Traffic is the lifeblood of marketing. Whether you’re selling a product, offering a service, or simply running a website, you need a steady stream of traffic before you can make any money.
But as you might have experienced by now, generating traffic is often harder than you might expect. There are a lot of things competing for people’s attention these days. While a high-value product or service once stood out on its own, now you need to give it a bit of a push.
Tapping into someone else’s traffic through a joint venture is the quickest & easiest way to do this. I’ve personally done this a number of times and it has almost always drastically increased the traffic flowing to one of my offers.
Here’s how you can do it, too:
Step 1: Find potential partners
The first step is to find someone to joint venture with. The ideal candidate is someone with an email list, or who generates a significant amount of traffic on a regular basis. They should be working in the same niche or market you are (or something relevant) because traffic needs to be targeted to convert well. Sending 1,000 people to an offer will get you nowhere unless those people will be interested in what you have for them.
Message boards and other online communities are a great place to start. Or, just track down a few popular websites and find the contact information for the person that runs them. Doing this lets you create a list of relevant, high traffic websites to approach.
Step 2: Reach out to them
Remember that a JV partner is different from a customer. When you contact them, you’ll likely be speaking with a fellow marketer. Treat them like a person you’re interested in getting to know. Tell them about yourself, what you need the traffic for, and what you can do for them. Don’t forget that this is a joint venture partnership so they will be expecting to get something out of it as well.
Step 3: Provide them with what they need
Your partner will be sharing their own personal traffic with you. This could be their own readers, clients, or customers, so they will be a bit protective. Make sure your potential partner understands everything you’ll be doing. Tell them about the offer, link them to the website, and maybe even include a free sample of your product. The more they know about you and what you’re doing, the more likely it is they will want to partner with you.
Step 4: Pay them forward
Since this is a joint venture, you probably won’t be paying for the traffic up front. But of course, your partner will want to get something in return for all of the people they’re sending your way. One idea is to offer them a percentage of the profits. This will give them a real reason to send as many people to you as they can.
You could also help promote something they’re offering, in return. When someone comes to your site and orders something, you could direct them to one of your partner’s offers as well. If you’re building a list, you could offer to promote one of your partner’s products to your list instead.
Getting tons of traffic from a joint venture can be great but it can be tricky to find the right partner. Even when you do, there’s no guarantee they will be sending you actual leads and not just window shoppers. If you want to be sure you’re getting the best traffic you can find, you can have instant access to my traffic-generation team that will get qualified leads for you by clicking here now.
A lot of people hoping to make money online are limited to working at it just a few hours per day or less. If you’re working a day job and are frustrated that you can’t spend more time becoming financially free, I have some good news for you.
Do you know what’s even more effective than having more time to work? Getting as much as you possibly can out of the time you do have available.
The reason is that if you’re not focused and effective during a short period of time, then having all day would just mean more wasted time. As a mentor of mine once said, “If you can’t make money in your spare time, you can’t make money full-time.”
So, here are 5 proven tips I want to share, based on what modern neuroscience has shown (not motivational fluff), that will help you to get even closer to your income goals in less time.
How Our Brains Work Against Us
There’s a meme floating around called “Scumbag Brain” that jokes about how the human brain works against us sometimes instead of doing what we want it to. For example…It’s easy to get motivated, but hard to stay disciplined.
Perhaps you’ve noticed that gritting your teeth and relying on willpower alone is not enough.
Think of the last time you were on an exercise program that did not last. You went to the gym religiously for several weeks…until you caught a cold, or missed a day. Then, it was back to your old habits and behavior again—not to mention feelings of guilt and self-blame (which make it even harder to bounce back).
The key is to avoid self-criticism by understanding how your mind works. We all get lazy or have setbacks. The key is to get back on track again quickly when (not if) it happens.
Schedule 90-120 Minute Time Blocks
The easiest way to get something done is to set a specific time and place to do it, and then show up when the time comes. Otherwise, your goals and plans are not concrete enough, and you can fall into the procrastination trap.
It’s also a fact that people can only stay focused and productive for 90 to 120 minutes at a time, before we need a rest or diversion. It’s impossible to stay ultra-productive all the time. Don’t even bother trying.
Instead, schedule blocks of time when you’ll be doing nothing but working, and when it’s over, STOP. Take a 15-20 minute break, or wrap it up for the day.
Also, treat your scheduled commitment to yourself as seriously as you would your job. Isn’t it just as important?
