Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.
Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.
People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.
Use success stories
Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.
A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.
Make “Help” videos
Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.
Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.
For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.
Embrace the quiz trend
Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.
Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.
Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.
Give insight into what’s working for you
Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.
Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.
Host a giveaway
Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.
Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.
That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.
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Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than they are to stop and read a link ad.
Building an effective video marketing campaign for your digital platforms is simple when you take the right steps. Video marketing requires more than just a campaign objective and flashy editing to make it successful. To help you build a successful video campaign, we have created a four-step guide of things to consider as you navigate the video ad creation process,
Build a Story
Of course, the goal of any digital marketing ad is to push sales. While it is important to have this objective with video ads, it is not what is going to make them successful. People like videos that tell a story. It is important to keep in mind that your video ad will be competing with social media stories and content from people’s network.
Because your video ad will appear alongside your target audience’s photo of their new puppy or video of their child saying their first word, your ad has to be equally as engaging. Video ads that work connect the viewer to the brand in an emotional and engaging way. The better you tell the story in the ad, the more likely the person watching the ad will take action.
Keep in mind that your story should be concise and cohesive. You don’t want it to be any shorter or longer than it requires to tell the story. Capture your audience with the first frame and keep them engaged from there.
The First Few Seconds Are Crucial
There is a lot of content on the internet. Digital marketers compete with not only their competitors but also viral videos of cats and stories and photos of their customers’ relatives and friends.
For this reason, you have to use the first few seconds of the video to capture the viewer’s attention and keep their attention. The viewer should be able to know what they story of your video is in the first 8 seconds. Those first 8 seconds also have to prove to the viewer that watching the whole video will be worth their time.
Get the Story Across With and Without Sound
Many video ads now autoplay with sound on, that is, unless the viewer’s phone is on silent. 85% of people browse social media and the web on their mobile devices with their device on silent mode. This means that video ads play without sound.
Because of this, your video ad needs to tell its story without sound. Using subtitles or making the video powerful without the need for any dialogue can help ensure your video’s story is getting across to those viewers watching it without sound.
While sound is an important part of video ads, today’s viewers need more than sound to capture their attentions. Use powerful and impressive visuals or a text focused introduction to capture the attention of those viewers watching without sound.
End With a Call to Action
While how digital marketers create and use video ads is changing, the end goal of video ads is still the same. You want to end the video with a powerful call to action. People who have watched the video to the end have been captured by the story of the ad, now it is time to drive them to act.
Keep in mind that the CTA of a video ad doesn’t have to be getting the customer to click to your website or sign up for your newsletter. Video ads’ CTAs can also include the following: subscribing to your Youtube channel, following or liking your page, sharing the video with friends, commenting on the video, and going to other content.
Traditionally, the CTA would appear at the end of the video ad, but consider placing the CTA in the middle of the ad. By the middle of the ad, people have bought into the story and are more likely to act. It is always good practice to test where to place your CTA, so doing some A/B testing with where to place your CTA is a great way to figure out what works for you.
Creating video ads that work is an important part of a successful digital marketing strategy. If you would like to learn more about how to optimize your digital marketing and make it work better for you, go here to learn about our done-for-you system.
When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture their attention better.
A/B testing can be used in a variety of ways. You can perform A/B tests on email subject lines, newsletter design layouts, social media ad call to actions, and more. When you are trying to figure out what works best for your digital marketing efforts, A/B testing is the best method.
How to Start an A/B Test
A/B testing is a great way to figure out if there are better ways to connect with your target audience. If you have noticed a dip in email campaign open rates or display ad click-through rates, it could be the perfect time for an A/B test.
Running and A/B test is fairly simple. First, you need to decide what you want to run the test on. For the sake of ease, we will use email subject lines. In order to perform the test, you need to create two different subject lines for the same email.
It is recommended that you use a subject line that was previously performing well and the create a distinctly different subject line to compare it to. Divide your email list in half. One half will get the A version with the old subject line and the other half will get the B version with the new subject line.
