The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.
Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.
Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.
Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.
Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.
Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.
If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.
Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.
Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.
Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.
Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.
If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.
If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.
ocial media business profiles that connect with customers are more likely to result in high-converting traffic to your website.
Make Sure That You Use the Right Name
The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.
For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.
Choosing the Best Profile Pic
Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.
Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.
Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.
Be Clear and Direct with Your Bio
After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.
Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.
Use a Background Image That Matches Your Image
The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.
If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.
When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.
Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.
Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.
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The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services.
If you’re struggling to make good use of your social media marketing, then you need to rethink your current strategy.
Set Goals and Objectives for Your Social Media Campaign
The first step is setting goals and objectives for your social media campaign. You need to decide what you want to get out of your marketing campaign. Set clearly defined goals, such as increasing your sales by a certain percentage or gaining more traffic to your landing page.
After setting your goals, don’t forget to implement a way of tracking these goals. Analytics software will help you keep track. Pay attention to your referral traffic that comes from your social media accounts.
Create a Schedule for Your Social Media Posts
Consider the frequency of your social media posts. Whether you have an employee that handles social media posting or if you handle it yourself, set a schedule for these posts.
If you look at the major players in your industry, you’ll see that they post daily, sometimes even several times per day. At the very least, you should post once per day, Monday through Friday.
In addition to posting daily, you should post around the same time each day. Find out which times your target audience is most likely to check their social media accounts.
Some people check their accounts throughout the day. But, the best times are between 1 and 4 in the afternoon in the time zone that you’re targeting. This peaks at 3PM on Wednesdays.
It can be hard to come up with a new post each day. Plan your posts in advance. If you post once per day, Monday through Friday, then come up with 5 posts on Monday that you can use throughout the week. This makes it easy to stick to your schedule.
You Need to Create a Balance Between Sales Pitches and Helpful Content
If you only post about your products and services, no one is going to want to follow your social media profiles. They’ll either ignore these posts or unfollow you. That’s why you need a balance between sales pitches and helpful content.
The majority of your posts should contain helpful information that you believe your followers will enjoy. This could include tips and suggestions related to your industry or in some way connected to your products or services.
Limit your sales pitches to about 20 percent of your posts. This means that out of every 10 posts, only 2 should be focused on directly promoting a product or service. The rest should be geared towards informative content, such as blog posts, tutorials, and videos.
Look at What Other People Are Doing on Social Media
Finding out what your competition is doing is always a smart idea. Visit the social media accounts of your main competitors and leaders in your field. Look at the type of content that they post, how often they post, and the interactions that they have with their followers.
You should check these accounts regularly. Every couple of weeks, see what your competition is doing. This could help you stay on track and remain focused on your primary goals.
If you want to boost sales through social media marketing, you need to develop an effective plan. Put these tips together in order to improve your social media posting strategy.
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You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash.
Use these 6 free marketing strategies to start promoting your websites and earning your first supplemental income.
Social Media Marketing
The first free marketing strategy that you should adopt is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account.
With social media marketing, it’s important to post regularly, so that your followers don’t forget about you. You need to stay relevant. This also helps you attract more followers.
You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.
Content Marketing and Blogging
Creating informative content is one of the oldest marketing strategies. In the old days, businesses would create informative pamphlets that could be handed out to the public. These days, entrepreneurs have blogs, eBooks, and video tutorials.
Create content that is relevant to the products or services that you want to sell. Write tutorials and guides that will help your customers. Then, you can either edit your guide into a blog post, an eBook, or film a video tutorial. You could even combine all three options.
If you want to create a serious email marketing campaign, you’ll eventually need to spend money. But, you can get started for free. There are quality email marketing platforms that allow a limited number of free emails each month.
So, you can create micro email marketing campaigns and learn the basics without spending any money.
This next strategy is similar to content marketing, but with a wider scope. You don’t need to just provide informative content. You can use video marketing for a variety of uses. For example, you could create product demonstrations, customer testimonials, FAQs, or film a short introductory video.
You can then upload your videos to YouTube and share them on your website or as a part of your social media marketing campaign.
Run a Special Promotion
Another free marketing strategy is to offer a special promotion for a limited amount of time. This helps you create a sense of urgency with your marketing material. Consumers are more likely to make a purchase when they feel they’re getting a special value.
You don’t need to spend anything to run a promotion. You simply charge less for your products or services during a specific period of time.
