social media marketing

How To Use Targeted Ads To Generate Traffic With Facebook

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With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices.

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

If you want more tips and help check out our 21 step business education here…

 

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Why Your Organic Facebook Reach is Declining

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It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm.

But there is a reason it is happening and there are ways to beat the algorithm and get your posts seen by the right people at the right time even with the decline in organic reach. Here is an explanation of what is happening to organic growth and how to beat the algorithm.

There’s too much content

Everyone publishes content on Facebook now and everyone wants their content to be seen. That has created a very crowded Facebook newsfeed. Facebook noticed that people were becoming overloaded with content and that organic reach was declining despite the algorithm.

Getting your content seen on Facebook has become an intense competition. Every company is battling to have their content seen by their people. The problem is, many people are fans of companies that directly compete with each other.

Because of that direct competition, Facebook had to make a choice on which content was seen. That choice was driven by two things: content and relevancy.

Facebook wants to give you the content you want

The extreme influx of new content forced Facebook to make decisions on which content was seen organically and which content wasn’t seen. Facebook has always had the goal of delivering people the content they want to see when they want to see it.

This means that whatever content is the most relevant to the Facebook user, that will be the content they will see. Facebook only wants to show people the content that they believe they want to see. Loading the newsfeed with everything that gets published every day is too much. It would drive people from Facebook.

In a nutshell, the relevancy measure is there to help you and Facebook users. There is no point in someone seeing your content if they won’t take action on it. Of course, that doesn’t make it any less frustrating for digital marketers.

Thankfully, there is a way to surpass the algorithm and get the reach you want.

More Facebook ad spend equals more reach

It’s not the ideal solution, but it’s the only one that seems to work every time. While video content and live video content have still managed to perform well organically despite the algorithm, Facebook is turning it’s platform into a largely pay for play model with companies.

Truth is, if you want your content seen, you have to pay for it. Facebook wants to make sure the users see the content from their friends, family, and pages they regularly visit first. If you want a spot on the newsfeed, you are going to have to pay for it.

As Facebook’s ads manager and ad tools have gotten more sophisticated, digital marketers have long been suspicious of the motives. There were rumblings of Facebook wanting to make advertisers hand over more and more money and unfortunately it seems like those rumbling were true.

While Facebook does still reward great content with good organic reach, if you are a brand, you have to pay to be seen. Facebook knows their worth. They know that their users are valuable and they know that brands have little choice but to pay to reach their followers.

Of course, you can still spend time on video and live video in an effort to cut advertising costs. There are plenty of ways to be creative and engage your Facebook followers. Embrace creativity and you will be able to beat the algorithm.

If you want to learn more about advertising on Facebook, our done-for-you system can help.

The Most Important 2017 Social Media Trends

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Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.

The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.

Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year. Here are the most important trends to look out for in 2017.

Live video content

Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.

In order to make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.

When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.

It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you have to deliver that with your live streams as well.

Messaging apps are the new customer service tools

If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.

People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.

Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.

Mobile advertising will become significantly more competitive

Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.

If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.

The mobile ad marketplace is going to get crowded fast and that is going to make it really competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.

While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.

The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.

If you want to learn more about social media trends of 2017, take a look at our done-for-you system today.

Shares Don’t Equal Successful Content

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Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.

While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.

Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.

A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level.

Why have an amplification strategy

Having a good amplification strategy means that your content will be seen by a large number of people who will perform the action you want them to. Social platform shares don’t mean anything unless people are performing the type of engagement with your content that you want.

Now it takes more than just publishing your content to get people to react to it and act on it. You have to have an amplification strategy to take it to the next level. A good amplification strategy will get your content to the right people at the right time who will perform the right action with it.

A social sharing doesn’t equal amplification strategy

If you want to build an amplification strategy, you need to go beyond social shares. Social platforms are powerful discovery tools but their amplification strategy benefits are minimal. There are too many amplification limitations to social sharing to make it a proper amplification strategy.

This is because, more often than not, shared links aren’t clicked, shared content is frequently not read by the sharer, social shares have a short shelf life, and sharing goes down after a few days. This makes social sharing minimally beneficial when it comes to amplification. Sure, it can work sometimes, but it often doesn’t work.

Lots of shares doesn’t mean lots of likes

People share and like content for different reasons. For example, people share content when they find something entertaining, when they want to foster a personal relationship, when they want to show that they support a cause, when they want to share helpful content, and when they want to show that they are part of the tribe.

