make money online
If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before. This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is.
It’s really just a way of looking the whole sales process from the first contact until the day they stop buying from you. “Funnel” is a good analogy and makes the process easy to tweak and improve by singling out what steps work and what steps don’t.
A typical sales funnel has a few different steps. For internet marketing, this process begins by generating traffic and directing it to an opt-in form which generates leads. Through interaction with your list, these leads get warmed up and become prospects. When you present them with a great product or offer, some of these prospects will turn into customers.
Attracting New Leads
The first thing to do is to choose an enticing, niche-specific offer, or reason to come to your website. If they’re targeting the weight loss niche, for example, then they will choose an attractive product, service, or website which is targeted to people who want to look and feel better.
Remember that you want to generate traffic that you can turn into leads. You’ll need something enticing enough to get people to your website. Once you’ve picked a lead generation method, the next step is turning this traffic into leads.
Landing Pages and Freebies
The landing page is important because this is what you’ll be directing traffic to. A landing page is just a simple, single page website that presents visitors with a free offer. This freebie is usually something small but attractive. It could be a few short videos, an ebook, or even software. You can either create these freebies yourself or use someone else’s with permission.
Visitors access this free offer by submitting their email address in a form posted on the page. Once they’ve done that, they are now on your mass mailing list. This is how traffic is converted into leads. The entire purpose of the landing page is, in fact, to help grow your list of leads.
When you generate a new lead, it’s important to contact this person as soon as possible. Since most of us can’t just sit at our computer all day waiting for a new addition to our list, many marketers utilize autoresponders. This is a type of software that will automatically email someone when they sign up, and several times afterward to keep in touch with them.
This email can be used to start building a relationship which turns leads into prospects. The message this software sends can thank the person for signing up, deliver the free product they wanted, and possibly point them in the direction of something else they might like.
The sales page is the end of the funnel (for now). It’s where the leads you’ve generated get turned into paying customers. There are a few different theories on creating sales pages but they generally include an attention-getting headline, some sales copy or a video, information about the product, a call to action, and bonuses to add value to the customer.
The secret to success in internet marketing is creating an effective sales funnel. You can’t simply create a product and hope for it to sell. You need to generate traffic, turn them into leads, follow-up multiple times, and then convert leads into customers.
To help you supercharge your efforts, you can gain insider access to some of the most effective sales funnels and high-converting products in the home business niche today by simply clicking here.
There are tons of offers to promote, but few will ever have the power and uniqueness needed to put a lot of money in your pocket. Creating your own killer offer is the way countless people have managed to build lists, generate revenue, and grow their business. It may seem like a daunting task at first. It was a big step for me too but I’ve created a number of successful offers myself.
This is how I do it:
Know the Target Market
Your target market is the first thing you need to consider. A killer offer is designed to appeal directly to a specific group of people. You’ll need to offer something useful—something they’ll want to use or learn from. The key to a successful offer is simply creating something your target market is hungry for.
You can discover what this is by doing a bit of research. Try to find a relevant message board and look at the questions being asked. Investigate offers from other people, keeping an eye on what they’re offering and the way their offer is presented. This research phase will often give you all the answers you need.
What’s in it for them?
The main selling points of your offer will be the benefits. You’ll need to determine what someone will get out of it. Maybe it’s a program that makes their life easier. It could be an educational course that answers a number of questions they have. Perhaps it’s simply a new technique or product which will improve what your potential customers are already doing. Before you can create a killer offer, you need to understand what you’ll be offering.
Once you’ve figured out the benefits, you need to come up with the features. These are the nuts and bolts of what they get when they purchase. No matter what you do, there is probably some competition. An impressive set of features (which show HOW a buyer will realize the benefits) will make your offer appear much more valuable. Add features wherever you can to support the benefits.
Build value before price
Far too many people chose a price and try to create an offer around that. The price of a product or service is relative to what it’s worth to the buyer. If something is of an extremely high quality, offers a long list of benefits, and has more features than other options, then even a high price will seem low.
The more value you can build the better. Keep adding to the offer. Show them what they can earn, save, or the dollar values of the offer’s components. As the value goes up, the relative size of the price will go down.
People are often reluctant to spend money. They want to be sure they’re getting a good deal, and avoid the risk of loss. This is why you need to add a guarantee. This could be as simple as a guarantee to refund anyone who isn’t satisfied or as complicated as a warranty with maintenance. Or, offer a free trial and let them use your product or service for a short period of time. This guarantee is often what pushes people over the line and into the realm of paying customers.
Call to action
The call to action is the last and possibly most important thing to include in an offer. At the end of the sales copy, you need to clearly and boldly tell your potential customers what to do. If you want them to buy something, contact you, or submit their email, you need to tell them exactly how to do it, and do it NOW. The call to action is the culmination of everything your sales copy has been building.
With practice you can learn how to create your own killer offers. It does, however, take a lot of time and effort to write, test, and revise until it sells well. If you’d rather jump right into promoting killer products and making good money, you absolutely need to see my Done-For-You system for generating leads and selling the high-converting offers I have perfected over time. Click here now and start raking it in today.
