Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.
Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimize it for your website, and more. After it’s written, you want to make sure that people actually read it.
One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.
There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:
Share your blog on Facebook
First thing is first, you should share your blog on your corporate Facebook account fairly soon after publishing it on your website. This ensures that the content is timely and lets people know that you published a new blog.
As an added bonus, sharing your blog on Facebook is totally free and it has the potential to spread far and wide. Encourage people to share it. Share it with your friends and business associates. The more eyes that see your blog post on Facebook, the better.
Boost the blog post on Facebook
Using Facebook’s boosting options is a great way to get your blog content to the right people. When you boost a post, you choose who it goes to and can see how many people it can reach with a certain budget.
You can choose to pay per click, per 1000 impressions, or per engagement. This allows you to customize your boosted blog post to garner the action you want from your readers. Boosted posts can not only help ensure that your current customers and clients see your new blog content, they can also help new people see your blog and learn about what you do.
Use great headlines
When you post a blog on Facebook, the headline is one of the first things people see. In fact, almost 80% of people never even make it past the headline. Because of this, you want a powerful headline that encourages people to click into and read the whole blog post.
Keep the headlines short and to the point. Tell readers exactly what they should expect to get out of the blog. If there are any important or eye-catching numbers or facts, those can be great to incorporate into the headline.
When you publish a blog post on Facebook, it is important to add an eye-catching image to make the link stand out in the newsfeed. Stock images are okay, but images that you take or create are better.
Whatever you choose to use, make sure all the images are high-contrast and colorful. That helps them pop in the hectic and crowded space of someone’s Facebook newsfeed.
Write top-notch copy
While there are some tricks and tactics that can help your blog get attention on Facebook, nothing can beat solid copy. You can have the best headline and imaging and people still may not click on your blog post due to weak or uninspiring Facebook ad or post copy.
Those 140 or so characters that you write to describe the blog post in the Facebook post or Facebook ad are vitally important to getting people to read your blog. Make the copy stand out.
Use testimonials, ask questions, give a solution to common problems, use a clear call to action, appeal to people’s emotions. You need to capture people’s attention with your copy to get them to read your blog.
Facebook can be a powerful tool in promoting your blog content if you want to learn more about how to make it work for you, check out our done-for-you system.
One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website.
The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new content to your site.
But, if you don’t have good content, you won’t get the traffic that you want.
For this reason, a lot of entrepreneurs rely on outsourced content. They pay writers to create articles. The problem with this is that it’s hard to find writers that can emulate your style and tone. It’s hard to get them to create content that perfectly matches your brand.
You don’t need to be a professional writer to create high-quality content for your site. Writing content for blogs, ads, web pages, and sales copy is a skill that you can develop.
With these 4 tips, you can learn how to dramatically improve the quality of your writing and drive reader engagement.
#1 Make a List of the Topics That You’ll Cover
Before you start writing your article, you should make a list of the main topics, tips, or ideas that you want to discuss. Use this list to create your subheaders.
This same rule applies whether you’re writing a blog post, website copy, a product review, or sales copy. For example, with sales copy, you’d make a list of the features that you want to discuss. These would then become individual paragraphs with their own subheader.
The subheaders break up the content and make it easier to read. This also helps you stay on track and remain focused on the initial purpose of your content.
#2 Present the Main Problem at the Beginning of Your Content
Always start your content with the main problem that you’re about to address. For example, at the beginning of this article, I mentioned that the biggest obstacle is generating fresh content. These tips help you learn how to overcome this problem by creating your own content.
Address the problem early, possibly identify a few pain points of your readers, and then mention how this article will help solve the problem.
That is the overall structure of your opening paragraphs. You’re getting the reader’s attention by identifying a problem and then you’re telling them how you’ll solve it.
#3 Use Short Paragraphs to Improve Readability
There are several factors that determine readability. First, you need to think about the structure of your content. As mentioned, including subheaders can help break up the content. Adding images and graphics can also help with this.
But, there are a few other ways to improve readability and they all have to do with your writing. You need to use short words, sentences, and paragraphs. Though, the paragraphs are the biggest concern.
Typically, you will want an average paragraph length of 2 to 3 sentences. Preferably, the sentence length should be less than 12 words. You can also replace long words with shorter synonyms.
Don’t make the mistake of over-explaining a topic. By using short paragraphs, you’ll find it easier to remain focused on the main points that you want to address.
#4 Don’t Edit Your Content Until You’re Done Writing
Hold off on editing your content until you’ve finished your initial draft. If you start editing as you write, you’ll find that it takes much longer to finish writing.
After you’ve finished writing, remember to proofread. Use the spell checker in your word processor and then read the entire content line by line. This will help you catch any grammatical errors that weren’t found by the spell checker.
You now have a few tips that can help you generate better content. It’s not difficult, but it will require practice. Along with these suggestions, you can get even more powerful internet marketing tips, and a solution for gaining conversion-ready prospects each month, by clicking here to learn about our done-for-you system.
When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.
All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.
I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget.
Use Consistent Branding
If you want people to recognize your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.
You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.
So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.
Gain More Social Media Followers
Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.
This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.
Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.
Start Creating High-Quality Blog Posts
Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.
You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending.
