There are tons of offers to promote, but few will ever have the power and uniqueness needed to put a lot of money in your pocket. Creating your own killer offer is the way countless people have managed to build lists, generate revenue, and grow their business. It may seem like a daunting task at first. It was a big step for me too but I’ve created a number of successful offers myself.
This is how I do it:
Know the Target Market
Your target market is the first thing you need to consider. A killer offer is designed to appeal directly to a specific group of people. You’ll need to offer something useful—something they’ll want to use or learn from. The key to a successful offer is simply creating something your target market is hungry for.
You can discover what this is by doing a bit of research. Try to find a relevant message board and look at the questions being asked. Investigate offers from other people, keeping an eye on what they’re offering and the way their offer is presented. This research phase will often give you all the answers you need.
What’s in it for them?
The main selling points of your offer will be the benefits. You’ll need to determine what someone will get out of it. Maybe it’s a program that makes their life easier. It could be an educational course that answers a number of questions they have. Perhaps it’s simply a new technique or product which will improve what your potential customers are already doing. Before you can create a killer offer, you need to understand what you’ll be offering.
Once you’ve figured out the benefits, you need to come up with the features. These are the nuts and bolts of what they get when they purchase. No matter what you do, there is probably some competition. An impressive set of features (which show HOW a buyer will realize the benefits) will make your offer appear much more valuable. Add features wherever you can to support the benefits.
Build value before price
Far too many people chose a price and try to create an offer around that. The price of a product or service is relative to what it’s worth to the buyer. If something is of an extremely high quality, offers a long list of benefits, and has more features than other options, then even a high price will seem low.
The more value you can build the better. Keep adding to the offer. Show them what they can earn, save, or the dollar values of the offer’s components. As the value goes up, the relative size of the price will go down.
People are often reluctant to spend money. They want to be sure they’re getting a good deal, and avoid the risk of loss. This is why you need to add a guarantee. This could be as simple as a guarantee to refund anyone who isn’t satisfied or as complicated as a warranty with maintenance. Or, offer a free trial and let them use your product or service for a short period of time. This guarantee is often what pushes people over the line and into the realm of paying customers.
Call to action
The call to action is the last and possibly most important thing to include in an offer. At the end of the sales copy, you need to clearly and boldly tell your potential customers what to do. If you want them to buy something, contact you, or submit their email, you need to tell them exactly how to do it, and do it NOW. The call to action is the culmination of everything your sales copy has been building.
With practice you can learn how to create your own killer offers. It does, however, take a lot of time and effort to write, test, and revise until it sells well. If you’d rather jump right into promoting killer products and making good money, you absolutely need to see my Done-For-You system for generating leads and selling the high-converting offers I have perfected over time. Click here now and start raking it in today.
Traffic is the lifeblood of marketing. Whether you’re selling a product, offering a service, or simply running a website, you need a steady stream of traffic before you can make any money.
But as you might have experienced by now, generating traffic is often harder than you might expect. There are a lot of things competing for people’s attention these days. While a high-value product or service once stood out on its own, now you need to give it a bit of a push.
Tapping into someone else’s traffic through a joint venture is the quickest & easiest way to do this. I’ve personally done this a number of times and it has almost always drastically increased the traffic flowing to one of my offers.
Here’s how you can do it, too:
Step 1: Find potential partners
The first step is to find someone to joint venture with. The ideal candidate is someone with an email list, or who generates a significant amount of traffic on a regular basis. They should be working in the same niche or market you are (or something relevant) because traffic needs to be targeted to convert well. Sending 1,000 people to an offer will get you nowhere unless those people will be interested in what you have for them.
Message boards and other online communities are a great place to start. Or, just track down a few popular websites and find the contact information for the person that runs them. Doing this lets you create a list of relevant, high traffic websites to approach.
Step 2: Reach out to them
Remember that a JV partner is different from a customer. When you contact them, you’ll likely be speaking with a fellow marketer. Treat them like a person you’re interested in getting to know. Tell them about yourself, what you need the traffic for, and what you can do for them. Don’t forget that this is a joint venture partnership so they will be expecting to get something out of it as well.
Step 3: Provide them with what they need
Your partner will be sharing their own personal traffic with you. This could be their own readers, clients, or customers, so they will be a bit protective. Make sure your potential partner understands everything you’ll be doing. Tell them about the offer, link them to the website, and maybe even include a free sample of your product. The more they know about you and what you’re doing, the more likely it is they will want to partner with you.
