twitter

Increasing Sales Leads by Boosting Twitter User Engagement

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Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.

Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.

If you want to boost engagement, then take a moment to review these simple tips.

Shorten Your URL Links

Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.

The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.

Use Images in Your Tweets

Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.

If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.

You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.

Ask People to Retweet Your Tweets

Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.

Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.

This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.

Include Actionable Words in Your Tweet

Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:

  • Download
  • Free trial
  • Subscribe
  • Learn more
  • Read now
  • Gain access

Engage Your Twitter Followers

You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.

If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.

You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.

Tweet Late at Night

The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.

If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.

In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.

Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.

Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about our done-for-you system.

How to Ruin Your Reputation on Social Media

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Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free.

But they have disadvantages as well.

The Internet Is Forever

One of the biggest is that anything you create and post online is permanent and instantly accessible to anybody on the web. That means if you mistakenly post something that is inappropriate, misinformed, objectionable or misguided, it will live forever on the internet, even if you attempt to delete it or remove it.

A lot of internet users have learned this lesson the hard way. Just ask high school students whose college applications have been rejected because of photos they posted from drinking parties.

Or that unlucky congressman who thought it would be a good idea to send “private” photos to inappropriate recipients, only to see their intimate images end up on newspaper front pages.

Anytime a new technology changes the marketplace, there is a learning curve as people adjust to the new opportunities and pitfalls that the improvements offer. This is precisely what is happening today with internet marketing.

Always Be a Pro

To avoid disenfranchising a portion of your existing or future customer base, it’s a good idea to always keep your emails, social media postings, or any postings anywhere completely professional and free from anything that could be considered objectionable.

Although it’s important that your postings be positive, fun and approachable, avoid using any kind of questionable language; making jokes that could be considered racist, sexist or offensive to any group of people; or even expressing controversial political or social opinions.

What you post online – whether it is a private email, a Facebook status update, a Twitter “tweet” or a throwaway comment on somebody’s blog post – will live forever online and can always come back to haunt you.

Be professional, show restraint and avoid posting anything that could in any way get you into trouble later.

Automating Your Campaigns

One of the biggest advantages of email marketing is that list generation and maintenance are usually automated. Your autoresponder program will take care of capturing the email addresses of people who respond to your inquiries, compiling those addresses in any combination of email lists you require.

And your autoresponder will send out targeted emails to every address on each of the lists, without your ever having to “touch” any of those addresses by manually inputting it or altering it in any way. This cuts down on emails being sent to the wrong address or people receiving your marketing materials when they don’t want them.

But some maintenance to keep your list timely and accurate is still required from you. In order to maintain good customer relations, you should always offer an “opt-out” box on any email that you send out.

Opt-Out Offers

This option asks the customer if they would like to stop receiving emails and promotions from you. It has the dual benefit of making your customer think you care about what they want and cleaning up your email list by removing people who aren’t interested in your products.

If customers ask you to stop sending them your emails, you need to comply with their wishes. If you don’t, there is a good possibility they will report you to your internet provider or web master and your account can be suspended or even banned, putting you out of commission, if only temporarily. It’s also simply good business.

Another way to keep your list up to date is to stop sending emails to recipients if they fail to respond or even open one of your emails after several attempts. In most cases, your autoresponder program will be able to keep track of this and you can determine the number of attempts prior to terminating the address automatically.

 

 

Three of the Biggest Mistakes Most Internet Marketers Make

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Up until now, you have been learning about the right ways to set up your affiliate marketing business and how to maximize the amount of money you make. Now we are going to flip that on its head and show you how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

Selling to the Wrong Audience

The first mistake most newbie affiliate marketers make is to try to market their products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

Know Your Customers

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

Not Exploiting Social Media

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

A Sample Case

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

Ignore Facebook and Twitter at Your Own Risk

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.

 

 

How to Monetize Your Twitter Account

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Most people use Twitter to keep in touch with friends and acquaintances, follow their favorite celebrities or sports stars, or simply be entertained and informed by the most up to the minute links to interesting articles and blogs.

But there are actually many ways to make money using your Twitter account and other social media you have. One of the most effective ways is to drive traffic from your Twitter posts to free Cost-Per-Action (CPA) or opt-in pages. There also are paid offers you can promote, but why spend money when you don’t have to?

The Value of Twitter

Twitter is one of the best social media platforms to use for CPA promotion because it doesn’t have any advertising on it, unlike Facebook or Google+. That means that Twitter isn’t getting spammed incessantly, so people are more trusting when it comes to Tweets than they are with Facebook status updates and other types of social media posts.

So you usually can get a massive amount of clicks and conversions from your Twitter pages in ways that you couldn’t with your other social media accounts.

This system is unique from other social media-based programs you may have heard about. That’s because Twitter is free to use. So you usually can afford to make a small investment to get traffic so you don’t have to passively wait for people to come to you.

The most important thing is to get your program up and running as quickly as possible.

Where to Send Your Traffic

The first thing you want to do is to figure out where you are going to send the traffic you will be getting from Twitter.

