5 Key Components to an Effective Content Marketing Strategy

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There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.

The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and familiarity. When customers see your content, they should be able to immediately recognize it as coming from your website. The easiest way to achieve this is with branding.

Your content should include your branding. This means adding your logo, using the same color scheme that you use on your website, and making sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? So, the next key component of any content marketing strategy is website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or talking about it on social media. If you’re not getting any referral traffic, you need to incorporate social media marketing.

Share links to your content on social media. This should help get the ball rolling.

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t matter if this call to action directs the visitor to a product page or to a lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales funnel. If you’re targeting first-time visitors, you’ll want to capture their email address with a lead magnet. Additional content should offer more insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing channels to deliver your content. At the base of the marketing strategy, you should use blogs on your website. This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. Take advantage of video marketing, social media, and email as additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the content itself. If you want to run a successful content marketing campaign, the content needs to offer real value to your target market. Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph should contribute to this topic. Don’t stray from your initial message. If you find that you’ve got more to say or that you begin to discuss additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people see your video, a downloadable guide, a blog post, or any other content, they should immediately connect it with your brand. This builds recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure that you use multiple marketing channels. Above all else, focus on the quality of your content.

Put these tips into action. Revitalize your content marketing strategy by working on these 5 areas. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about our done-for-you system.

Creating a Social Media Business Profile That Connects with Customers

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You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

ocial media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate conversion-ready prospects each month, then click here and learn more about our done-for-you system.

Tips for Triggering an Emotional Reaction in Your Sales Copy

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The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed.

There are 4 Primary Emotions

Science tells that there are 4 primary emotions that human beings are capable of. Though, these can be combined in various ways to create a large array of emotions. With that being said, it becomes easier to include emotional triggers in your sales copy when you focus on the 4 basic emotions:

  • Fear
  • Anger
  • Happiness
  • Sadness

Triggering Fear

Fear and surprise are used to spur action. For example, insurance companies promote the fear of not having insurance when tragedy strikes. Fear is commonly used on landing pages and in sales copy.

When writing your copy, the first section of your content should address a common fear or issue that your customers may experience. You want to start by bringing up the problems that your product or service will address. Discuss the issues that your customers face, before making a pitch.

Triggering Anger

Anger is often used in a similar manner as fear. It also helps encourage people to take action. You can see this in commercials for the humane society, relief efforts, and charitable organizations that help abused pets or children. Anger then spurs people to do their part to help with these efforts.

Anger can be used in your sales copy, using a similar approach as with fear. If the problems that your customers face are likely to cause anger, then use that to your benefit. For example, “don’t you hate it when” or “isn’t it irritating when this happens”.

Triggering Happiness

When should you trigger happiness in your copy? When you want people to share your content with their friends and family. This helps generate word of mouth advertising.

The next time a commercial break comes on the television, pay attention to the commercials. You’ll definitely see plenty of examples of happiness being used as a primary motivator.

How can you make people happy with your content? By offering them relief. After you have brought up concerns in order to elicit fear or anger, you can turn the tables by discussing the benefits of your product or service. Offer customers a solution to the problems that you brought up.

Triggering Sadness

Sadness impacts the same region of the brain that is triggered by happiness. This is used to make an emotional connection with customers. They’ll feel a bond with the business.

Sadness can be difficult to work into your sales copy. But, it can be used. If you have a story that you want to tell, such as an inspirational story of what led you to start your business, you can include this in your copy.

Delivering an inspirational, motivational, or uplifting example of how you’ve transformed your life helps build the same bond that you get by triggering sadness.

While there is more to the emotion wheel than just fear, anger, happiness, and sadness, these are the four basic emotions that you should focus on. Look at other sales pitches that you see online. You’ll notice at least two of these emotions being used in almost every product landing page that you visit.

Emotion is an important part of marketing. Even if you don’t realize it, you’ve probably used emotion in your content in some form. In addition to emotion, there are many ways to increase your success. Find even more powerful marketing tips and conversion-ready prospects. Just click here to learn about our done-for-you system.

Tips for Increasing Your PPC Ad Campaign Click-through Rate

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PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.

If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you can’t get people to click your ads. Learning how to increase your click-through rate will help you make better use of your PPC ad campaigns.

Perform Thorough Keyword Research

Before you begin your campaign, you need to perform thorough keyword research. Make sure that the keywords that you choose are 100% relevant to the content on your landing page. Include these keywords in your ad copy.

Not only should these same keywords appear in your content and metadata, they should be relevant to the product or service that you’re promoting. Use long-tail keywords. This means choosing keyword phrases containing at least two words.

Place Your Primary Keyword in Your Display URL

When you create a PPC ad, the URL to your web page will be displayed below the headline. This gives you another opportunity to add your keyword. You could either rename your URL to match your keyword or create a redirect.

Place a Special Offer in Your Ad

The first thing that people will see after performing a search query is the headlines of the advertisements and search results. These headlines are bolded, large, and easy to read. Use this to your advantage by placing a special offer in the headline of your ad.

You could mention that you’re running a special promotion, offering a discount, or providing some other form of savings. People instinctively give these headlines another look, while before, they might have simply scrolled past the ad.

Make Sure You Use Proper Grammar

Grammar is important in all aspects of internet marketing, including your PPC advertisements. After you write your headline and descriptive text, you need to check your spelling and grammar. You could copy and paste your ad into a word processor of your choice and use the built-in spell checker.

Proper grammar also means using capitalization correctly. You don’t start a sentence with a lowercase letter. This also applies to your ad copy. Triple check every word and line of your ad copy. You only have a few lines to check, so there’s no excuse for spelling and grammar errors.

