If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email.
This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a lot of emails and don’t have time to read everything that comes through their inbox.
You don’t need to rethink your entire email marketing strategy. With a little bit of tweaking, you can learn how to improve your email open rates.
Your Subject Line Needs to Be Short
Your subject line should contain no more than 8 words. If the subject line is too long, it’ll take too long to read, which will result in lower open rates.
Keeping the subject line short also forces you to strip away unnecessary words. You’re forced to create a clear, direct message with your subject line.
Leave the Recipient Wanting More
While you should be direct with your subject line, you also don’t want to give everything away. The email recipient should want to read more. Leave a little bit of mystery to the subject.
For example, you might state, “Your best online marketing tips are ready.”
With this subject line, the reader knows that the email will contain marketing tips or a link to tips. But, they don’t know much else. This is easy to do. Typically, you just need to cut your headline in half.
A full headline might’ve read, “Discover the best online marketing tips for increasing conversion rates.”
By removing the last half of the headline, and personalizing the beginning, you’re left with a short, effective subject line.
Use Alliteration in Your Subject Lines
Alliteration is the repeated occurrence of the same letter. It makes headlines, titles, and subject lines stand out. They’re more fun to read and more likely to result in an opened email.
Using the previous example, “More marketing tips to help you make money.”
The repetition of the same letter draws your eye to the subject line. When you’re scrolling through multiple emails in your inbox, this small difference can have a big impact on whether or not you open an email.
Use Second-Person Narrative
You should craft your subject lines using second-person narrative. The words that you’re reading right now are written in the second person. This is the use of “you” and “your” in your subject line and copy.
Second-person narrative is a little more personable than third-person, where there is no pronoun. Look at the following two examples:
- Your best online marketing tips are ready
- The best online marketing tips are ready
The second example doesn’t have the same impact as the first one. It doesn’t make any connection to the reader.
Basically, you need to include “you” somewhere in your subject line.
Always Test Multiple Subject Lines
You should always test two separate subject lines when you send out a round of emails. A/B split testing allows you to compare two variations of the same email. You can look at the results and easily see which subject line worked best.
Every time you check these results, make a note of the difference between the two subject lines. This will help you learn what works and what doesn’t.
Crafting effective subject lines requires practice. You won’t always get the results that you want. Remember to test multiple subject lines, keep them short, and speak to your reader.
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If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.
A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.
So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.
Research Your Competitor’s Lead Magnets
First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.
This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:
- PDF, eBook, or downloadable guide
- Video tutorial
- Discounts or coupons
The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.
So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.
When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.
Researching the Top Concerns of Your Potential Buyers
Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.
There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.
You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.
A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.
After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.
Create a Killer Title and Sub-title
Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.
The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.
This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.
A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about our done-for-you system.
Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing.
With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject lines, and other variables. If you’re new to A/B split testing, then look over the following tips.
Decide What You Want to Test
The first step is to determine what you want to test. A/B split testing is only effective if you change one variable between your two versions of your content. So, you can only change one thing at a time until you get your results. Here are a few examples of commonly tested variables:
- Calls to action
- Subject line
- Your offer or promotion
- The layout of your content
- The text that you use
You’ll simply change one of these variables. Create the email that you would like to send. Then create a second copy of the email. Divide them into two separate campaigns. Make a single change to one version of your email.
Decide Who You Want to Test
You should test as large of a sample as possible. Though, if you’re testing an extreme idea, you may want to stick to a smaller portion of your subscriber list.
Sending your emails out to a large group will provide more accurate results. But, if you’re testing an extreme idea, you don’t want to risk losing a large portion of your subscribers – in the event they don’t respond well to your idea.
Analyze Your Results
After you’ve sent out your emails, you can analyze the results. Compare the results of the two emails. You’ll want to pay attention to several different metrics, including:
- The open rate of your emails
- The click-through rate
- The conversion rate
The open rate refers to the percentage of subscribers that opened your email. The click-through rate is the percentage that clicked on your call to action. The conversion rate is the percentage of subscribers that followed through with your intended action after reaching your site.
Examine these metrics and determine which version of your email received the best results. You can use this to test different ideas and to improve your ability to write effective emails.
The most commonly tested variables include the subject line and the call to action. But, you can test any part of your email that you’d like.
