Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.
Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.
Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read.
Not every word will be read
It is important for you to acknowledge that not every word that you write will be read by the person who opened your content. The sooner you accept that fact, the better.
Because not every word will be read, make sure you make the important parts of your content stand out. Use subheadings, bolded font, and lists to capture the reader’s attention and draw them in. The more confident they are that your content has what they are looking for, the more likely they are to actually read it.
Most important things first
A lot of people only read the first few lines of an article or blog. Because of this, you need to put your most important facts and points first. Do not bury the lede. People want to know what they are reading and if they should keep going right away.
When you put the important things first, readers are more likely to continue reading to learn the specifics. The more important information you can get in the first few sentences and paragraphs, the better.
Don’t over-complicate language
As tempting as it is to use diverse and sometimes complicated language, do not do it. Use common words that are familiar to the reader. Web content should not seek to expand the vocabulary of the reader. Web content is there to drive a point home in the simplest manner possible.
If you use language that is too complicated, people are not going to read it. Using simple language makes the content easier to get through making it more attractive to people on the internet. Bottom line, keep it simple. You readers will thank you.
Write a little lazily
People on the internet are generally lazy. They want short sentences in short paragraphs that don’t have unnecessary words or jargon. In short, write for lazy people. More often than not, people reading web content don’t want to work hard to read it. The easier it is to read, the better.
Keep articles to one topic
When you are creating an article for your website, keep that article to one topic. People who are looking at your articles are looking for specific answers and insights. For each article talk about one product, one service, or one question that a lot of customers ask you.
Articles that have too much information on too many topics are unattractive to readers. When you keep articles focused and succinct, people are more likely to read it in its entirety.
Keep design in mind
Your written content needs to work with visually with your website. Font choices, photo choices, and colours are all important. Articles are an extension of your brand and consistent branding is important for success.
When you are writing your article, think about how it fits into your brand look. Consider where you want to places images, what the size of the font will be, and if you will use italics or boldface type. Design is just as important as the words.
Improving your written content so people will read it is simple. If you want to learn more about how you can make your written content work for you, take a look at our done-for-you system.
Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.
Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:
- Update your content with new facts
- Compile content into a new format
- Convert a numbered list into multiple posts
- Use a combination of these tips
Update Your Content with New Facts
The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.
When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.
So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.
Compile Content into a New Format
Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.
Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.
When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.
Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.
The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.
Convert a Numbered List into Multiple Posts
The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.
Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.
Use a Combination of These Tips
You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.
The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.
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There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.
The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:
- Brand visibility
- Website traffic
- Calls to action
- Multiple channels
- Quality content
The first component is brand visibility. This includes awareness and familiarity. When customers see your content, they should be able to immediately recognize it as coming from your website. The easiest way to achieve this is with branding.
Your content should include your branding. This means adding your logo, using the same color scheme that you use on your website, and making sure that your brand name is prominently displayed.
You need traffic. Otherwise, how’s anyone going to find your content? So, the next key component of any content marketing strategy is website traffic. This includes referral traffic and repeat traffic.
Referral traffic lets you know that people are linking to your content or talking about it on social media. If you’re not getting any referral traffic, you need to incorporate social media marketing.
Share links to your content on social media. This should help get the ball rolling.
Calls to Action
Every piece of content that you create needs a call to action. It doesn’t matter if this call to action directs the visitor to a product page or to a lead magnet. The goal is to get them to move onto the next step.
The goal of your content is to get visitors move further along your sales funnel. If you’re targeting first-time visitors, you’ll want to capture their email address with a lead magnet. Additional content should offer more insight into the benefits of using your products or services.
Diversify your content marketing strategy. Use multiple marketing channels to deliver your content. At the base of the marketing strategy, you should use blogs on your website. This will help you build backlinks and increase traffic to your site.
Additional marketing channels will help you attract a larger audience. Take advantage of video marketing, social media, and email as additional methods of delivering your content.
The final, and most important, component of content marketing is the content itself. If you want to run a successful content marketing campaign, the content needs to offer real value to your target market. Don’t waste people’s time with content that doesn’t inform or educate.
Before creating content, you should decide on the topic. Every paragraph should contribute to this topic. Don’t stray from your initial message. If you find that you’ve got more to say or that you begin to discuss additional topics, then save this extra information for future content.
Your content marketing strategy starts with brand visibility. When people see your video, a downloadable guide, a blog post, or any other content, they should immediately connect it with your brand. This builds recognition and awareness.
You also need to focus on website traffic and calls to action. Make sure that you use multiple marketing channels. Above all else, focus on the quality of your content.
Put these tips into action. Revitalize your content marketing strategy by working on these 5 areas. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.
An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.
You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.
Write a Summary of Your Content
The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.
For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.
Use Numbers in Your Headlines
People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.
If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.
Include Exciting Adjectives
Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:
- Mind blowing
- Keep Your Headline Short
You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.
In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.
Try to Include Your Focus Keyword
Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.
Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.
These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.
In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.
You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.
You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.
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Content is king. At least, that’s the phrase that’s been tossed around for the past few years. One of the biggest factors in the success of any internet marketing campaign is the quality of the content. While you might think that you’ve got a handle on content marketing, there are a few strategies that you may need to rethink.
If your marketing strategies are getting stale, it could be time to refresh your perspective. Review some of the latest strategies. The following 6 content marketing tips can help you reshape your approach to content marketing.
Write Longer Content
One strategy for surpassing your competition in search engine rankings is to write longer content. Take a look at the blog posts and content released by your competition. Copy and paste the content into a word processor to determine the length of the content. You’ll find that most content is less than 1000 words.
Focus on Long Tail Keywords
When you perform keyword research, look for long tail keywords. Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords. This lets you cover all your bases and include a wide variety of phrases.
Quadruple Check Spelling and Grammar
It’s amazing how much content contains spelling and grammar mistakes. While a customer may overlook one or two small issues, content that’s full of mistakes is difficult to read. It hurts the brain and the eyes. The majority of readers will leave your site if they find too many spelling and grammar errors in your content.
In addition to using the built-in spell checker on your word processor, consider installing one or two additional spell checking programs. Afterwards, give your content a good read through to catch any other mistakes.
Create Helpful Content
Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.
How-to articles, lists, and even video tutorials are all incredibly popular options. By creating helpful content, you’ll increase the likelihood of your readers sharing this information with their friends and family.
Share Everything on Social Media
You’re probably already aware that Google and other search engines don’t include social media likes and shares in search engine rankings. This doesn’t mean that you won’t benefit from sharing your content on social networking sites. The more people share your posts, the greater chance of people finding your content and linking to it.
Schedule Your Content
As a final tip, you should consider scheduling your content. If you post new blog articles several times per month, it’s hard to gain repeat traffic. But, if your visitors are aware that you add a new post every Monday afternoon, they’re more likely to check back at the same time every week.
In order to ensure you stay on track with the release of your content, you should schedule your content. This is easy with WordPress, as you can set the publication date. For those using other platforms, you might need to install a third-party application to schedule your posts. Another option is to always have a few posts ready as a backup.
The strength of your internet marketing is often dependent on the quality of your content. Begin using these strategies as a part of your content marketing approach.