Blogging has become the new main way information, articles, and videos are being published online to view. People turn to the internet for information, and also want to read from a regular writer.
They want articles that inform, educate, and entertain. Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly. Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.
Setting up WordPress
Before you can begin creating your blog, you’ll need a blogging platform. WordPress is easily the most popular option and with good reason. It’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.
Setting up WordPress is as simple as can be. Most hosting plans will have an option to automatically install it onto your server with just the click of a button (look for SimpleScripts).
If you need to install it yourself, simply download it for free. You then upload it to your server, create a new database for it, and follow the instructions. It shouldn’t take more than a few minutes. Or, check out Fiverr.com for freelancers who can do it for $5.
If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.
Placing ads in the sidebar
The look and layout of a blog is determined by the theme you use. Most themes will allow you to place image ads in the sidebar column. These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.
Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial. Some bloggers prefer to create their own ads that link to an offer. Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.
Placing ads in the article
The articles posted to your blog can also be a great place to advertise. It’s easy to add text links to the content of an article.
And, this is a very unobtrusive way to advertise. Since these are text-based links, they fit perfectly into the body of an article. Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.
Placing ads after the article
Blog articles are a perfect way to presell someone on an offer. Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date. Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.
Placing an ad at the end of this article is the best way to capitalize on that.
Most ads like this will be horizontal banners and are often visually eye-catching, or use animation. Popup footers, on the other hand, are a new technology which I and many others have found to be very effective.
These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind. Getting people to these “money pages” is absolutely key for success online.
If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. Our “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.
An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A landing page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s also the first thing your visitors will see.
And contrary to what you might think, the best page for new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.
Creating a Webpage
The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one which is easy for you to use while, at the same time, making sure it works on a variety of devices and browsers.
WordPress is one of the most popular options because it is so easy to use. It has become an industry standard platform and is versatile enough for a variety of uses.
You basically purchase a domain name and web hosting, install WordPress for free, and then install a free or paid WordPress theme (site design). Other options include things like OptimizePress (a fantastic theme for squeeze pages), Drupaal, or even basic HTML if you know how to write code.
Headlines and Sub-Headlines
Search around and you’ll find that headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see. It’s basically the title of your landing page and should grab the visitor’s attention. Sometimes you will only have a few seconds to capture that person’s attention, so the headline needs to be strong.
Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters. These are great additions because people might skip over some of the text to get to the information they want. Make these strong, too, but save the most important benefits for the main headline.
Landing Page Layout
The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people. The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting under it.
Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect with your offer. Or, in the same place, you can have a short video that says the same thing. Or both!
At the end (or usually on the right side of the screen) is the call to action which, in this case, is an opt-in form.
Videos vs Text
For a long time, landing pages were all about text. With web based video becoming so popular, however, many marketers are utilizing this state-of-the-art technology.
Videos make presenting information incredibly simple. They require less work on behalf of your visitors and can deliver a large amount of information in a short period of time. Videos are inexpensive to produce and there are a number of ways to have one created for you.
The opt-in box is a simple form which allows visitors to submit their email address. They usually do this in exchange for a free gift. This is the main purpose of your landing page. When they fill out the form, their address is added to your opt-in mailing list. You can now keep in touch with these leads and present them with great new offers later on.
Building effective landing pages is a bit of an art, and testing to see what works is more scientific. It can be hard to figure out exactly what works over time. If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—the 4th ingredient to my master Sales Formula can instantly double your income overnight. Find out how by clicking here now.
Cold emailing is not as awkward as cold calling, but it still can be a frightening thing to do. A well-written cold email could be the key you need to get into contact with employers, celebrities, speakers, and just about anyone else you want to contact. You might be trying to reach out to one particular person you want to partner with or you might be trying to sell your product to two dozen people you met at a conference. Either way, cold emails are a fast and simple way of communication.
Unfortunately, it is often very difficult to find a way to get somebody to notice your email amongst dozens of other messages. Most people have countless spam emails in their inbox that they never read and they might disregard your email in the same way. Here are some tips you can use to make cold emails work for you:
Keep it Short and Sweet
Busy people don’t have a lot of time and they’re not going to stick around to read an essay when they have 200 other messages to read. Make your headline direct and to the point. Avoid the fluff in your message and stick to the bare bones. You should be passionate, but avoid gloating too much over your love for the recipient’s work. The emails should be easy to read and respond to without the recipient having to dig up extra facts or ponder about what you were saying.
