If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email.
This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a lot of emails and don’t have time to read everything that comes through their inbox.
You don’t need to rethink your entire email marketing strategy. With a little bit of tweaking, you can learn how to improve your email open rates.
Your Subject Line Needs to Be Short
Your subject line should contain no more than 8 words. If the subject line is too long, it’ll take too long to read, which will result in lower open rates.
Keeping the subject line short also forces you to strip away unnecessary words. You’re forced to create a clear, direct message with your subject line.
Leave the Recipient Wanting More
While you should be direct with your subject line, you also don’t want to give everything away. The email recipient should want to read more. Leave a little bit of mystery to the subject.
For example, you might state, “Your best online marketing tips are ready.”
With this subject line, the reader knows that the email will contain marketing tips or a link to tips. But, they don’t know much else. This is easy to do. Typically, you just need to cut your headline in half.
A full headline might’ve read, “Discover the best online marketing tips for increasing conversion rates.”
By removing the last half of the headline, and personalizing the beginning, you’re left with a short, effective subject line.
Use Alliteration in Your Subject Lines
Alliteration is the repeated occurrence of the same letter. It makes headlines, titles, and subject lines stand out. They’re more fun to read and more likely to result in an opened email.
Using the previous example, “More marketing tips to help you make money.”
The repetition of the same letter draws your eye to the subject line. When you’re scrolling through multiple emails in your inbox, this small difference can have a big impact on whether or not you open an email.
Use Second-Person Narrative
You should craft your subject lines using second-person narrative. The words that you’re reading right now are written in the second person. This is the use of “you” and “your” in your subject line and copy.
Second-person narrative is a little more personable than third-person, where there is no pronoun. Look at the following two examples:
- Your best online marketing tips are ready
- The best online marketing tips are ready
The second example doesn’t have the same impact as the first one. It doesn’t make any connection to the reader.
Basically, you need to include “you” somewhere in your subject line.
Always Test Multiple Subject Lines
You should always test two separate subject lines when you send out a round of emails. A/B split testing allows you to compare two variations of the same email. You can look at the results and easily see which subject line worked best.
Every time you check these results, make a note of the difference between the two subject lines. This will help you learn what works and what doesn’t.
Crafting effective subject lines requires practice. You won’t always get the results that you want. Remember to test multiple subject lines, keep them short, and speak to your reader.
In addition to these ideas, you can find even more online marketing tips, and a way to generate conversion-ready prospects each month, by clicking here to learn about ourdone-for-you system.
Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads.
It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from your internet traffic.
At the same time, adopting a new approach for monetization can help increase the user experience provided by your website and your overall influence.
The approach that you should think about using is the use of sponsored posts.
What are Sponsored Posts?
Sponsored posts are blog articles that businesses pay you to publish on your website. This includes articles that you write or that they submit. They can also cover any format, including reviews, informative posts, and videos.
The main idea is that these posts help the business obtain backlinks and increase their online presence. Meanwhile, you benefit by getting paid to add more content to your site.
But, in order to get paid for these posts, you first need to find businesses that are willing to pay for this service.
Finding Businesses That Need Sponsored Posts
Reach out to businesses related to your niche market. Send them an email with your pitch. You should mention that you’re opening up the chance for businesses to have their articles published on your website. Include the fee that you charge for publication.
Obviously, some businesses will turn you down. Though, as with anything, you’ll get a few bites.
Once you start publishing these sponsored posts, you’ll be able to track the stats related to each published post. Keep track of the number of visitors that the article receives and the number of social media shares that it gets.
You can then use these details in future pitches to other businesses. Basically, the more of these posts you publish, the easier it will become to find new businesses.
Make Sure That the Sponsored Posts Match Your Brand
You shouldn’t publish any posts that don’t correlate with the brand image that you’re trying to promote. While you can disclose that you don’t necessarily agree with the views or opinions of the author, you’re publishing their post on your website.
So, any negative response that the post receives will also be directed to your website.
When you start publishing sponsored posts, you’ll need to create a standard agreement for your customer to sign. This should include a stipulation that all articles must receive final approval before publishing and that you can choose to deny and refund any post that you don’t want to publish.
Don’t Forget to Continue Releasing Your Own Content
You can’t fill your website with sponsored content. After a while, your regular readers will stop showing up. You should use this sponsored content as a source of additional income and supplement your own content.
Using a calendar can help you avoid publishing too many sponsored posts. For example, if you stick to a blogging schedule of one new blog each week, you could take on one sponsored post each month.
Sticking to around 75% original content and 25% sponsored content should be sufficient to keep your readers happy.
If you’re careful with the use of sponsored posts, this can also help increase your influence. Your site can become a go-to source of beneficial information related to your niche. You just need to be a little selective with the quality of the content that you publish.
Sponsored posts provide a simple alternative to ad placement for monetizing your site. If you’d like even more marketing tips and suggestions and a way to generate high-converting traffic, then click here to learn about our done-for-you system.
If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.
You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.
In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.
Choose the Right Thumbnail
Perhaps the most important element of your video is the thumbnail. This is the first thing that most people will see when your video appears in a search result. More than anything else, this determines whether someone chooses to click play.
When you upload a video to YouTube, you can choose a thumbnail from a selection of screen grabs. Instead of using these random images, you should take the time to create your own.
Make sure that the thumbnail is a clear image. Place the title or a relevant keyword over the image, so that anyone that sees the thumbnail immediately knows what your video is about.
Use a Consistent Brand Image
It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.
In keeping with this concept, you should use a consistent brand image across your website, social media profiles, and the use of video.
