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How to Grow Your YouTube Following

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The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.

Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.

With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.

Increase the Value of Your Videos

The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.

Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.

Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.

Remain Consistent with Your Release Schedule

YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.

If a viewer watches one of your videos without following, YouTube may recommend another of your new videos as they’re released. This helps bring viewers back to your channel.

Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.

Ask People to Subscribe to Your Channel

Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.

YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.

Include a YouTube Widget on Your Website

You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.

If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.

Become a Featured YouTube Channel

You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.

By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.

You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.

Interact with People That Comment on Your Videos

You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.

Increasing your YouTube following is one method for improving your online presence. If you’d like to gain access to more internet marketing tips, and a way to generate new sales leads, then click here to learn about our done-for-you system.

How to Boost Your YouTube Video Views and Conversion Rates

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If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.

You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.

After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.

Choose the Right Thumbnail

Perhaps the most important element of your video is the thumbnail. This is the first thing that most people will see when your video appears in a search result. More than anything else, this determines whether someone chooses to click play.

When you upload a video to YouTube, you can choose a thumbnail from a selection of screen grabs. Instead of using these random images, you should take the time to create your own.

Make sure that the thumbnail is a clear image. Place the title or a relevant keyword over the image, so that anyone that sees the thumbnail immediately knows what your video is about.

Use a Consistent Brand Image

It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.

In keeping with this concept, you should use a consistent brand image across your website, social media profiles, and the use of video.

For example, if you use specific colors on your website and social media profile, then incorporate these same colors in your video. You can insert title cards between scenes or on-screen messages using a theme that matches your brand.

Pay Attention to the Video Length

Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.

For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.

Include a Clear Call to Action

The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.

You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.

Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”

Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.

Along with these suggestions, if you want to get more marketing tips and a way to generate your own conversion-ready marketing prospects, then click here to learn about our done-for-you system.

How to Create an Emotional Response with Video Marketing

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Video content is becoming an important part of internet marketing strategies. They help keep visitors engaged. It’s been found that consumers are more likely to retain information obtained from a video than information that they read.

When creating video content, being able to create an emotional response helps your content connect with viewers. They become more interested in your content and they’re more likely to move onto the next step in your marketing approach.

Here’re some of the most effective emotional triggers for video content marketing.

Using Fear in Video Content

Fear is one of the biggest motivators. You can see this in action in commercials and video content for insurance companies, law firms, and other service-based businesses. The idea of using fear is to give viewers the idea that they need a particular service or product or else something bad could happen.

Fear is most effective when there is a real danger involved. For example, you wouldn’t use fear when marketing a toy or a video game.

The Power of Guilt

Guilt is closely associated to fear. Though, it’s used in a different manner. You can often see guilt at play in content for non-profit organizations. As an example, you can watch almost any video for animal shelters, feeding the poor, and other aid organizations, and see examples of guilt being used to illicit a response.

Instant Gratification for Immediate Action

Instant gratification can be used to create a sense of urgency. This compels viewers to take immediate action. This may help with impulse decisions. Using trigger phrase such as “act now” or “limited time only” can increase conversion rates for sales, deals, and special promotions.

Create a Sense of Belonging

Another commonly used emotional trigger is creating a sense of belonging. Most people don’t like to be alone. Letting consumers know that they’ll be part of a family encourages them to take action. This type of emotional trigger is often used for service-based products.

Creating a sense of belonging can also be beneficial for helping to build a community. If you’re looking to get people to join your community, let potential members know that by joining your community they will be part of a family.

Competition and Leadership in Video Content

Some people like to be the first to try something. This can give people a sense of importance, leadership, and can be used to appeal to their competitive nature. Performance products are often marketed in this manner. As an example, athletic shoes may claim to help you jump higher, run faster, and generally excel at a particular sport.

A Few Suggestions About Choosing an Emotional Trigger

You should be careful when choosing an emotional trigger. By making the wrong choice, you could end up alienating a portion of your target audience. Obviously, you can’t appeal to everyone at the same time. But, you should do your best to avoid upsetting anyone.

Unless you’re going after a specific demographic, you should avoid attempting anything too wild or crazy. You should stick with the triggers that you’d like to see in a video for your content. You want to elicit a specific reaction to encourage viewers to take action.

People are bombarded with commercials and video content every day. In order to cut through all of these messages, your video needs to create an emotional response. This not always easy. But, if you take the time to consider the emotional triggers discussed, you’ll be off to a good start.