If you’re committed to making big paydays from your online marketing efforts (instead of dribs and drabs of income), then giving new leads and customers a phone call is a great way to sell high-ticket products and services—and make big sales you would not otherwise have.
What keeps a lot of people from doing this is that it can be very uncomfortable—but mostly when you’re doing it wrong. When it’s done right, it’s less frustrating and very rewarding. And once you see the results, you’ll get even more motivated to keep it up.
To help you earn as much as you can from phone sales, I have a few tips for you that I’ve learned while training and watching our own team of phone salespeople in action.
Let’s start at the beginning…
When to Make Your Calls
Once you’ve been notified of a new lead or sale, research shows that the faster you respond, the more likely it is you will close a sale. This is because if you take too long, people will forget what they asked for, lose interest, or get in touch with your competitors instead.
Don’t lose the sale to the other guys! Marketing research shows that responding within 7 minutes, when possible, will maximize your chances of success. Set the habit of getting back to people quickly.
Also, the best times of day to contact people by phone are 8:00 – 10:00 in the morning and 2:00 – 5:00 in the afternoon. Between 7:00 – 9:00pm is also a good time to reach people at home. Schedule blocks of time for phone calls when people are available, and make your callbacks or prospecting calls then.
Then, once you get on the phone…
Get to the Point
If you fumble around or sound like a telemarketer, you’re going to get hung up on. Start out by telling them the following in your first sentence:
- Who you are
- Where you’re from
- Why you’re calling
Remind them what they saw on your website and what they bought or opted-in to receive. It’s funny, but people quickly forget! Let them know in a straightforward manner you’re getting back to them to answer any questions they have, to personally thank them, or to give them the information they need.
Stay Relaxed and Flexible
You don’t need to dominate the conversation or be afraid of the prospect and what might go wrong. Remember, they contacted you about something they want.
So relax and keep your cool. Just have a straightforward conversation with them as you would with a friend. If you appear too nervous, people get suspicious or skeptical and that can damage your sale.
Another ninja tip is to speak in the same tone of voice and pace as they do. This is called mirroring and matching. If someone speaks quickly, they probably don’t want to waste time and will respect you more for doing the same (people like those who are similar to them). The same is true for people who speak slowly. Try it and see!
Ask Find-Out Questions
There’s not much to say or sell until you find out some important information from them first. Then, you can tailor your responses to be as effective and relevant as possible.
Ideally, you and your prospect will both be speaking 50% of the time. Get them talking by asking questions, such as confirming their reason or motivation for contacting you or placing an order with you in the first place.
Learn their story. Then you’ll know what to say and how to say it when it’s your turn to speak and persuade.
Once you’ve made a connection, built rapport, and found out their motivations and needs, now is the time to make suggestions to them.
You can recommend more information, a front-end product that’s ideal for their situation, or begin to describe how purchasing a high-ticket product or service such as a course, seminar, coaching, or mastermind group can help them get what they want (and change their life).
So there’s the basic structure of each phone sales call you make. I see it work over and over again as I watch my own sales people call my new leads and sell our higher-ticket programs.
Speaking of which, if you still don’t quite feel like spending the time and energy calling prospects yourself, my phone team can make the calls and close sales FOR YOU…with you standing to make $1,000, $3,000, or $5,000 each time.
The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.
Can you imagine winning a poker tournament and walking away from half of the prize money?
Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever.
I’m banging my head on the wall just thinking about.
But did you know…if you’re making money online it’s very possible that you’re leaving cash on the table every single month.
Why is this? FACT: Some of your visitors and customers will buy every single product or service you have to offer. Just by having more to sell, you’ll have more opportunities to double or triple your incoming cash!
This is where the real money is. Low-price sales will cover your bills, high-ticket sales will make you rich.
I’m not talking about reports, ebooks, or even membership site subscriptions for continuity income.
I’m talking about top-tier sales, and you only need a few top-tier sales per month to live like a king. By top-tier, I mean selling products or services with high price points.
These are programs like seminars and events, coaching, and mastermind groups that cost thousands of dollars (sometimes even $50,000 or more) to join and which net you the largest commission checks of all.
Most people will buy something less expensive, BUT—it doesn’t take many of these to make you several times more money online.
For example, let’s say you have 5,000 unique people per month coming to your sales funnel, and you sell a $10 ebook to 4% of them (200 new customers). That makes you $2.000. Nice!
But now let’s take all the money off the table that’s available to you and offer a $15,000 coaching program to everyone who buys your ebook.
Even if only 1 in 200 take you up on the offer, you’d make an extra $15,000 that you never would have seen otherwise from that sale, and would make a commission check for several thousand.
Congratulations! You just doubled your income without doing anything more than following up your first offer with a second one for more.
Now, the key to making top-tier sales like these for big commission checks is 1-on-1 phone sales.
Here’s how that works:
- You generate a new lead by driving traffic as you normally do
- Make sure to capture their name, email address, AND phone number
- They get automated emails from you, and also a personal phone call to follow-up
Do you think that would get their attention? That will make a connection with your new leads that will open the door to making a sale, now or later.
