Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.
Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.
Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.
Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.
Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.
Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:
- Free trial
- Learn more
- Read now
- Gain access
Engage Your Twitter Followers
You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.
Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.
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Most people use Twitter to keep in touch with friends and acquaintances, follow their favorite celebrities or sports stars, or simply be entertained and informed by the most up to the minute links to interesting articles and blogs.
But there are actually many ways to make money using your Twitter account and other social media you have. One of the most effective ways is to drive traffic from your Twitter posts to free Cost-Per-Action (CPA) or opt-in pages. There also are paid offers you can promote, but why spend money when you don’t have to?
The Value of Twitter
Twitter is one of the best social media platforms to use for CPA promotion because it doesn’t have any advertising on it, unlike Facebook or Google+. That means that Twitter isn’t getting spammed incessantly, so people are more trusting when it comes to Tweets than they are with Facebook status updates and other types of social media posts.
So you usually can get a massive amount of clicks and conversions from your Twitter pages in ways that you couldn’t with your other social media accounts.
This system is unique from other social media-based programs you may have heard about. That’s because Twitter is free to use. So you usually can afford to make a small investment to get traffic so you don’t have to passively wait for people to come to you.
The most important thing is to get your program up and running as quickly as possible.
Where to Send Your Traffic
The first thing you want to do is to figure out where you are going to send the traffic you will be getting from Twitter.
What you want are CPA offers or opt-in pages that are going to cost the end user nothing. You also can send them to your squeeze page in which you promote products in popular “evergreen” niches so that you can capture their email address and use it to promote future offers later.
The reality is that you can use this system to send this inexpensive traffic anywhere you want, but your best plan is to send people either to a freebie email/zip code submit CPA offer or to a squeeze page – either your own or somebody else’s.
Best CPA Providers
If you don’t have a CPA account yet, check out these places where you can look for offers:
While you may have one CPA network that you use more frequently than others, it’s usually a good idea to have multiple CPA networks. That’s because using multiple CPA networks lets you have a bigger variety of offers to choose from.
You don’t want to always deal in one type of offer – such as a credit card application or real estate leads – because then your Twitter followers will always expect that from you. Instead, use different CPA networks to have a variety of different offers. This not only keeps your Twitter followers on their toes, but it gives you a broader opportunity to make money using Twitter.
Building Your Reputation
When you sign up with a network, you want to make sure you give the impression that you are a professional media buyer who buys traffic from Google and other big advertising networks, otherwise your application may be rejected.
It’s very common for people to pad their resumes a little and tell CPA networks what they want to hear so they will let you in their network. Just don’t go overboard and tell obvious whoppers because your reputation is all you have. And in the CPA business, it really is a small world after all. Word spreads quickly.