Land Your Web Page in the Three Top Spots in Google Results

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Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.

Effects of Google’s Algorithm Updates

Just when most web masters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.

Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.

Social Approval Signals

Penguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1” button on Google Plus.

Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.

So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.

Using LSI Keywords

While including the optimal number of keywords related to your niche – 2 to 4 percent — is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”

Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.

Page Visitor Behavior

Another critical change is the value Google’s search engine now pays attention to the behavior of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.

If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.

Decreasing ‘Bounce Rate’

To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.

Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.

Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.

The Top 4 Ways to Increase Your Website’s Google Rankings

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To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things:

  1. Facilitate social signaling through creative content creation
  2. Optimize your web design
  3. Provide easy access to social voting buttons
  4. And acknowledge the growing importance of Google Plus

While creating backlinks may have improved your Google page rankings in the past, you are now better served making your pages more popular on social media.

Importance of Authorship Markup

Prior to its latest updates, Google got fooled by unethical web masters who figured out how to exploit its search engine’s emphasis on backlinks. The post-Penguin search engine has numerous built-in defenses to thwart marketers seeking to create fake social signal structures such as bot-produced Facebook “Likes “and “+1s” and commercially purchased social media links. Among these is authorship markup.

Google’s search engine gives more weight to web pages when it can verify they were written by the original author, rather than copied from another or auto-generated by an article spinning program or some other inorganic method.

Adding authorship markup to your high-quality pages will improve your page ranking. Because Google now keeps track of the pages you claim as the author, it can recognize your future pages, give you credit for high-quality content, and give additional weight to pages it is confident are 100% original.

How to Build Authorship

If you used WordPress to create your page, build authorship markup by using the free WordPress rel=author plug-in.

If you used another site to create your page, there are a few additional steps. The first is creating a Google+ account. Make sure to include a photo of yourself when building your profile because whenever you include authorship markup on your pages, your picture will be listed next to your page’s Google search result.

Then simply create a link between your web page and your Google+ account and verify that link via your email. More comprehensive instructions are available on the Google+ set up page.

Social Signals and Page Ranking

Social signals can improve your webpage’s ranking when they come from real, verifiable users of social media and social bookmarking sites. As a result, the more contacts you have on social media, the more likely they are to “vote” on your site, improving its ranking.

Expand your social network by becoming more involved in social media. For web page owners, social media isn’t just a fun way to keep up with family, friends, co-workers, former schoolmates and other acquaintances. Given today’s web page ranking reality, being popular on social media is an absolute necessity to promoting your business or website.

Where to Focus Your Social Media Efforts

If you want to stay on top, you need to raise your profile at least on the Big 6 social media sites:

Facebook

Google+

Twitter

LinkedIn

Pinterest

YouTube

YouTube currently is the second largest search engine on the internet. If you don’t already have accounts with these sites, you need to set them up today, especially Google+, and learn how to use them.

Making the Social Media Connection

Next, you need to link as many of these sites together as possible so that an activity on one will simultaneously occur on all the others. WordPress has a free plug-in that can handle most of these sites. There also are commercial programs you can purchase.

It’s also critical that you maximize your social media contacts. A fast way to do this is to always include a link to your social media sites on any type of collateral or content that you produce.

Send requests to as many people as you can, especially those who have some connection to your product niche, such as members of forums, niche-related fan pages, Google+ “Hangouts” and Twitter groups.

Finally, encourage your existing customers to add you to their social networks and incentivize them with a free giveaway or discount. Whenever possible, always ask them to “Like” you on Facebook or “+1” you on Google+.

Fast and Easy Ways to Build Your Social Media Influence

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Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, and the number of “+1’s” a site has on Google+.

To increase these social approval signals on your web pages, you need to be active on social media. The bigger the number of your social media contacts, the more opportunities you have to get social approval signals for your web pages to improve their Google rankings.

Increasing Your Social Approval Signals

Once you have a lot of social media contacts, you need to post frequently on social media. Don’t always blast your social network with commercial offerings or they will ignore your future postings or ban you altogether.

Instead, alternate your commercial postings with a wealth of free high-quality content. Forward links and postings that you found interesting, and try to create a personal link with your network members by posting lots of personal information, pictures and non-controversial comments.

Get social with your visitors as well. When they leave comments, make sure to respond to them quickly.

Try to establish yourself as an expert by providing valuable, accurate information that your network can actually use. This will increase the likelihood that they pass it along to their networks and also can improve your authorship weight by convincing Google that you are an authoritative content provider.

Social Signal Velocity

Google’s search engine doesn’t just measure how many social signals your web page receives. It also looks at how quickly people respond to them. This is known as the social signal velocity.

