Do you want to improve your email marketing campaign? If you’re not happy with the results that you’re getting, then start using A/B split testing.
With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject lines, and other variables. If you’re new to A/B split testing, then look over the following tips.
Decide What You Want to Test
The first step is to determine what you want to test. A/B split testing is only effective if you change one variable between your two versions of your content. So, you can only change one thing at a time until you get your results. Here are a few examples of commonly tested variables:
- Calls to action
- Subject line
- Your offer or promotion
- The layout of your content
- The text that you use
You’ll simply change one of these variables. Create the email that you would like to send. Then create a second copy of the email. Divide them into two separate campaigns. Make a single change to one version of your email.
Decide Who You Want to Test
You should test as large of a sample as possible. Though, if you’re testing an extreme idea, you may want to stick to a smaller portion of your subscriber list.
Sending your emails out to a large group will provide more accurate results. But, if you’re testing an extreme idea, you don’t want to risk losing a large portion of your subscribers – in the event they don’t respond well to your idea.
Analyze Your Results
After you’ve sent out your emails, you can analyze the results. Compare the results of the two emails. You’ll want to pay attention to several different metrics, including:
- The open rate of your emails
- The click-through rate
- The conversion rate
The open rate refers to the percentage of subscribers that opened your email. The click-through rate is the percentage that clicked on your call to action. The conversion rate is the percentage of subscribers that followed through with your intended action after reaching your site.
Examine these metrics and determine which version of your email received the best results. You can use this to test different ideas and to improve your ability to write effective emails.
The most commonly tested variables include the subject line and the call to action. But, you can test any part of your email that you’d like.
Final Thoughts on A/B Split Testing
After completing your test and analyzing your results, implement the change that worked best in your next email marketing campaign. Continue using A/B split testing whenever you send out a group of emails.
You can think of A/B split testing as a teaching opportunity. You’ll learn what works best and improve your email marketing skills.
The majority of email marketing software will have built-in tools for performing A/B split testing. For those that don’t have access to A/B split testing tools, you can perform the test manually. Simply split the list that you’re testing into two groups. Send one version of the email to one group and the other version to your second group.
A/B split testing is relatively simple to implement. Get started the next time you send a group of emails out to your subscribers. Just remember – you should only test one variable at a time. Otherwise, you’ll not get accurate results.
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What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.
If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.
Here’s a quick overview of the online marketing channels that’ll be covered:
- Email marketing
- Pay-per-click advertising
- Social media advertising
For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.
Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.
As long as you’re smart about your email marketing strategy, you will get positive results.
Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.
Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.
Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.
Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.
Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.
By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.
Social Media Advertising
While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.
First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.
Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.
As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.
Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.
Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.
You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.
As you start developing and refining your online marketing strategy, consider using the marketing channels described above.
If you’ve ever used an email marketing campaign to promote your business, then you’ve probably used A/B split testing. It’s a common method for testing the effectiveness of different calls to action, headlines, subject lines, and other variables.
You can use these same methods to test your landing pages. If you feel that your landing pages are not converting, then use A/B split testing to determine the what needs fixing. Get started with these easy to follow steps for A/B split testing to boost the conversion rates of your landing pages.
Decide What Variable You Want to Test
The very first step is deciding which variable you want to test. Only test one variable at a time, such as a call to action or your primary header. If you make more than one change, it’s hard to analyze the results of your split testing. Only choose one variable to change and only run one test a time.
After choosing a variable, create two separate versions of your landing page. Make a note of the date that you made the changes so that you’ll be able to analyze the results at a later date.
Link to the Two Versions of Your Landing Page
Whichever marketing channels you’re using to direct traffic to your landing page, create two separate versions linking to both versions of your landing page. For example, if you’re using PPC advertising, create two separate ads. The ads should be identical other than the URL of the landing page.
If you’re using email marketing, then send out two separate emails, linking to the two different versions of your landing page. As with the PPC ads, the emails should be identical other than the link in your call to action.
Analyze the Results of Your Test
The amount of time that you should wait before analyzing the results of your test will depend on how much traffic your website receives. If you receive hundreds of visitors per day, then you can analyze your results after several days. Though, if you get less traffic, you may have to wait for one week or longer.
In order to analyze the results, you’ll need some form of analytics software, such as Google Analytics. Look at the statistics for your two landing pages. Don’t pay attention to the total visits. You should only look at percentages.
Focus on the conversion rates for the two pages and the bounce rate. Determine which version of the landing page had a higher conversion rate. Consider the differences between your two pages. Whichever page performed better, implement the changes to the other page. You can now perform your next test.
Continue Performing Tests to Tweak Your Landing Pages
After you complete your first test, you can continue performing A/B split testing to tweak your landing pages. You can perform as many tests you’d like, learning from the experience and discovering what works best.
Once you have perfected your header and call to action, you could consider testing the structure of your text or the content on your page. You can also test the images that you use, the color scheme of the landing pages, and any other variables that can impact the performance of your landing pages.
A/B split testing isn’t complicated. You just need to remember to focus on one variable at a time. Wait for the results and make changes based on the outcome. Use what you learn to increase your conversion rates and make your landing pages more effective.
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Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.
Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.
Include Opt-In Forms On Every Page
Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.
