make money online

What Should You Include on a Landing Page?

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If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.

The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.

The Basic Structure of a Good Landing Page

A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:

  • Headline
  • Introduction
  • Benefits
  • Customer testimonials
  • Features and details
  • Final call to action

While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.

Creating a Killer Headline

One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.

Writing the Introduction

The first paragraph or two should present several problems or issues that your product or service can solve.

For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.

You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.

Listing the Benefits of Your Product or Service

After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.

Include Customer Testimonials

Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.

If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.

Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.

Discuss Features and Details

You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.

You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.

Including Calls to Action

You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.

These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.

Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire

Put these steps together build an effective landing page. In addition to these steps, you can gain even more marketing tips, including a conversion-ready lead generation system. Click here to learn about our done-for-you system.

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Do you ever get sick of marketing during the holiday season?

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Do you ever get sick of marketing during the holiday season?

I have mixed feelings.

The worst part for me was having my eyes and ears bombarded with things I knew I wanted to get and give, but also knew I could never afford.

Do these things ever bother you?

  • –The necklace with your wife’s favorite stone, that you just don’t have budget room for?
  • –A total-surprise trip to Disneyland for your family?
  • –The power tool you need to kickstart your new life as a DIY-er?

Being a Christmas-time consumer has usually added a layer of frustration to what should have been a purely hopeful and uplifting season.

But you know that’s not the only way people experience the holidays.

Do you ever wonder what it’s like to be on the other side?

It takes all the frustration out of the holidays when you’re the seller and not just the buyer.

I can afford what I want, and enjoy a holiday season safe from ads.

Come check out the other side, click here

 

 

How to Improve Your Inbound Marketing to Increase Sales Leads

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Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads.

5 Expert Tips for Improving Your Conversion Rates

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Are you finding it difficult to increase your conversion rates? If you can’t convert your traffic into sales, then what’s the point of your marketing efforts? It can be incredibly frustrating to spend time and money attracting visitors to a landing page or sending out mass emails without noticing an increase in sales.

Conversion rate optimization isn’t always easy. If you’re not happy with the current performance of your marketing efforts, then take a moment to explore these 5 expert tips for improving conversion rates.

Keep Your Content Simple

Whether you’re creating an email or website copy, you need to keep the content simple. Don’t get carried away explaining all of the benefits of your product or service. Too much content can turn visitors away.

Consumers are smart. They’ll see through lengthy sales pitches. They want immediate solutions to whatever problem you’re addressing.

Keep Your Forms Simple

In addition to keeping your content simple, you’ll want to keep your forms simple. If your visitors need to fill out a form, it should be as simple and straightforward as possible.

For example, if you’re just collecting their email address, you don’t need their phone number, address, and last name. You could just ask for the information you really want—their email address. Though, including their first name, can help you personalize emails.

Basically, don’t require your visitors to fill out any information that you don’t really need. Market research has shown that conversion rates drop dramatically as you begin adding more elements to a form.

Make Your Call to Action Visible

Make sure your call to action delivers. Your call to action should not only entice visitors to move on to the next step, it should be highly visible. Otherwise, your call to action won’t have the impact that it needs to have.

Make sure that your call to action is larger than the main text of your content. Many companies place the call to action in a button, to help it stand out. Use bold lettering, make the text bigger, and make it noticeable.

The call to action should also be placed early enough in the copy that readers get to it within 1 to 2 minutes of reading. Consider placing your first call to action below your second or third paragraph.

Create Catchy Headlines and Sub-Headlines

You should put just as much thought into your headlines and sub-headlines as you would your call to action. If you’re sending out emails, you should use the headline in the subject line. This will be the only chance you have to get readers to open the email.

The headline should grab their attention. It should offer readers something of value, without giving away too much information. It should be short, to the point, and intriguing.

Add Customer Testimonials

You can round out your emails or landing pages by including customer testimonials. Consumers are more willing to listen to another consumer. If a consumer is unfamiliar with your brand, they’ve no reason to trust the claims that you make.

With the addition of a few customer testimonials, you’re showing your visitors or readers that your solution really works. You’re promoting the idea that if the reader takes action that they can enjoy the same benefits as the customers that provided their testimonials.

If your product or service is new and you don’t have any customers yet, you could start your marketing efforts by sending out some freebies to a select group of individuals, in exchange for their feedback. Just make sure that you let them know that their comments may be used for commercial purposes.

It’ll take time and energy to start improving your conversion rates. But, you can get started now by employing the strategies provided.