In order for the test to deliver usable results, deliver both the A and B emails on the same time of the same day to both the email lists.
What to Do After the Test
After you have performed the A/B test, you can analyze the results. If you were testing email subject lines, you would compare the open rate of the A group to the B group. If the group with the different subject line had a higher open rate, you now know that you should try some similar tests.
If the alternate version of the test delivered better results, it is tempting to go ahead a change everything to fit with that test. It is strongly suggested to not do that.
After you have seen the results, you should perform at least three additional tests to prove out the theory. If the other tests deliver the same positive results, you can then go ahead and apply what you learned from the A/B test to the strategy moving forward.
Why A/B Testing is Important
A/B testing is a vitally important part of every digital marketer’s wider strategy. When you A/B test, you get a better picture of your customers and what they respond to. Consistent A/B testing allows you to stay ahead of changes in your customers wants and preferences. This prevents your marketing efforts from falling behind and scrambling to regain lost customers.
A/B testing also allows you to consistently improve and innovate. Customers notice if you have been doing the same thing over and over and this can cause them to lose interest. A/B testing helps you stay top of mind for your customer.
How A/B Testing Can Help You
A/B testing is one of the most underutilized forms of market research. It is inexpensive, easy to execute, and give you real-time data on your current customers. It also helps you stay abreast of changes in the customer mindset ensuring that you can stay ahead of any marketplaces changes.
Proper A/B testing can make all the difference in your digital marketing strategy. The more you know about your customers, the better off you will be.
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Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.
Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.
Here’s some advice on how to write a killer press release in just 4 steps.
Choose the right topic for your press release
You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.
Examples of common press release topics include:
- New store opening
- New business launch
- New product or software release
- Major update or development
Always ask yourself if the topic is something that you’d read about in a newspaper or in a blog. Searching for press releases will provide examples to give you a better sense of common topics and writing style.
Introduce the newsworthy information
Write two to three paragraphs discussing the topic of your press release. Don’t worry about an introduction. Just jump right in and start writing about the details of the news release.
Remember to write in the third-person (he, she, her, him, they, and them).
These paragraphs are the main body of your press release. This discusses the newsworthy topic in a straightforward manner.
Don’t use any hype. Stick to the facts.
You need to address the following details with your press release:
- Who will be interested in this topic or who is it about?
- What is the subject of the press release?
- Where can people find more information?
- When will this event or product release occur?
- How does this benefit the reader?
Answering these questions will help you stay on track. You have limited space.
The press release will typically be between 300 and 700 words. This doesn’t provide an endless word count to go into great detail.
Write the Introduction and Conclusion
After you’ve written the main body of the press release, you can write the introduction and conclusion. The intro paragraph should summarize the body in several lines. It introduces the topic and your business or personal brand.
The conclusion offers a short bio for your business or brand. You can discuss your area of expertise and provide some background information.
At the end of the conclusion, you’ll typically have a spot to provide contact information, such as your email address, web URL, and phone number.
Create an attention-grabbing headline
The headline should be the last thing that you write. You’ve already written the body of your press release, so you already know the exact message or story that you’re promoting.
Summarise the main message of your press release in a single sentence. Press release headlines are often longer than a typical blog headline. Make sure that it fully explains the topic.
You may also have the option to include a sub-headline. The sub-headline should provide further information about the topic of your press release.
It’s an extension of the headline. Don’t repeat what you’ve already stated in the headline.
Before submitting your press release for publication, make sure that you check it for spelling and grammar errors.
You should proof read it by reading each line aloud. This is the best way to catch errors and also to find ways to improve your content.
Writing an effective press release isn’t difficult. Take it one step at a time. If you’d like more internet marketing tips and suggestions, and a method for generating conversion-ready internet traffic, click here to learn about our done-for-you system.
Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.
Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.
Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.
Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.
Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.
Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:
- Free trial
- Learn more
- Read now
- Gain access
Engage Your Twitter Followers
You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.
Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.
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