Consider the emotional triggers discussed the next time you create video content for your business.

 

The Future of Google Search Engine Rankings

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Because everyone is now plugged into the Internet, the way people communicate with each other is faster than ever.

Texting is immediate. Using a social signal to indicate preference is quicker than word of mouth. This type of instant approval has had a profound impact on online marketing. It has killed backlink marketing and put email marketing on life support.

Today’s Internet users – especially younger users – process shorter burst of information more quickly and tend to have much shorter attention spans. As technology improves and speeds get even faster, this trend will only continue in the future.

Backlink Overkill

While backlinks are still helpful in building your sites rankings – especially when they come from authoritative or expert sites – they are aren’t nearly as important as they once were. A decade ago, the number of backlinks a site had was the primary measure of its relevance to Google search engines.

But unethical web users effectively ruined this for everybody by creating commercial and black-hat SEO methods that artificially increased the number of backlinks a particular site had. Google’s Panda and Penguin updates to its search engine algorithm at the beginning of this decade were designed to counteract these inorganic SEO techniques.

Social Approval Signals

After backlinks essentially became corrupted, Google’s search engine development team turned to social approval signals as a more natural, organic way of measuring a web page’s popularity.

While there are still plenty of black hat methods people use to artificially inflate the amount of social signals a site receives – such as creating fake Facebook pages or purchasing “Likes” or “+1s” on Fiverr.com – Google’s search engine is better equipped to detect bot-produced Tweets and other phony social media recommendations.

It also gives more weight to social signals from those social media users who are the most active and who have the largest social networks.

A website’s page ranking now depends on its ability to get visitors to “vote” for the site by promoting it on their social media pages or to their social media contacts. As a result, it’s critical that web page owners make it as easy as possible for page visitors to share pages or give social approval signals.

You should always include buttons on your pages that allow visitors to instantly link them to their Facebook, Twitter, LinkedIn and Google Plus accounts, as well as to social bookmarking sites such as Digg, Pinterest and StumbleUpon.

If you use WordPress or another popular page-creation site, you can use free drag-and-drop plug-ins to include these buttons on your website. Make sure you display them prominently near the top of the page so that visitors can click on them faster and more easily because not all visitors will scroll all the way to the bottom of your web page.

Google +

Recognizing how improvements to internet access have increased the importance of social media, Google is taking aim at Facebook and Twitter and is positioning Google Plus to be the premier social media site in the years to come.

Google+ has more applications to businesses as well as to individuals than most other social media platforms. It’s “Circles” method of grouping contacts lends itself easily to marketing toward specific groups of customers. And Google’s purchase of YouTube, the world’s most popular video sharing site, makes the company the web’s top provider of video, the fastest-growing content delivery format in the world.

While Facebook and Twitter continue to be important, your social media marketing programs in the coming years need to include Google+ because it is poised to be the most important social media site in the future.

Google has slowly and carefully rolled out its newest features and has yet to devote its full considerable resources to properly marketing the service. But Google+ has all the tools it needs to become the premier social media site on the internet.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, sign up to my newsletter here.

Creating a Highly Effective Call to Action

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Effective sales copy on a website shouldn’t suggest that the reader take some specific action, but demand the customer take a specific action immediately. This is known as the call to action (CTA) and it is the most important part of any type of sales copy.

Everything preceding the CTA should be pushing the customer into taking the definitive action you want them to take: Namely, to purchase your product, subscribe to your service, click on a link, etc.

Rule 1: The CTA must be very clear and very direct.

There can be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.

Don’t Ask, Tell

In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing.

What comes before in your sales copy simply sets up the problem. Then, introduce your product as the solution and explain the benefits they will receive if they purchase your product.

You should also offer social proof that explains how your product has already improved the lives of others or received the endorsement of authoritative people. You also can offer bonuses to add value to your offer and provide an unconditional guarantee.

When you follow this structure, there should be no other course of action for them but to buy your product. That’s when you want to insert your CTA.

Often, the phrase “So what are you waiting for?!” is used right before the CTA. This is often the final push your prospective customers need to act on your clearly-defined CTA: To click on the link to buy your product NOW!

Formatting

People prefer things that are familiar to them, so your sales copy should be immediately identifiable as sales copy. Avoid using strange or unusual formatting that your readers may find off-putting. To get an idea of what your web copy should look like, visit the sales pages of your competitors and see what they are doing.

