Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.
As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.
Here’s a set of simple tips to begin growing a targeted follower base on Instagram.
Start Liking Posts Related to Your Niche
The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.
For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.
Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.
Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.
Respond Promptly and Leave Authentic Comments
Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.
Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.
While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.
For example, if someone leaves you a compliment, don’t respond with, “thanks!”
Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.
Create Your Own Hashtags and Get People to Use Them
You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.
For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.
You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.
Find Out What Your Audience Wants
If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.
Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.
Continue to Release New Posts Each Day
If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.
You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.
Use High-Quality Photos and Videos
Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.
People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.
Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about our done-for-you system.
Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users.
Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This means you’ll have better chances of getting followers to follow your links. But, first, you need to gain these followers.
Use these 6 tips to start increasing the number of followers you have on Instagram.
Research Your Competition and Take Notes
The first step is to begin researching your competition. You should see what they’re doing to attract followers. Look at the type of content that they post, which posts receive the most likes and shares, and how frequently they post.
By researching your competition, you gain valuable insight into the needs and wants of your target audience. You eliminate the need to perform detailed consumer research.
Make notes on what you find. Write down the frequency of their posts and other details. Use this as a base for your posting strategy.
Announce Your New Instagram Account
You can also take advantage of your existing follower base on other social media accounts. This can give you a quick boost of new followers to your Instagram account.
Post an announcement on Facebook, Twitter, and other social media sites encouraging your followers to check out your Instagram page.
Create an Instagram Posting Schedule
The next step is to create a posting schedule. While it’s easy to say that you’ll post a few times per week, it’s hard to stick this routine without setting concrete goals and plans.
Generally, you’ll want to post at least once per day. You don’t want to bombard your followers with posts. But, you also don’t want them to forget about you.
Along with the frequency of your posts, you’ll want to consider the timing of your posts. The time of the day can directly impact post engagement. The best time of the day to post depends on your followers.
Pay attention to what time of the day users engage with your posts. Typically, the afternoon is the best time, as people are out of work.
Take High-Quality Photos for Your Posts
Instagram is highly visual. Each post will contain a photo or a video. Make sure that you use high-quality photos. You should consider investing in a decent camera unless your smartphone has a camera capable of taking quality shots.
If your images appear grainy or out of focus, your Instagram feed won’t be as appealing to potential followers.
Include a Clear Message in Every Post
Along with a photo or video, you’ll need to include a message. This message should be short, concise, and clear. Make sure that people understand the point of your post, especially when promoting your products or services.
Remember to Use Hashtags in Your Posts
After your message, you should add several hashtags. Don’t try to include the hashtags in your message. It makes your message difficult to read.
At the bottom of your message, include several relevant hashtags. This helps people discover your posts when using the Instagram search feature.
Combine these tips to get the most out of your Instagram account. In addition to these suggestions, the use of sponsored posts can help you attract more followers.
Instagram is growing quickly. Get involved while interest is still high. If you’d like to gain even more effective marketing tips and suggestions, along with a way to generate conversion-ready internet marketing prospects, then click here to learn about our done-for-you system.