Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.
As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.
Here’s a set of simple tips to begin growing a targeted follower base on Instagram.
Start Liking Posts Related to Your Niche
The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.
For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.
Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.
Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.
Respond Promptly and Leave Authentic Comments
Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.
Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.
While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.
For example, if someone leaves you a compliment, don’t respond with, “thanks!”
Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.
Create Your Own Hashtags and Get People to Use Them
You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.
For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.
You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.
Find Out What Your Audience Wants
If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.
Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.
Continue to Release New Posts Each Day
If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.
You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.
Use High-Quality Photos and Videos
Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.
People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.
Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about our done-for-you system.
Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.
While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.
The Basics of Hashtags for Social Media
First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.
The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:
- Google Plus
So, you know the basics. Next, find out how to properly include hashtags in your posts.
The Correct Way to Use Hashtags
If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:
- Use up to 3 hashtags per post
- Make sure they’re relevant to your post
- Use local terms to increase local marketing
Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.
When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.
You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.
The Incorrect Way to Use Hashtags
It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:
- Using too many hashtags
- Including hashtags in your message
- Using the same hashtags every time
Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.
Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.
The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.
As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing. In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about our done-for-you system.
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