People like content when they view it as an authority, they support the content, the content is unlikely to change, and/or the content serves as a helpful guide. Something is shared and liked when the content is valuable and helpful. That’s the area you want your content to live.

Getting shares and likes

There are a few ways that you can get your content to get shares and likes:

  • Answer a common question that people have regarding your area of expertise
  • State strong and/or controversial opinions
  • Post original research and data you have collected yourself
  • Develop a real amplification strategy

That last point is where you, as a digital marketer, need to focus. You need to develop an amplification strategy and here is how you do it.

Developing an amplification strategy

A good amplification strategy uses five main tactics: manual promotion, target mailings, influencer advocacy, link building and SEO, and paid promotion. Each of these tactics helps you build a real amplification strategy.

Each business uses these differently, so it is best to get together with your web and marketing team and come up with a way to make all those tactics work for you.

If you are looking for a way to build and amplification strategy for your business, take a look at our done-for-you system today.

Getting Profit from Facebook Ads

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Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.

Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.

One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.

Don’t underestimate lead ads

A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.

In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.

After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.

Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to remarket effectively and efficiently.

Use the Facebook Pixel

If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behavior and clicks of a customer.

The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.

For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.

This creates an instant remarketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now!” message and get those people to convert.

Use mobile ads

When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.

Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.

As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of remarketing and app activity.

Use mobile ads to your advantage and they can pay off in dividends.

If you are looking for more ways to drive profit through Facebook advertising, check out our done-for-you system today.

 

Creating an Effective Social Media Posting Schedule

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The frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

  • The best time of the day to post
  • The best day of the week
  • The topics you should post about
  • The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

  • 9 AM EST – overall engagement
  • 1 PM EST – most shares
  • 3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

  • News
  • Tips and tutorials
  • Advice and suggestions
  • Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about our done-for-you system.

5 Ways to Find Content to Share on Social Media

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If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content.

Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction.

At the same time, you should try to post at least once per day, during the weekdays. This means that you need at least 5 posts per week. It can be hard to find enough relevant content to keep up this schedule, especially if you choose to post several times per day.

But, there are ways to find content and simplify this process.

#1 Search for Content on Twitter

The first place to look for content is Twitter. Simply scrolling through your Twitter feed and seeing what people have shared recently could give you a few ideas. You might find at least one article that you could share with your followers.

When you do find an article worth sharing, visit the actual article and retweet the initial tweet. Then, share the article with your other social media profiles, such as Facebook or Instagram.

#2 Personalize Your News Feed

The next solution for finding content is to personalize your news feed. Google and other news aggregators make it easy to add categories for specific terms. You can include a category for your niche market.

For example, if you’re involved in internet marketing, you can add an “internet marketing” category in your news feed. The news aggregator should then grab the latest news headlines related to internet marketing each day.

#3 Search a Sub-Reddit for Content

Reddit is a great source of content. There is a subreddit for everything. Find the subreddit related to your niche and scroll through the latest entries.

#4 Check Facebook for Content

Of course, Facebook is also a good place to look for content. It’s the most used social media network, with over a billion users.

Look for unconventional sources of news and content. Don’t rely on the businesses and brands that you follow. There’s a good chance that some of your followers will follow these same accounts. You don’t want to just repeat the same content to the same people.

You can use the search feature on Facebook to browse niche categories. If possible, look for content hosted on a website, instead of an individual Facebook post. Then, visit the link and share the article from the original source.

#5 Use Buzzsumo to Search for Trending Topics

The final solution for finding content is to use Buzzsumo. You can test it out for free, but it requires a monthly fee after 14 days. Though, you’ll have quick access to the most shared content related to any topic.

All you need to do is enter a keyword or topic in the search bar. Buzzsumo will present you with a list of search results. They are listed in order of total shares. But, you can adjust the search criteria to fit your needs. You can limit the results to posts within the past day, past month, or longer.

The bottom line is that you need content to share with your followers. You can’t just rely on your own content unless you have the time or money to generate new content on a daily basis. Use these solutions to quickly find content and stick to your social media posting schedule.

Make social media a priority, if you want to grow your sales potential. For even more marketing tips to help you succeed, along with a proven system for generating conversion-ready traffic each month, click here to learn about our done-for-you system.