If you have a successful blog with a lot of subscribers who look forward to your high quality content – or if your blog is shared frequently via social media – then making money with your blog is a relatively simple process.
Here are some fast and easy ways to make money with your existing blog:
#1: Promote Affiliate Products
Within your blog’s content, you can reference affiliate products that you promote. These can be promoted either within the content itself, or as the focal point of the blog posting, such as product review or an endorsement.
#2: Click-Per-Action Offers
Click-Per-Action, or CPA, is when you get paid by a third party when visitors to your blog or website take a particular action, such as giving you their email address. There are many CPA networks you can go to find CPA offers you can include in our blog.
Some CPA networks offer payouts of just a few cents for every blog reader you get to click through to the offer while others can pay several dollars per click-through. The offers can be related directly to the content of your blog or entirely unrelated.
#3: Brand Placement
When you promote a particular brand or product within your blog, this is known as brand placement. If you have a lot of loyal subscribers, have a reputation as an expert in your field, or have a very popular that is frequently cited in the media, many advertisers will pay to be associated with your blog.
Usually, companies will approach the blogs or websites they want to place their brand or products in. But nothing prevents you from approaching companies and offering to promote their brands within our blog’s content, especially if your blog is already popular.
#4: Add a Mailing List/Newsletter Opt-In Form
Add a mailing list/newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.
Every online business wants access to large, highly targeted email lists. When you have the addresses of people who proven to be interested in your niche, all you need to do is use your autoresponder to manage an email marketing campaign to promote your own products or services or those of other marketers.
#5: Sell Display Advertising
If your blog is self-hosted, you can sell as much display advertising you want and keep all the profits for yourself. What you can charge for ads depends on how many regular subscribers you have and on your reputation as a blogger.
Ads can be placed at the top, in the margins, or at the bottom of your blog page. You can charge advertisers per impression – in other words, a set amount per 1,000 viewers of your blog — or you can charge a fixed rate for an entire month.
#6: In-Text Advertising
Another type of ad you can sell on a self-hosted blog is in-text advertising. Links are placed inside your text and come with a double underline to differentiate them from normal links. When a user rolls the mouse over the link, a pop-up ad will appear that leads viewers to your advertiser’s web page or offer.
Writing blogs to share your specialized knowledge with other people is fun and rewarding. But there’s no reason you shouldn’t make money at the same time, especially given all the hard work and effort that goes into producing, promoting and distributing a high-quality, informative blog.
If you’d like more powerful blogging tips check out these two blogging courses:
Make Money Blogging – Ray Higdon Ray Higdon takes you on a 60 Day Journey to Online Riches by becoming a Powerful, Branded Blogger.
IM John Chow – John Chow John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years. And he did it working only 2 hours a day.
Building a big list of subscribers is a lot of work. Whether you use paid or free methods to build your lists, it’s important that you fill your lists only with highly-targeted people who are passionate about your niche and are ready, willing and able to pay for the products you are promoting.
Here are some effective techniques you can use to make sure your lists are comprised only of the best possible customers who will continue to act on your offers for weeks or even years to come.
Kicking Out the Freeloaders
There are a lot of people online who are only looking to get stuff for free. These freeloaders are never going to spend money no matter what you do. Usually, they aren’t hurting anybody and can be safely ignored or at least tolerated.
But why should you have to spend time and energy marketing toward them?
A better plan is to keep track of who your customers are and how much they are spending on your offers. Cater toward your best customers and drop the freeloaders.
Identify Your Best Customers
You definitely want to take care of your best customers by giving them the best deals. You also want to give them exclusive access to new products before they are offered to anyone else. Plus, you want to push them further and further up the profit ladder so that they spend increasing amounts of money with you.
If your tracking shows you subscribers aren’t spending anything, it’s perfectly acceptable to delete them from your list and let them go bother some other marketer.
