content marketing

5 Key Components to an Effective Content Marketing Strategy

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There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.

The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and familiarity. When customers see your content, they should be able to immediately recognize it as coming from your website. The easiest way to achieve this is with branding.

Your content should include your branding. This means adding your logo, using the same color scheme that you use on your website, and making sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? So, the next key component of any content marketing strategy is website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or talking about it on social media. If you’re not getting any referral traffic, you need to incorporate social media marketing.

Share links to your content on social media. This should help get the ball rolling.

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t matter if this call to action directs the visitor to a product page or to a lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales funnel. If you’re targeting first-time visitors, you’ll want to capture their email address with a lead magnet. Additional content should offer more insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing channels to deliver your content. At the base of the marketing strategy, you should use blogs on your website. This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. Take advantage of video marketing, social media, and email as additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the content itself. If you want to run a successful content marketing campaign, the content needs to offer real value to your target market. Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph should contribute to this topic. Don’t stray from your initial message. If you find that you’ve got more to say or that you begin to discuss additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people see your video, a downloadable guide, a blog post, or any other content, they should immediately connect it with your brand. This builds recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure that you use multiple marketing channels. Above all else, focus on the quality of your content.

Put these tips into action. Revitalize your content marketing strategy by working on these 5 areas. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.

6 Free Marketing Strategies Every Entrepreneur Should Use

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You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash.

Use these 6 free marketing strategies to start promoting your websites and earning your first supplemental income.

Social Media Marketing

The first free marketing strategy that you should adopt is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account.

With social media marketing, it’s important to post regularly, so that your followers don’t forget about you. You need to stay relevant. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Content Marketing and Blogging

Creating informative content is one of the oldest marketing strategies. In the old days, businesses would create informative pamphlets that could be handed out to the public. These days, entrepreneurs have blogs, eBooks, and video tutorials.

Create content that is relevant to the products or services that you want to sell. Write tutorials and guides that will help your customers. Then, you can either edit your guide into a blog post, an eBook, or film a video tutorial. You could even combine all three options.

Email Marketing

If you want to create a serious email marketing campaign, you’ll eventually need to spend money. But, you can get started for free. There are quality email marketing platforms that allow a limited number of free emails each month.

So, you can create micro email marketing campaigns and learn the basics without spending any money.

Video Marketing

This next strategy is similar to content marketing, but with a wider scope. You don’t need to just provide informative content. You can use video marketing for a variety of uses. For example, you could create product demonstrations, customer testimonials, FAQs, or film a short introductory video.

You can then upload your videos to YouTube and share them on your website or as a part of your social media marketing campaign.

Run a Special Promotion

Another free marketing strategy is to offer a special promotion for a limited amount of time. This helps you create a sense of urgency with your marketing material. Consumers are more likely to make a purchase when they feel they’re getting a special value.

You don’t need to spend anything to run a promotion. You simply charge less for your products or services during a specific period of time.

Join Online Groups and Communities

Joining online groups and communities offers an indirect way to market your website for free. This is a simple way for entrepreneurs to reach out and network. Not only may you help spread awareness about your site, you may receive beneficial contacts in the process.

Look for groups and communities that are relevant to your products or services. Search Facebook groups as well. Become active in these communities and use your business profile to leave comments and take part in discussions.

Combine these marketing strategies to get started with internet marketing. You don’t need to immediately make a large investment. You can start small and learn more about marketing before you dive in. Along with these tips, you’d benefit from conversion-ready internet marketing leads. Discover a complete conversion-ready method. Click here to learn about our done-for-you system.

5 Simple Tips You Can Use to Write Attention Grabbing Headlines

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An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.

You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

  • Essential
  • Excellent
  • Effective
  • Fantastic
  • Important
  • Mind blowing
  • Valuable
  • Ultimate
  • Simple
  • Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system. Click here to learn more about my done-for-you system.

 

6 Content Marketing Strategies That You Need to Rethink

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Content is king. At least, that’s the phrase that’s been tossed around for the past few years. One of the biggest factors in the success of any internet marketing campaign is the quality of the content. While you might think that you’ve got a handle on content marketing, there are a few strategies that you may need to rethink.

If your marketing strategies are getting stale, it could be time to refresh your perspective. Review some of the latest strategies. The following 6 content marketing tips can help you reshape your approach to content marketing.

Write Longer Content

One strategy for surpassing your competition in search engine rankings is to write longer content. Take a look at the blog posts and content released by your competition. Copy and paste the content into a word processor to determine the length of the content. You’ll find that most content is less than 1000 words.

Focus on Long Tail Keywords

When you perform keyword research, look for long tail keywords. Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords. This lets you cover all your bases and include a wide variety of phrases.

Quadruple Check Spelling and Grammar

It’s amazing how much content contains spelling and grammar mistakes. While a customer may overlook one or two small issues, content that’s full of mistakes is difficult to read. It hurts the brain and the eyes. The majority of readers will leave your site if they find too many spelling and grammar errors in your content.

In addition to using the built-in spell checker on your word processor, consider installing one or two additional spell checking programs. Afterwards, give your content a good read through to catch any other mistakes.

Create Helpful Content

Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.

How-to articles, lists, and even video tutorials are all incredibly popular options. By creating helpful content, you’ll increase the likelihood of your readers sharing this information with their friends and family.

Share Everything on Social Media

You’re probably already aware that Google and other search engines don’t include social media likes and shares in search engine rankings. This doesn’t mean that you won’t benefit from sharing your content on social networking sites. The more people share your posts, the greater chance of people finding your content and linking to it.

Schedule Your Content

As a final tip, you should consider scheduling your content. If you post new blog articles several times per month, it’s hard to gain repeat traffic. But, if your visitors are aware that you add a new post every Monday afternoon, they’re more likely to check back at the same time every week.

In order to ensure you stay on track with the release of your content, you should schedule your content. This is easy with WordPress, as you can set the publication date. For those using other platforms, you might need to install a third-party application to schedule your posts. Another option is to always have a few posts ready as a backup.

The strength of your internet marketing is often dependent on the quality of your content. Begin using these strategies as a part of your content marketing approach.