 

The Simple Formula for Online Marketing Success

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When it comes to running your own online business, the formula for success is surprisingly simple:

Find a popular product that people want

Create the structure that allows people to find the products you promote

Turn on your sales engine and count your money

Yet while it may sound easy, executing such a strategy profitably is much more complicated. After all, if it were easy everybody would be an Internet millionaire!

Finding the Right Products

The key to finding a popular product that people will want is identifying evergreen products. These are products that never go out of demand regardless of how the economy is doing or how many people have already bought them.

These include products that either offer solutions that can never truly be solved or that feed a customer base that is continually filling up with new customers. Examples include dog obedience, weight loss, and get rich quick products.

Internet Search Tools

Once you have identified an evergreen niche that you will be comfortable working in, it’s time to look for infoproducts that have the highest amount of prospective customers. To do this, we are going to use the free search tools provided by the Internet.

The first stop should be the Google Product Search (http://www.google.com/prdhp/). This free site tells you what products within your chosen niche are hot right now. In other words, it tells you the niche infoproducts that have the greatest number of prospective customers.

The Amazon Bestsellers page (http://www.Amazon.com/bestsellers/) is another great place to find niche product s with high demand. Plus, you can enroll in the Amazon Associate’s program and promote many of the products offered on the site as affiliate products on your web pages. Then, every time somebody clicks through from your page to Amazon and buys that product , you make a sales commission.

Other places to look for hot product s within your niche are the Alexa Internet “What’s Hot” page (http://www.alexa.com/whatshot/) and eBay Pulse (http://pulse.ebay.com/).

Niche Statistics for Infoproducts

While Google Product Search and Amazon Bestsellers will tell you what infoproducts consumers are looking for, that only gives you half the information you need to make your decision about what infoproducts to promote. The next step is to compile statistical data so that you can make an informed decision.

Researching Niche Statistics Online

You can find statistics on individual infoproducts within a niche by using the free Google Keyword Tool (https://adwords.google.com/). Start by entering some generic “product niche” terms, such as “dog obedience training”. You will then get an idea of the sort of terms and items people are searching for in that particular niche.

Sources for Niche Data

One of the best places to find statistical data on your niche to determine its popularity is Google Trends (http://www.google.com/trends/).

It will show you whether a particular niche is seasonal or whether it is an evergreen niche that has more staying power.

Using the free Google Trends tool, we can see for example that “dog obedience training” is an evergreen niche, while searches for “rose bouquet” tends to peak around Valentine’s Day.

Determining Maximum Value

After you have identified evergreen niches that have lots of potential customers, it’s time to find individual infoproducts within those niches that prospective customers are anxious to buy.

To do this, we must visit websites where we can browse affiliate infoproducts. Some of the most popular include:

Clickbank (http://www.clickbank.com/index.html) for digital infoproducts

Commission Junction (http://www.cj.com/) for digital infoproducts

Market Health (http://www.markethealth.com/) for health infoproducts

Amazon Associates (https://affiliate-program.amazon.com/)

Using the Internet’s free tools to identify evergreen niches then select products within those niches that you can promote for profit is the first step in the formula for online marketing success. If you’d like to have access to even more products you can check out the affiliate program I’m using. Just sign up here

 

Selecting and Promoting Big Money Affiliate Products

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Affiliate products are those that are offered by somebody else that you promote, usually to your subscription list, also known as your email list.

You can also promote them in your Facebook status updates, on Tweets that you send out on Twitter, within your blog or anywhere else you want.

You include links to the products you promote. Usually, each link is embedded with a little piece of code that identifies you as the source of the click through. Then when people click on the link and buy the product, you earn a commission.

The commission you earn can be small or large. In some cases it can be up to 80% of the selling price. In others, it can be as little as 5% or less.

Benefits of Promoting Affiliate Products

The beauty of affiliates is that you don’t have to handle any products yourself. You just promote them. So you don’t have to worry about warehousing inventory, mailing out products, collecting money, dealing with refunds, or anything like that.

The products you promote can be anything. For example, Amazon has a big affiliate program where you can just go to their site, pick out a few products you want to promote and then include links to them. When people buy them on Amazon, the site gives you money.

Identifying Big Money Niches

You don’t want to waste your time promoting products that nobody wants to buy. You want to promote products that are going to be popular so that you can make a lot of money. Or you want to promote products that have a high price tag so that your commission will be higher.

Like if you promote an affiliate product that only costs $1 and your commission is 5%, you are only going to make $.05 per sale. You would need to make thousands of sales in order to make any real money.

