No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.
Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.
The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.
There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:
- Social media comments
- Ask for customer feedback
- Offer free evaluations
The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.
Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.
Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.
Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.
Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.
Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.
You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.
Online Reviews and Ratings
The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.
Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.
Showcase Badges or Certifications
Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.
This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.
Link to Stats and Figures
The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.
For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.
Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.
Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.
Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.
You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.
Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.
Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.
Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.
Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.
Improve Your Existing Content with New Keywords
Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.
Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.
Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.
Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.
Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.
For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.
By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.
Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.
Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.
The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.
Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about our done-for-you system.
Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews.
The way that you handle the negative reviews says a lot about your business. If you constantly defend your product or service, you’re not doing yourself any favors. Here are a few tips that you can use to learn how to deal with negative and positive reviews.
Claim Your Business Listing on Review Sites
You should claim your business listings on review sites, including Yelp, Google Places, and any other applicable sites.
In the event that a customer leaves a defamatory review that goes against what’s normally acceptable, you can request that the site removes the review. But, they’ll only do so if you have claimed your business listing.
Respond As Soon As Possible
You should always respond promptly to reviews. This shows that you care about customer input. You value their thoughts. This applies to both positive and negative reviews.
Respond in a timely manner. You should respond within a few hours if you can. Otherwise, try to respond within 24 hours. Generally, you can set up email notifications. You will get an email every time that someone leaves a review on Yelp or Google Places. You should also set up email notifications for your social media accounts.
You Should Always Be Polite
You should always be polite in your responses. It’s easy to get yourself worked up when someone leaves a harsh review. Showing this emotion in your response will not help your online image.
When you work retail, you’re taught to always greet a customer with a smile, even when they have a complaint. This is more for you than for the customer. When you force yourself to smile, you give yourself a moment to clear your mind and put yourself at ease. You’re less likely to be defensive.
This same concept applies to responding to customer reviews. Before you start typing, force yourself to smile and take a deep breath. Don’t let your emotions get the better of you.
Handle Negative Comments Privately
If possible, handle negative comments privately. When a customer has a negative experience, respond them with a private message or through email. Choose whichever option is applicable.
You should do your best to resolve their issue or complaint. In the event that you can’t find a solution, you don’t want to leave a public trail of the interaction. Keep the conversation private.
If the issue is resolved satisfactorily, then leave a response on your public timeline. You could say something along the lines of, “I’m glad that we were able to resolve your issue. Thank you for your input.”
This short follow-up message could elicit a positive response from the customer. This way, when prospective customers view your reviews, they’ll see that you do your best to resolve problems.
Don’t Ignore the Positive Reviews
Dealing with negative reviews is important. But, you shouldn’t forget about the positive reviews. When you receive praise, criticism, or positive feedback, you should offer your thanks.
The bottom line is that you can’t get rid of negative reviews unless you can prove that they’re completely defamatory. But, you can bury bad reviews. Do your best to deliver an exceptional product or service and you’ll naturally get more positive reviews than negative reviews.
Pay attention to your online reviews. This includes both positive and negative reviews. You can learn even more powerful marketing tips, and discover a way to gain conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.
Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.
If you want to maximize the potential of your landing pages, learn how to target specific locations.
Implicit Versus Explicit Search Results
Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.
Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.
By using a few simple tips, you’ll be able to target both implicit and explicit results.
Using the Correct Page Hierarchy
The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.
Markup Your Business Information with Schema
Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.
Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.
Use the Name of the City Naturally in Your Content
While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.
Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.
Include Region Specific Video Content
If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.
Create Original Content for Each City
When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.
Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.
The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.
Start using these tips to get more traffic to your website. Create location specific landing pages.
Get started with these tips and receive additional marketing tools and resources. This includes a solution for generating conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.
The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.
Find out how to create a personalized web experience to increase conversion rates.
Examples of Personalized Web Experience
Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:
- Analyze your current website traffic
- Create a localized experience
- Create a sign-in option
- Include personalized ad placement
- Use personalized email marketing
- Personalize your direct messages
Analyzing Your Current Website Traffic
You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.
Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.
Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.
Creating a Localized Experience
After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.
Create a Sign-in Option
You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.
You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.
Include Personalized Ad Placement
Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.
For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.
Personalize Your Direct Messages
When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.
If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.
These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.
The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.
Keep these tips in mind to boost your conversion rates. Along with these tips, find more marketing advice and tools, including a way to generate conversion-ready internet marketing prospects every month. Click here to learn more about our done-for-you system.
Stop dreaming of a white Christmas.
In fact, it’s kind of a mantra for all of us this holiday season.
Stop dreaming of a white Christmas…
Get out and have one.
– Don’t you wish you had just a few more days off of work to enjoy the holidays with your loved ones?
– And enough budget space to steal away to a warm resort in ski country?
– Or the chance to teach your kids how to fall off of a snowboard?
I remember being there before MTTB, and I’m grateful to be where I am today, with other people who say…
We’re not dreamers. We’re doers.