Test and Compare Your PPC Advertisements

The final step for increasing the click-through rate of your PPC ads is to test and compare your ads. You can easily create multiple ads for the same campaign. Make two or three separate ads that are identical other than one difference. You could alter the headline or the descriptive text of each ad.

After two or three days of running your nearly identical ads, look at the click-through rate of each ad. You should be able to instantly determine which ad had the better click-through rate. Get rid of the other ads. You can continue to use this method to tweak your ads and boost your success.

As a final tip, you should also look at what other people are doing. Perform a search for your target keywords and look at the ads that appear. These are your biggest competitors. Use this to get insight into what works.

Increasing your PPC ad click-through rate will help you make better use of your advertisement campaign. You can also get more powerful marketing tips and a way to generate conversion-ready internet marketing prospects every month by clicking here to learn about our done-for-you system.

How to Deal with Negative and Positive Business Reviews

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Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews.

The way that you handle the negative reviews says a lot about your business. If you constantly defend your product or service, you’re not doing yourself any favors. Here are a few tips that you can use to learn how to deal with negative and positive reviews.

Claim Your Business Listing on Review Sites

You should claim your business listings on review sites, including Yelp, Google Places, and any other applicable sites.

In the event that a customer leaves a defamatory review that goes against what’s normally acceptable, you can request that the site removes the review. But, they’ll only do so if you have claimed your business listing.

Respond As Soon As Possible

You should always respond promptly to reviews. This shows that you care about customer input. You value their thoughts. This applies to both positive and negative reviews.

Respond in a timely manner. You should respond within a few hours if you can. Otherwise, try to respond within 24 hours. Generally, you can set up email notifications. You will get an email every time that someone leaves a review on Yelp or Google Places. You should also set up email notifications for your social media accounts.

You Should Always Be Polite

You should always be polite in your responses. It’s easy to get yourself worked up when someone leaves a harsh review. Showing this emotion in your response will not help your online image.

When you work retail, you’re taught to always greet a customer with a smile, even when they have a complaint. This is more for you than for the customer. When you force yourself to smile, you give yourself a moment to clear your mind and put yourself at ease. You’re less likely to be defensive.

This same concept applies to responding to customer reviews. Before you start typing, force yourself to smile and take a deep breath. Don’t let your emotions get the better of you.

Handle Negative Comments Privately

If possible, handle negative comments privately. When a customer has a negative experience, respond them with a private message or through email. Choose whichever option is applicable.

You should do your best to resolve their issue or complaint. In the event that you can’t find a solution, you don’t want to leave a public trail of the interaction. Keep the conversation private.

If the issue is resolved satisfactorily, then leave a response on your public timeline. You could say something along the lines of, “I’m glad that we were able to resolve your issue. Thank you for your input.”

This short follow-up message could elicit a positive response from the customer. This way, when prospective customers view your reviews, they’ll see that you do your best to resolve problems.

Don’t Ignore the Positive Reviews

Dealing with negative reviews is important. But, you shouldn’t forget about the positive reviews. When you receive praise, criticism, or positive feedback, you should offer your thanks.

The bottom line is that you can’t get rid of negative reviews unless you can prove that they’re completely defamatory. But, you can bury bad reviews. Do your best to deliver an exceptional product or service and you’ll naturally get more positive reviews than negative reviews.

Pay attention to your online reviews. This includes both positive and negative reviews. You can learn even more powerful marketing tips, and discover a way to gain conversion-ready internet marketing prospects each month. Click here to learn about our done-for-you system.

 

Including Local Search Optimization in Your Marketing Plans

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As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.

Determine Which Markets Are Most Likely to Use Your Product

The first step is determining which local markets are most likely to buy your products or services. Find out which regions are searching for items similar to your offerings. There are multiple online sources that will help you with this, including Google Trends.

You can perform keyword research, as you would for any web page or landing page, and find out where these terms are most popular. This gives you a good idea of which local markets you should target.

Create Location Specific Landing Pages

One of the oldest and most used methods of targeting a local market is with the use of location-specific landing pages. Once you determine the regions that you should target, create a landing page similar to your existing landing page that is optimized for the local market.

How do you optimize your content for a local audience? With the use of keyword phrases. Work relevant phrases into your content. Though, it’s important to make these phrases appear as natural as possible. Don’t allow the readability of your content to suffer.

Generally, headlines and sub-headlines offer a good spot for adding location-specific keywords. Also, pay attention to the use of location-specific keywords in your SEO description and title.

Start a Local Advertisement Campaign

The next step is to use local advertising using traditional online advertising channels. Set up a PPC ad campaign targeting the local market that you want to set your sights on. You may find that the cost per click is less than when you target the entire country. The same applies to Facebook ads.

Offer Special Promotions for Your Local Market

In your advertising and marketing content, you could offer special promotions for your local market. This shows these potential customers that you care about their region. This is a form of emotional engagement.

When a customer knows that these promotions are just for their local market, you increase the chances of getting a conversion. Don’t forget to create a sense of urgency. Let these local customers know that they need to act now if they want to receive this special offer.

Track Your Results and Monitor Your Local Traffic

Once you begin implementing these suggestions, you need to remember to monitor your local traffic. Measure your metrics and see if you’re getting good results from your local marketing. Keep track of how much you put into marketing and evaluate your return on investment.

Just because you offer a product or service that can be purchased from anywhere in the world doesn’t mean that you need to focus all of your marketing on a global market. In fact, you’ll find it easier to reach prospective customers when you target a local area.

Start targeting a local audience. Get ranked higher in local search results and boost your sales. You can also benefit from more powerful marketing tips, as well as a method for generating conversion-ready internet marketing prospects, by clicking here to learn about our done-for-you system.