If you add a posting to your web page and 10 people “Like” it or give it a “+1” over the course of the next month, that has far less value to Google’s search engine than if 10 people “voted” for it within the first hour of its posting. Google now measures the immediate impact of a website’s posting as well as its long-term value to users.

Other Ways to Build Your Social Influence

In addition to building your influence on social media, there are other things you can do to dramatically improve your chances of staying on top of the Google rankings.

The first is blogging. If you don’t already have a blog, you should create one. Blogging is quickly becoming the most common way for like-minded people to share ideas and information with each other online.

Blogs are free to set up and distribute. And existing blogging networks, such as WordPress and Blogger, already include free tools that make it easy to connect with people who are passionately interested in your product niche. Creating frequent, original, highly-informative blogs that include links to your web pages also is an effective and cost-free way of building your audience and cross-promoting your business.

Exploiting the Rising Popularity of Video

The second way to build your online profile is videos. As playback technology becomes universal, more Internet users are migrating from text-based sites to video, which is faster and easier to absorb.

Converting your content to video is relatively easy using the video recording equipment now included in almost every electronic device, including smartphones, laptops and tablets.

The most popular videos are those that explain how to do something, so if there is a way for you to present helpful information to your social network using videos, you should use it. Just don’t forget to include links to your web pages and to optimize your videos with the most effective keywords.

Finally, whatever type of content you create always be consistent with tone, style, design, colors and logos. These are all elements of creating your brand.

You can strengthen the effectiveness of your social signal campaigns by creating an effective, recognizable brand in the minds of your social network. The more you do to build the comfort level of your visitors, the more likely they will be to want to spread the word about your content to their own network of friends and family.

3 Ways to Build Trust with Your Page Visitors

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The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them to follow your call to action.

The Power of Your Personality

The story you create can be either your own first person account of something that changed your life, or it can be the story of somebody else, such as a character you create. In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems or challenges you or your character experience should be the same problems your readers are having.

The story you create naturally needs to have a happy ending. In the case of sales copy, for example, it will always be the way the product solved the problem and improved the subject’s life forever.

When your prospective customer relates with the story’s subject, they project the solution your product is creating onto their own problems, making them more open to the idea of purchasing your product.

Whether you use a character-driven or first-person narrative, it’s important that you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. This will put them at ease and help them see more clearly the benefits of your product in their lives.

Creating Trust in the Product’s Power

The character you feature in your story may be the nominal subject, but the true hero needs to be whatever you are promoting in your call to action.

For example, if you are creating a sales page for an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.

But the true hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.

Social Proof

Web copy frequently uses social proof to reinforce the positive message about the product they are promoting. Social proof is sometimes referred to as the “bandwagon approach” because it feeds the natural human psychological desire to be part of a larger group.

Your web page visitors will be more open to following your call to action if they believe others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.

How to Get Testimonials

Obtaining testimonials isn’t as daunting a task as most people believe. In fact, it’s actually quite easy.

First, it should be noted that you don’t want to make up testimonials. That would be dishonest and also a violation of Federal Trade Commission regulations.

But there is nothing preventing you legally or ethically from asking family members or friends to write testimonials for you. You are not required to disclose your relationship with the person who gives you a product testimonial.

Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help they will happily give it to you. This is especially true if your customers are already satisfied with the quality of your product.

Seeking Endorsements

A third option is to offer your product for free to people who are considered to be authoritative in your niche.

For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city. Send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.

Even if only a couple respond, you can use their testimonials in marketing materials for many years to come.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here and subscribe to my newsletter.

Make Money with CPA Networks

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Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online.

Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the offer, but generally about $10 to $20 per lead.

CPA Networks serve as the middleman between advertisers and affiliate marketers who can provide these leads.

The Breakdown

CPA Networks tell the advertisers that their members can provide a certain number of new leads. In exchange, the advertisers tell the CPA Networks that they will give them a certain percentage of the commission – anywhere from 1% to 5% usually — on that lead if they can deliver what they promise.

For example, if Netflix is paying $20 for new leads who sign up for their service, the CPA network representing Netflix to their affiliates make $1 and the affiliates make $19.

To earn that commission, basically CPA networks make sure that their affiliates are able to back up their statements to their advertisers that they can provide the amount of leads they are promising.

If affiliates can’t support their claims, advertisers are going to go find other CPA networks that can deliver what they promise.

With the popularity of the internet as a marketing tool, there are literally hundreds, if not thousands, of CPA networks out there all competing for the same limited number of advertisers.

