Blogging has become the new main way information, articles, and videos are being published online to view. People turn to the internet for information, and also want to read from a regular writer.
They want articles that inform, educate, and entertain. Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly. Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.
Setting up WordPress
Before you can begin creating your blog, you’ll need a blogging platform. WordPress is easily the most popular option and with good reason. It’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.
Setting up WordPress is as simple as can be. Most hosting plans will have an option to automatically install it onto your server with just the click of a button (look for SimpleScripts).
If you need to install it yourself, simply download it for free. You then upload it to your server, create a new database for it, and follow the instructions. It shouldn’t take more than a few minutes. Or, check out Fiverr.com for freelancers who can do it for $5.
If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.
Placing ads in the sidebar
The look and layout of a blog is determined by the theme you use. Most themes will allow you to place image ads in the sidebar column. These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.
Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial. Some bloggers prefer to create their own ads that link to an offer. Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.
Placing ads in the article
The articles posted to your blog can also be a great place to advertise. It’s easy to add text links to the content of an article.
And, this is a very unobtrusive way to advertise. Since these are text-based links, they fit perfectly into the body of an article. Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.
Placing ads after the article
Blog articles are a perfect way to presell someone on an offer. Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date. Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.
Placing an ad at the end of this article is the best way to capitalize on that.
Most ads like this will be horizontal banners and are often visually eye-catching, or use animation. Popup footers, on the other hand, are a new technology which I and many others have found to be very effective.
These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind. Getting people to these “money pages” is absolutely key for success online.
If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. Our “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.
An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A landing page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s also the first thing your visitors will see.
And contrary to what you might think, the best page for new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.
Creating a Webpage
The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one which is easy for you to use while, at the same time, making sure it works on a variety of devices and browsers.
WordPress is one of the most popular options because it is so easy to use. It has become an industry standard platform and is versatile enough for a variety of uses.
You basically purchase a domain name and web hosting, install WordPress for free, and then install a free or paid WordPress theme (site design). Other options include things like OptimizePress (a fantastic theme for squeeze pages), Drupaal, or even basic HTML if you know how to write code.
Headlines and Sub-Headlines
Search around and you’ll find that headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see. It’s basically the title of your landing page and should grab the visitor’s attention. Sometimes you will only have a few seconds to capture that person’s attention, so the headline needs to be strong.
Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters. These are great additions because people might skip over some of the text to get to the information they want. Make these strong, too, but save the most important benefits for the main headline.
Landing Page Layout
The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people. The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting under it.
Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect with your offer. Or, in the same place, you can have a short video that says the same thing. Or both!
At the end (or usually on the right side of the screen) is the call to action which, in this case, is an opt-in form.
Videos vs Text
For a long time, landing pages were all about text. With web based video becoming so popular, however, many marketers are utilizing this state-of-the-art technology.
Videos make presenting information incredibly simple. They require less work on behalf of your visitors and can deliver a large amount of information in a short period of time. Videos are inexpensive to produce and there are a number of ways to have one created for you.
The opt-in box is a simple form which allows visitors to submit their email address. They usually do this in exchange for a free gift. This is the main purpose of your landing page. When they fill out the form, their address is added to your opt-in mailing list. You can now keep in touch with these leads and present them with great new offers later on.
Building effective landing pages is a bit of an art, and testing to see what works is more scientific. It can be hard to figure out exactly what works over time. If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—the 4th ingredient to my master Sales Formula can instantly double your income overnight. Find out how by clicking here now.
Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable.
Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. Over time, you lose subscribers. Some consider this a natural progression and say there’s nothing you can do about this. That’s simply not true. Here’re some tips for keeping users from unsubscribing.
It Needs to Be Clear What Users Are Signing Up For
The first step is to make sure that you’re being clear about what your users are signing up for. When you use vague terms and catchy headlines to grab attention, you may get more subscribers. But, these subscribers aren’t likely to stick around. Use clear, concise calls to action.
Request Feedback from People That Unsubscribe
Another step that you can take is to request feedback. When a user visits your site or follows a link to unsubscribe from your mailing list, use a simple text field form to allow users to leave their feedback. Ask them why they’re leaving. Some users will simply skip this step, while others could leave valuable feedback.