Step 4: Pay them forward
Since this is a joint venture, you probably won’t be paying for the traffic up front. But of course, your partner will want to get something in return for all of the people they’re sending your way. One idea is to offer them a percentage of the profits. This will give them a real reason to send as many people to you as they can.
You could also help promote something they’re offering, in return. When someone comes to your site and orders something, you could direct them to one of your partner’s offers as well. If you’re building a list, you could offer to promote one of your partner’s products to your list instead.
Getting tons of traffic from a joint venture can be great but it can be tricky to find the right partner. Even when you do, there’s no guarantee they will be sending you actual leads and not just window shoppers. If you want to be sure you’re getting the best traffic you can find, you can have instant access to my traffic-generation team that will get qualified leads for you by clicking here now.
A lot of people hoping to make money online are limited to working at it just a few hours per day or less. If you’re working a day job and are frustrated that you can’t spend more time becoming financially free, I have some good news for you.
Do you know what’s even more effective than having more time to work? Getting as much as you possibly can out of the time you do have available.
The reason is that if you’re not focused and effective during a short period of time, then having all day would just mean more wasted time. As a mentor of mine once said, “If you can’t make money in your spare time, you can’t make money full-time.”
So, here are 5 proven tips I want to share, based on what modern neuroscience has shown (not motivational fluff), that will help you to get even closer to your income goals in less time.
How Our Brains Work Against Us
There’s a meme floating around called “Scumbag Brain” that jokes about how the human brain works against us sometimes instead of doing what we want it to. For example…It’s easy to get motivated, but hard to stay disciplined.
Perhaps you’ve noticed that gritting your teeth and relying on willpower alone is not enough.
Think of the last time you were on an exercise program that did not last. You went to the gym religiously for several weeks…until you caught a cold, or missed a day. Then, it was back to your old habits and behavior again—not to mention feelings of guilt and self-blame (which make it even harder to bounce back).
The key is to avoid self-criticism by understanding how your mind works. We all get lazy or have setbacks. The key is to get back on track again quickly when (not if) it happens.
Schedule 90-120 Minute Time Blocks
The easiest way to get something done is to set a specific time and place to do it, and then show up when the time comes. Otherwise, your goals and plans are not concrete enough, and you can fall into the procrastination trap.
It’s also a fact that people can only stay focused and productive for 90 to 120 minutes at a time, before we need a rest or diversion. It’s impossible to stay ultra-productive all the time. Don’t even bother trying.
Instead, schedule blocks of time when you’ll be doing nothing but working, and when it’s over, STOP. Take a 15-20 minute break, or wrap it up for the day.
Also, treat your scheduled commitment to yourself as seriously as you would your job. Isn’t it just as important?
Prioritize Your Top 5 Items
It helps to list the top 5 tasks to accomplish each day, preferably the night before. Then, when the time comes to work, work on one thing at a time, starting with the most important action item of the day.
When it’s finished, move on to item #2, and so on, until done. Do NOT try to do two things at once! Multi-tasking is a myth and a joke.
It gives people the illusion that they are getting more done, but in reality you lose concentration while switching back and forth between items because it takes time for the mind to get caught up again.
Create an Environment for Focused Work
Your performance is affected the environment you’re in and the tools available to you, positively or negatively. Give your body and mind what they need to perform by setting up your workspace for success.
Before you start, clear out the clutter and remove any potential distractions. Have only one window open on your computer. Get away from email, phone, and social media until your work block is over. You can schedule a separate session for phone calls and email.
I have also found that upbeat music helps me move more quickly, as long as it’s not too distracting (and no vocals—otherwise my mind pays attention to the lyrics).
Take a Fun Break!
Lastly, don’t forget to give yourself the rest you need, in order to have the concentration reserves you need to fuel your work.
So make a point to schedule periods each day for breaks, leisure, and fun as well as working on your business. It’s just as important if you want to be consistent in the long run!
Hopefully you will find these tips to be as helpful as they were for me while growing my own 7-figure income!
Also, if you want to get even more done and make even more money in less time than you can achieve through your own efforts, consider licensing and promoting other people’s info products and sales funnels, rather than creating them all from scratch.
To find out how even brand-new students are making thousands per week with no website, no product, and no list, just by spending 30 minutes per day following a proven method, click here for details.
Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella.
Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are premium real estate, and you want to be sure people notice you first by making your ads relevant.
