An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.
You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.
Write a Summary of Your Content
The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.
For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.
Use Numbers in Your Headlines
People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.
If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.
Include Exciting Adjectives
Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:
- Mind blowing
- Keep Your Headline Short
You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.
In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.
Try to Include Your Focus Keyword
Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.
Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.
These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.
In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.
You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.
You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.
Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system. Click here to learn more about my done-for-you system.
Content is king. At least, that’s the phrase that’s been tossed around for the past few years. One of the biggest factors in the success of any internet marketing campaign is the quality of the content. While you might think that you’ve got a handle on content marketing, there are a few strategies that you may need to rethink.
If your marketing strategies are getting stale, it could be time to refresh your perspective. Review some of the latest strategies. The following 6 content marketing tips can help you reshape your approach to content marketing.
Write Longer Content
One strategy for surpassing your competition in search engine rankings is to write longer content. Take a look at the blog posts and content released by your competition. Copy and paste the content into a word processor to determine the length of the content. You’ll find that most content is less than 1000 words.
Focus on Long Tail Keywords
When you perform keyword research, look for long tail keywords. Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords. This lets you cover all your bases and include a wide variety of phrases.
Quadruple Check Spelling and Grammar
It’s amazing how much content contains spelling and grammar mistakes. While a customer may overlook one or two small issues, content that’s full of mistakes is difficult to read. It hurts the brain and the eyes. The majority of readers will leave your site if they find too many spelling and grammar errors in your content.
In addition to using the built-in spell checker on your word processor, consider installing one or two additional spell checking programs. Afterwards, give your content a good read through to catch any other mistakes.
Create Helpful Content
Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.
How-to articles, lists, and even video tutorials are all incredibly popular options. By creating helpful content, you’ll increase the likelihood of your readers sharing this information with their friends and family.
Share Everything on Social Media
You’re probably already aware that Google and other search engines don’t include social media likes and shares in search engine rankings. This doesn’t mean that you won’t benefit from sharing your content on social networking sites. The more people share your posts, the greater chance of people finding your content and linking to it.
Schedule Your Content
As a final tip, you should consider scheduling your content. If you post new blog articles several times per month, it’s hard to gain repeat traffic. But, if your visitors are aware that you add a new post every Monday afternoon, they’re more likely to check back at the same time every week.
In order to ensure you stay on track with the release of your content, you should schedule your content. This is easy with WordPress, as you can set the publication date. For those using other platforms, you might need to install a third-party application to schedule your posts. Another option is to always have a few posts ready as a backup.
The strength of your internet marketing is often dependent on the quality of your content. Begin using these strategies as a part of your content marketing approach.