Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates.
As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the best resources and methods for this purpose:
- Get listed in online directories
- Create promotions for local customers
- Target local customers with paid ads
- Become active in local social media communities
- Create local events and promote on social media
Get Listed in Online Directories
Each region seems to have their own set of online directories. For example, if you want to target customers in San Francisco, you would search for online directories that list San Francisco businesses or businesses that offer special promotions for San Francisco residents.
Getting listed on these sites is the same as getting listed on any other directory site. You’ll generally need to submit the URL of your landing page to the webmaster of the directory site, along with a little background information.
Some of these online directories offer free listings, while others charge a fee. If you plan on using a directory that charges a fee, make sure it’s worth the cost.
Use online resources to find out how much traffic the directory site receives. They should be receiving thousands of visitors each day and have a positive PageRank.
Create Promotions for Local Customers
Another option is to create promotions for local customers. When you choose a local market, decide on special offers or deals to give exclusively to the local customers. Not only does this help you target a local market, you establish trust with your customers.
Target Local Customers with Paid Ads
Use paid advertisements to target local customers. Almost every paid advertising channel available includes options for focusing on a specific local market. You can target regions, states, and even cities.
You can even use this solution with some of the other tips. Use the paid local ads to help spread the word about your promotions for local customers or your local events.
Become Active in Local Social Media Communities
Become active in local social media communities. If you take a look through online communities and forums, you’ll find an abundance of local groups. Just make sure that you follow the rules and regulations of the community.
Some communities and groups have restrictions when it comes to self-promotion. If self-promotion is prohibited, you can still use these communities to learn more about the interests and needs of your local market.
Create Local Events and Promote on Social Media
You could also create local events and then promote these events on social media. Facebook provides a simple solution for this method. You can create a Facebook event and then invite your followers to attend.
Even if you don’t use a Facebook event, you can still promote your event through social media. Simply link to your landing page where you discuss your event and share the post on social media. Encourage your followers to share the post with their friends and family.
Targeting a local market isn’t just for local businesses. Entrepreneurs can use these methods the same way that they use niche marketing. In fact, simply think of the local market as another niche that you want to target.
Start using these suggestions to target a local market. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.
Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry.
What is a podcast? Basically, it’s just an audio file. The delivery method can vary, based on your needs. For example, you can add podcasts to your website, link to them from relevant blog posts, or upload them to various podcast streaming services.
The use of podcasts helps with brand exposure and is a highly cost-effective way to increase your overall marketing strategy. Find out how to incorporate podcasts into your existing marketing efforts.
Invite Guests to Discuss Relevant Topics
The first example of using podcasts for marketing is to invite guests to talk about a topic relevant to your industry. This method is most effective when your guest is an influencer. This is someone that has a good reputation in your industry and a lot of followers.
By using podcasts to interview a guest, you can attract their audience to learn more about your brand. This also helps you build relationships with people that matter in your field. You’ve taken the first step toward building a relationship that could lead to further cross-marketing opportunities.
How do you record the interview? Typically, all you need to do is record a phone conversation. It’s just that simple. This is part of the reason that podcasts are so beneficial. They’re quick, easy, and affordable.
Repurpose Your Existing Blog Content
Another option is to repurpose your existing blog content. If you’ve got old posts that don’t attract any more visitors, you can convert the post into a podcast.
Use the blog article as the topic for your podcast. Don’t simply read the article word for word. Use it as a guide. This makes it easy to find topics for your podcasts and continue to release new podcasts on a regular basis.
Create Informative Content and Tutorials
You can also use podcasts to provide your audience with informative content. Podcasts should generally be kept to 15 minutes or less. This gives you plenty of time to offer tips and suggestions on a particular topic. This is the same as generating blog articles for your target audience.
You can even perform the reverse of the previous tip. You can easily convert your old podcasts into original blog articles. Transcribe your podcast and then edit it into an article for posting on your blog.
