Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.
Twitter has shown that:
- 49% of buyers will seek advice from social media influencers.
- 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
- 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.
Who Is a Social Media Influencer?
A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.
So, what is Social Media Influencer Marketing?
Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.
Influencer Marketing Strategy Components
Celebrity endorsements were the original form of influencer marketing. We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.
Now, with online media, regular people have become online “celebrities” with highly engaging social media followings. A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.
Increase Your Traffic by Becoming a Social Media Influencer
Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.
But why stop there? Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself. There are a number of recommended actions out there to become a social media influencer. Here we’ve gleaned together some steps to help you to get started.
Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at. Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos? The type of content you want to publish should showcase your best skills. If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.
Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly. Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.
The purpose of your content is to attract people. To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.
Promote yourself by guiding your audience to your content. Share it everywhere it might seem interesting to other followers. Build your community by going to forums, fan pages, and inviting new people to engage with them as well.
Contact other people and brands in your industry. Chat, comment on other posts, exchange likes and ideas. One of the fastest ways to gain status is to contribute your unique content to other blogs and publications. Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.
Over time your efforts will start to pay off. You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.
Publish on LinkedIn. People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform. You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye. Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.
Finally, keep your content and sources organized for easy access. This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject. There is no reason to hold anything back. Sharing your expertise is how you can truly be a good influencer.
So, make sure you interact and build meaningful relationships with your audience as well as your peers. This way you can present yourself to brands as having a strong following in your subject.
Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.
While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.
Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.
A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level.
Why have an amplification strategy
Having a good amplification strategy means that your content will be seen by a large number of people who will perform the action you want them to. Social platform shares don’t mean anything unless people are performing the type of engagement with your content that you want.
Now it takes more than just publishing your content to get people to react to it and act on it. You have to have an amplification strategy to take it to the next level. A good amplification strategy will get your content to the right people at the right time who will perform the right action with it.
A social sharing doesn’t equal amplification strategy
If you want to build an amplification strategy, you need to go beyond social shares. Social platforms are powerful discovery tools but their amplification strategy benefits are minimal. There are too many amplification limitations to social sharing to make it a proper amplification strategy.
This is because, more often than not, shared links aren’t clicked, shared content is frequently not read by the sharer, social shares have a short shelf life, and sharing goes down after a few days. This makes social sharing minimally beneficial when it comes to amplification. Sure, it can work sometimes, but it often doesn’t work.
Lots of shares doesn’t mean lots of likes
People share and like content for different reasons. For example, people share content when they find something entertaining, when they want to foster a personal relationship, when they want to show that they support a cause, when they want to share helpful content, and when they want to show that they are part of the tribe.
People like content when they view it as an authority, they support the content, the content is unlikely to change, and/or the content serves as a helpful guide. Something is shared and liked when the content is valuable and helpful. That’s the area you want your content to live.
Getting shares and likes
There are a few ways that you can get your content to get shares and likes:
- Answer a common question that people have regarding your area of expertise
- State strong and/or controversial opinions
- Post original research and data you have collected yourself
- Develop a real amplification strategy
That last point is where you, as a digital marketer, need to focus. You need to develop an amplification strategy and here is how you do it.
Developing an amplification strategy
A good amplification strategy uses five main tactics: manual promotion, target mailings, influencer advocacy, link building and SEO, and paid promotion. Each of these tactics helps you build a real amplification strategy.
Each business uses these differently, so it is best to get together with your web and marketing team and come up with a way to make all those tactics work for you.
If you are looking for a way to build and amplification strategy for your business, take a look at our done-for-you system today.
As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe.
When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in online web traffic and potentially even online sales.
For content to “go viral,” it needs to be three basic things: clickable, playable, and shareable. If someone is captured by your content, clicks on it, and like it enough to share it, it has a potential to go viral. The shareable aspect is where a lot of marketers miss the mark. Here are a few ways that you can help your content become more sharable and help it go viral.
Consider Personal Attributes
People respond better to ads that connect to their personal attributes. To encourage sharing, come up with an ad concept that taps into your target audience’s personal attributes. When they feel more connected to the ad, there are more likely to have it resonate with them and share it with their social network.
Take Advantage of Tribe Mentality
People like feeling like they are a part of something. Tribe mentality is a strong motivator for people to take action. Companies like Apple have taken great advantage of this. They made people feel like they needed the iPhone or iPad to be part of an elite group and it worked to Apple’s advantage propelling them to tech stardom.