Prioritize Your Top 5 Items
It helps to list the top 5 tasks to accomplish each day, preferably the night before. Then, when the time comes to work, work on one thing at a time, starting with the most important action item of the day.
When it’s finished, move on to item #2, and so on, until done. Do NOT try to do two things at once! Multi-tasking is a myth and a joke.
It gives people the illusion that they are getting more done, but in reality you lose concentration while switching back and forth between items because it takes time for the mind to get caught up again.
Create an Environment for Focused Work
Your performance is affected the environment you’re in and the tools available to you, positively or negatively. Give your body and mind what they need to perform by setting up your workspace for success.
Before you start, clear out the clutter and remove any potential distractions. Have only one window open on your computer. Get away from email, phone, and social media until your work block is over. You can schedule a separate session for phone calls and email.
I have also found that upbeat music helps me move more quickly, as long as it’s not too distracting (and no vocals—otherwise my mind pays attention to the lyrics).
Take a Fun Break!
Lastly, don’t forget to give yourself the rest you need, in order to have the concentration reserves you need to fuel your work.
So make a point to schedule periods each day for breaks, leisure, and fun as well as working on your business. It’s just as important if you want to be consistent in the long run!
Hopefully you will find these tips to be as helpful as they were for me while growing my own 7-figure income!
Also, if you want to get even more done and make even more money in less time than you can achieve through your own efforts, consider licensing and promoting other people’s info products and sales funnels, rather than creating them all from scratch.
To find out how even brand-new students are making thousands per week with no website, no product, and no list, just by spending 30 minutes per day following a proven method, click here for details.
For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list.
You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s.
What Has Changed
It used to be that people could scratch out a lame article and submit it in as many article directories as humanly possible and get lots of backlinks to help your website get ranked and discovered through Google Searches.
Nowadays, article marketing ALONE has lost a little steam because Google does not give the same weight to content found in article directories like EzineArticles.com.
But, people are still reading articles there every single day. Some of them will find and read yours, see your link at the end, click it, and go to your website directly as a result.
Your Article Marketing Cheat Sheet
Submitting your articles involves the following steps:
Step 1: Decide what to write. Find out what your prospects are interested in from keyword research and from your own interactions with subscribers and customers on the phone and via social media. Make a list of topics and pick one to cover.
Step 2: Write the article. I’ll show you how to produce quality articles further down.
Step 3: Add your resource/bio box and insert a link. There’s a space at the end of each article where you can tell people who you are and what you do, as well as give them a link to click on if they want to find out more.
Here are two crucial tips for writing the bio box. The first is to tell people exactly what they will get by clicking on the link you provide (such as the free report or video they will get if they opt into your squeeze page).
The second tip is to take the last paragraph of the article and put it in the bio box instead, so people will not stop reading. Make the resource box look like part of the article, and people will at least be sure to read what’s in it. Both of these tips will lead more readers to click your link and visit your website (which is a requirement if they’re going to subscribe to your list).
Step 4: Create an account with EzineArticles.com. They will ask for your name, email, password, a photograph, and a short bio/description of who you are and what you’re an expert in.
Step 5: Post the article. Once you’re set up with an account, it’s time to post articles one at a time.
How to Mass-Produce Quality Articles
If you have 2 hours dedicated to writing articles, how many would you rather have when you’re finished—one, two, four, or even more?
The more you have, the better, as long as you don’t compromise on quality. This is because each article acts as a hands-free salesperson, out there on the internet prospecting in your behalf.
So the more articles you can produce, the better! The secret to doing this is to use some productivity hacks that help you produce more content quickly.
One strategy is having a template for your articles. For example, if you want a 500-600 word article, all it usually takes is:
- An introduction paragraph telling the reader what they will learn,
- Three to five main points to make (one point per paragraph), and
- A conclusion paragraph reminding them of what they learned and what it will do for them.
By working quickly and following this formula, you can knock out an informative and interesting article in 30 minutes—even 20 minutes with practice!
Another strategy is to record yourself talking on a subject and quickly transcribe it into articles. This works especially well if you are better at speaking than you are at writing. You can even do it in your car on the way to work!
Or, if you record videos, you can post them on Youtube with a link to your website for even more traffic;)
This is cutting-edge article marketing in a nutshell. You can ignore most of the things you read about it, because times have changed and most of what’s been written is obsolete.
Apply this and begin submitting articles regularly, and you will see an increase in traffic and subscribers if you stick with it over time.
