4 Things You Absolutely, Positively Must Do Before Offering to Write a Guest Blog

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Guest blogging on an established, successful blog is a great way to get your name out in front of an audience that already is devoted to your niche.

But before you create your first guest blog, you need to put spend some time with Research and Development (R&D). The more information you can collect before the guest blog creation process begins, the more value your blogs will have for you readers and the easier they will be to produce.

The niche you work with is determined by the type of products you promote. Most Internet marketers have multiple niches. This provides them to flexibility to maintain multiple marketing platforms simultaneously.

Within the niche you choose, there are going to be leading bloggers who are established and have a loyal following of devoted readers.

Host Blogger Criteria

Identify the optimal host bloggers for your guest blogs by searching for blogs with a lot of:

Subscribers

Page views

Niche-relevant comments

Social approval signals such as Facebook “Likes”, re-Tweets and Google+ +1’s

Look especially for high profile bloggers with reputations as being authorities or experts in their field. Guest posts on these blogs will provide backlinks to your web pages that will cause the Google search engine to rank your pages higher on the Search Engine Results Pages (SERPs) for your niche keywords.

Check to see if targeted host bloggers have any guest blogging guidelines that prohibit submissions or apply limitations on the type of content you can include.

Host Blogger Research

If you are satisfied that the blogger can give you access a large pool of high-target prospective customers, the next step is to familiarize yourself with their blog content.

You don’t have to spend a lot of time reading through every blog they’ve ever written. A sampling of their most popular blogs will be adequate to get a feel for their writing style.

Check to see if they archive their blogs according to category and make note of the category keywords they write about most frequently.

Identifying a Content Vacuum

Then try to identify a few topics within your niche that they have not written about before, have not covered fully or where there is an obvious need for more content development. If you are familiar with your niche, these topics will become quite evident.

Topics that have not been fully developed by your target blog host will become the focus for your guest blogs. You can improve your chances of having your guest blog offers accepted if you can offer your target host blog’s readers interesting, high-value content that they can use and that the host blogger has not fully explored.

In many cases, bloggers within your niche have avoided topics because they are not familiar with them or lack the expertise to write about them authoritatively. This can be helpful to you when approaching them with your guest blogging invitation because you can “sell” them on being able to provide content to their readers that they can’t provide themselves.

Developing Great Content Ahead of Time

Research the niche-related topics that you identified as not being previously covered by your host blog target in the same way you would research any other subject.

Use online searchers to learn more about your topic and then organize it in an outline form. Create general topics then fill these in with sub-topics. Create a framework that drives your reader from start to finish, providing informative, niche-centric content they can use throughout your guest blog.

Getting an established blogger to say “yes” to your offer of a guest blog can only enhance your reputation and improve your online business.

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4 Simple Steps to Becoming a Solo Ad Provider

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One way to supplement your income you are earning promoting affiliate products is becoming a solo ad provider.

You’ve worked very hard to create your list using both paid and free traffic generation methods. You’ve also exploited your list by using it to feed your sales funnel. The next step is earning even more money from your list by becoming a solo ad provider.

Reinventing the Wheel

The thing to remember is that there are lots of affiliate marketers out there who are just like you when you first started this course … they wanted to get into the lucrative field of online marketing but they didn’t know how to get started.

Or they understood the benefits of promoting affiliate products, but they couldn’t or wouldn’t make the effort to build their list.

If you already have a successful online marketing business, you have something very valuable that they want … a big list of high-target prospective customers. That’s golden. That’s something you can exploit.

How Much Can You Make?

Another option is to negotiate with another solo ad provider to fit whatever budget you have. The first question most people ask is how much is my list worth. The answer is that it is worth whatever you can sell it for.

Generally, solo ad lists sell for anywhere from $50 to $100, but you can go higher or lower depending on the size and quality of your list. For example, if the people on your list are consistently buying most of the products you promote, you can charge more.

As a solo ad provider, you also should be open to the negotiated agreement. For example, if you are offering your list of 1,000 niche-centric contacts for $100, but a buyer doesn’t have $100 to spend, you can offer to sell them 250 contacts for 25. After all, some money is better than no money.

