Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers.
So if everyone else is on Instagram, why isn’t your business? Not leveraging Instagram is a lost opportunity, and should be remedied immediately! The potential Instagram provides from a marketing perspective is enormous! So let’s get started.
Here are a few tips on marketing and gaining a following:
Use Those #hashtags
Hashtags are everywhere. You can use them with Pinterest, Twitter, and yes, even Instagram. Since you can leverage hashtags across several different platforms, they’re a great way to drive traffic to your brand. Develop a campaign with a clever and unique hashtag, create great and engaging content around it, and watch your traffic grow.
Relate While Staying Relevant
Your target audience should always be on your mind. Not necessarily at the forefront, but somewhere in there. For Instagram, the question you need to ask is, ‘Why is my ideal customer on Instagram?’ Find creative and fun ways to stay relevant to your product, while relating to your client base.
This one should be a no-brainer, but promote your Instagram channel with the same efforts you put behind your other social media networks. Add an Instagram icon to your web page or product pages, run campaigns, and use those hashtags! Build up an enticing and exciting brand, then promote the heck out of it.
Connect with Followers
Building your customer base is essential, as is using those hashtags (seriously, use them!), but you don’t want to disregard the followers you already have. Like comments, reply to posts, and even follow those that follow you. That last one is a powerful tool to make your followers feel special. Image how excited you would be if your favorite brand or celebrity followed you on social media. If you want others to engage and interact with your posts, then it stands to reason that they expect the same. The more active you are, the more exposure and publicity you’ll gain.
Great artists steal. That doesn’t mean it’s okay to plagiarize or outright copy content posted on another Instagram account. It means you find inspiration in what others are sharing. Follow great brands that post incredible content and repost with a credit to the original poster, or use it by giving it your creative flavor.
Use Instagram’s Tools
Instagram offers many tools that allow you to track performance, be notified of changes and adorn your photos. It’s important that you know how to use them all.
Familiarize yourself with all of the filters, editing tools, and special effects. If you’re a sole owner, seek out opinions before posting. Find creative ways to manipulate your photos to provide a visually compelling product.
Use the business tools Instagram provides. You have access to a lot of information, including impressions, clicks, views, and reach. The tools provided allow for a granular look at all the stats surrounding your account.
Beauty is Everywhere
Determine how your company sees the world, then find a way to make it meaningful to others. Use your account to share your vision and creativity. Begin a hashtag campaign and let your followers do the work by posting photos they capture.
Hopefully, these tips offer insight into ways to start marketing more effectively with Instagram. Don’t just settle for surface level opportunities, dig deeper and find meaningful and substantial content. Relate to your followers and show them why they should use you. For additional help, you can check out our DFY’s lead generation system. Show, don’t tell.
An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.
But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.
Target Your Market
Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.
Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.
Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.
Call to Action
Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.
Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.
Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.
Keep an Eye on Submissions
This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.
Declare a Winner
When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.
Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.
Repeat as Needed
Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.
Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out ourDFY’s lead generation system