CPA Networks and Risk

CPA networks take a certain amount of financial risk because in some cases they pay out their affiliates before they are reimbursed by their clients.

If for some reason the client decides not to pay, or the client goes out of business, then the affiliate already has been paid and the CPA network is left holding the bag.

Not All Marketers Can Join

CPA networks have to be a little exclusive as to which affiliates they choose to be in their network. What they really want to see are affiliate marketers who can produce the leads for their clients. What they don’t really want to see are affiliates who are newbies who don’t know what they are doing or, worse yet, scammers who are just going to take the money and run.

If you can show a CPA network that you are not a newbie or a scammer, it’s fairly easy to get into almost any network. In this guide, we are going to show you exactly how you can do it.

Do Your Research First

Before you start applying to CPA networks, you are going to want to do your homework and find the best ones on the Internet to do join. If you are legitimate affiliate marketer, you are likely going to get accepted to almost all the CPA networks you apply to, especially if you follow the steps in this report.

But not all CPA networks are created equal. Some represent big-money advertisers and pay out their commissions promptly, resolve issues efficiently, and have sterling reputations. Others, not so much.

Trying to tell the difference between the two if you are inexperienced can be difficult. Your best bet is to ask your peer affiliate marketers which networks they like to work with. Another option is to visit an Internet marketing forum such as Warrior Forum and ask around there.

Biggest Isn’t Always Better

A lot of people apply to the biggest CPA networks because they tend to have the biggest name clients and consequently the biggest commissions. But if you are just starting out with CPA networks, it may be a good idea to begin with second-tier CPA networks until you gain some experience.

The big, established networks are much more exclusive as to who they let in than the smaller networks, so instead of beating your head on the wall trying to get accepted, you can get started right away with the smaller ones and gain the experience that will grease your way into the mega-networks later.

Don’t Give Up

If for some reason you are denied entry into a CPA network, don’t take it personally. Just move on to another one because there are hundreds of them.

If it is really important to you to be on that network, then simply add a note to your calendar to try again in a couple of months. By that point, you probably will be more experienced anyway and will have a better chance of being accepted.

The Power of Public Declaration

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Would you like to know another way to increase the likelihood of your success?

It’s another very simple step, but very few will ever do it.

If you ask most people in the United States, “Will you be voting in the next election?” Nearly 100% will say, “Yes, I will.”

But as most people know, less than 30% of eligible voters actually turn up at the polls on Election Day.

Anthony Greenwald was able to raise that number to 86.7%.

With a 3 step process…

  1. Ask them if they will vote, and then wait for them to say “Yes”.
  2. Ask them to give a reason for why they believe they will vote.
  3. Tell them that you will make their commitment public

It didn’t even matter how “public” the declaration was. Greenwald had his callers end the call by saying, “Great, I’ll mark you down as YES and tell the others.”

That’s it.

The caller never said who those “others” were. But the simple insertion of that statement raised voter turnouts up to 86.7%

1. Will you do what it takes to be success online?

2. Why do you believe you will do what it takes?

3. Who have you told that you’ll do what it takes?

If you want to dramatically raise your odds for success, you’ll write down your reasons for believing you’ll succeed…and you’ll make your commitment public.

Otherwise, you’ll just stay on the couch on Election Day.

Matt Lloyd has made a public declaration of his commitment to your success…

If you try his 21-step system and do not earn a commission in 30 days, he’ll give you Ten Times Your Money Back.

When you’re ready to make an active commitment to your success, here’s the system that will help you follow through…

The Seinfeld Secret to Online Success

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In an interview with Lifehacker, comedian Brad Isaac, tells the story of meeting Jerry Seinfeld backstage at a comedy club.

Isaac was just starting out. Jerry was already a famous comedian.

Isaac asked Jerry what tips he had for a young comedian…

“He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day.

He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker. He said for each day that I do my task of writing, I get to put a big red X over that day.

“After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job is to not break the chain.”

Seinfeld didn’t tell him anything about how to write jokes.

He didn’t tell him anything at all about comedy, or timing, or stage presence, or working the crowd, or agents, or managers, or TV shows.

All he told him about was consistency and discipline.

Don’t break the chain.

If you decide that you want to be successful with your online business, you’ll need to do the same.

You’ll need to be consistent and disciplined. You’ll need to take specific steps toward your goal EVERY SINGLE DAY.

And never break the chain.

And that’s why Matt Lloyd has structured MTTB in 21 daily steps.

21 steps you can complete in as little as 30 minutes.

Work the steps, keep the chain going, and you can make $1250, $3300 and $5500 commissions with this system…

If your’e intrested sign up here for a Free Video presentation…