If you want, you can send them one final email that says something like, “I noticed that you haven’t purchased any of my products and I wanted to know if there was something in particular that you wanted and aren’t getting from me or if there was some other reason.” Sometimes this lets you convert freeloaders into loyal customers. But most of the time, this will scare them off and end their trying to get free stuff from you
Benefit of Repeat Buyers
Long-term relationships with your customers are always more profitable than short-term revenues. Building long-term relationships with your customers is the most rewarding strategy for your revenues, your personal reputation, your company and your brand.
Treat customers as if they are your friends, rather than simply people who buy your products. That way you can improve the effectiveness of any marketing program. Share details about your personal history and family life. Customers that develop a genuine emotional bond with you will have a vested interest in your success.
How to Develop Long-Term Relationships with Your Customers
Nurture a personal relationship with your customers to create a unique benefit of doing business on the web. When people believe that you consider them nothing more than a customer, they will think of you as nothing more than a marketer and soon they will stop paying attention to what you have to say.
But two-way communication can overcome this hurdle. Use your marketing campaign to facilitate two-way communications so that it’s easy for your customers to interact with you. For example, you can include the tag line “Let Me Know What You Think” with each posting that includes an automatic link back to your own email account or web page. That let you solicit your customer’s thoughts and opinions, reinforcing their importance to you and the success of your business.
Also, whenever a customer takes the time to contact you, always send a follow-up thank you and acknowledge how important and helpful their comment was to you. This will strengthen their loyalty bond with you and your brand and make them more open to doing business with you in the future.
If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.
There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.
And, as long as they are opening your emails, rather than deleting theme without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.
What Emails Should Do
The emails you send out should serve one of two purposes:
Reinforce your subscriber’s loyalty by giving them something of high value for free
Promote a particular product or service
Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.
Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.
Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.
Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.
That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.
What Kind of Content to Include
Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.
By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.
Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.
How Often Should You Send Emails?
While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.
Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly what you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.
Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.
Content of Promotional Emails
The content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.
Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.
If you want to succeed in business, it’s absolutely critical that you keep your website ranked on the front page of Google, Bing and other search engines for your niche’s best keywords.
That’s because universal internet access and the widespread use of affordable access devices like smartphones and tablets has made search engines the number one way consumers seek out goods and services, especially at the local level.
With Search Engine Results Pages (SERPs), if you can capture one of three top spots, or at least land on Page 1, your business is essentially guaranteed to succeed. But if land on any other page, it is highly unlikely that potential customers will ever find you.
In fact, about 11% of people will click only on the link posted in the Number One spot of the Google SERP for whatever they are searching for. And about 70% will never go beyond the front page. So that means if your website is ranked on Page 2, Page 3, or any other page besides the front page, seven out of ten of your potential customers are never going to see your website.
Similarly, if your link isn’t in the Number One spot on the Google SERP for your keywords, you are going to lose a minimum of your potential customer base. So you can see how critical it is for your website to be posted on the first page at least, and in the top spot at best.
The Google Algorithm Updates
Just when most Internet marketers had Search Engine Optimization figured out, Google changed the ways its algorithm ranks pages.
In August 2011, it launched its Panda search engine algorithm which shifted the primary ranking tool from backlinks to social signals. That shift was reaffirmed when Google’s Penguin update was introduced in April 2012.
In the post-Penguin internet landscape, therefore, web page owners are better served by designing their Search Engine Marketing (SEM) efforts around encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.
Including the optimal number of keywords related to your niche – 2% to 4% — is important to improving your Google ranking. But the Penguin update now looks Latent Semantic Indexing Keywords (LSIs). That’s basically a fancy way of saying synonyms.
Google also now gives preference to web pages that flow more organically. Pages that are optimally saturated with synonyms for the keyword rank better than those stuffed with the same keyword that is used over and over again.
Another big change is how Google’s search engine measures the behavior of your page’s visitors once they arrive there. It looks at things like how long the average visitor stays on your page, how frequently they return, the click-through rate, and surf patterns. Another important factor is the bounce rate, which is how many visitors click away from your page after only a second or two. A high bounce rate tells Google a page has lower quality.