Join Online Groups and Communities
Joining online groups and communities offers an indirect way to market your website for free. This is a simple way for entrepreneurs to reach out and network. Not only may you help spread awareness about your site, you may receive beneficial contacts in the process.
Look for groups and communities that are relevant to your products or services. Search Facebook groups as well. Become active in these communities and use your business profile to leave comments and take part in discussions.
Combine these marketing strategies to get started with internet marketing. You don’t need to immediately make a large investment. You can start small and learn more about marketing before you dive in. Along with these tips, you’d benefit from conversion-ready internet marketing leads. Discover a complete conversion-ready method. Click here to learn about our done-for-you system.
Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook. But, it’s not the only social networking site out there.
LinkedIn is still going strong and was recently purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions.
Which of these social media sites should you focus on for your online marketing campaign? Spreading yourself too thin is a possibility for entrepreneurs. Instead, devote your energies to two or three platforms.
Use the following tips to determine which social media platforms will best help you connect with your target audience.
Due to the sheer number of users, Facebook should definitely be a part of your social media marketing (SMM) strategy. As mentioned, they have over 1.5 billion active users. Almost everyone seems to have a Facebook account.
It’s estimated that about 77% of all female internet users and 66% of men have a Facebook account. Though, the numbers shift depending on your target age group. About 87% of people 18 – 29 have a Facebook account. The numbers drop to 73% for those 30 – 49 years old.
You can target just about any demographic through Facebook, as a part of your SMM campaign. Though, you should still include one or two additional sites in your strategy.
Twitter has reached 310 million active users, which makes it the third most popular social networking site after Facebook and YouTube. For the 18 – 29 age group, about 37% of the population has a Twitter account. Twitter is well-rounded. A nearly even number of users are men and women.
As with Facebook, Twitter covers a wide range of users. Though, younger generations are more likely to have a Twitter account. Due to the ease of sending out tweets, it remains a popular option for entrepreneurs that want to quickly build a social media presence.
Twitter is very beneficial for entrepreneurs that are just starting out or those that want to specifically target a younger audience.
LinkedIn is close behind Twitter, with over 255 million users. Nearly half of people with a college degree have a LinkedIn account. LinkedIn is well suited for B2B marketing, as well as for marketing professional services or products.
LinkedIn users tend to skew into the higher income brackets and are more likely to have some level of higher education.
Pinterest is another option, depending on your target audience. They have over 250 million users. 42% of women have a Pinterest account, while just 13% of men use this site. Pinterest remains heavily geared towards women.
If your products or services are targeted directly at women, then Pinterest may be a beneficial site to include in your SMM strategy.
Which Sites Should You Choose?
You should think about your target audience. Who do you want to reach? You won’t get anywhere by targeting the entire population. Focus your efforts on specific segments of the population.
As your brand grows, you can increase your presence and target larger groups. But, you will still use individual campaigns to target these groups.
Two to three sites, including Facebook, are a good starting point for most entrepreneurs. If you feel that you can handle the demands of keeping up with more than that, then go ahead. Just know that an SMM campaign should remain consistent. Create a schedule and stick to it.
If you’re finding it hard to market your products or services through social media, rethink your strategy. Use these suggestions to choose the right social media sites.
Using social media to connect with customers, increase your online exposure, and boost your SEO are all great reasons to include social media in your internet marketing strategies. But, having too many social media profiles can dilute your brand and make it difficult to keep up with your marketing efforts.
While major corporations can get away with paying a marketing team to stay up to date with every social media platform available, this may not be an option for your business. Instead of spreading yourself too thin, you should focus on two, three max, social media platforms.
So, how do you choose the platform that’s right for your business? By evaluating your target audience and the pros and cons of each major social media platform. Here are a few useful tips to help you make the right decision.
Facebook Remains at the Top
As mentioned, at most, you should have a presence on three different social media platforms. You’ll need to consider the benefits of each platform, except for one. Facebook remains the largest social media platform. Right off the bat, you should include Facebook in your social media strategy.
Facebook has over 1 billion users across the globe. That’s a figure that the other social media platforms can’t come close to beating. For this reason, you’ll need to include Facebook as one of your social media platforms.
Everyone and their grandmother has a Facebook account. Even if you don’t use your Facebook account, you probably have one. You can’t ignore a site that receives over a billion unique visits every month. Though, there are other sites to add to your marketing strategy.