If you met the person before, make sure to indicate that. If they don’t know who you are, you must establish your credibility. Tell them what you do or what organization you are from. You can show them sample of your work, if relevant, but avoid piling on too much detail. A quick and easy way to establish yourself without taking up too much space is by linking to your website or LinkedIn profile. These links will explain everything you need to so that you can save time and space.
Remember that there are certain elements of your personality that you want to shine through: your professionalism, your confidence, and your passion. It’s much easier to decide how to display these things when you are behind a computer screen rather than when you are meeting with someone in real life. Avoid generic messages and let your personality show.
Make it Personal
You should know something about the person you are reaching out to. Personalize the message so that it meets their needs and expectations. People are far less willing to respond to what looks like a mass email sent to a dozen other people. Take the time to begin the email with the person’s name rather than “to whom it may concern.” If you are sending out a mass email, you can use certain software to automatically add the recipient’s name to the message.
See if you two have anything in common and use that to your leverage. Perhaps you picked them to speak at your conference because of their vast knowledge on biology. Maybe you reached out to them because you both graduated from San Francisco University.
You should also take into account who exactly this person is and why you decided to reach out to them. Let the person understand why you are reaching out to them and not anybody else and how they can benefit from it. Quite obviously, people are far more inclined to perform a favor if they can benefit from it in some sort of way.
Once you click “Send,” the message is gone forever so any mistakes you make will be loud and clear. Sure, you can always send another email with corrections, but that seems unprofessional. Proofreading doesn’t take that long and it always pays to double-check the details. Make sure that your letter to TechCrunch doesn’t say that you are writing to The Verge and make sure that any dates are accurate. You don’t want to send yesterday’s copy-pasted letter if it still has yesterday’s date on it.
It’s true that the vast majority of cold emails will never receive a response, but it’s always good to follow up if you haven’t heard back from them in a week or so. In fact, the recipient might have just forgotten to get around to answering your email because it got lost in their inbox. Make sure that you mention the first email you sent them so that you don’t come across as a complete stranger.
Getting someone to read a cold email is always a challenge since most people are natural adverse to opening up anything strange or unfamiliar. However, cold emails can become your business’s top way of reaching out to new clients, customers, and partners. If you want to find out more about how to utilize this, check out our done-for-you system.
Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.
Your email’s headline is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.
Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:
Personalize your subject line.
A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without. The most effective emails had both the first and last name, though those which only used the last name were strangely more effective than emails that only used the first name.
The power of first name personalization varied based on industries. Personalized emails sent to those in the government were opened 92% more often than usual while there was 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.
Create a sense of urgency.
A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that there is some important information within the email that needs to be read right away and can’t be put off until later.
The aforementioned MailChimp study found that the following words results in a higher open rate:
- Urgent: 79%
- Breaking: 68%
- Important: 55%
- Alert: 31%
Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates.
You could also give a deadline with phrases like “today only” or “last chance” to make sure that they know they must act now.
Make them feel special.
Much like how adding a first and last name to a subject line makes the email feel more personal, so too does adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” “For your eyes only,” or “A message for our dear customers only” makes the reader know that this message is just for them or their group of people.
Keep it short and simple.
Your subject line should ideally be 6-10 words, under 50 characters, and provide a description of what the reader can expect in the message. People are used to receiving an overabundance of emails and won’t want to waste any time on something that doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.
Short headlines are especially important when considering that 40% of emails are opened on mobile and that longer headlines will get cut off. You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”)
Capitalize each word.
MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate while only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked. If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.
Use an A/B test.
You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.
Make sure to keep as many factors as consistent as possible. For example, if you sent Headline A at 2:00 AM and Headline B at 9:00 AM, you shouldn’t be surprised if there’s a stark difference in open rates.
Using the right headline hacks can exponentially improve your marketing success. You should use MailChimp, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow. You can find more useful marketing tips with our done-for-you service.