What you want are CPA offers or opt-in pages that are going to cost the end user nothing. You also can send them to your squeeze page in which you promote products in popular “evergreen” niches so that you can capture their email address and use it to promote future offers later.

The reality is that you can use this system to send this inexpensive traffic anywhere you want, but your best plan is to send people either to a freebie email/zip code submit CPA offer or to a squeeze page – either your own or somebody else’s.

Best CPA Providers

If you don’t have a CPA account yet, check out these places where you can look for offers:

NeverBlueLeads

EpicAdvertising

ClickBooth

MaxBounty

While you may have one CPA network that you use more frequently than others, it’s usually a good idea to have multiple CPA networks. That’s because using multiple CPA networks lets you have a bigger variety of offers to choose from.

You don’t want to always deal in one type of offer – such as a credit card application or real estate leads – because then your Twitter followers will always expect that from you. Instead, use different CPA networks to have a variety of different offers. This not only keeps your Twitter followers on their toes, but it gives you a broader opportunity to make money using Twitter.

Building Your Reputation

When you sign up with a network, you want to make sure you give the impression that you are a professional media buyer who buys traffic from Google and other big advertising networks, otherwise your application may be rejected.

It’s very common for people to pad their resumes a little and tell CPA networks what they want to hear so they will let you in their network. Just don’t go overboard and tell obvious whoppers because your reputation is all you have. And in the CPA business, it really is a small world after all. Word spreads quickly.

 

 

Optimizing Your Email List Building

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Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash.

Still, until email disappears completely or takes on another form – which it ultimately will – you need to include email marketing as part of your overall marketing campaign.

Fortunately, there are literally hundreds of automated email sites that you can use. Some are free, others low-cost and still others are more expensive. But like anything else, you usually get what you pay for.

Beware of ‘Free’ List Building Software

There are a number of “free” list building programs that you can use. For most of them, in order to fully utilize their services you sooner or later will have to pay something.

Basically, the way they work is that you pay a fee and you “rent” a list of email addresses for a specified period of time. You can send out emails to these addresses and try to market your products. But this is a pretty random approach to marketing. Most of the people on these lists are online marketers themselves, so you probably aren’t going to get much of a response for your investment.

Paying for What You Get

You can buy paid advertising — such as banners and display ads on niche-related web pages – in order to attract customers who are already proven to be interested in the type of products and services you promote.

Facebook actually has a very good and affordable Facebook Ads program that does this all for you. It lets you search for Fan Pages and interest groups within Facebook for members who are already interested in your niche.

Targeting Customers on Twitter

There also are many strategies you can use on Twitter to find targeted customers. What you do is to find people you know are interested in your niche and then look at their lists of followers to find people with similar interests and with large groups of followers, then follow those people in the hopes they will follow you back.

Then you can search Twitter for tags for subjects related to your niche, then look for people to follow who have an interest in your niche. You always want to make sure they have a large list of followers so that when they friend you a lot of people can see your Tweets.

Twitter Marketing

Finally, after you have a lot of Twitter followers, you can market your products and services to them on a regular basis.

A word of warning, however: People who use Twitter tend to wary if they think you are just there to sell them something. It’s a social media site, after all, so don’t aggressively promote your products with every Tweet.

Instead, send out a lot of niche related material – such as tips, quotes, stories, and so on – and only promote products once in a while. This allows you to build relationships with your followers and eventually convert them into customers.

Article Writing and Distribution

Another way to build your list is to write articles related to your niche then submit them to article generators. Make sure your articles include links to your home page or squeeze page. Then when people follow these links you have the opportunity to capture their email address.

You also can leave links to you squeeze page on public forums, blogs, blog responses, and numerous other places. Once you get into the habit of leaving a link to your squeeze pages, you will see your list grow quickly, and it will be filling up with people who genuinely are interested in your products and services.

Creating an email list with these kinds of high-quality potential customers is much more worth your while than spending time and money chasing after a list of people who are going to give you a low quick-through rate.

Until email finally turns into something else – and it already is starting to do so – building email lists of potential customers will remain an important way to build your business.

At the very least, your competitors will be doing it, so you need to do it as well. But keep your eye on where people are going nowadays and focus more energy on places such as Facebook, Twitter, Google Plus and LinkedIn.

5 Software Solutions for the Online Marketer

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Blogging software can be used to optimize blog content so that it can be found by the most potential customers.

Blogging is one of the fastest-growing ways to market products and services online today. It is easy to create fresh blog content and get it in front of highly-targeted prospects by using the free tools offered by Bloggr, WordPress and other free blogging platforms.

Blogging software includes programs that will actually create content for your blog and then measure its performance in the blogosphere.

Rapid advances in digital storage technology has driven down the price of smart phones, portable electronic tablets such as the iPad, high-powered laptops, eReaders and other devices.

As a result, blogging is seeing a huge boost in popularity, making it one of the most popular marketing platforms for many businesses today.

