Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them.
This means that all of that content that you worked hard to create is ignored and doesn’t help further your business goals. Getting people to read the newsletter is the missing link. Newsletters help people stay connected to your brand and give your brand a platform to speak from.
There are a few tips and tricks to creating a newsletter that people will open and read. Here’s how to ensure that people not only open your newsletter but actually read it.
Curate it to the extreme
People like it when newsletters find their niche and stick to it. Too often, people are inundated with content and they get overwhelmed. This leads to them not reading anything and your newsletter falling to the wayside.
Chose the topic of your newsletter carefully. For instance, if you are a brand that sells house inspection services, choose one house inspection service to highlight in your newsletter. Then, add maybe one other relevant piece of information that dovetails that that service.
People want to read your content, they just don’t have time to read a lot of it. When you are creating your newsletter, remember that less is more.
Put your personality on display
It’s tempting to slide into the carefully curated brand voice that you have developed. When it comes to newsletters, the more personal and personality-filled, the better. Your customers want to feel the personality of your brand shine through. Don’t bury it under jargon and sterile marketing-speak.
Be a little quirky in your newsletter. Write it from unique perspectives. Don’t be afraid to let the unique parts of what makes your business special come to life in your newsletter. Your readers will thank you (and be more apt to read your newsletter in its entirety).
Make your newsletter valuable
People don’t want a lot of clutter in the newsletters they read. They also want to get something valuable out of the newsletters they choose to actually open. Make the time your readers spend on your newsletter worth it.
In your newsletter, tell people a story, tell them why it’s important, and tell them why they should care. It’s that last part that is the most important. People want to know the “so, what?” of your content. Give it to them.
Always do something new, but keep it focused
Don’t be boring or highly predictable with your newsletters. People who open your newsletters want to get something new each time they open it. Make that open worth their while.
Keep your content and perspective fresh, but make sure you are staying focused on your niche. Going back to the home inspection example: you want people to know that they are getting a newsletter about home inspection, but deliver new things each time. Some examples: a checklist for spring cleaning, a guide to cleaning your pool, how to tell if your windows are losing heat.
Keeping your content fresh will keep your current readers invested. Keeping that fresh content focused on your niche will ensure that they keep opening and see your brand as an authority.
Keep the writing pure
Web writing has gotten a little convoluted lately. What with SEO, keywords, and click-bait headlines, the actual writing can get pushed to the back burner and the point of the content can be obscured.
Your newsletter audience is a captive audience. They opened the newsletter so they want to read it. This is your chance to communicate with them open and honestly without all the keywords and click-bait.
Keep your newsletter writing straightforward and to the point. No SEO here. Just good and solid content worth reading and sharing.
If you want to learn more about how to write great newsletter content, check out our done-for-you system today!
Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items.
When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is why you need to bury them as quickly as possible.
Typically, you can’t make bad reviews go away. Once they’re posted online, they are there to stay.
But, with better reputation management, you can start to bury these reviews and limit their impact on future business.
Dealing with Negative Responses on Social Media
One of the biggest forums for negative feedback is social media. People love to share their experiences on Twitter and Facebook. You should have an email alert to let you know when someone mentions your brand in a post.
When you notice a negative response on social media, you should respond quickly. A fast response can diffuse the situation and this could be one of the few opportunities that you’ve got to actually remove a negative response.
Respond to the person leaving the negative response by sending them a direct message. Send them a message to find out how you can resolve their issue. If corrective action is taken, and they’re happy with the results, then you can publicly comment on their initial comment.
This public comment shows that you’ve resolved the issue, but it doesn’t include any details of the conversation that you’ve had with the customer.
Dealing with Negative Responses on Review Sites
If the negative response was left on a review site, you probably won’t be able to get the review removed. But, you may be able to keep the customer.
As with the previous tip, you’ll want to respond to these reviews as soon as possible. Always respond in a friendly manner and ask how you can solve their problem. You may need to offer a refund or a discount. But, that’s a small step when it comes to your online reputation.
Encourage Satisfied Customers to Leave Positive Reviews
The next step for burying bad reviews is to encourage your happy customers to leave good reviews. When you send an invoice to a customer, it should include a small thank you, along with a reminder for them to leave their feedback online.
You don’t have to directly ask your customers to leave a good review. But, you can encourage them. You can also leave these reminds on your order confirmation page or contact page.