For example, if you use specific colors on your website and social media profile, then incorporate these same colors in your video. You can insert title cards between scenes or on-screen messages using a theme that matches your brand.
Pay Attention to the Video Length
Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.
For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.
Include a Clear Call to Action
The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.
You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.
Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”
Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.
Along with these suggestions, if you want to get more marketing tips and a way to generate your own conversion-ready marketing prospects, then click here to learn about our done-for-you system.
Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items.
When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is why you need to bury them as quickly as possible.
Typically, you can’t make bad reviews go away. Once they’re posted online, they are there to stay.
But, with better reputation management, you can start to bury these reviews and limit their impact on future business.
Dealing with Negative Responses on Social Media
One of the biggest forums for negative feedback is social media. People love to share their experiences on Twitter and Facebook. You should have an email alert to let you know when someone mentions your brand in a post.
When you notice a negative response on social media, you should respond quickly. A fast response can diffuse the situation and this could be one of the few opportunities that you’ve got to actually remove a negative response.
Respond to the person leaving the negative response by sending them a direct message. Send them a message to find out how you can resolve their issue. If corrective action is taken, and they’re happy with the results, then you can publicly comment on their initial comment.
This public comment shows that you’ve resolved the issue, but it doesn’t include any details of the conversation that you’ve had with the customer.
Dealing with Negative Responses on Review Sites
If the negative response was left on a review site, you probably won’t be able to get the review removed. But, you may be able to keep the customer.
As with the previous tip, you’ll want to respond to these reviews as soon as possible. Always respond in a friendly manner and ask how you can solve their problem. You may need to offer a refund or a discount. But, that’s a small step when it comes to your online reputation.
Encourage Satisfied Customers to Leave Positive Reviews
The next step for burying bad reviews is to encourage your happy customers to leave good reviews. When you send an invoice to a customer, it should include a small thank you, along with a reminder for them to leave their feedback online.
You don’t have to directly ask your customers to leave a good review. But, you can encourage them. You can also leave these reminds on your order confirmation page or contact page.
Make a List of Negative Responses
You should also start compiling a list of negative responses to the products or services that you’re trying to sell. Make notes about the most common complaints.
If you start to see similar feedback from multiple customers, then there could be a problem with the items that you’re selling. These notes will help identify the main issues with your products or services.
If you’re responsible for the development of your products or services, you can use this feedback to improve your offerings. By delivering a better product or services, you can gain more positive reviews and comments.
In the end, the best way to overcome negative reviews to get positive reviews. At the same time, you can attempt to keep your customers happy. Respond to their negative comments in a timely manner. And, remember to encourage your satisfied customers to leave their feedback.
Along with these reputation management suggestions, you can find even more marketing tips and ideas, along with a system for generating conversion-ready internet prospects, by clicking here to learn about our done-for-you system.
One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website.
The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new content to your site.
But, if you don’t have good content, you won’t get the traffic that you want.
For this reason, a lot of entrepreneurs rely on outsourced content. They pay writers to create articles. The problem with this is that it’s hard to find writers that can emulate your style and tone. It’s hard to get them to create content that perfectly matches your brand.
You don’t need to be a professional writer to create high-quality content for your site. Writing content for blogs, ads, web pages, and sales copy is a skill that you can develop.
With these 4 tips, you can learn how to dramatically improve the quality of your writing and drive reader engagement.
#1 Make a List of the Topics That You’ll Cover
Before you start writing your article, you should make a list of the main topics, tips, or ideas that you want to discuss. Use this list to create your subheaders.
This same rule applies whether you’re writing a blog post, website copy, a product review, or sales copy. For example, with sales copy, you’d make a list of the features that you want to discuss. These would then become individual paragraphs with their own subheader.
The subheaders break up the content and make it easier to read. This also helps you stay on track and remain focused on the initial purpose of your content.
#2 Present the Main Problem at the Beginning of Your Content
Always start your content with the main problem that you’re about to address. For example, at the beginning of this article, I mentioned that the biggest obstacle is generating fresh content. These tips help you learn how to overcome this problem by creating your own content.
Address the problem early, possibly identify a few pain points of your readers, and then mention how this article will help solve the problem.
That is the overall structure of your opening paragraphs. You’re getting the reader’s attention by identifying a problem and then you’re telling them how you’ll solve it.
#3 Use Short Paragraphs to Improve Readability
There are several factors that determine readability. First, you need to think about the structure of your content. As mentioned, including subheaders can help break up the content. Adding images and graphics can also help with this.
But, there are a few other ways to improve readability and they all have to do with your writing. You need to use short words, sentences, and paragraphs. Though, the paragraphs are the biggest concern.
Typically, you will want an average paragraph length of 2 to 3 sentences. Preferably, the sentence length should be less than 12 words. You can also replace long words with shorter synonyms.
Don’t make the mistake of over-explaining a topic. By using short paragraphs, you’ll find it easier to remain focused on the main points that you want to address.
#4 Don’t Edit Your Content Until You’re Done Writing
Hold off on editing your content until you’ve finished your initial draft. If you start editing as you write, you’ll find that it takes much longer to finish writing.
After you’ve finished writing, remember to proofread. Use the spell checker in your word processor and then read the entire content line by line. This will help you catch any grammatical errors that weren’t found by the spell checker.
You now have a few tips that can help you generate better content. It’s not difficult, but it will require practice. Along with these suggestions, you can get even more powerful internet marketing tips, and a solution for gaining conversion-ready prospects each month, by clicking here to learn about our done-for-you system.