Continue to Release New Podcasts
As with any marketing strategy, consistency is key. You’ll want to create a schedule for releasing new podcasts. This helps you gain a loyal following. During your first couple of months of posting podcasts, you should try to publish new podcasts several times per week.
The podcast also requires many of the same SEO strategies as other content. This includes catchy titles and descriptions. This is how you get people to discover your podcasts on podcast directories.
You can also share your podcasts on social media and promote them to your email subscribers. Basically, it’s one more marketing channel for you to use to gain new followers.
Podcasts shouldn’t be overlooked as a marketing channel. One recent survey found that over 46 million Americans listen to podcasts each month. Don’t miss out on this chance to gain new followers or potential customers.
Incorporate podcasts into your existing marketing strategy. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects, all you need to do is click here to learn about our done-for-you system.
Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.
Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:
- Update your content with new facts
- Compile content into a new format
- Convert a numbered list into multiple posts
- Use a combination of these tips
Update Your Content with New Facts
The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.
When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.
So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.
Compile Content into a New Format
Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.
Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.
When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.
Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.
The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.
Convert a Numbered List into Multiple Posts
The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.
Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.
Use a Combination of These Tips
You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.
The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.
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Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages.
We’ll cover each of these areas and show you how to personalize your digital marketing strategy.
Create a Buyer Persona
The first step is to create a buyer persona. You want to start the personalization before you even capture your customer’s name and information. This is done with a buyer persona, which is basically an outline of your typical customer.
The information used in a buyer persona includes age, location, income level, occupation, interests, hobbies, and any other details that you want to include. You can get as detailed as you want. The main idea is to create an image in your head of the type of customer that you want to attract.
You’ll use this buyer persona throughout marketing campaign. You can even create multiple personas, each with their own campaign.
Customize Your Landing Pages
Once you’ve created your buyer personas, you can begin incorporating this into your landing pages and other marketing material. Basically, whenever you create content, imagine that you are speaking directly to the buyer persona that you created.
You’ll be surprised by how effective this step is. It helps you stick to your main point and address issues that your buyer cares about. Overall, this helps increase your conversion rates, after a visitor lands on a landing page.
So, starting with the title of your landing page, think about what it takes to grab the attention of the buyer that you created. What is the main problem that they face that your product or service addresses? Come up with a catchy title that directly speaks to this fear or issue.
This same practice can be applied to all your marketing content. In addition to landing pages, you’ll use your buyer persona when creating targeted ads, social media posts, and blog articles.
Create Personalized Email Campaigns
The next step uses real personalization. Here’s where you’ll actually use your potential customer’s name in the content. Using an email marketing program or software, you can easily set the campaign to automatically insert the subscriber’s name into the email or subject line.
In addition to inserting their name into the email, remember to write the body of the email while focusing on your buyer persona.
Also, you can use this opportunity to provide product or service recommendations based on their past purchases or the pages that they’ve visited. The recommendations provide a simple solution for personalizing your marketing efforts.
Use Location-Based Advertising and Marketing
By tracking the physical location of your visitors, you can direct them to pages or content that’s geared towards a specific market.
For example, visitors from Maine may not have the exact same interests as visitors from Florida. You could use to offer different products or simply incorporate different manner of speech that appeals to a specific region.
Use Personalized Surveys to Learn More
The final step is to use personalized surveys to learn more about the interests of your customers. This offers two major benefits. These surveys help build trust with your customers, due to the fact that you’re showing them that you care about their interests and needs.
In addition to building trust, it also provides you with valuable insight. You’ll be able to learn more about their specific needs and desires, which can be used to enhance your marketing content or revise your buyer personas.
Personalizing your digital marketing strategy can be difficult, but it is definitely beneficial. It’s an extra step with major rewards. If you’d like to have access to more powerful marketing tips and suggestions, as well as a way to gain conversion-ready internet marketing prospects each month, then click here to learn about our done-for-you system.