How Bing Advertising Works
Bing shows ads relevant to a visitor’s search based on the terms used. Searching for “hardware store Kansas City” will return ads for hardware stores in Kansas City. Yes, that’s quite obvious. However, you may not know that whenever someone conducts a search, Bing gives ad placement to the highest bidder. Just because you have an ad on Bing, doesn’t mean people will see it.
Bing makes money off of the ads businesses place, so if you outbid your competition, your ad is more likely to appear. However, Bing only gets paid when someone clicks an ad. That’s because you only pay Bing when someone clicks on your ad.
This is why relevancy matters. If you operate a hardware store in Dallas, your ad will never appear using the search terms above no matter how much you bid, because no one would ever click on it. They need hardware stores in Kansas City, not Dallas. Showing irrelevant ads profits no one.
On your end of the ad, make sure when a visitor clicks your ad, it sends them where they expect to go. If your ad promotes drills, send the clicker to the drill page of your hardware store website, not the page with pipe fittings.
Advantages of Bing
Bing has a host of advantages that are similar to other search engines. Using proper keywords, you get your business in front of people when they need it, increasing your conversion rate. You only pay if your ad works, so you don’t spend money on useless advertising, and you’re less likely to exceed your budget by placing bids for the maximum you’re willing to pay.
You can also track your engagements on a dashboard, showing you how many people saw your ad, how many times they clicked, and how much you paid for each click, giving you the ability to segment your future ads based on what worked and what didn’t.
While Bing doesn’t have the same volume as Google, this proves to be beneficial. Fewer businesses advertise on Bing, meaning less competition for you, better ad positioning, lower cost per click, and higher quality conversions.
Cost of Bing
A pay per click model determines how much advertisers pay for ads. You only pay when someone clicks your ad, but how much you pay depends on how much you bid. You pay different amounts based on keywords. Niche keywords in small communities can cost less than $0.20 while popular keywords in big markets cost more than $20.
Bing’s keyword planner suggests bids for your ads, so you have an idea of how much you need to bid for your ad to appear in someone’s search terms. You choose how much you are willing to pay based on how much you stand to profit from acquiring conversions. $20 is worthwhile if a new customer means $500 or more to your business.
Factors to Consider
Switching to Bing from Google doesn’t mean you’ll lose your previous campaigns. When you sign up for a Bing account, you have the option to import these from Google AdWords. You can then use them to run similar campaigns and benchmark which service is better for your business.
Diligent keyword research tells you which terms have high volumes and low competition. Bid on keywords with purchasing intent. If someone searches for “best toilets to buy,” it’s likely they plan to buy one soon. If they search for “best toilet repair near me,” you don’t want your hardware store ad to appear. That is unless you also offer toilet repair services.
After selecting targeted keywords based on your product, service, or location, you can also choose your match type. This allows you to select how closely you want your keyword to match the user’s search when your ad appears. Broad matches will look for searches containing synonyms of your keyword, whereas exact matches will only show up when someone searches for that exact keyword or phrase. Broad matches have the potential to appear on searches that aren’t relevant to your business, so you may have to narrow your match type over time after some careful study.
After several months, you should review and optimize your ad to improve future results. You have visibility to keyword impressions so you can refine and change as needed. Remember to remove negative keywords from your campaign.
Bing has a variety of targeting options you can use after you evaluate your initial campaign. You can run A/B tests, increase your visibility on weekends where you see more traffic, and bid higher on demographics like age or gender.
I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content.
You have to use keywords the right way, or you won’t get noticed like you thought you would. Google and other search engines are smart. They value quality over quantity and can identify keyword density and its effectiveness.
Engaging online with people who already interact with you and your website promotes your website to relevant audiences. By showing an interest in your followers, you present yourself as genuine and sincere, and you can provide a more meaningful and customized experience for them. Use a blog to accomplish some of this. You can create sharable content by being unique and original. Linking to other blogs or external sources shows that you foster a community of sharing within the industry and value the opinions of other industry experts.
Case studies highlight individual clients and their success stories. It helps other potential clients feel like they have second-hand experience with what you do and makes you more trustworthy. Present these case studies in a visual format like a video showcasing a client interview, or ask your clients to write a quick testimonial you can post on your site.
Pump out news articles to your readers that are relevant to your industry. Keeping up-to-date on the current trends or industry struggles will always benefit you in ways other than direct marketing. Sounding knowledgeable when you speak with clients will get you farther than almost anything else will.