Write Guest Blog Posts for Other Sites
After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog posted on one of these sites will increase your online presence and help you establish yourself as a voice of authority.
Share Your Opinion with Everyone
The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.
Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed. These steps build backlinks, increase recognition, and could help you gain more followers.
You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.
Use these tips to start increasing your online exposure. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.
What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.
If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.
Here’s a quick overview of the online marketing channels that’ll be covered:
- Email marketing
- Pay-per-click advertising
- Social media advertising
For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.
Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.
As long as you’re smart about your email marketing strategy, you will get positive results.
Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.
Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.
Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.
Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.
Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.
By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.
Social Media Advertising
While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.
First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.
Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.
As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.
Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.
Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.
You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.
As you start developing and refining your online marketing strategy, consider using the marketing channels described above.
If you regularly spend money on content for your website copy or blog posts, you understand how frustrating it can be to see this content come and go. A few weeks after you post a new blog that you spent good money on, it may no longer hold any value to your website.
When good content goes unnoticed, it’s tempting to want to reuse it in some manner. Unfortunately, a lot of entrepreneurs and business owners go about this in the wrong way and get penalised by search engines. This can dramatically decrease your search engine rankings.
So, does this mean that you can’t use existing content? No, you’re able to republish content, as long as you go about it in the right way. Use the following suggestions to republish your existing content without getting penalised.
Correctly Letting Search Engines Know About Your Duplicate Content
First, you need to make sure that you’re letting search engines know that this new post is duplicate content. The way to do this is to include a canonical URL. Syndication of articles is a major business. If you spend any time on news aggregator websites, then you’ve seen syndicated content that’s posted on multiple news sites.
How to Add a Canonical URL
If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top of the search engine rankings. The solution is the canonical URL. Adding this little bit of code is easy. You simply add a link tag in the <head> section of your HTML. The full code would look something like this:
<link rel=“canonical” href=“http://example.com/post” />
Adding the canonical link lets search engines know that the content they’re crawling is a duplicate of another URL. The URL that is included in the link tag is the URL of the original post. This link tag must be placed on every page where you plan on republishing your content.
Additional Tips for Using Canonical URLs
Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other small errors, you can fix them, but don’t edit major parts of your article. Otherwise, the search engines will still count the pages as two separate posts.
The canonical URL link should never be used as a form of black-hat SEO. It should only be used in its proper context. This will defeat the purpose of using the canonical URL in the first place.
You should also include an actual link at the beginning or end of the duplicate content that links back to the original source. This will be beneficial if you are syndicating your content for use on other sites. Each time the content is republished, you’re adding another back link to your site.
Republishing content is a useful way to get more value out of the content that you pay for. Spending money on the creation of original content can be a major part of your marketing budget. Most people can only pay for so many articles per month. Instead of letting these articles go to waste after they’ve outlived their usefulness, consider using a canonical URL to republish them.
You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.
If you have old content that you would like to republish, make sure that you’re going about it in the right way.
There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic.
What’s an online community? Basically, a community is a group of regular visitors that frequently discuss topics and regularly interact with each other. Instead of just randomly commenting on blog posts, these visitors are actively engaged in what’s going on.
Here are some tips to help you begin to build an online community in order to boost customer retention and keep visitors coming back for more.
Create a Community on Your Website
The first step is to create a community on your website. This can be done by adding a forum to your site. If you use WordPress, this is relatively easy. You can create a sub-domain and install a forum theme on the sub-domain. For those without WordPress, there are many great forum templates that you can use.
You should build a forum that is relevant to the product or services that you carry. Promote the forum as you would any other website. Use proper SEO to help drive traffic to the forum. Include links from your main site to the forum and discuss your forum on social media.
Respond to Every Blog Comment
Along with creating a forum, you should respond to every blog comment on your blog posts. Again, if you’re using WordPress, this is easy. You choose to receive an email notification every time a new comment is left on your site. This also applies to your forum.
Every time someone leaves a comment, if it’s worthy of a response, then respond to the comment. Try to respond as quickly as possible. When a visitor sees that you actively respond to comments, they’re more likely to come back and leave other comments.
Create a Subscriber List
You can include an opt-in form on your forum for users that wish to register. In fact, you might want to think about requiring user subscription in order to post a comment on your forum. If you have quality content, users will want to subscribe.
Don’t bombard your subscribers with useless emails. You should keep this subscriber list separate from existing email lists. Have one list that is exclusively for your community subscribers. The emails that you send should be relevant to the forum and the community.
Integrate Social Media with Your Community
Combining the best of both worlds, you can integrate your social media business profile with your online community. How does this work? Through your business profile, create a social media community. Make this a mirror reflection of your online website community. Follow the same principles—responding to comments promptly and encouraging people to leave comments.
Create Exclusive Content for Your Community
Creating exclusive content that you only share with your community members will help increase loyalty. Your members will appreciate receiving content that’s not available elsewhere. Make sure the exclusive content is valuable and informative. You still need to focus on quality when creating this content.
Building a community can be a lot of work, but it’ll pay off in the end. You’ll find that you have a large number of regular visitors and steady traffic to your site. This can help you boost sales, increase customer retention, and compete with major players in your industry.
You don’t need to necessarily be at the top of the search engine rankings to remain competitive. Use these suggestions to begin building a community.