Test the Frequency of Your Emails
You may be sending too many or too few emails. Test the frequency of your emails. Some users get annoyed if they receive too many emails, while sending too few may cause some users to forget about your business. In either case, they’re likely to unsubscribe.
Depending on the email marketing system you use, you may have access to A/B split testing. Use split testing. With one set, send your emails daily. With the other set, send one email per week. At the end of the week, look at the stats. Make changes to the frequency of your emails, based on the results.
Automate Your Emails to Increase Engagement
By automating some of the messages that you’d send to subscribers, you might increase engagement. This includes the use of welcome emails, notifications, and other generic mailers. If a user subscribes to your mailing list, they should automatically receive a welcome or thank you message.
Set a Schedule for Your Emails
After you’ve tested the frequency of your emails, set a schedule and stick to it. If you’ve found that users are less likely to unsubscribe when sending weekly emails on a Monday — always send your emails on a Monday at the same time of the day.
Pay Attention to Inactive Subscribers
You should keep an eye on trends among your subscribers. For example, users that become inactive and stop opening emails are likely to unsubscribe in the near future. Set up a strategy for dealing with these inactive users.
You could setup an automated email to help re-engage the subscriber. This could include special offers, promotions, and other incentives to get them to remain on your mailing list.
Prevent Unsubscribing Errors
While unsubscribing on accident isn’t likely a major reason for a drop in your subscribers, it could play a part. Prevent unsubscribing errors by requiring people to confirm the fact that they want to unsubscribe. This gives them one last chance to change their mind and could save you a few subscribers.
A squeeze page is a page that tries to convince visitors to give you their name and email address in exchange for something they perceive as valuable, such as a free report, eBook or a video. They are also sometimes called lead capture pages or a name squeeze pages.
The purpose of a squeeze page is to quickly build a list of email addresses, preferably from people who have an interest in your product niche.
Once you have captured an email address, you can use it to send out emails promoting your products and services indefinitely, or at least until the person unsubscribes.
Squeeze Page Software
There are many different squeeze page software programs available, some free but mostly paid. They promise to generate effective squeeze pages for you that are “guaranteed” to capture a lot of email addresses.
The software works sort of like resume-writing software. In most cases it will give you a boilerplate template that you can personalize to fit your own needs.
In other cases, the software will give you pre-built squeeze pages based on the most popular niches – weight loss, acne cream, dating, and so on – that you can post your links on and tie to a place where you can collect email addresses and start building a list.
Like resume-writing software, squeeze page software is most helpful if you have never written one before. But once you get used to writing squeeze pages, it’s not difficult and you don’t really need to spend money on software to do it for you.
Benefits and Drawbacks of Templates
As for the pre-written templates on the biggest niches, they typically already have SEO, which can help their ranking a little on Google and elsewhere. But if the same templates are being used by lots of different people, how does that differentiate your product? In most cases, it doesn’t.
Squeeze page software is so common these days that you usually can get it for free if you look around hard enough.
Rather than using the software for your products, a better plan is to take a look at the kinds of squeeze pages they offer then steal their best ideas to create a squeeze page that is custom-fitted to your particular product and niche.
Brevity Is King
If you are creating your own squeeze page, remember that they are similar to sales letters except they are much shorter, usually only one or two pages.
The structure is basically the same as the sales letter:
- Present a problem that would be common for people visiting your page
- Offer your product as the solution
- List its benefits (how it will improve their life) not just its features (what it does or has)
- Conclude with a Call to Action (what you want them to do, in this case give you their email address)
You need to offer something for free to incentivize people to give you their email address. This can be a free report or eBook you can either create yourself or pay somebody to write, or a how-to video.
In either case, the free giveaway should be related to your niche and should have high perceived value to the prospective customer.
Value of Autoresponders
You may be familiar with a low-function autoresponder that probably came free with your email account. You know: The one that tells people when you are out of the office or on vacation. The autoresponders we are talking about here are much more sophisticated than those.
Unlike list building and squeeze page software, you will need to use an autoresponder to manage your email address capture and delivery system.
There are lots of different programs available, but one of the most popular and reliable comes from AWeber. It costs about $19/month. For that price you can use it to send unlimited emails to 500 email addresses. Obviously, if you need more, you can buy a different package.
I personally use Get Response and if you want to try it out you can use this link: Get Response. That way you get a €25 credit (it’s about $27-28 when I write this).