Make your content tap into the tribe mentality of a certain group. This can include political affiliation, regional location, generation, or interests.
Help Push Insightfulness
Content that helps you realize something about yourself or confirms a flattering trait that you feel you have is more shareable. Tap into creating these insights to make your content more shareable.
Embrace the Humblebrag
Humblebrags are actually pretty popular now. Pointing out something about your company or organization that you are proud of or think is impressive can create great shareable content. Just make sure that the bragging isn’t too obvious.
Keep it Topical
Successful ads that go viral take advantage of current events and trends. This was seen the most recently with the “mannequin challenge.” Companies that show that they are up to date on current events can ride the coattails of the latest viral trend if they jump on fast enough. Just make sure that you don’t wait until a month after something has become popular before using it.
Your ads should delight the people seeing them. Create joy and happiness with your ads to increase their shareability. There is no shame in using an adorable puppy or confetti because those are things people like. Take advantage of small things that create a lot of happiness.
Participate in your community and with the companies and people around you. People love to see organizations and companies leaning on each other’s strengths to create better content and products for everyone. Find people and organizations that you can collaborate with to help your ads be more shareable.
Quality Above All Else
When things look good, people notice. Do not skimp on the quality of your content for quick clicks and potentially viral content. People recognize quality when they see it and they expect content to be creative and impressive. Take time to create good content and it will pay off in dividends.
Want to make your content more viral? Take a look at our done-for-you system to learn more about how to create great marketing campaigns.
When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”
These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”
It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.
You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.
Lean into the data
More specifically, lean into your data. If you haven’t had a chance to dive into Facebook Insights yet, you should make a point to do that soon. Facebook spent a lot of time developing tools for digital marketers to make Facebook’s data work for them.
Facebook Insights give you access to a lot of information, including the demographics of your audience, how much engagement each of your posts gets, and even the day and time of day your posts perform the best.
While it can be tempting to take Facebook’s data at face value, you should cross reference it with another service. If you are using an outside social media management tool, chances are that platform has its own data. Check that data with the Facebook data and you will know for sure that you have ideal posting times.
Do not be afraid to use the data Facebook gives you to your advantage. They provide it to help you be a better digital marketer, use it.
When it is relevant
While less scientific than data, relevancy is powerful when it comes to optimal Facebook posting. Embrace in the moment posts. If something big happens like a celebrity death, significant world event, or pop culture craze, being the first brand to post about it creatively can be a big deal.
Posting when it’s relevant requires that you are always up to date on what it going on in the world and have a fast moving creative team behind you to get things done. Moving fast and efficiently is of the essence. You want to be the first people to say something.
Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.
Content over timing
At the end of the day, businesses win Facebook because their content is great not because they had the best timing. Content is king in the digital marketing landscape. If you want success on Facebook, have great content.
While timing does have a slight impact on the performance of your Facebook content, the content that you are pushing out has the most impact. If you want your Facebook content to perform, put out great content. Then you will start to see the results you want.
Curious about learning more about Facebook timing and content, check out our done-for-you system today!
The frequency of your social media posts can directly impact the number of followers that you get and keep.
If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.
A social media posting schedule takes into consideration the following factors:
- The best time of the day to post
- The best day of the week
- The topics you should post about
- The percentage of promotional content
Determine the Best Time of the Day and Best Day of the Week
The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.
Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.
Engagement tends to peak at the following times during the weekdays:
- 9 AM EST – overall engagement
- 1 PM EST – most shares
- 3 PM EST – most clicks
Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.
By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.
User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.
The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.
Find Topics That Your Target Audience Will Enjoy
Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.
The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.
The topics should also be related to your niche and provide real value to your readers. This could include:
- Tips and tutorials
- Advice and suggestions
- Essentially, it needs to contain beneficial information.
You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.
Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.
Balance Your Promotional Content
Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.
20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.
If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.
Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about our done-for-you system.
If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content.
Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction.
At the same time, you should try to post at least once per day, during the weekdays. This means that you need at least 5 posts per week. It can be hard to find enough relevant content to keep up this schedule, especially if you choose to post several times per day.
But, there are ways to find content and simplify this process.
#1 Search for Content on Twitter
The first place to look for content is Twitter. Simply scrolling through your Twitter feed and seeing what people have shared recently could give you a few ideas. You might find at least one article that you could share with your followers.
When you do find an article worth sharing, visit the actual article and retweet the initial tweet. Then, share the article with your other social media profiles, such as Facebook or Instagram.
