social media marketing
Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.
Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.
One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.
Don’t underestimate lead ads
A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.
In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.
After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.
Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to remarket effectively and efficiently.
Use the Facebook Pixel
If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behavior and clicks of a customer.
The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.
For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.
This creates an instant remarketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now!” message and get those people to convert.
Use mobile ads
When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.
Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.
As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of remarketing and app activity.
Use mobile ads to your advantage and they can pay off in dividends.
If you are looking for more ways to drive profit through Facebook advertising, check out our done-for-you system today.
The frequency of your social media posts can directly impact the number of followers that you get and keep.
If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.
A social media posting schedule takes into consideration the following factors:
- The best time of the day to post
- The best day of the week
- The topics you should post about
- The percentage of promotional content
Determine the Best Time of the Day and Best Day of the Week
The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.
Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.
Engagement tends to peak at the following times during the weekdays:
- 9 AM EST – overall engagement
- 1 PM EST – most shares
- 3 PM EST – most clicks
Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.
By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.
User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.
The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.
Find Topics That Your Target Audience Will Enjoy
Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.
The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.
The topics should also be related to your niche and provide real value to your readers. This could include:
- Tips and tutorials
- Advice and suggestions
- Essentially, it needs to contain beneficial information.
You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.
Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.
Balance Your Promotional Content
Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.
20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.
If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.
Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about our done-for-you system.
If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content.
Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction.
At the same time, you should try to post at least once per day, during the weekdays. This means that you need at least 5 posts per week. It can be hard to find enough relevant content to keep up this schedule, especially if you choose to post several times per day.
But, there are ways to find content and simplify this process.
#1 Search for Content on Twitter
The first place to look for content is Twitter. Simply scrolling through your Twitter feed and seeing what people have shared recently could give you a few ideas. You might find at least one article that you could share with your followers.
When you do find an article worth sharing, visit the actual article and retweet the initial tweet. Then, share the article with your other social media profiles, such as Facebook or Instagram.
#2 Personalize Your News Feed
The next solution for finding content is to personalize your news feed. Google and other news aggregators make it easy to add categories for specific terms. You can include a category for your niche market.
For example, if you’re involved in internet marketing, you can add an “internet marketing” category in your news feed. The news aggregator should then grab the latest news headlines related to internet marketing each day.
#3 Search a Sub-Reddit for Content
Reddit is a great source of content. There is a subreddit for everything. Find the subreddit related to your niche and scroll through the latest entries.
#4 Check Facebook for Content
Of course, Facebook is also a good place to look for content. It’s the most used social media network, with over a billion users.
Look for unconventional sources of news and content. Don’t rely on the businesses and brands that you follow. There’s a good chance that some of your followers will follow these same accounts. You don’t want to just repeat the same content to the same people.
You can use the search feature on Facebook to browse niche categories. If possible, look for content hosted on a website, instead of an individual Facebook post. Then, visit the link and share the article from the original source.
#5 Use Buzzsumo to Search for Trending Topics
The final solution for finding content is to use Buzzsumo. You can test it out for free, but it requires a monthly fee after 14 days. Though, you’ll have quick access to the most shared content related to any topic.
All you need to do is enter a keyword or topic in the search bar. Buzzsumo will present you with a list of search results. They are listed in order of total shares. But, you can adjust the search criteria to fit your needs. You can limit the results to posts within the past day, past month, or longer.
The bottom line is that you need content to share with your followers. You can’t just rely on your own content unless you have the time or money to generate new content on a daily basis. Use these solutions to quickly find content and stick to your social media posting schedule.
Make social media a priority, if you want to grow your sales potential. For even more marketing tips to help you succeed, along with a proven system for generating conversion-ready traffic each month, click here to learn about our done-for-you system.
Being able to obtain high-converting leads is an essential part of online marketing. There are many tools at your disposal, but one of the most cost-effective tools is social media.
With the power of social media, you’ve got the ability to reach millions of internet users that are ready to buy.
You’ve probably already started using social media. But, with a few simple tips, you can leverage your existing tactics to gain more high-converting leads.
#1 Choose the Right Social Media Networks
The first way to gain better leads through social media is to streamline your efforts. You shouldn’t spread yourself out too thin. You don’t need to have an account on every single network.
Stick to the basics. Every online marketer needs a Facebook business account. In addition to this, you’ll probably want Twitter, along with one or two other networks.
When choosing your 3rd and 4th options, consider your target audience. For example, Pinterest contains a lot of content related to DIY projects, crafts, fashion, beauty, hobbies, and entertainment. Instagram is becoming more of a platform for driving brand awareness.
#2 Target Your Audience with Paid Ads
Social media paid ads have become just as beneficial as traditional pay-per-click advertising. You can get thousands of impressions or dozens of clicks for a fraction of the cost of Google PPC ads.
Whether you use paid ads on Facebook, Twitter, or Instagram, you’ll want to use targeted ads. All of these social media sites allow you to target your audience based on their interests or other criteria. This simple step helps boost conversions but limits your reach.
#3 Share More Video Content on Social Media
You should also start sharing more video content on social media. It’s known that video drives engagement, which results in higher conversion rates. So, use more video when sharing posts related to your products or services.
Posts and tweets containing videos are more likely to get noticed. They get more shares, clicks, and likes. You can now even use video in Instagram paid ads.
Creating a video to market a product is easy. You can create a short customer testimonial featuring satisfied customers. You could create a demonstration video highlighting the benefits of your product or services.
Use these videos to drive traffic to the relevant landing page. The higher engagement will lead to higher conversions.
#4 Use Keyword Research to Choose Your Tags
You should put the same care into choosing hashtags on your social media posts that you give to keyword research for blog posts and paid ads. Conduct keyword research to find the right terms and then choose 4 to 5 relevant keywords to use as your hashtags.