Your bounce rate will be higher if visitors don’t find what they are looking for when they arrive on your site, or if they find your content to be dull and uninteresting. Bounce rate also will spike if your content is the same they can find everywhere else.
Pages that have audio or video that starts automatically tend to cause visitors to click off right away, especially if they are viewing the page at their workplace. Many marketers who don’t understand this simple dynamic are shooting themselves in the foot by including instant play video or audio on their web pages. The moment their video or audio starts to play, their potential customers are gone.
Reducing Bounce Rate
Two of the best techniques for decreasing your bounce rate are to make it easier for high-target visitors to find your page and to create high-value content. Look at the keywords that are attracting your page’s visitors: Are they the best ones? If not, users who arrive and don’t find what they want will bounce, negatively affecting your SERP rank.
Rather than wasting your time promoting products nobody wants to buy, you can make more money by promoting products that are always going to be popular. Preferably, these will be products that have a high price tag so that your commission will be higher.
For example, if you promote an affiliate product that only costs $1 and your commission is 5%, you are only going to make $.05 per sale. That means you have to make thousands of sales in order to make any relatively okay money.
Compare that to promoting a product that sells for $1,000 and has the same 5% commission. In this instance, you make $50 per sale, so you only need to make a few sales to make big bucks.
The Best Types of Products
Money niches are those that have products that are immensely popular. Typically, they provide solutions to problems that can never truly be solved, or are universal problems that everybody will experience at some point in their lives. Examples of money niches are having a better love life, losing weight and getting in shape, self-help and improving self-confidence, and acne cures.
These type of niches are also known as “evergreen niches”. Just like the type of fir tree that never goes into hibernation during the winter, these niches never wane in popularity. There has always been a market for products in these niches and there always will be.
Let’s look at an example. Assume you decide to work in the romance and dating niche. There are all kinds of products you can promote, but assume you choose to promote an eBook on how to meet people online (This happens to be a very popular product type right now, incidentally).
When you promote your eBook, you very likely will find that there are a lot of people searching online for exactly that type of product. Hopefully, you sell lots of copies of your eBook to lots of customers and make a lot of money.
Flash forward to two years from now. You are still promoting the same eBook about how to meet people online. Guess what? There are still going to be a lot of people looking for that type of product online. Why? Because there are always going to be a lot of people who want to learn how to meet other people online (or in person). When one generation of Internet users finds your product, puts it into use and (hopefully) finds the love of their life, they are instantly replaced by another generation of people looking for the exact same type of products.
Hence, the name “evergreen niches” or money niches.
Promoting products in these niches are an easy way to make huge commissions because there will always be people looking for these types of products, especially online.
Best Product Resources
The best products to promote can be found in a couple of different places. The first is Amazon, which you may know as the world’s largest online retailer. But it’s also one of the best places to find products to promote through its Amazon Associates program.
Amazon Associates is free to join and offers practically every type of product imaginable, including physical products like trampolines, electronics, clothes, and groceries. It also has digital products such as eBooks, videos downloads and others.
The other key site is ClickBank. Like Amazon, it’s free to join and there are all sorts of products you can promote. ClickBank has a lot of collateral material you can use to promote each product and information about commissions, conversion rates and other key data.
How To Succeed in Business
The other critical key to success is networking. This is when you interact with other people in the business and build relationships with them. It’s vitally important because there is a lot of information to share.
Unlike traditional business, Internet marketers don’t really compete against each other. There’s no reason not to share what you know and there are also lots of opportunities to team up and enter into joint ventures to help each other make money.
It’s important that you network all the time. Go to trade shows, seminars and other live events. You also should make it a habit to visit chatrooms and forums where marketers meet and share ideas, get to know each other, and generally learn more about the business they are in. They usually are free to use and you can get a lot of information very quickly.