Blogging software also can make it easy to integrate your blogs with social media such as Twitter, Facebook, LinkedIn and other sites. It usually does this by tracking mentions of your blog and even scheduling new posts according to a pre-determined schedule.

These social media sites are quite simply where consumers are today. Twitter, in particular, is quickly becoming the preferred way people communicate with each other.

Social Media Software Tools

Social media analytical tool software also can be used to see how social media marketing programs are working out.

Facebook and Twitter offer a lot of free analytical tools, but there are other free and paid software than can help you really dial down to see who is looking at your social media pages and Tweets so you can more effectively target potential customers using these hugely powerful marketing tools.

Lead Generation Software

Lead generation software is designed to help you find and develop new customers for your products and services. They are primarily aimed at turning your websites into places where visitors can get information quickly and promote visitor opt-in.

Among the most successful lead generation software are programs that quickly and effectively build landing pages where you can capture email addresses and other lead generation information.

Content management systems are software solutions that optimize your websites so that they attract the most leads and convert the most prospects into customers.

Split Testing Software

Lead generation software also can help you create A/B testing, or split testing. This is when you make small changes to your marketing programs and see what the impact on customer responses. This allows you to fine-tune your marketing operations to optimal efficiency by trying out different versions of your web pages to see which convert better.

Lead management software helps you organize your leads so that you can focus on the best customers first and to see what your prospects are doing once they land on your website. These types of programs track your lead activity and report back to you on what people are doing on your site.

Company Tracking

One type of lead management software is anonymous company tracking. These are programs that automatically see what companies are viewing your website even when they don’t fill out the opt-in form.

Another example of lead management software is lead intelligence programs. These generally give a full-lead history, including page views, form submissions and emails so that you can gain a better understanding of the prospect before making point of contact.

The final type of lead management software focuses on Customer Relations Management, or CRM. These kinds of systems improve the handling of customer data and allow you to merge a range of information traditionally held in separate databases – such as contact lists, sales leads, and after sales support histories – into one system. This can make it much easier for you to track centrally to all of your interactions with customers.

For example, CRM systems can integrate call logs, data from point-of-sale systems, and invoice and payment records making all relevant customer information available to you on demand.

The Top 3 Most Effective Free Marketing Strategies

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Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques.

Here are three of the most effective free marketing strategies for driving new customers to your web pages.

Guest Blogging

One of the best free marketing options is to find blogs related to your niche and then contact the authors. Ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree.

When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.

Build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings.

Even though there are millions of bloggers, the blogging community for each niche tends to be a small world. Getting acquainted with other bloggers can lead to testimonials, mutual support and cross-promotional opportunities.

Social Bookmarking

Social bookmarking lets you share sites you like with other people, such as friends, families, social media contacts and subscribers. If you have ever added a site to your “Favorites” bar on your Yahoo or Google page, you have used social bookmarking.

Some external sites use social bookmarking, including Pinterest, Digg, StumbleUpon, Reddit and BuzzFeed.

When users of these sites find something they like — such as an article, a web page, an infographic, an image or video, etc. – they can instantly upload it onto their social media accounts such as Facebook and Twitter so their followers can see it.

To promote your website using social bookmarking, create accounts at all the biggest social bookmarking sites and post links to your website, along with other things that you find on the internet that you enjoy. Then when people find your page, they can access your site.

Encourage visitors to your website to include it among their social bookmarking pages. The easiest way to do this is to include buttons on your site that instantly share your link on their pages.

If you built your website using WordPress or another mainstream blog hosting site, there are free plug-ins that you can drag and drop onto your pages to add these buttons.

E-mail marketing

Email marketing has been one of the most effective ways internet marketers have used to promote their websites. Create a webpage in which you offer something of value in exchange for the visitor’s email address. It could be a free report, an eBook, an instructional video, or anything niche-related that people are going to want.

Email addresses that you capture are then added to your subscription list. You then use an autoresponder – a program that allows you to automatically manage your email lists – to send out a series of emails promoting your webpage, business or products.

Emails can be interspersed with those that don’t try to sell at all, but instead offer high-value content that the recipient can use. The purpose of alternating sales emails with content emails is to build trust bonds with the people on your email list.

Use your email sequence to promote a single offer or multiple offers. Many email marketing strategies promote a series of increasingly more expensive offers so that you can convince your list to buy bigger and more products from you as the trust bonds become stronger.

Drawbacks of Email Marketing

Sadly, email marketing is not as effective as it once was because users today, especially younger people, don’t rely as much on email.

Texting has replaced email as the primary web-based method of communicating with other users. As a result, mobile marketing has replaced email marketing as the best way to promote your business online.

But the concepts of mobile marketing are identical to email marketing. You still capture your subscribers’ addresses – only this time it’s their mobile phone number rather than their email address – in exchange for something that they find valuable, such as a free giveaway or a discount or special offer.

Use a program to send out a series of text messages that alternately promote your business and give them high-value content they can use.

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