After several years marketing your products or services, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand.
When this occurs, it could be time to rebrand your products or services. Rebranding your business is a major undertaking. If you’re not careful, you could lose some of your customers. People may be confused by your new image or name.
Use the following 7 methods to rebrand your business without losing customers
Make Sure Rebranding is the Right Strategy
The first step is to ensure that rebranding is the right strategy. Otherwise, all of your hard work will be for nothing. This is a major process and will require a lot of your time. If you’re not prepared for the work, then you may want to come up with another strategy.
Set a Launch Date for Your New Business
If you decide to move forward with your plans to rebrand, then set a launch date. Make sure you choose a realistic date. Consider the amount of work that is needed and set a reasonable date when you will stop operating as your previous brand and begin operating as your new brand.
Choose the Right Name and Logo Design
Before you get any further with your plans, you should choose the right name and logo for your new brand. Choose a name that is relevant to your new direction.
If the reason for rebranding is that your old name and brand no longer reflects your current direction, you want to ensure that this doesn’t happen again.
Start Creating Your New Website
Next, you’ll need to start creating your new website. Once you purchase your domain, you can place a basic “coming soon” page on the root of your domain. In the background, start building your new site.
You can make a complete copy of your existing site, simply changing the name and logo, or build a new site from scratch. If you’re building an entirely new site, make sure there is some connection to the old site. This could be as simple as using the same color scheme.
You want to make the transition as comfortable for your existing customers as possible. If your website is drastically different from your existing site, customers may be confused or believe your new site is an entirely different business.
Announce Your Rebranding on Social Media
Once you set a launch date and put up your “coming soon” page, you can start mentioning your rebranding on social media. Send out regular updates whenever you complete another step in the process of rebranding.
Customers will get used to seeing posts about your rebranding. Your followers will be well aware of the transition leading up to the launch date.
Create an Email Campaign for Existing Customers
Next, you’ll want to double down on your efforts to ensure customers are aware of your rebranding. Along with announcements on social media, you should create an email marketing campaign for your existing customers.
Send out a newsletter letting your customers know about the transitioning process. Let them know the date of the rebranding and any steps that they’ll need to take to continue using your services or products.
As your launch date approaches, send out a follow-up email to make sure customers got the message.
Take Down Your Old Site
When the launch date arrives, you can take down your old site. Set up redirects for crucial pages. You’ll want to retain any SEO momentum you had with your old site, as you begin transferring your content to your new site.
Replace your old home page with a short message redirecting customers to your new page. This will help any customers that missed your emails or social media announcements realize that you’ve created a new site with a new name.
Begin your rebranding process using these strategies. In addition to rebranding, you should consider gaining conversion-ready prospects. Learn more about our done-for-you system.
Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.
Another option is to create demonstration videos. These videos are intended to showcase the main features of your product or service. They can be used for anything that you’re selling. This includes everything from computer software to healthcare products.
If you’re looking for ways to build a larger customer base and promote your products, then learn how to create your own demonstration videos.
Choose a Method for Recording Video
The very first thing you must do before creating a demonstration video is to decide on a method for recording video. Your demonstration video needs to show your product or service being used.
For a physical product or service, you’ll want to film your video. You can use an HD video camera, which is available at fairly affordable prices. For computer software or a mobile app, you can use screen capture software to record video of your software in use.
Your audio will be recorded separately. This lets you focus on the features of your product or service, without trying to get your dialog correct in every take.
Outline the Main Features of Your Product or Service
Next, create an outline of the main features of your product or service. What do you want to showcase in your video? After creating your list, rank the importance of these features. Later on, you may need to cut one of these features from your video.
Create a Rough Draft of Your Script
After creating your list of features, create a rough draft of your script. Start by introducing yourself or your business. Explain what viewers are about to see. Then, highlight the key points of each feature that you’re going to showcase.