‘Wanna Swap Ads?’

Or if the marketer has no budget at all for paid traffic, you can propose an ad swap.

Ad swaps are a great way to trade solo ads with people who don’t have a big marketing budget, or have no marketing budget. You should continue to consider them even after you start to earn profits and have money to spend on advertising.

That’s because they allow you to build a community of peers who you can rely on not only for ad swaps but for information, product tips, to learn from their experience, support and even just to gossip or chat.

My experience has been that internet marketing is not really as much about the competition as it is about making contacts with other people and building a support system so you can help each other achieve your goals.

I may be prejudiced because I’ve gotten some of my best conversions from solo ads placed as part of ad swaps, but also because some of my most trusted friends in the industry have come from ad swaps.

In other words, you can do some horse trading in order to accommodate whatever low or no budget you have. In most cases, you can make money from solo ads even if buyers aren’t going to buy exactly the amount you originally offered. In my experience, the more you make deals with people, the easier it becomes.

Becoming a solo ad provider is a great way to multiply your online marketing income because you can use tools and processes you already have in place.

 

4 Secrets Techniques for Getting Your Customers to Follow Your CTA Every Time

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Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions.

For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most important part of your sale letter. Everything preceding your CTA should be pushing your reader into taking the action you want them to take: Namely, to purchase your product.

The CTA must be very clear and very direct. There needs to be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.

Demanding a Response

In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing. After you set up the problem, introduce your product as the solution, explain the benefits they will receive if they purchase your product, offer social proof that explains how your product has already improved the lives of others or received the endorsement of authoritative people, offered bonuses to add value to your offer, and offered an unconditional guarantee, there should be no other course of action for them but to buy your product.

Often, the phrase “So what are you waiting for?!” is used right before the CTA. This is often the final push your prospective customers need to act on your clearly-defined CTA: To click on the link to buy your product NOW!

It’s All in the Formatting

Your sales page should be immediately identifiable as a sales page. So you want to avoid strange or unusual formatting that your readers may find off-putting. It’s a good idea – for a lot of reasons – to look at the sales pages your competitors are using.

You can often get formatting ideas from these pages. Another option is to run a Google search on high-converting sales pages and then “borrow” the formatting of those pages for your own. If they are already working for somebody else, those formats probably will work for you as well.

Picking the Best Colors and Fonts

Use standard, neutral colors and familiar fonts on your sales page so that you don’t alienate your visitors. Remember, when they arrive on your page, they are not yet familiar with your product. Do whatever you can to set them at ease.

Video sales letters are another option for you to consider. You don’t need a lot of expensive equipment to create high-converting videos. Your laptop or PC probably already has a built-in camera. It may even be high definition.

If you choose to use a video sales letter – or include a short video on your sales page – write a script that includes all the key elements of your sales letter because the sales techniques are the same for video as they are for text.

Closing the Deal

If your CTA is clear and forceful, your pricing provides a lot of perceived value and is neither higher nor lower than your competitors, and you have engaged your reader on an emotional level to prove that your produce is something they can’t live without, then your sales letter will convert well.

 

Two Books every internet marketer should read…..

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Two books I believe every internet marketer should read.

The first one is a classic and probably don’t need any real introduction:

 

“Think and grow rich” by Napoleon Hill

 

As it says on the cover “This book could be worth a million dollars to you”

I think that describes the book really well.

In this book you will learn the money-making secrets of other successful people.

It shows you what to do and how to do it so you can learn and apply the simple basic techniques.

And you will master the secret of true and lasting success.

This book can be found in most book stores and on Amazon.

 

The second one Is a new book and might not be familiar to most people.

 

“Limitless” by Matt Lloyd

 

This book is written by Matt Lloyd, the founder of MOBE (My Online Business Education”, an award winning Education Company with global reach.

Here he reveals his business secrets and shares some of the biggest lessons he learned about direct response marketing online.

He shows you how anyone can start their own online business no matter what background they have. And how they can become financialy free.

Matt’s business MOBE had so far paid out $51 000 000 in commissions to their affiliates and the business keeps on growing.