Most people will not make a major commitment without time first getting to know who you are and what you can do for them. As soon as they feel comfortable, then they buy.
Also, it ensures that those who are ready to commit to growing their business create an commission for YOU and not some other affiliate or program.
Why? Because they’re not using the phone, and are leaving money on the table, too. A recent InsideSales report showed that over HALF of companies surveyed never followed up with leads by phone after capturing their phone number.
It’s not easy to do (it’s a lot of work and can be scary at first), but I strongly suggest that you commit to following up on the phone, as it’s the key to doubling or tripling your income.
One option you have is to leverage a phone team, by hiring and training your own salespeople to make the calls and close the sales.
This has worked well for me, as I built a team of phone sales people to call my new leads and sell our higher-ticket programs, which range anywhere from $X.00 to $X.00.
They have proven their ability to close over and over again. It was a lot of work, but I’m glad I did it.
My phone team can also sell your leads into programs FOR YOU…with you standing to make $1,200, $3,300, or $5,500 each time.
The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.
Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that include a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card.
As a business, Buyable Pins are a game changer for your marketing and conversion rates. All you need to do is add the Pinterest sales channel to your Spotify account. It automatically enables Buyable Pins for everything you put on Pinterest.
If you understand the importance of using social media effectively, you know what implications this has. You already implemented an effective social media marketing strategy. Closing the gap between your marketing and your sales is easier now with Buyable Pins.
Why Sell on Pinterest?
Eighty-seven percent of Pinterest users admit to buying something they found while looking at Pinterest. The average order on Pinterest is $50. This is higher than all of the other social media platforms, meaning implementing Buyable Pins can help make Pinterest a major source of online orders and sales.
With over two million people pinning products every day, Pinterest is a gold mine of new consumers, impressionable browsers, and impulse purchases. This is ideal for you if you plan to grow your business. Buyable Pins provide the functionality you need to make these transactions happen.
While many people use Pinterest for inspiration when it comes to home decor, fashion, recipes, and much more, Pinterest is more than just a pretty face. In addition to a colorful board for you to pin and share, Pinterest is a massive sales channel, driving a higher order average than any other social media network.
It’s detrimental to your business to overlook this fact because as people browse for inspiration, the convenient Buy Now button could push them into the realm of purchasing. Especially when the Pin displays and in-stock notification, it’s tempting to make that impulsive purchase.
How Do You Sell on Pinterest?
Before the Buyable Pin button existed, businesses could use Rich Pins. Rich Pins allow users to see the price of your item and how much inventory you had in stock, but they still had to click the Pin, navigate to your e-commerce store, and make the purchase.
While Rich Pins have a higher click-through rate than normal Pins, they still don’t allow for the all-important purchase. With the implementation of Buyable Pins, users can safely and securely purchase items directly from Pinterest with a Shopify integration.
Not only is Shopify one of the best e-commerce website builders today, but the Pinterest integration makes it one of the best opportunities for business owners to sell more product directly on social media. It opens the door for more sales and makes it easy to connect with your target market.
While other social media sites have more users, Pinterest enables more targeted marketing, making it a better channel for selling more products. Pinterest users are already in the mindset to browse and learn more about your products, making it an ideal time to entice them with a Buyable Pin.
If you aren’t selling products on Pinterest yet, you need to consider it seriously. Partnering with the best e-commerce website in the industry makes this as seamless for you as it does the consumer. Your Shopify market is already set up, so it’s easy to make the transition, and well worth it. For more social media marketing tips, subscribe to DFY now.
If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.
The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.
The Basic Structure of a Good Landing Page
A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:
- Customer testimonials
- Features and details
- Final call to action
While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.
Creating a Killer Headline
One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.
Writing the Introduction
The first paragraph or two should present several problems or issues that your product or service can solve.
For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.
You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.
Listing the Benefits of Your Product or Service
After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.
Include Customer Testimonials
Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.
If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.
Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.
Discuss Features and Details
You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.
You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.
Including Calls to Action
You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.
These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.
Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire
Put these steps together build an effective landing page. In addition to these steps, you can gain even more marketing tips, including a conversion-ready lead generation system. Click here to learn about our done-for-you system.
Do you ever get sick of marketing during the holiday season?
I have mixed feelings.
The worst part for me was having my eyes and ears bombarded with things I knew I wanted to get and give, but also knew I could never afford.
Do these things ever bother you?
- –The necklace with your wife’s favorite stone, that you just don’t have budget room for?
- –A total-surprise trip to Disneyland for your family?
- –The power tool you need to kickstart your new life as a DIY-er?
Being a Christmas-time consumer has usually added a layer of frustration to what should have been a purely hopeful and uplifting season.
But you know that’s not the only way people experience the holidays.
Do you ever wonder what it’s like to be on the other side?
It takes all the frustration out of the holidays when you’re the seller and not just the buyer.
I can afford what I want, and enjoy a holiday season safe from ads.