Final Thoughts on A/B Split Testing
After completing your test and analyzing your results, implement the change that worked best in your next email marketing campaign. Continue using A/B split testing whenever you send out a group of emails.
You can think of A/B split testing as a teaching opportunity. You’ll learn what works best and improve your email marketing skills.
The majority of email marketing software will have built-in tools for performing A/B split testing. For those that don’t have access to A/B split testing tools, you can perform the test manually. Simply split the list that you’re testing into two groups. Send one version of the email to one group and the other version to your second group.
A/B split testing is relatively simple to implement. Get started the next time you send a group of emails out to your subscribers. Just remember – you should only test one variable at a time. Otherwise, you’ll not get accurate results.
Along with A/B split testing, there are plenty of other ways to maximize your online marketing efforts. Click here to discover an effective lead generation system and online marketing techniques with our done-for-you system.
What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.
If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.
Here’s a quick overview of the online marketing channels that’ll be covered:
- Email marketing
- Pay-per-click advertising
- Social media advertising
For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.
Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.
As long as you’re smart about your email marketing strategy, you will get positive results.
Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.
Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.
Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.
Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.
Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.
By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.
Social Media Advertising
While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.
First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.
Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.
As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.
Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.
Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.
You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.
As you start developing and refining your online marketing strategy, consider using the marketing channels described above.
If you’ve ever used an email marketing campaign to promote your business, then you’ve probably used A/B split testing. It’s a common method for testing the effectiveness of different calls to action, headlines, subject lines, and other variables.
You can use these same methods to test your landing pages. If you feel that your landing pages are not converting, then use A/B split testing to determine the what needs fixing. Get started with these easy to follow steps for A/B split testing to boost the conversion rates of your landing pages.
Decide What Variable You Want to Test
The very first step is deciding which variable you want to test. Only test one variable at a time, such as a call to action or your primary header. If you make more than one change, it’s hard to analyze the results of your split testing. Only choose one variable to change and only run one test a time.
After choosing a variable, create two separate versions of your landing page. Make a note of the date that you made the changes so that you’ll be able to analyze the results at a later date.
Link to the Two Versions of Your Landing Page
Whichever marketing channels you’re using to direct traffic to your landing page, create two separate versions linking to both versions of your landing page. For example, if you’re using PPC advertising, create two separate ads. The ads should be identical other than the URL of the landing page.
If you’re using email marketing, then send out two separate emails, linking to the two different versions of your landing page. As with the PPC ads, the emails should be identical other than the link in your call to action.
Analyze the Results of Your Test
The amount of time that you should wait before analyzing the results of your test will depend on how much traffic your website receives. If you receive hundreds of visitors per day, then you can analyze your results after several days. Though, if you get less traffic, you may have to wait for one week or longer.
In order to analyze the results, you’ll need some form of analytics software, such as Google Analytics. Look at the statistics for your two landing pages. Don’t pay attention to the total visits. You should only look at percentages.
Focus on the conversion rates for the two pages and the bounce rate. Determine which version of the landing page had a higher conversion rate. Consider the differences between your two pages. Whichever page performed better, implement the changes to the other page. You can now perform your next test.
Continue Performing Tests to Tweak Your Landing Pages
After you complete your first test, you can continue performing A/B split testing to tweak your landing pages. You can perform as many tests you’d like, learning from the experience and discovering what works best.
Once you have perfected your header and call to action, you could consider testing the structure of your text or the content on your page. You can also test the images that you use, the color scheme of the landing pages, and any other variables that can impact the performance of your landing pages.
A/B split testing isn’t complicated. You just need to remember to focus on one variable at a time. Wait for the results and make changes based on the outcome. Use what you learn to increase your conversion rates and make your landing pages more effective.
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Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.
Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.
Include Opt-In Forms On Every Page
Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.
Include a Pop-Up Opt-In Form
In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.
While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.
Keep Your Opt-In Form Simple
The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.
Create Supplemental Content
Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.
Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.
Include Social Proof of Your Brand Presence
Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.
Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.
Make Sure Your Email Marketing Campaign is Effective
While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.
By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.
Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.
Start using these tips to increase your subscriber list. If you’d like additional internet marketing solutions, including lead generation, then click here to learn more about my done-for-you system.