For more information about improving the profitability of your business, check out our lead generation system by clicking on this link now.
A lot of people have radical views one way or the other about Network marketing, also known as Multi-Level Marketing (MLM). For some, it’s one of the best opportunities for entry level entrepreneurs to own their own business with very little investment. For others, it’s some sort of shady or sinister endeavor that should be avoided at all costs.
The truth is that MLM is a legitimate business model that has been used successfully by some of the biggest and most successful companies in the US, including Amway, PrePaid Legal, Exel, Meleleuca and USANA.
Who Is Involved with Network Marketing?
Most of the people in the network marketing industry are honest, hardworking individuals who are simply trying to earn a living to provide a high quality lifestyle for themselves and their families. Sadly, like any industry, network marketing also includes a small number of dishonest people who poison the well for everybody else so that the entire concept of MLM is seen in a dim light by people ignorant of the facts.
In this article, we are going to look at the advantages network marketing offers to both experienced entrepreneurs and to those just starting out. We also will look at the opportunities it presents for honest people who are willing to work hard running their own business. Don’t worry, I’m not going to try to sell you any cleaning products or timeshares!
Definition of Network Marketing
Network marketing is a marketing strategy in which the people are paid not only for sales they generate themselves, but also for the sales of other salesmen they recruit. This business model is known as a “downline model” because it has distributors and a hierarchy that involves multiple levels of compensation.
It’s different than single-level marketing., which is when salesmen are compensated for products they sell directly to consumers.
Network Marketing Structure
In network marketing business, the sales force pays a portion of their revenues to the person who recruited them. That person then pays a portion of all of their revenues to the person on the level above them, and so on. This is what is known as an “upline revenue structure”.
The first network marketing platforms were launched in the 1950’s and involved nutritional supplements, household products, and cosmetics. By the 1980s, MLM businesses had grown to include companies specializing in insurance and long-distance telephone services.
By the 21st Century, technological advances enabled network marketing to expand into credit cards, travel, pre-paid legal services and other successful areas.
There are all types of network marketing platforms. And in many cases people can get into the market for very little upfront investment while still enjoying the benefits of owning their own business. MLM opportunities usually are far less costly than buying a business franchise.
In most network marketing platforms, salespeople sell products directly to consumers by means of relationship referrals and word of mouth marketing.
Common Network Marketing Misconceptions
Let’s address some of the most common misconceptions about network marketing. A lot of people have a bad opinion of network marketing because occasionally it attracts people looking to exploit its structure to reap financial reward with very little work. In other words, people who simply want to “get rich quick”.
Network marketing is also criticized because the upline revenue stream is structured like a pyramid. This creates confusion among people who think all network marketing must be a “pyramid scheme” or a “Ponzi scheme”.
These toxic terms refer to illegal business models in which people on the bottom of the pyramid invest in business opportunities but get little or no return on their investment. The people at the top of the pyramid keep most or all the money and don’t deliver the goods or services they promised.
The reality is that network marketing is simply a non-traditional business model. It’s more like “micro-franchising” than anything else. MLM can be a good choice for people because it has a very low cost of entry and there is the potential to earn a lot of money.
Is Network Marketing a Risky Business?
Some people make money in network marketing businesses and some people lose money. But the same can be said for traditional business models such as franchising. The success or failure of the individual under either scenario has less to do with the structure of the business model itself than it does with the person’s understanding of their market, the effort they made to create opportunities for themselves, and even just plain luck.
Most network marketing businesses focus on creating opportunities for people who might otherwise not have them, including people who:
- Lack experience running their own business
- Have little previous sales experience
- Are unhappy with their current income level
- Have been unsuccessful running previous businesses
Network marketing businesses offer these people the opportunity to achieve high levels of success. But, if it’s not your thing, there are other ways to make money online, such as promoting affiliate offers (like ours).
If you’d like to learn about other types of marketing and how they can be applied to your personal success, then simply click here to learn about our done-for-you system.