instagram marketing

7 Tips for Instagram Marketing

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Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers.

So if everyone else is on Instagram, why isn’t your business? Not leveraging Instagram is a lost opportunity, and should be remedied immediately! The potential Instagram provides from a marketing perspective is enormous! So let’s get started.

Here are a few tips on marketing and gaining a following:

Use Those #hashtags

Hashtags are everywhere. You can use them with Pinterest, Twitter, and yes, even Instagram. Since you can leverage hashtags across several different platforms, they’re a great way to drive traffic to your brand. Develop a campaign with a clever and unique hashtag, create great and engaging content around it, and watch your traffic grow.

Relate While Staying Relevant

Your target audience should always be on your mind. Not necessarily at the forefront, but somewhere in there. For Instagram, the question you need to ask is, ‘Why is my ideal customer on Instagram?’ Find creative and fun ways to stay relevant to your product, while relating to your client base.

Promote

This one should be a no-brainer, but promote your Instagram channel with the same efforts you put behind your other social media networks. Add an Instagram icon to your web page or product pages, run campaigns, and use those hashtags! Build up an enticing and exciting brand, then promote the heck out of it.

Connect with Followers

Building your customer base is essential, as is using those hashtags (seriously, use them!), but you don’t want to disregard the followers you already have. Like comments, reply to posts, and even follow those that follow you. That last one is a powerful tool to make your followers feel special. Image how excited you would be if your favorite brand or celebrity followed you on social media. If you want others to engage and interact with your posts, then it stands to reason that they expect the same. The more active you are, the more exposure and publicity you’ll gain.

Find Inspiration

Great artists steal. That doesn’t mean it’s okay to plagiarize or outright copy content posted on another Instagram account. It means you find inspiration in what others are sharing. Follow great brands that post incredible content and repost with a credit to the original poster, or use it by giving it your creative flavor.

Use Instagram’s Tools

Instagram offers many tools that allow you to track performance, be notified of changes and adorn your photos. It’s important that you know how to use them all.

Familiarize yourself with all of the filters, editing tools, and special effects. If you’re a sole owner, seek out opinions before posting. Find creative ways to manipulate your photos to provide a visually compelling product.

Use the business tools Instagram provides. You have access to a lot of information, including impressions, clicks, views, and reach. The tools provided allow for a granular look at all the stats surrounding your account.

Beauty is Everywhere

Determine how your company sees the world, then find a way to make it meaningful to others. Use your account to share your vision and creativity. Begin a hashtag campaign and let your followers do the work by posting photos they capture.

Hopefully, these tips offer insight into ways to start marketing more effectively with Instagram. Don’t just settle for surface level opportunities, dig deeper and find meaningful and substantial content. Relate to your followers and show them why they should use you. For additional help, you can check out our DFY’s lead generation system. Show, don’t tell.

 

 

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Business Marketing with an Instagram Photo Contest

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An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out ourDFY’s lead generation system

Six Strategies for Gaining Instagram Followers

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As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

Understand Hashtags

Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement? Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur. For additional help, you can check out DFY’s lead generation system.

How to Grow a Targeted Follower Base on Instagram

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Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.

As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.

Here’s a set of simple tips to begin growing a targeted follower base on Instagram.

Start Liking Posts Related to Your Niche

The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.

For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.

Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.

Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.

Respond Promptly and Leave Authentic Comments

Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.

Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.

While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.

For example, if someone leaves you a compliment, don’t respond with, “thanks!”

Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.

Create Your Own Hashtags and Get People to Use Them

You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.

For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.

You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.

Find Out What Your Audience Wants

If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.

Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.

Continue to Release New Posts Each Day

If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.

You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.

Use High-Quality Photos and Videos

Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.

People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.

Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about our done-for-you system.