Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.
Another option is to create demonstration videos. These videos are intended to showcase the main features of your product or service. They can be used for anything that you’re selling. This includes everything from computer software to healthcare products.
If you’re looking for ways to build a larger customer base and promote your products, then learn how to create your own demonstration videos.
Choose a Method for Recording Video
The very first thing you must do before creating a demonstration video is to decide on a method for recording video. Your demonstration video needs to show your product or service being used.
For a physical product or service, you’ll want to film your video. You can use an HD video camera, which is available at fairly affordable prices. For computer software or a mobile app, you can use screen capture software to record video of your software in use.
Your audio will be recorded separately. This lets you focus on the features of your product or service, without trying to get your dialog correct in every take.
Outline the Main Features of Your Product or Service
Next, create an outline of the main features of your product or service. What do you want to showcase in your video? After creating your list, rank the importance of these features. Later on, you may need to cut one of these features from your video.
Create a Rough Draft of Your Script
After creating your list of features, create a rough draft of your script. Start by introducing yourself or your business. Explain what viewers are about to see. Then, highlight the key points of each feature that you’re going to showcase.
Film Your Initial Video Footage
Using your script as a general outline, film your initial video footage. Either use screen capture software or a real camera to record your product being used. You don’t need one continuous shot. Focus on one or two video clips per feature.
After recording your video, compile it using video editing software. Computers often have at least one free video editing program. But, you can find plenty of other options online.
Record Your Audio for the Demo
You’ll also need audio. After compiling your video, let it play in the background while you record your audio. You can divide your lines into separate sections, as you did with your video footage.
Add your audio clips to your video footage. This will take some practice. You may have to spend some time adjusting the placement of the audio and your video clips until it all comes together. Don’t worry if it’s not perfect.
Tweak and Edit Your Video Until You’re Satisfied
After recording your video, compiling it into one video, and adding your audio, start tweaking your video. Take as much time as you want to edit the video. Sometimes, it’s hard to picture how it’ll all come together until you begin editing in your video editing software.
Get started with your first demo video. Highlight the main features of your product. If you need a few examples, simply perform a search online for “product demonstration video”. Once your video is completed, you can post your video to YouTube, share it on social media, and use it in your marketing materials.
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Video content is becoming an important part of internet marketing strategies. They help keep visitors engaged. It’s been found that consumers are more likely to retain information obtained from a video than information that they read.
When creating video content, being able to create an emotional response helps your content connect with viewers. They become more interested in your content and they’re more likely to move onto the next step in your marketing approach.
Here’re some of the most effective emotional triggers for video content marketing.
Using Fear in Video Content
Fear is one of the biggest motivators. You can see this in action in commercials and video content for insurance companies, law firms, and other service-based businesses. The idea of using fear is to give viewers the idea that they need a particular service or product or else something bad could happen.
Fear is most effective when there is a real danger involved. For example, you wouldn’t use fear when marketing a toy or a video game.
The Power of Guilt
Guilt is closely associated to fear. Though, it’s used in a different manner. You can often see guilt at play in content for non-profit organizations. As an example, you can watch almost any video for animal shelters, feeding the poor, and other aid organizations, and see examples of guilt being used to illicit a response.
Instant Gratification for Immediate Action
Instant gratification can be used to create a sense of urgency. This compels viewers to take immediate action. This may help with impulse decisions. Using trigger phrase such as “act now” or “limited time only” can increase conversion rates for sales, deals, and special promotions.
Create a Sense of Belonging
Another commonly used emotional trigger is creating a sense of belonging. Most people don’t like to be alone. Letting consumers know that they’ll be part of a family encourages them to take action. This type of emotional trigger is often used for service-based products.
Creating a sense of belonging can also be beneficial for helping to build a community. If you’re looking to get people to join your community, let potential members know that by joining your community they will be part of a family.
Competition and Leadership in Video Content
Some people like to be the first to try something. This can give people a sense of importance, leadership, and can be used to appeal to their competitive nature. Performance products are often marketed in this manner. As an example, athletic shoes may claim to help you jump higher, run faster, and generally excel at a particular sport.
A Few Suggestions About Choosing an Emotional Trigger
You should be careful when choosing an emotional trigger. By making the wrong choice, you could end up alienating a portion of your target audience. Obviously, you can’t appeal to everyone at the same time. But, you should do your best to avoid upsetting anyone.
Unless you’re going after a specific demographic, you should avoid attempting anything too wild or crazy. You should stick with the triggers that you’d like to see in a video for your content. You want to elicit a specific reaction to encourage viewers to take action.
People are bombarded with commercials and video content every day. In order to cut through all of these messages, your video needs to create an emotional response. This not always easy. But, if you take the time to consider the emotional triggers discussed, you’ll be off to a good start.
Consider the emotional triggers discussed the next time you create video content for your business.