lead generation

How To Use Targeted Ads To Generate Traffic With Facebook

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With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices.

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

If you want more tips and help check out our 21 step business education here…

 

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Why Your Business Growth May Become Stagnant

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Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience

The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections

With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing

Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertizing outside of social media if you want to see tangible results.

Your Brand Is Not Original

While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics 

With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamoring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.

How To Optimize Score Keeping for Lead Conversion

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If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your business and help you keep score. After all, the main purpose of your business, while filling a need, is for profitability, so you need to able to determine if what you’re doing is achieving lucrative results.

In order to really keep track though, you need to decide on what strategies will give you the best oversight and help you measure your success.  You really wouldn’t want to waste your time and efforts in trying to create a demand that really isn’t there, resulting in you pumping money into marketing campaigns that turn out to be a waste. Here are some strategies to consider that will really help you increase your customer base, raise your earning potential and improve your lead conversion rate.

Make Use of Lead Scoring

Lead scoring allows you to track leads to determine whether they’ll be financially viable or not. This quantitative method of tracking allows you to assign a number value to each lead then further categorize them into good leads (poised for sales), leads that need to be nurtured or non-profitable leads. Large volumes alone don’t guarantee conversion, so lead scoring actually helps you to fine tune the quality of your leads, resulting in more revenue from good leads.

 Conduct Market Surveys

This might not be a function you choose to carry out yourself. You may enlist the services of a market research company or entity so that they can gather this information on your behalf. The information generated from market research helps you to gauge how much of a need your product or service fills and how prospective clients see your business.

This information will help you to determine if you need to revamp the way your business is perceived by your prospects, so that you can encourage greater traffic. You want to offer a product which appeals to potential clients. Without this appeal, you may just be the owner of a very well structured website with no audience.

Look Into Purchasing Leads

While it would be ideal to just sit back and allow the magic to happen by simply waiting for generated leads come in, you may have to consider purchasing leads if your generated lead rate is low. This is a decision you‘d have to make very carefully, especially now that you’ll be injecting more funds into your marketing strategies. You want to see it pay off and you also want to make sure that these leads are high quality and coming from the demographic you want to target.

You don’t have to approach this blindly just because a lead generation company gives you their word that these leads will convert. You can request information by asking them to show you evidence based results they’ve received from other clients who’ve benefited from these purchased leads. Look at results from businesses related to yours, and who are using similar strategies and approaches, to get a good overview of how your business may stand to benefit from those leads.

While the foregoing strategies are by no means exhaustive, you have to take responsibility for keeping track of how your marketing tools are performing so that your bottom line can be positively affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through this done-for-you system link.

Creative Lead Generation

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Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out our done-for-you system today!