You can often get formatting ideas from these pages. Another option is to run a Google search on high-converting sales pages and then “borrow” the formatting of those pages for your own. If they are already working for somebody else, those formats probably will work for you as well.

Colors and Fonts

Use standard, neutral colors and familiar fonts on your web pages so that you don’t alienate your visitors. Remember, when they arrive on your page, they are not yet familiar with your product. Do whatever you can to set them at ease.

Video Power

Video sales letters are another option for you to consider. You don’t need a lot of expensive equipment to create high-converting videos. Your laptop or PC probably already has a built-in camera. It may even be high definition.

If you choose to use a video sales letter – or include a short video on your sales page – write a script that includes all the key elements of your sales letter because the sales techniques are the same for video as they are for text.

Using the CTA to Close the Deal

If your CTA is clear and forceful, your pricing provides a lot of perceived value and is neither excessively higher or lower than your competitors, and you have engaged your reader on an emotional level to prove that your produce is something they can’t live without, then your sales letter will convert well.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.

Land Your Web Page in the Three Top Spots in Google Results

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Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.

Effects of Google’s Algorithm Updates

Just when most web masters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.

Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.

Social Approval Signals

Penguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1” button on Google Plus.

Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.

So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.

Using LSI Keywords

While including the optimal number of keywords related to your niche – 2 to 4 percent — is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”

Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.

Page Visitor Behavior

Another critical change is the value Google’s search engine now pays attention to the behavior of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.

If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.

Decreasing ‘Bounce Rate’

To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.

Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.

Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.

The Top 4 Ways to Increase Your Website’s Google Rankings

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To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things:

  1. Facilitate social signaling through creative content creation
  2. Optimize your web design
  3. Provide easy access to social voting buttons
  4. And acknowledge the growing importance of Google Plus

While creating backlinks may have improved your Google page rankings in the past, you are now better served making your pages more popular on social media.

Importance of Authorship Markup

Prior to its latest updates, Google got fooled by unethical web masters who figured out how to exploit its search engine’s emphasis on backlinks. The post-Penguin search engine has numerous built-in defenses to thwart marketers seeking to create fake social signal structures such as bot-produced Facebook “Likes “and “+1s” and commercially purchased social media links. Among these is authorship markup.

Google’s search engine gives more weight to web pages when it can verify they were written by the original author, rather than copied from another or auto-generated by an article spinning program or some other inorganic method.

Adding authorship markup to your high-quality pages will improve your page ranking. Because Google now keeps track of the pages you claim as the author, it can recognize your future pages, give you credit for high-quality content, and give additional weight to pages it is confident are 100% original.

How to Build Authorship

If you used WordPress to create your page, build authorship markup by using the free WordPress rel=author plug-in.

If you used another site to create your page, there are a few additional steps. The first is creating a Google+ account. Make sure to include a photo of yourself when building your profile because whenever you include authorship markup on your pages, your picture will be listed next to your page’s Google search result.

Then simply create a link between your web page and your Google+ account and verify that link via your email. More comprehensive instructions are available on the Google+ set up page.

Social Signals and Page Ranking

Social signals can improve your webpage’s ranking when they come from real, verifiable users of social media and social bookmarking sites. As a result, the more contacts you have on social media, the more likely they are to “vote” on your site, improving its ranking.

Expand your social network by becoming more involved in social media. For web page owners, social media isn’t just a fun way to keep up with family, friends, co-workers, former schoolmates and other acquaintances. Given today’s web page ranking reality, being popular on social media is an absolute necessity to promoting your business or website.

Where to Focus Your Social Media Efforts

If you want to stay on top, you need to raise your profile at least on the Big 6 social media sites:

Facebook

Google+

Twitter

LinkedIn

Pinterest

YouTube

YouTube currently is the second largest search engine on the internet. If you don’t already have accounts with these sites, you need to set them up today, especially Google+, and learn how to use them.

Making the Social Media Connection

Next, you need to link as many of these sites together as possible so that an activity on one will simultaneously occur on all the others. WordPress has a free plug-in that can handle most of these sites. There also are commercial programs you can purchase.

It’s also critical that you maximize your social media contacts. A fast way to do this is to always include a link to your social media sites on any type of collateral or content that you produce.

Send requests to as many people as you can, especially those who have some connection to your product niche, such as members of forums, niche-related fan pages, Google+ “Hangouts” and Twitter groups.

Finally, encourage your existing customers to add you to their social networks and incentivize them with a free giveaway or discount. Whenever possible, always ask them to “Like” you on Facebook or “+1” you on Google+.