 

“Escape the rat race and make money online in the new economy”

 

This book can be found here:

International shipping

US shipping

This book is free… You only pay for shipping and handling…

You’ll have your copy of Limitless in your hands within 5 days of ordering from within the USA, and 10 days if from overseas.

 

 

4 Compelling Reasons Why You Should Happily Pay for Leads

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A lot of online marketers have a hard time with the idea of buying leads. They think: You are never supposed to buy email lists because the people on that list don’t know you — you don’t know for sure they are open to what you are selling — they may mark you as spam and get you banned from email services, and so on.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So I don’t think you should dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.

When It’s Okay to Pay to Play

You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.

Obviously, the best leads — and the optimal way to reach people … is to focus primarily on customers who have interacted with you at some point or another — either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.

Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.

This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.

Avoid Buying These Leads

Now, you see a lot of companies out there that will sell you thousands of email addresses for 99 dollars and the like. You may be wondering if these are a good option.

My advice is to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.

Beware of making large scale purchases from companies that you aren’t familiar with because … as I’m sure you already know … there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.

Making It Worth the Money

Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.

For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.

Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future … even if they are legitimate emails to people who have asked you to contact them.

Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.

Knowing when and when not to pay for leads can make or break your online marketing business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

Top Techniques for Promoting Your Info Product on Social Media

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If you have an infoproduct you want to promote – whether it’s your own or an affiliate product — there’s no better place than social media. At any given moment there are literally millions of people using social media to communicate with their friends, update their status, watch videos, and other activities.

This is a lucrative market that you can exploit for the benefit of your online marketing program.

Which Social Media Platforms to Use

First, you want to create a Facebook Fan Page related to our niche and start attracting Friends so that we can build our social media contacts that way.

We also want to create a Twitter account and possibly other social media accounts — such as Google+, LinkedIn and Pinterest — and then link them all together so that anytime we update a status or send out a Tweet on one, it goes out on all of them.

Another thing you want to do is to create a blog using WordPress or another free blogging platform. On this blog, you can use the SEO-ready swipe copy from my affiliate provider, as well as creating your own original content, such as reviews and testimonials.

Creating New Content

If your budget allows it, you can hire freelancers to write blog posts for you to promote product and to give high-value information to your readers related to your niche so that you can build your list of subscribers that way.

Whenever people sign up for your blog, you want to make sure your autoresponder sends them a thank you email and also gives them a link to your sales page.

Meanwhile, you also should load your sales funnel with secondary offers, upsells and downsells. That’s because you want to sell your customers as many possible products as you can so that you can maximize revenue and also reinforce loyalty bonds with them.

Then there should be a back end offer where you can really cash in with a high-cost product such as a weekend seminar.

Paid Traffic Methods

After we have exhausted our free traffic methods — and while we are waiting for them to gain traction — we want to start some paid traffic methods.

You definitely are going to want to buy some Facebook Ads using keywords such as “affiliate marketing courses” and “how to make money with affiliate marketing”. Buy as much as your budget allows in both the PPC and CPM Facebook platforms.

Supplement these with some Google Adwords campaigns. Make sure to reinvest at least some — if not all — of the income from your free traffic methods into paid methods so that you can jumpstart your sales campaign.

Supplement with Solo Ads

Finally, you want to buy some solo ads so that you can get your affiliate product out in front of as many high target people as possible. This typically won’t cost as much as PPC or CPM ads, but generally will bring in more high target traffic, so this is a great investment.

You also want to go to Warrior Forum and other sites to look for ad swap partners so that you can get your products out in front of new groups of high-target customers for free.

 

Three of the Biggest Mistakes Most Internet Marketers Make

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Up until now, you have been learning about the right ways to set up your affiliate marketing business and how to maximize the amount of money you make. Now we are going to flip that on its head and show you how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

Selling to the Wrong Audience

The first mistake most newbie affiliate marketers make is to try to market their products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

Know Your Customers

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

Not Exploiting Social Media

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

A Sample Case

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

Ignore Facebook and Twitter at Your Own Risk

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.