Include a Pop-Up Opt-In Form
In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.
While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.
Keep Your Opt-In Form Simple
The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.
Create Supplemental Content
Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.
Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.
Include Social Proof of Your Brand Presence
Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.
Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.
Make Sure Your Email Marketing Campaign is Effective
While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.
By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.
Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.
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Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable.
Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. Over time, you lose subscribers. Some consider this a natural progression and say there’s nothing you can do about this. That’s simply not true. Here’re some tips for keeping users from unsubscribing.
It Needs to Be Clear What Users Are Signing Up For
The first step is to make sure that you’re being clear about what your users are signing up for. When you use vague terms and catchy headlines to grab attention, you may get more subscribers. But, these subscribers aren’t likely to stick around. Use clear, concise calls to action.
Request Feedback from People That Unsubscribe
Another step that you can take is to request feedback. When a user visits your site or follows a link to unsubscribe from your mailing list, use a simple text field form to allow users to leave their feedback. Ask them why they’re leaving. Some users will simply skip this step, while others could leave valuable feedback.
Test the Frequency of Your Emails
You may be sending too many or too few emails. Test the frequency of your emails. Some users get annoyed if they receive too many emails, while sending too few may cause some users to forget about your business. In either case, they’re likely to unsubscribe.
Depending on the email marketing system you use, you may have access to A/B split testing. Use split testing. With one set, send your emails daily. With the other set, send one email per week. At the end of the week, look at the stats. Make changes to the frequency of your emails, based on the results.
Automate Your Emails to Increase Engagement
By automating some of the messages that you’d send to subscribers, you might increase engagement. This includes the use of welcome emails, notifications, and other generic mailers. If a user subscribes to your mailing list, they should automatically receive a welcome or thank you message.
Set a Schedule for Your Emails
After you’ve tested the frequency of your emails, set a schedule and stick to it. If you’ve found that users are less likely to unsubscribe when sending weekly emails on a Monday — always send your emails on a Monday at the same time of the day.
Pay Attention to Inactive Subscribers
You should keep an eye on trends among your subscribers. For example, users that become inactive and stop opening emails are likely to unsubscribe in the near future. Set up a strategy for dealing with these inactive users.
You could setup an automated email to help re-engage the subscriber. This could include special offers, promotions, and other incentives to get them to remain on your mailing list.
Prevent Unsubscribing Errors
While unsubscribing on accident isn’t likely a major reason for a drop in your subscribers, it could play a part. Prevent unsubscribing errors by requiring people to confirm the fact that they want to unsubscribe. This gives them one last chance to change their mind and could save you a few subscribers.
People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends.
Presenting a problem is therefore the first part of any marketing email. The problem presented in your email is simply whatever your product will solve.
A Real-World Example
For example, let’s assume your affiliate product is an eBook that teaches how to talk to the opposite sex. The problem then would be that the customer is shy, doesn’t know how to meet people, and is afraid that they are going to grow old and die alone as a result.
Frequently, the presenting the problem is done in the form of a series of questions:
- Do you get tongue-tied when it comes time to meet women?
- Are you spending your Saturday nights sitting at home watching television because you can’t ask women out on dates?
- Are you afraid that you will be a lifelong bachelor because of your anxiety around the opposite sex?”
Next comes introducing your product as a solution to the problem. This gives your prospective customers hope that they can enrich their lives and remove this obstacle simply by purchasing your product:
“Introducing ‘How to Speak to Sexy Women: A Comprehensive Guide’ ”
After introducing your product, you want to explain the benefits your product has to offer your customer. These are different than your products features, which are a list of things that it includes.
This is actually a very important distinction: Benefits describe how your product will improve your customer’s life, how it will not only solve their problem but make them a better person. With this hypothetical product, for example, the benefits might include:
- Win the woman of your dreams and begin a long and happy life with your new family.
- Impress your friends and relatives with your confidence and self-esteem
- Become more attractive to all women and increase your sex appeal
Benefits are a better way to promote your affiliate product than simply listing its features. That’s because it give your potential customer the opportunity to imagine themselves as being a better person for having purchased your product.
A good way to remember it is like this: Features SELL but benefits TELL.
If you are offering any special bonuses or guarantees, they can be listed next. Or if you are directing your email recipient to a sales page where the text builds up to the bonuses and guarantees, it may be a better idea to simply wait until they get there so that it have more impact.
The Critical CTA
The most important part is your Call to Action (CTA). You need to be crystal clear on exactly what it is you want your reader to do.
There can be no ambiguity whatsoever. If it is to visit a sales page, then state that clearly. If it is to buy a product, tell your customer to do exactly that. Don’t hint, obfuscate or beat around the bush. There’s no time for that and your customer won’t appreciate it. Be direct.
“Get Your Copy of ‘How to Meet Sexy Women’ and Start Changing Your Life TODAY!!”
The final part, and perhaps the most important, is the affiliate link. If you forget to include this link, you have wasted the time of your customer because they can’t get to where you want them to go.
Make a point of double checking every email you send to make sure it has an outgoing affiliate link to the web page where your customers can buy the product you are promoting. And test that link every time. One little misspelling or a period in the wrong spot can derail your entire sales process.