Film Your Initial Video Footage
Using your script as a general outline, film your initial video footage. Either use screen capture software or a real camera to record your product being used. You don’t need one continuous shot. Focus on one or two video clips per feature.
After recording your video, compile it using video editing software. Computers often have at least one free video editing program. But, you can find plenty of other options online.
Record Your Audio for the Demo
You’ll also need audio. After compiling your video, let it play in the background while you record your audio. You can divide your lines into separate sections, as you did with your video footage.
Add your audio clips to your video footage. This will take some practice. You may have to spend some time adjusting the placement of the audio and your video clips until it all comes together. Don’t worry if it’s not perfect.
Tweak and Edit Your Video Until You’re Satisfied
After recording your video, compiling it into one video, and adding your audio, start tweaking your video. Take as much time as you want to edit the video. Sometimes, it’s hard to picture how it’ll all come together until you begin editing in your video editing software.
Get started with your first demo video. Highlight the main features of your product. If you need a few examples, simply perform a search online for “product demonstration video”. Once your video is completed, you can post your video to YouTube, share it on social media, and use it in your marketing materials.
In addition to demo videos, there are many solutions for building a large customer base. Learn more about my conversion-ready internet marketing prospects. Click here to discover our done-for-you system.
Stop dreaming of a white Christmas.
In fact, it’s kind of a mantra for all of us this holiday season.
Stop dreaming of a white Christmas…
Get out and have one.
– Don’t you wish you had just a few more days off of work to enjoy the holidays with your loved ones?
– And enough budget space to steal away to a warm resort in ski country?
– Or the chance to teach your kids how to fall off of a snowboard?
I remember being there before MTTB, and I’m grateful to be where I am today, with other people who say…
We’re not dreamers. We’re doers.
Do you ever get sick of marketing during the holiday season?
I have mixed feelings.
The worst part for me was having my eyes and ears bombarded with things I knew I wanted to get and give, but also knew I could never afford.
Do these things ever bother you?
- –The necklace with your wife’s favorite stone, that you just don’t have budget room for?
- –A total-surprise trip to Disneyland for your family?
- –The power tool you need to kickstart your new life as a DIY-er?
Being a Christmas-time consumer has usually added a layer of frustration to what should have been a purely hopeful and uplifting season.
But you know that’s not the only way people experience the holidays.
Do you ever wonder what it’s like to be on the other side?
It takes all the frustration out of the holidays when you’re the seller and not just the buyer.
I can afford what I want, and enjoy a holiday season safe from ads.
Entrepreneurs often make the mistake of ignoring their customers. They believe that if sales are good and they offer a quality product or service that their customers will continue to make purchases. This isn’t always the case.
If you want to boost sales and build trust with your customers, you need to focus on customer engagement.
Do you listen to what your customers are saying? Do you regularly respond to their comments? If you said no to either question, it’s time to improve the way you interact with your customers.
Here are 6 simple tips that you can use for increasing customer engagement.
Pay Attention to Customer Feedback
The first tip is to start paying attention to customer feedback. Across all platforms, you should be monitoring what people are saying about your products or services. This includes comments on your blog posts and on social media.
Keep track of what your customers are saying. Make a list of the most common comments. You can use this info to develop products or services that meet the needs of your customers.
Ask Questions on Social Media
Before sending out a new post on Facebook or a new tweet on Twitter, consider phrasing your post in the form of a comment. If you’re discussing a new product, service, or feature, you should turn the conversation around on your customers. Ask for their input.
Respond to Comments on Your Blog Posts
You should always respond to comments on your blog posts. This encourages customers to continue to come back.
If they leave a comment and never get a response, they’re unlikely to come back to your site. It makes it appear that you don’t regularly check or update your site.
Try to respond to comments within 24 hours. If possible, earlier is better. If you can respond to the comment within one or two hours, your customers will greatly appreciate your effort.
Learn How to Deal with Negative Comments
As you start responding to comments, you may occasionally come across a negative comment. You should always take a breath before responding to negative comments. You should be careful when dealing with angry or upset customers.