#2 Personalize Your News Feed
The next solution for finding content is to personalize your news feed. Google and other news aggregators make it easy to add categories for specific terms. You can include a category for your niche market.
For example, if you’re involved in internet marketing, you can add an “internet marketing” category in your news feed. The news aggregator should then grab the latest news headlines related to internet marketing each day.
#3 Search a Sub-Reddit for Content
Reddit is a great source of content. There is a subreddit for everything. Find the subreddit related to your niche and scroll through the latest entries.
#4 Check Facebook for Content
Of course, Facebook is also a good place to look for content. It’s the most used social media network, with over a billion users.
Look for unconventional sources of news and content. Don’t rely on the businesses and brands that you follow. There’s a good chance that some of your followers will follow these same accounts. You don’t want to just repeat the same content to the same people.
You can use the search feature on Facebook to browse niche categories. If possible, look for content hosted on a website, instead of an individual Facebook post. Then, visit the link and share the article from the original source.
#5 Use Buzzsumo to Search for Trending Topics
The final solution for finding content is to use Buzzsumo. You can test it out for free, but it requires a monthly fee after 14 days. Though, you’ll have quick access to the most shared content related to any topic.
All you need to do is enter a keyword or topic in the search bar. Buzzsumo will present you with a list of search results. They are listed in order of total shares. But, you can adjust the search criteria to fit your needs. You can limit the results to posts within the past day, past month, or longer.
The bottom line is that you need content to share with your followers. You can’t just rely on your own content unless you have the time or money to generate new content on a daily basis. Use these solutions to quickly find content and stick to your social media posting schedule.
Make social media a priority, if you want to grow your sales potential. For even more marketing tips to help you succeed, along with a proven system for generating conversion-ready traffic each month, click here to learn about our done-for-you system.
Being able to obtain high-converting leads is an essential part of online marketing. There are many tools at your disposal, but one of the most cost-effective tools is social media.
With the power of social media, you’ve got the ability to reach millions of internet users that are ready to buy.
You’ve probably already started using social media. But, with a few simple tips, you can leverage your existing tactics to gain more high-converting leads.
#1 Choose the Right Social Media Networks
The first way to gain better leads through social media is to streamline your efforts. You shouldn’t spread yourself out too thin. You don’t need to have an account on every single network.
Stick to the basics. Every online marketer needs a Facebook business account. In addition to this, you’ll probably want Twitter, along with one or two other networks.
When choosing your 3rd and 4th options, consider your target audience. For example, Pinterest contains a lot of content related to DIY projects, crafts, fashion, beauty, hobbies, and entertainment. Instagram is becoming more of a platform for driving brand awareness.
#2 Target Your Audience with Paid Ads
Social media paid ads have become just as beneficial as traditional pay-per-click advertising. You can get thousands of impressions or dozens of clicks for a fraction of the cost of Google PPC ads.
Whether you use paid ads on Facebook, Twitter, or Instagram, you’ll want to use targeted ads. All of these social media sites allow you to target your audience based on their interests or other criteria. This simple step helps boost conversions but limits your reach.
#3 Share More Video Content on Social Media
You should also start sharing more video content on social media. It’s known that video drives engagement, which results in higher conversion rates. So, use more video when sharing posts related to your products or services.
Posts and tweets containing videos are more likely to get noticed. They get more shares, clicks, and likes. You can now even use video in Instagram paid ads.
Creating a video to market a product is easy. You can create a short customer testimonial featuring satisfied customers. You could create a demonstration video highlighting the benefits of your product or services.
Use these videos to drive traffic to the relevant landing page. The higher engagement will lead to higher conversions.
#4 Use Keyword Research to Choose Your Tags
You should put the same care into choosing hashtags on your social media posts that you give to keyword research for blog posts and paid ads. Conduct keyword research to find the right terms and then choose 4 to 5 relevant keywords to use as your hashtags.
Place your hashtags at the end of your content, instead of using them as word replacements. This makes it easier to read your message.
The hashtags act as search filters when people use the search features on their favorite social media network. It also helps the social media network provide relevant suggestions to users. So, using the right hashtags can help you attract the right audience.
These tips are intended to help drive high-converting traffic from your social media accounts to your website. Make sure that you’re using these suggestions in conjunction with a social media marketing plan.
You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.
Social media provides a great opportunity to gain more leads. If you’d like to gain even more marketing tips and suggestions, along with a complete solution for generating high-converting traffic, then click here to learn about our done-for-you system.