But if you promote a product that sells for $1,000 and your commission is the same 5%, then you would make $50 per sale. That way you only need to make a few sales to make decent cash.

Optimal Product Types

Big money niches are those that are immensely popular. Usually, they provide solutions to people’s problems that can never really be solved, or that are universal problems that everybody has or will have at some point or another in their lives.

These include things like having a better love life, losing weight and getting in shape, self-help and improving self-confidence, curing acne, and those types of things.

Promoting affiliate products in these niches are a great way to make a lot of commissions because there are always a lot of people looking for these types of products, especially on the internet, where you are doing your promotions.

Best Affiliate Resources

A lot of people want to know where to find the best affiliate products to promote, especially those in the money niches that we just talked about. There are a couple of sites you should know about.

The first is Amazon. Its affiliate program – it’s called Amazon Associates – is free to sign up for and they offer practically every type of product you can imagine. These include physical products like electronics, clothes, even groceries, and digital products such as eBooks, videos downloads and others.

The other site you should know about is ClickBank. This is the most popular site for finding digital affiliate products. Like Amazon, it’s free to sign up for and there are all sorts of affiliate products you can promote, They even have a lot of information about the products, how popular they are, what you commission will be and the rest.

Networking and Its Benefits

Besides finding the highest profit and most popular affiliate products, the other important thing to making your affiliate marketing business successful is networking. This is when you reach out to other people in the business and build relationships with them. This is important because there is a lot of information to share.

Unlike traditional business, affiliate marketers aren’t really competing against each other. So there’s really no reason to be secretive or not to share what you know. There are also lots of opportunities to team up and enter into joint ventures to help each other make money.

You want to network all the time, but the best place to get started is Warrior Forum. This is a clearinghouse for internet marketers to share ideas, get to know each other, and generally learn more about the business they are in. It’s free to use and you can get a lot of information very quickly.

Promoting the best big money affiliate products is the key to your success. If youlike to get a look at one good affiliate company that can make you commissions of $1250, $3300 and $5500 you can sign up to my newsletter here.

Time-Saving Tips for Guest Bloggers

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If you are considered to be an expert in your niche or have an identifiable brand, it’s relatively easy to convince bloggers to allow you to submit guest blogs. If Donald Trump or Brad Pitt asked if they could write on your blog, you probably would let them, wouldn’t you?

But what about the rest of us? How can you influence bloggers to post your guest blogs on their pages? The answer is to provide them with two things they desperately need and can actually use: Time and content.

If you have or had your own blog, you know what a struggle it can be to find original, entertaining content to satisfy your regular readers. This is especially true if you are publishing your blog daily or a few times per week.

After the initial glow of blogging wears off and the day-to-day grind of generating fresh content takes over, any opportunity to let somebody else fill your blog with high-quality content will be welcome.

Ready to Use Content

When you approach an established blogger within your niche with the proposal that they allow you to submit a guest blog to their readers, you want to be prepared. If you have just a vague idea of what you want to write about in your guest blog, you are less likely to convince them than if you were to approach them with ready to use content that you have already created.

Because they have such a huge platform, bloggers with a lot of regular followers get approached frequently by people wanting to submit guest blogs. But most of these requests get turned down – especially if the blogger doesn’t personally know the person – because they aren’t sure what they are going to contribute and don’t want to lose the loyalty with their readers they have so carefully created.

When you have a high-quality guest blog that is ready for publication, you can submit it to the most popular bloggers so that they fully understand what they are getting.

Cover Extra Topics/Content

Another great way to convince popular bloggers to allow you to write for their audience is to offer content that they haven’t covered in the past or write about an area of expertise that you have that they don’t. This gives them the benefit of providing their readers with extra high-value content, strengthening the loyalty bonds they have with their readers.

Before you submit your guest blogging proposal, research your target blog and determine what areas within your niche they excel at and which ones they are weaker. That way, when you approach them with your guest blogging offer, you can bring genuine value to their blog by presenting content that their readers can actually use and will find helpful in their everyday lives.

You Can Save ThemTime

When you have a successful blog with a lot of loyal readers, time is the one thing you don’t have. You have a huge content hole that needs to be filled, especially if you are publishing frequently.

But it takes time to come up with original ideas, research them and build them into high-quality blog posts. And the longer you have been blogging, the fewer the topics you already haven’t written about.

So when somebody with some expertise in your niche approaches you with a great blog post about a topic of interest to your readers, you very likely will jump at the chance to let them take over your blog for a day as a guest blogger.

When you portray your guest blog as a win/win situation to your blog targets, you have will experience a higher acceptance rate.