Place your hashtags at the end of your content, instead of using them as word replacements. This makes it easier to read your message.
The hashtags act as search filters when people use the search features on their favorite social media network. It also helps the social media network provide relevant suggestions to users. So, using the right hashtags can help you attract the right audience.
These tips are intended to help drive high-converting traffic from your social media accounts to your website. Make sure that you’re using these suggestions in conjunction with a social media marketing plan.
You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.
Social media provides a great opportunity to gain more leads. If you’d like to gain even more marketing tips and suggestions, along with a complete solution for generating high-converting traffic, then click here to learn about our done-for-you system.
Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users.
Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This means you’ll have better chances of getting followers to follow your links. But, first, you need to gain these followers.
Use these 6 tips to start increasing the number of followers you have on Instagram.
Research Your Competition and Take Notes
The first step is to begin researching your competition. You should see what they’re doing to attract followers. Look at the type of content that they post, which posts receive the most likes and shares, and how frequently they post.
By researching your competition, you gain valuable insight into the needs and wants of your target audience. You eliminate the need to perform detailed consumer research.
Make notes on what you find. Write down the frequency of their posts and other details. Use this as a base for your posting strategy.
Announce Your New Instagram Account
You can also take advantage of your existing follower base on other social media accounts. This can give you a quick boost of new followers to your Instagram account.
Post an announcement on Facebook, Twitter, and other social media sites encouraging your followers to check out your Instagram page.
Create an Instagram Posting Schedule
The next step is to create a posting schedule. While it’s easy to say that you’ll post a few times per week, it’s hard to stick this routine without setting concrete goals and plans.
Generally, you’ll want to post at least once per day. You don’t want to bombard your followers with posts. But, you also don’t want them to forget about you.
Along with the frequency of your posts, you’ll want to consider the timing of your posts. The time of the day can directly impact post engagement. The best time of the day to post depends on your followers.
Pay attention to what time of the day users engage with your posts. Typically, the afternoon is the best time, as people are out of work.
Take High-Quality Photos for Your Posts
Instagram is highly visual. Each post will contain a photo or a video. Make sure that you use high-quality photos. You should consider investing in a decent camera unless your smartphone has a camera capable of taking quality shots.
If your images appear grainy or out of focus, your Instagram feed won’t be as appealing to potential followers.
Include a Clear Message in Every Post
Along with a photo or video, you’ll need to include a message. This message should be short, concise, and clear. Make sure that people understand the point of your post, especially when promoting your products or services.
Remember to Use Hashtags in Your Posts
After your message, you should add several hashtags. Don’t try to include the hashtags in your message. It makes your message difficult to read.
At the bottom of your message, include several relevant hashtags. This helps people discover your posts when using the Instagram search feature.
Combine these tips to get the most out of your Instagram account. In addition to these suggestions, the use of sponsored posts can help you attract more followers.
Instagram is growing quickly. Get involved while interest is still high. If you’d like to gain even more effective marketing tips and suggestions, along with a way to generate conversion-ready internet marketing prospects, then click here to learn about our done-for-you system.
Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important.
If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt.
Use Ads to Highlight Non-Sales Efforts
You don’t need to use social media ads to direct users to your various landing pages. There’s more that you can do, such as highlighting non-sales efforts. For example, you can use ads to let consumers know about your charitable efforts or upcoming events.
Many of the biggest corporations employ this method, but it can be just as effective for your own personal brand. You’re able to highlight details that allow people to connect with your brand on a personable level.
Use Ads to Encourage Participation
Another option is to use ads to encourage participation. You could use this to learn more about your target market. Learn more about their interests by using an ad to direct visitors to an online poll or survey.
One option that’s been used quite effectively by various brands lately is to simply ask a question in your ad and direct users to comment on a specific post. This spurs conversation, all of which revolves around your brand, helping you gain new followers.
Use Sponsored Posts to Gain New Followers
Most social media networks have their own form of sponsored posts. These are essentially paid ads, in the form of a social media post. This lets you instantly reach more social media users, increasing your chances of gaining followers.
Sponsored posts can be combined with the other techniques. You can use sponsored posts for your online polls or highlight your achievements. The idea is to gain more attention than you might with other forms of paid advertisements.
Use Targeted Social Media Advertisements
With any social media ad, you can target specific regions, areas, or demographics. Use this to narrow down the focus of some of your advertisements. Consider a form of niche marketing.
When you target a smaller market, you’re likely to face less competition. You can also alter your ads for different regions. This easiest with Facebook targeted ads.
Facebook provides numerous options for targeted ads. For example, you can target Facebook users that have a specific interest or hobby. You can also target users based on their age range or geographic location.
When using Facebook ads, another option is to exclude visitors to your website. If you decide that you want to focus solely on people that haven’t visited your site or know about your brand, this is a great option. You can even alter this to include retargeting.
With retargeting, you’ve got the option to only display ads to users that have previously visited your website. You can even set the time since they last visited your site. This helps increase overall engagement.
Use a Combination of Marketing and Ads
You can’t just rely on paid ads. You also need to stick to your existing marketing strategy. Continue to post on a regular basis. Don’t count your sponsored ads or paid ads as another post on your regular schedule.
You want to continue growing followers and engaging with your audience. Use paid ads as a supplemental technique to boost your social media presence. All of this is geared towards increasing your overall online presence and helping you grow your brand.
Start thinking outside the box. Don’t just use social media ads to direct visitors to a landing page. If you’d like to have access to even more powerful marketing solutions, along with a program for getting conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.
The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.
Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.
Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.
Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.
Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.
Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.
If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.
Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.
Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.
Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.
Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.
If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.
If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.