You should first send them a direct message. You don’t want your entire conversation to be public. From there, apologize for the inconvenience. You shouldn’t try to defend yourself. Remain calm and try your best to come up with a solution that pleases the customer.
Send Follow Up Emails After Each Purchase
Instead of sending a standard confirmation email after a customer completes a purchase, you should create a template for a more informal confirmation email.
Ask your customers if they’re happy with their purchase, mention any features that you want them to pay close attention to, and provide a few tips for making better use of your product or service.
This simple change in your confirmation emails can go a long way towards improving customer engagement. They’ll feel that you actually care about their opinions.
Be More Personable with Your Emails and Messages
Whether you’re responding to a comment or sending out a mass email, you should keep your correspondence personable. Write your content as if you’re speaking to a friend. If possible, begin your emails or responses by mentioning the customer’s name.
All of these steps are easy to implement into your existing marketing strategy. Simply change the way you respond to your customers. Ask more questions, be personable, and be prompt with your responses.
Put these tips into practice starting today. Along with these easy to follow suggestions, you’ll also benefit from conversion-ready internet marketing prospects. Click here to learn about our done-for-you system.
So, you’ve got your landing page all setup. But, you’re not getting the conversions you’d like. To put it simply, if your site is not converting, then you’re not going to get enough sales.
Fortunately, there are several steps that you can take right now to increase the effectiveness of your landing pages. If you want to boost sales, use the following 6 tips to increase conversion rates.
Remain Consistent with Your Details
When promoting a product or service, it’s common to include various statistics or to provide a list of features. Just make sure that your content is consistent.
For example, if you claim at the top of your page that your software has helped thousands of people and then you mentioned that you’ve helped hundreds, people may notice the inconsistency. They don’t care which number is correct. They’ll simply leave your site.
Keep Your Content Relevant to Your Ad
Along with remaining consistent, you need to keep your content relevant to your ad. Whatever you promise in your PPC ads should also be discussed on your landing page.
Users are clicking on your ads for a reason. Make sure that you match the content of your landing page copy to the content of your advertisements.
This step can actually help lower your cost-per-click for PPC ads. With Google AdWords, the cost-per-click is partially based on the overall quality and relevance of your landing page.
You Should Only Have One Call to Action
Your landing page only serves one purpose. You should never try to promote multiple products, services, or offers on a single landing page. Focus on a single action.
If you have multiple calls to action, they should be for the same action. Otherwise, you should create a new landing page for the other actions you visitors to complete.
Create a Sense of Urgency on Your Landing Page
Creating a sense of urgency is a great way to increase conversion rates. If a visitor feels that they may miss out on an opportunity if they don’t act now, they’re more likely to complete the desired action.
You can create urgency in your titles, headers, and your call to action. Reminding visitors to act now or that your offer is available for a limited time only will help create this sense of urgency.
Include Customer Testimonials on Your Landing Page
Include a section on your landing page where you provide customer testimonials. There’s a reason that you often see testimonials on landing pages. It’s because they work.
You can pull testimonials from social media comments or send out a survey to your existing customers. Send out a mass email to your subscriber list asking for their input.
Create the Ultimate Headline for Your Landing Page
The final tip is to create the perfect headline. This is what really grabs a reader’s attention. The headline is the first thing that a visitor reads. Your headline should be direct and easy to understand.
Write several different headlines and compare the differences. Which one speaks out to you? Create multiple headlines and choose the one that works best.
Increasing your conversion rates isn’t overly complicated. There’re many different steps that you can take to boost sales.
Along with these suggestions, you should also consider using A/B split testing. This lets you compare different headlines, calls to action, and layouts. Compare different versions of the same landing page to see what works best.
Start using these tips now to see an increase in your conversion rates. For additional help, find out how to get conversion-ready prospects. Click here to learn about our done-for-you system.