives you a good idea of which local markets you should target.
Create Location Specific Landing Pages
One of the oldest and most used methods of targeting a local market is with the use of location-specific landing pages. Once you determine the regions that you should target, create a landing page similar to your existing landing page that is optimized for the local market.
How do you optimize your content for a local audience? With the use of keyword phrases. Work relevant phrases into your content. Though, it’s important to make these phrases appear as natural as possible. Don’t allow the readability of your content to suffer.
Generally, headlines and sub-headlines offer a good spot for adding location-specific keywords. Also, pay attention to the use of location-specific keywords in your SEO description and title.
Start a Local Advertisement Campaign
The next step is to use local advertising using traditional online advertising channels. Set up a PPC ad campaign targeting the local market that you want to set your sights on. You may find that the cost per click is less than when you target the entire country. The same applies to Facebook ads.
Offer Special Promotions for Your Local Market
In your advertising and marketing content, you could offer special promotions for your local market. This shows these potential customers that you care about their region. This is a form of emotional engagement.
When a customer knows that these promotions are just for their local market, you increase the chances of getting a conversion. Don’t forget to create a sense of urgency. Let these local customers know that they need to act now if they want to receive this special offer.
Track Your Results and Monitor Your Local Traffic
Once you begin implementing these suggestions, you need to remember to monitor your local traffic. Measure your metrics and see if you’re getting good results from your local marketing. Keep track of how much you put into marketing and evaluate your return on investment.
Just because you offer a product or service that can be purchased from anywhere in the world doesn’t mean that you need to focus all of your marketing on a global market. In fact, you’ll find it easier to reach prospective customers when you target a local area.
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