Also, if you don’t feel like taking the time to write and submit articles, I have a unique program where my traffic-generation team that will get qualified leads for you. To learn the 21 simple steps to making your first $1,000 online, even if you have no computer skills whatsoever, click here for details.
If you’re committed to making big paydays from your online marketing efforts (instead of dribs and drabs of income), then giving new leads and customers a phone call is a great way to sell high-ticket products and services—and make big sales you would not otherwise have.
What keeps a lot of people from doing this is that it can be very uncomfortable—but mostly when you’re doing it wrong. When it’s done right, it’s less frustrating and very rewarding. And once you see the results, you’ll get even more motivated to keep it up.
To help you earn as much as you can from phone sales, I have a few tips for you that I’ve learned while training and watching our own team of phone salespeople in action.
Let’s start at the beginning…
When to Make Your Calls
Once you’ve been notified of a new lead or sale, research shows that the faster you respond, the more likely it is you will close a sale. This is because if you take too long, people will forget what they asked for, lose interest, or get in touch with your competitors instead.
Don’t lose the sale to the other guys! Marketing research shows that responding within 7 minutes, when possible, will maximize your chances of success. Set the habit of getting back to people quickly.
Also, the best times of day to contact people by phone are 8:00 – 10:00 in the morning and 2:00 – 5:00 in the afternoon. Between 7:00 – 9:00pm is also a good time to reach people at home. Schedule blocks of time for phone calls when people are available, and make your callbacks or prospecting calls then.
Then, once you get on the phone…
Get to the Point
If you fumble around or sound like a telemarketer, you’re going to get hung up on. Start out by telling them the following in your first sentence:
- Who you are
- Where you’re from
- Why you’re calling
Remind them what they saw on your website and what they bought or opted-in to receive. It’s funny, but people quickly forget! Let them know in a straightforward manner you’re getting back to them to answer any questions they have, to personally thank them, or to give them the information they need.
Stay Relaxed and Flexible
You don’t need to dominate the conversation or be afraid of the prospect and what might go wrong. Remember, they contacted you about something they want.
So relax and keep your cool. Just have a straightforward conversation with them as you would with a friend. If you appear too nervous, people get suspicious or skeptical and that can damage your sale.
Another ninja tip is to speak in the same tone of voice and pace as they do. This is called mirroring and matching. If someone speaks quickly, they probably don’t want to waste time and will respect you more for doing the same (people like those who are similar to them). The same is true for people who speak slowly. Try it and see!
Ask Find-Out Questions
There’s not much to say or sell until you find out some important information from them first. Then, you can tailor your responses to be as effective and relevant as possible.
Ideally, you and your prospect will both be speaking 50% of the time. Get them talking by asking questions, such as confirming their reason or motivation for contacting you or placing an order with you in the first place.
Learn their story. Then you’ll know what to say and how to say it when it’s your turn to speak and persuade.
Once you’ve made a connection, built rapport, and found out their motivations and needs, now is the time to make suggestions to them.
You can recommend more information, a front-end product that’s ideal for their situation, or begin to describe how purchasing a high-ticket product or service such as a course, seminar, coaching, or mastermind group can help them get what they want (and change their life).
So there’s the basic structure of each phone sales call you make. I see it work over and over again as I watch my own sales people call my new leads and sell our higher-ticket programs.
Speaking of which, if you still don’t quite feel like spending the time and energy calling prospects yourself, my phone team can make the calls and close sales FOR YOU…with you standing to make $1,000, $3,000, or $5,000 each time.
The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.
Can you imagine winning a poker tournament and walking away from half of the prize money?
Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever.
I’m banging my head on the wall just thinking about.
But did you know…if you’re making money online it’s very possible that you’re leaving cash on the table every single month.
Why is this? FACT: Some of your visitors and customers will buy every single product or service you have to offer. Just by having more to sell, you’ll have more opportunities to double or triple your incoming cash!
This is where the real money is. Low-price sales will cover your bills, high-ticket sales will make you rich.
I’m not talking about reports, ebooks, or even membership site subscriptions for continuity income.
I’m talking about top-tier sales, and you only need a few top-tier sales per month to live like a king. By top-tier, I mean selling products or services with high price points.
These are programs like seminars and events, coaching, and mastermind groups that cost thousands of dollars (sometimes even $50,000 or more) to join and which net you the largest commission checks of all.
Most people will buy something less expensive, BUT—it doesn’t take many of these to make you several times more money online.
