Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.
If you want to maximize the potential of your landing pages, learn how to target specific locations.
Implicit Versus Explicit Search Results
Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.
Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.
By using a few simple tips, you’ll be able to target both implicit and explicit results.
Using the Correct Page Hierarchy
The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.
Markup Your Business Information with Schema
Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.
Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.
Use the Name of the City Naturally in Your Content
While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.
Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.
Include Region Specific Video Content
If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.
Create Original Content for Each City
When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.
Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.
The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.
Start using these tips to get more traffic to your website. Create location specific landing pages.
Get started with these tips and receive additional marketing tools and resources. This includes a solution for generating conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.
The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.
Find out how to create a personalized web experience to increase conversion rates.
Examples of Personalized Web Experience
Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:
- Analyze your current website traffic
- Create a localized experience
- Create a sign-in option
- Include personalized ad placement
- Use personalized email marketing
- Personalize your direct messages
Analyzing Your Current Website Traffic
You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.
Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.
Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.
Creating a Localized Experience
After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.
Create a Sign-in Option
You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.
You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.
Include Personalized Ad Placement
Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.
For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.
Personalize Your Direct Messages
When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.
If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.
These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.
The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.
Keep these tips in mind to boost your conversion rates. Along with these tips, find more marketing advice and tools, including a way to generate conversion-ready internet marketing prospects every month. Click here to learn more about our done-for-you system.
Stop dreaming of a white Christmas.
In fact, it’s kind of a mantra for all of us this holiday season.
Stop dreaming of a white Christmas…
Get out and have one.
– Don’t you wish you had just a few more days off of work to enjoy the holidays with your loved ones?
– And enough budget space to steal away to a warm resort in ski country?
– Or the chance to teach your kids how to fall off of a snowboard?
I remember being there before MTTB, and I’m grateful to be where I am today, with other people who say…
We’re not dreamers. We’re doers.
Search engine optimisation (SEO) is useful for more than just increasing your search engine rankings. You can also build your brand awareness. Increasing your online presence is an essential part of growing a business. It establishes you as an authority in your industry, which offers a natural boost to your SEO.
The entire process of online marketing is reciprocal. Every step you take has an impact on other aspects of your business. By using proper SEO techniques, you can begin establishing your online presence and build your brand authority.
Choose a Niche Focus in Your Industry
The quickest way to climb higher in search engine results pages is to choose a niche category in your industry. Focus your efforts on one particular niche. Use standard keyword research to uncover related keywords and keyword phrases.
By narrowing your focus to a niche category, you’ll face less competition. You’ll be able to devote your learning and experience to one particular area, quickly becoming an expert. Once you choose your niche, start creating informative content.
Create a Regular Blogging Schedule
The next step is to begin blogging on a regular schedule. Write 5 to 6 blog posts providing beneficial information related to your niche category. Schedule these posts to be released at the same time each week. Having blog posts scheduled in advance allows you to stick to a schedule, which increases return traffic.
Make sure you respond to comments on your blog posts in a timely manner. If you can respond the same day the comment is left, they are more likely to notice your response.
You’ll also need to post links to your blog posts on social media. Share your latest blog posts on social media as soon as the blog is posted. If possible, add a question to your social media posts. Encourage readers to view your blog and ask them a question to think about. This increases engagement.
Regular blogging will the base of your SEO for building brand authority. The majority of the related SEO tasks are connected to your blogging, which makes it an essential part of boosting brand awareness.
Join Forums and Online Communities
Join any forums and online communities related to your niche category. This could include Facebook Groups and any other social media communities. Actively participate in discussions and attempt to provide a solution to any unanswered questions that you come across. The forum and community members will begin to see you as a voice of authority.
You can often provide links to your blog posts on these forums or communities. But, only when they’re actually relevant to the posted question or comment. You’ll need to read the forum or the community rules before adding links to your own blog posts.
Create Video Tutorials
Another SEO technique is to create video tutorials related to your niche category. An increasing percentage of internet users prefer to watch a video than read an article. Creating videos allow you to reach this portion of the public.
Video production doesn’t need to be a major expense. You can create slideshow videos or screen captures with an audio recording placed over the video. Share your informative videos across social media and on your website.