Make a List of Negative Responses
You should also start compiling a list of negative responses to the products or services that you’re trying to sell. Make notes about the most common complaints.
If you start to see similar feedback from multiple customers, then there could be a problem with the items that you’re selling. These notes will help identify the main issues with your products or services.
If you’re responsible for the development of your products or services, you can use this feedback to improve your offerings. By delivering a better product or services, you can gain more positive reviews and comments.
In the end, the best way to overcome negative reviews to get positive reviews. At the same time, you can attempt to keep your customers happy. Respond to their negative comments in a timely manner. And, remember to encourage your satisfied customers to leave their feedback.
Along with these reputation management suggestions, you can find even more marketing tips and ideas, along with a system for generating conversion-ready internet prospects, by clicking here to learn about our done-for-you system.
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.
Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.
The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.
There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:
- Social media comments
- Ask for customer feedback
- Offer free evaluations
The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.
Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.
Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.
Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.
Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.
Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.
You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.
Online Reviews and Ratings
The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.
Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.
Showcase Badges or Certifications
Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.
This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.
Link to Stats and Figures
The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.
For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.
Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.
Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.
Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.
You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.
Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.
Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.
Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.
Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.
Improve Your Existing Content with New Keywords
Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.
Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.
Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.
Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.
Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.
For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.
By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.
Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.
Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.
The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.
Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about our done-for-you system.
Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews.
The way that you handle the negative reviews says a lot about your business. If you constantly defend your product or service, you’re not doing yourself any favors. Here are a few tips that you can use to learn how to deal with negative and positive reviews.
Claim Your Business Listing on Review Sites
You should claim your business listings on review sites, including Yelp, Google Places, and any other applicable sites.
In the event that a customer leaves a defamatory review that goes against what’s normally acceptable, you can request that the site removes the review. But, they’ll only do so if you have claimed your business listing.
Respond As Soon As Possible
You should always respond promptly to reviews. This shows that you care about customer input. You value their thoughts. This applies to both positive and negative reviews.
Respond in a timely manner. You should respond within a few hours if you can. Otherwise, try to respond within 24 hours. Generally, you can set up email notifications. You will get an email every time that someone leaves a review on Yelp or Google Places. You should also set up email notifications for your social media accounts.
You Should Always Be Polite
You should always be polite in your responses. It’s easy to get yourself worked up when someone leaves a harsh review. Showing this emotion in your response will not help your online image.
When you work retail, you’re taught to always greet a customer with a smile, even when they have a complaint. This is more for you than for the customer. When you force yourself to smile, you give yourself a moment to clear your mind and put yourself at ease. You’re less likely to be defensive.
This same concept applies to responding to customer reviews. Before you start typing, force yourself to smile and take a deep breath. Don’t let your emotions get the better of you.
Handle Negative Comments Privately
If possible, handle negative comments privately. When a customer has a negative experience, respond them with a private message or through email. Choose whichever option is applicable.
You should do your best to resolve their issue or complaint. In the event that you can’t find a solution, you don’t want to leave a public trail of the interaction. Keep the conversation private.
If the issue is resolved satisfactorily, then leave a response on your public timeline. You could say something along the lines of, “I’m glad that we were able to resolve your issue. Thank you for your input.”
This short follow-up message could elicit a positive response from the customer. This way, when prospective customers view your reviews, they’ll see that you do your best to resolve problems.
Don’t Ignore the Positive Reviews
Dealing with negative reviews is important. But, you shouldn’t forget about the positive reviews. When you receive praise, criticism, or positive feedback, you should offer your thanks.
The bottom line is that you can’t get rid of negative reviews unless you can prove that they’re completely defamatory. But, you can bury bad reviews. Do your best to deliver an exceptional product or service and you’ll naturally get more positive reviews than negative reviews.
Pay attention to your online reviews. This includes both positive and negative reviews. You can learn even more powerful marketing tips, and discover a way to gain conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.
Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.
If you want to maximize the potential of your landing pages, learn how to target specific locations.
Implicit Versus Explicit Search Results
Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.
Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.
By using a few simple tips, you’ll be able to target both implicit and explicit results.
Using the Correct Page Hierarchy
The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.
Markup Your Business Information with Schema
Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.
Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.
Use the Name of the City Naturally in Your Content
While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.
Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.
Include Region Specific Video Content
If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.
Create Original Content for Each City
When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.
Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.
The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.
Start using these tips to get more traffic to your website. Create location specific landing pages.
Get started with these tips and receive additional marketing tools and resources. This includes a solution for generating conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.