For example, let’s say you have 5,000 unique people per month coming to your sales funnel, and you sell a $10 ebook to 4% of them (200 new customers). That makes you $2.000. Nice!
But now let’s take all the money off the table that’s available to you and offer a $15,000 coaching program to everyone who buys your ebook.
Even if only 1 in 200 take you up on the offer, you’d make an extra $15,000 that you never would have seen otherwise from that sale, and would make a commission check for several thousand.
Congratulations! You just doubled your income without doing anything more than following up your first offer with a second one for more.
Now, the key to making top-tier sales like these for big commission checks is 1-on-1 phone sales.
Here’s how that works:
- You generate a new lead by driving traffic as you normally do
- Make sure to capture their name, email address, AND phone number
- They get automated emails from you, and also a personal phone call to follow-up
Do you think that would get their attention? That will make a connection with your new leads that will open the door to making a sale, now or later.
Most people will not make a major commitment without time first getting to know who you are and what you can do for them. As soon as they feel comfortable, then they buy.
Also, it ensures that those who are ready to commit to growing their business create an commission for YOU and not some other affiliate or program.
Why? Because they’re not using the phone, and are leaving money on the table, too. A recent InsideSales report showed that over HALF of companies surveyed never followed up with leads by phone after capturing their phone number.
It’s not easy to do (it’s a lot of work and can be scary at first), but I strongly suggest that you commit to following up on the phone, as it’s the key to doubling or tripling your income.
One option you have is to leverage a phone team, by hiring and training your own salespeople to make the calls and close the sales.
This has worked well for me, as I built a team of phone sales people to call my new leads and sell our higher-ticket programs, which range anywhere from $X.00 to $X.00.
They have proven their ability to close over and over again. It was a lot of work, but I’m glad I did it.
My phone team can also sell your leads into programs FOR YOU…with you standing to make $1,200, $3,300, or $5,500 each time.
The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.
Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free.
Incorporating marketing videos into your strategy accomplishes several things:
- Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog.
- They are eye-catching, enabling your audience to digest the same information in a more engaging format.
- Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos.
How to Make a Video Like a Professional
You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find or create the footage you need. Edit it using an online app. Upload for viewing!
Free Stock Footage
Now for even better news. You don’t even need your own camera. Seriously. There are so many great places to find stock footage. You can repurpose existing photography, find material on stock footage sites, and shoot your own footage with your phone. It gives it a great, home video feel that appeals to today’s audiences.
Sites you can check out for stock videos include Videvo, Pexels, Shutterstock, and Pixabay. They contain photos from around the world, high-quality graphics, and vibrant animations. Public domain sites like Pond5, Archive.org, and NASA contain historic footage and vintage videos. You can also find free audio on Freesound.org, Looperman, and Converse Sample Library.
Paid Music and Footage
Sometimes free just doesn’t cut it. But you don’t have to spend a fortune either. Audio Jungle and Video Hive have sounds, music, and video effects for you to sample. It may be worth the monthly subscription if you plan to continue making marketing videos.
You can use the live streaming feature on most social media platforms to create video. For producing quick, high-quality videos, there are a lot of free apps online. Some even come with their own library of stock images. Try Quik by Go Pro, Lumen 5, or Teleprompter Video Creator.
GIFs are gaining in popularity, and there’s one for every situation. Most social media platforms allow users to search for GIFs using keywords and respond easily to any comment. You can use Giphy to turn your marketing videos into GIFs in hopes of becoming the next internet sensation.
For editing, try Resolve for your desktop editing or Power Director for editing on your phone. They include professional features allowing for color corrections, stitching, object removal, and much more. If you use Power Director, you can shoot video, edit, and share directly from your phone.
Making Engaging Videos
Videos perform better and have more viral potential than text or photo. Often, people watch videos on social media with no sound, so use captions to garner more attention. Many social media platforms even autoplay videos with no sound at first, so with captions, your audience can pause to watch your video without extra clicking.
Use thumbnails to entice people to watch your videos. They provide a headline, or a snapshot of what your video is about, so use Canva to create something that grabs users attention. More importantly, make sure your marketing videos are responsive to mobile, since that’s most likely where people will watch them.
Don’t let the cost of professional video creation and editing stop you. You need competitive material, but you can do it all yourself and have fun in the process. Engage your entire team for a memorable experience, or use stock material to save time. Be resourceful and use the free tools available to you to create engaging content that doesn’t cost a fortune. Subscribe to DFY for free to get weekly updates and other tips!