Online promotions or contests engage your social media followers, inspire friendly competition, and offer freebies that everyone likes. This is one of my favorite SEO marketing techniques because it gets the online community buzzing about your brand, no matter what sort of freebie you’re offering.
You should always use these marketing techniques safely and effectively. Ethical business practices and principles are at the core of everything you do. Using these techniques effectively can help you improve your marketing strategy performance and maintain integrity.
Search engines are smart enough to recognize quality over quantity, so link building is an essential marketing tool that you shouldn’t overlook. Acquiring links from education websites and other trusted industry experts can drastically increase your rank on any search engine and make you easier to find.
I would even go so far as to say that it’s impossible to rank on Google or any other search engine without links. Here’s why:
- Links are Google’s #1 ranking factor
- Links define the entire internet
- Links point to other great content that deserves to rank as well
- Links transfer power and trust, hopefully back to you
- Links help people discover your site
As I mentioned above, blogging is a great way to start link building. Linking to relevant external sources in your blog helps to build credibility with other experts in your industry. By sharing blogs on social media sites, you begin to develop inbound links as well.
Linking to other blogs on your site sometimes generates a ‘return the favor’ sort of attitude within the community, and simply linking to other people’s work can build a good linking foundation. You can also create organic inbound links by guest blogging on someone else’s site.
Researching the links your competitors use is a useful tool for knowledge building. You can learn a lot from the way your competitors link to other content. You gain valuable insight into their strategy, the keywords they are using, and what they feel is important. Using this information, you can build better links to outrank them.
Calls to action with internal links keep people on your site and help them to discover more about you. Writing content that links back to yourself does many things. It creates a backlink, and it promotes other products or services you offer. You can use these tactics to upsell as well.
Providing your users with genuine, useful content comes in many forms. It is critical that you understand how to use keywords effectively because keyword density impacts the readability of your content. Link building techniques provide structure and understanding to what you publish. Check out our done-for-you system for more ideas.
While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.” Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on the browser market, owning nearly sixty percent of the market.
Still, there are other alternative browsers which provide unique and innovative options for small business marketing. Firefox, for instance, includes add-on tools that Mozilla has developed which can help a small business keep up with larger and faster-growing markets in today’s online industry. Below are just a few of the best Firefox extensions for small business marketing.
This social media sharing aggregator allows businesses to integrate all platforms into one unified application. If you have a message you want to get out, but don’t want to take the time to post it to each platform, Shareaholic provides the answer. Businesses can share content on Twitter, Facebook, Instagram, and StumbleUpon all with the single click of a button.
Firefox Blogging Extension
The beauty of the blogging extension provided by Firefox is that it allows for marketing and promoting through the use of an online blog. In today’s marketplace, blogs are more important than ever in their use to attract visitors to your site. These integrated blogging tools make it easier to promote and provide greater visibility to your blog. It also helps with optimization of links, tags, and metadata, along with many other marketing features.
In the world of online and internet marketing, everyone knows how crucial SEO can be. SEO Quake is an essential Firefox extension which allows users to set a variety of SEO parameters which can track data and provide valuable information on how a website is performing. Through its simple, yet intuitive interface, SEO Quake can offer a detailed report relating to each SEO parameter.
As a small business, no one needs to remind you of the importance of the Twitter hashtag. This powerful feature can drive traffic to your site when used appropriately, so it is essential to keep a weathered eye on growing trends or tags. RiteTag provides the opportunity to see how well a hashtag will perform before being used with your tweets. It can also suggest alternative tags, or point out when a hashtag is overused. Use this tool to create the best tags when marketing your business, creating campaigns for social media, or reaching out to others within your industry.
SimilarWeb is a fantastic Firefox extension to use to measure your performance against the competition. This plugin goes a long way toward showing your company’s strong points along with areas for improvement. You can view your global, national, or local rank, receive traffic overviews, determine where your traffic is coming from, and which sites are referring yours most often. SimilarWeb is a handy extension for small business marketing.
This Firefox extension provides many features that are beneficial to small business marketing. Users can create customized, shortened links, view analytics, and share the link easily on social media. Additionally, Bitly has a component which allows for bundling similar links, which can make shortened links easier to find and manage. It will also notify you when the link you created reaches a specified number of views.
Remember, just because a browser doesn’t command the same market share as some of its competitors do, does not mean that it doesn’t offer key features, extensions, or plugins that can create marketing and social media benefits. Install and play around with some of the more interesting ones, and you’ll be sure to find the extensions that work best for your company. Check out our done-for-you system for other useful advertising tips.