The Top Social Networking Sites
In addition to Facebook, you should choose one or two other platforms to focus your social media marketing efforts on. You’ll need to look at your target audience and the demographics of each to determine which ones to choose. Here are the top social networking sites, other than Facebook:
Twitter – 310 million visitors per month
LinkedIn – 255 million
Pinterest – 250 million
Google Plus – 120 million
Tumblr – 110 million
Instagram – 100 million
As you can see, none of these sites come close to matching the Facebook’s traffic. But, they can still be an effective part of your social media strategy.
Consider Your Core Target Audience
Who do you want to target? What are the demographics of your core target audience? The answer is key to choosing your social media policies. Here’s some valuable insight into the demographics of the top social networking sites. Use this information to decide which platforms you want to focus on.
Pinterest is used by 44% of all female internet users. The majority of these women are between the ages of 18 and 49. Yet, only about 16% of men have a Pinterest account. If your products or services are geared towards women, Pinterest is a good choice.
If you’re targeting the younger crowd, Twitter, Tumblr, and Instagram are all suitable options. Roughly one-third of internet users between the ages of 18 and 29 use these sites. Twitter is more effective for regular updates and links while Tumblr and Instagram are beneficial if the majority of the content that you share is visual in nature.
For those targeting fans of technology, you should include Google Plus in your marketing strategy. It may not receive as much traffic as Twitter. But, Google Plus remains a popular source for those interested in the latest gadgets and technology.
Despite all of the talk about LinkedIn’s declining appeal, it’s still the third most visited social networking site. It remains an effective solution for those focusing on B2B lead generation and actual business networking.
Every entrepreneur and business owner should be using social media to expand their brand and reach more customers. The trick is choosing the right social networking sites for your business. Keep these tips in mind as you develop your social media strategies.
Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free.
But they have disadvantages as well.
The Internet Is Forever
One of the biggest is that anything you create and post online is permanent and instantly accessible to anybody on the web. That means if you mistakenly post something that is inappropriate, misinformed, objectionable or misguided, it will live forever on the internet, even if you attempt to delete it or remove it.
A lot of internet users have learned this lesson the hard way. Just ask high school students whose college applications have been rejected because of photos they posted from drinking parties.
Or that unlucky congressman who thought it would be a good idea to send “private” photos to inappropriate recipients, only to see their intimate images end up on newspaper front pages.
Anytime a new technology changes the marketplace, there is a learning curve as people adjust to the new opportunities and pitfalls that the improvements offer. This is precisely what is happening today with internet marketing.
Always Be a Pro
To avoid disenfranchising a portion of your existing or future customer base, it’s a good idea to always keep your emails, social media postings, or any postings anywhere completely professional and free from anything that could be considered objectionable.
Although it’s important that your postings be positive, fun and approachable, avoid using any kind of questionable language; making jokes that could be considered racist, sexist or offensive to any group of people; or even expressing controversial political or social opinions.
What you post online – whether it is a private email, a Facebook status update, a Twitter “tweet” or a throwaway comment on somebody’s blog post – will live forever online and can always come back to haunt you.
Be professional, show restraint and avoid posting anything that could in any way get you into trouble later.
Automating Your Campaigns
One of the biggest advantages of email marketing is that list generation and maintenance are usually automated. Your autoresponder program will take care of capturing the email addresses of people who respond to your inquiries, compiling those addresses in any combination of email lists you require.
And your autoresponder will send out targeted emails to every address on each of the lists, without your ever having to “touch” any of those addresses by manually inputting it or altering it in any way. This cuts down on emails being sent to the wrong address or people receiving your marketing materials when they don’t want them.
But some maintenance to keep your list timely and accurate is still required from you. In order to maintain good customer relations, you should always offer an “opt-out” box on any email that you send out.
This option asks the customer if they would like to stop receiving emails and promotions from you. It has the dual benefit of making your customer think you care about what they want and cleaning up your email list by removing people who aren’t interested in your products.
If customers ask you to stop sending them your emails, you need to comply with their wishes. If you don’t, there is a good possibility they will report you to your internet provider or web master and your account can be suspended or even banned, putting you out of commission, if only temporarily. It’s also simply good business.
Another way to keep your list up to date is to stop sending emails to recipients if they fail to respond or even open one of your emails after several attempts. In most cases, your autoresponder program will be able to keep track of this and you can determine the number of attempts prior to terminating the address automatically.