What is a Marketing Funnel?
The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.
Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. What you end up with at the bottom are the final few who have purchased and love your product or service. These are the clients that will keep coming back
Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.
To accomplish this, you will need to have a conversion tactic for each stage.
There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:
Using Email Marketing to Get a Client All the Way to the Bottom
Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.
The top of your marketing funnel is awareness. This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service. This can be done with free informative content, such as a free eBook on product related subjects.
At this level, potential clients are starting to show an interest in your company and products and want to know more.
You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them. This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.
Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.
Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.
OK, you’ve made the sale, your potential client has graduated to the title of actual client. Your work is not over, however, not even close.
Now you need to implement your plans to keep them.
Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.
Advocacy happens when your clients turn into your biggest fans.
They’ve probably purchased or used your services several times because they adore you. The best part? They start telling everyone about your and how great your products or services are!
Word of mouth, still the best way to gain more potential clients that will stick.
Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.
Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.
By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.
Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email.
While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, smartwatches are on their way to doing the same thing. No need to pull out your phone when you can check your messages the same way you check the time.
Since their introduction to the market, Apple has sold over 13 million of their Apple watches. As these watches begin to penetrate mobile technology, let’s take a closer look at how that will impact email marketing campaigns.
Smaller interface means a shorter subject line
Email marketers should prioritize short, concise subject lines to make their content quick to read and easy to digest. Research on unique subject lines revealed that three-word subject lines have the highest engagement, but seven-word subject lines are most common.
Word choice is extremely important given you only get a few. When drafting a subject line, stay away from these trigger words that ranked low on engagement rate:
- Free, help, reminder—triggers spam filters and users often associate these emails with bombarding, repetitive messages
- Tired internet slang such as bae, fleek, ftw—rank low on open rates because they are mistaken for text messages
- FWD: and RE: lead to a sense of deceptive familiarity and are reminiscent of chain emails – too long!
Links, hashtags, and graphics could be in trouble
Subject lines accompanied by long URLs and hashtags have less than 10% engagement. URLs and hashtags also take up valuable space in an already small screen.
Email marketers should focus on a strong call-to-action in the email body. Just as the subject line, call-to-action statements should be clear, concise, and to the point.
Without optimizing your emails, images and gifs will either not load or not appear to be the right size on a smartwatch screen. Unless you’ve tested your images and are certain they will function correctly, it’s best to forgo them.
The Apple Watch doesn’t automatically download images when it is opened, so email marketers need to prepare alternative ways to engage with their readers. Include the graphics, but switch to HTML if you haven’t already to take advantage of the tag for email images.
Clean, easy to read emails
As with certain images and graphics, there are email templates that will cause issues for smartwatch users. Most email templates are designed for desktops and laptops with HTML widths of about 600 pixels.
Email templates are often too wide for most smartphones, so it goes without saying how this would taint the viewing experience on a smartphone. These inconsistencies could also prevent horizontal scrolling.
Email marketers should consider that confined space that smartwatches have and adapt their email template to a single column format or plain text. This format is easy-to-read and doesn’t require horizontal scrolling.
Think about the face of a smartwatch and the size of your index finger. If buttons and hyperlinks are too small, there’s a possibility that you could open the wrong thing. It’s not long before a user will close an email in frustration and forget what they were going to click on entirely.
With a strong call-to-action, email marketers should consider designing action buttons that are easily accessible. Buttons should be large, visible, and easy to tap on a smartwatch screen.
Email campaigns will take a little more thinking to reach smartwatch users correctly and effectively. Now that you know how smartwatches will affect your marketing display and open rates, keeping the user experience in mind is crucial.
Your customers read your emails on a variety of devices. Click here for our done-for-you system to learn more strategies about creating a successful email marketing campaign, regardless of the device.
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.
This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.
A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information which will springboard you into making connections and grow your business to proportions you never thought possible.
The Benefits of Email Marketing
Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.
Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.
In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.
All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.
You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.
How To Get Your Hands On Mailing Lists
You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.
If you feel that you need additional help in generating profitable leads, just click on this done-for-you system link, where you will find out more about effective lead generation strategies.