Along with a boost to your SEO, creating videos also goes a long way towards establishing yourself as a voice of authority. Attempt to release new videos on a regular schedule, the same as your blog posts.
Search engine optimisation is obviously an important part of running an online business. It’s an ongoing process designed to increase traffic to your website. Though, you can also use SEO to promote your brand and establish your business as a leader in your industry.
Use these suggestions to begin focusing your SEO efforts on a niche category. You will enjoy faster results and notice a snowball effect. As your brand authority rises, so will organic traffic and your social media presence.
Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.
Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.
Include Opt-In Forms On Every Page
Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.
Include a Pop-Up Opt-In Form
In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.
While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.
Keep Your Opt-In Form Simple
The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.
Create Supplemental Content
Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.
Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.
Include Social Proof of Your Brand Presence
Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.
Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.
Make Sure Your Email Marketing Campaign is Effective
While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.
By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.
Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.
Start using these tips to increase your subscriber list. If you’d like additional internet marketing solutions, including lead generation, then click here to learn more about my done-for-you system.
There are many different marketing channels and strategies for reaching as many potential customers as possible. But, how do you know which ones to use? In the past few years, a couple of options have become popular solutions for increasing brand awareness. This includes the use of video and eBooks.
Both video production and the release of eBooks can help you reach a larger portion of the public. They also provide an opportunity for providing potential customers with beneficial information. If you want to learn more about the use of eBooks for marketing, then use the following tips and suggestions.
Choose a Relevant Topic for Your eBook
The first step is choosing the right topic for your eBook. You’ll want to write about something that you understand and that’s relevant to the products or services that you sell. You can get some ideas by searching for eBooks related to your industry.
Try to find topics that haven’t been widely covered. If you can’t find a topic that hasn’t been thoroughly discussed, then come up with a way to cover the topic from a new perspective. You can search Google or eBook websites to get some examples.
Create an eBook from Your Existing Content
Another solution for finding a topic is to create an eBook from your existing content. Use analytics software to determine which of your blog posts received the most attention. This includes the blog posts that received the most comments and most shares.
Choose several blog posts related to a similar topic. Organize the posts in an order that makes sense to a reader and then provide additional information. You can use your existing blog posts as the basis for the layout and structure of your eBook and then expand upon the ideas presented in the posts.
Decide How You Want to Distribute Your eBook
Along with creating an eBook, you’ll need to decide how you want to distribute the eBook. You can distribute your eBook through Amazon, Apple iBook store, or other popular sites. Another option is to distribute the eBook yourself.
You can create a PDF and use the eBook as an incentive to join your subscriber list or complete another desired action. You can find free tools for converting your text document into a PDF for release as an eBook.
The distribution method that you choose will depend on your goals. If you want to build brand awareness, then online distribution through an eBook store will be beneficial. If you want to increase your subscriber list or include a promotion to increase sales, then you should consider self-distribution.
Make Sure You Format Your eBook Properly
Once you’ve written your eBook, or paid a ghost writer to write the eBook, make sure that it’s formatted properly. If you’re going to publish your eBook through Amazon or other popular eBook sites, you can download their provided templates.
If you’re self-distributing your eBook, then make sure that the final copy is readable through a standard PDF reader on desktops and tablets.
Send Out Free Copies of Your eBook
As a final step for using your eBook to improve conversion rates and boost sales, you could send out free copies of your eBook. You could give your eBook away from a download link included in emails or through the website that will be distributing your eBook – if you chose to use Amazon or Apple.
Sending your eBook to influential people in your industry could give you positive taglines or reviews to include in your marketing material and possibly help generate some quality backlinks.
The use of eBook as a marketing tool shouldn’t be overlooked. It is a great way to build brand awareness and establish yourself as an industry leader. It is also a cost-effective marketing approach. If you need help, there are many reputable firms that will handle the creation of an eBook on any topic.
Start thinking about the topic for your first eBook. Choose a topic that you’re knowledgeable about. The topic you choose should be relevant to your industry. For additional tips and suggestions for improving your marketing efforts, click on the following link to learn more about lead generation and my done-for-you system.