Have you ever gone to your local supermarket and seen products on the shelf — such as a can of cut corn or red beans — that had the store’s own label on it? There are a lot of grocery chains that sell hundreds of different types of these products, known as “packer” brands, and it’s not just Kroger, SuperValue and other big chains.
Did you think each store has its own private cannery where they package and label their private label three bean salad and other products? I can assure you, they don’t.
Nearly all of these private label products for every grocery chain are manufactured in the same plant. Each store chain enters into agreements with the central manufacturer to put their own private label brand on each of these products.
Private Label Rights Marketing
So what does this have to do with Internet marketing? A lot!
As an Internet marketer, you don’t always have to write your own eBook, create your own video series, or even develop your own images and audio recordings to promote to your customers. All of these things can be purchased and then modified using your type of packer brand known as Private Label Rights (PLR) products.
Freedom To Modify
Usually when you buy a PLR product, you can edit or modify it any way you like. You can then sell it as your own, with your own name on it as the creator if you want.
For example, if you buy a 15-chapter PLR eBook that offers advice on how to get over a breakup, you can break it into 15 or more blogs and post them individually. Or you can use the eBook as a script for a video series on saving relationships and sell it online.
You can change the title, list yourself as the author, add or remove images, or do whatever you like. Once you pay for it, the PLR product belongs to you!
Sourcing PLR Products
Finding PLR products is super simple. Simply go to Google and run a search for “Where can I find PLR products”. You will instantly get thousands of links to websites offering all types of PLR products.
Avoid sellers that try to sell you bundled PLR packages because you can take individual products and create your own branded products on your own.
Choosing the Best PLR Products
Since you are going to be modifying the product on your own – rearranging it, editing it, rewriting it, possibly breaking it into smaller pieces – choose something in a niche in which you have at least a passing familiarity.
For example, if you know nothing about civil engineering, it might be hard for you to create a fresh, marketable product out of a PLR civil engineering textbook.
Stick to Your Budget
You also want to avoid overspending. PLR products come in many various platforms – from eBooks to videos, audio recordings to bundles of articles, graphics to programming code – and at different price points.
Remember: Your goal is to make money by reselling the product either as a whole or in parts, so the lower your upfront costs the more money you stand to make as profit.
When you find a PLR product you like, pay for it and it will be sent to you electronically, usually as either an email attachment or as a Zip file.
When you run your own Internet marketing business, your top priority needs to be maximizing your return on investment (ROI). The best way to do that is to motivate your sales force: Your affiliate marketing network.
And the best motivation ever created is money.
Creating Sales Incentives
A small investment that can bring huge results is to incentivize your sales force with bonus offers and other extras.
For example, assume you have 10 affiliate marketers in your network, each of whom bring in about $100 per week, or a total of $1,000, in sales for you . If you are paying 50% in commissions, then each marketer makes an average of $50/week in sales commissions.
Now, if you were to offer a $50 bonus each week to the marketer who had the highest sales, your average production per week per affiliate would likely go up as each affiliate marketer competed for the $50 bonus.
It would not be unreasonable for this type of incentive to increase the average weekly sales per affiliate to $125/week, or a total of $1,250. So for your relative small $50 investment – which is only 10% of your weekly profits — you gained $250, or additional ROI of $200, or 40%.
That’s like paying $1 to make $4, a winning formula every time!
Cash Is King
Cash bonuses are a powerful incentive. But you can also structure your commission rates so that they are tiered.
With this type of structure, affiliate marketers with lower sales receive a standard commission. But as they achieve pre-defined volume levels their commissions can increase. Again, this results in stronger sales for you with no additional work on your part.
For example, you offer to pay newbie affiliates a 20% commission. But if they sell more than $1,000 per week, you offer to increase their commission to 40%. This is going to make most of your affiliates work harder to sell more than $1,000 worth of your products so they can earn that extra cash.
Checking Up on Your Affiliates
As an Internet marketer, your reputation is your livelihood. But because you need to depend on affiliate marketers to serve as your sales force, you are at their mercy as to how the reach their sales objectives.
If they are dishonest or deceitful, or they treat their customers rudely or insensitively, it reflects on you as well as them. After all, it’s your products they are selling.
It’s important, therefore, to continually monitor the way your affiliate marketing network interacts with your end user customers. Sometimes it’s helpful to pose as a potential buyer to view firsthand how the interaction is handled. If you aren’t satisfied with the experience, you shouldn’t expect your customers to be either.
Getting Rid of Poor Affiliates
The great thing about using affiliate marketers as your sales force is that there are always others waiting in the wings to replace those you currently use. You can dump affiliates at the slightest hint of impropriety.
If you have to dump an affiliate, don’t sweat it: You can be in business and be friendly, but you can’t always be in business and be friends.
Despite the rising popularity of such communication channels as texting, social media and even video conferencing, emails continue to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes.
But the format of emails requires you to work a little harder to gain somebody’s trust. It’s very easy for your prospects to either delete your email without opening it or ignore it altogether.
Today we are going to look at some techniques you can use within the body of your promotional emails to make them connect better with your customers so that it’s easier to get them to follow your call to action, whatever it may be.
Body of the Email
The body of your promotional emails needs to be as concise and to the point as possible. Remember, the average person gets dozens of emails in their inbox every day. If they open yours at all, they will probably junk it if it is packed with dense copy and long, drawn out sentences.
Most people scan – rather than read – emails. So you want to use short sentences or even brief phrases or bullet points whenever possible. This makes it easier for your reader to capture the essence of your message as quickly as possible.
Using Attachments and Links
The biggest selling point of email over most other communication methods – such as texting or instant messaging – is its ability to attach documents such as Word files, audio files, videos, slideshows and others.
These can be attached to the email using the “Attach Files” function. When the recipient gets the email, attachments will be listed both under the header and beneath the text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.
Including Links within Email Content
Within the body of your email, you also can include links to web pages, addresses and other locations.
When the reader clicks on these links, they bring the reader to your intended destination.
A word of warning: It’s very important to double check to make sure your attachments and links work properly. Test them before sending out your emails to make sure they work. There is no faster way to lose a prospective customer than to forget an attachment or include a broken link.
Emoticons and Their uses
Emoticons are those little smiley faces that can be inserted into the body of your email. Examples include , , 🙂 and :D.
Depending on your intended audience, emoticons can be either light-hearted and entertaining or unprofessional and distracting.
When you talk to somebody face-to-face, you can use gestures and body language to provide non-verbal meanings. Sometimes emoticons can be helpful substitutes for these non-verbal cues.
Should You Use Emoticons?
A good rule of thumb is to avoid be cautions when using emoticons in business communications. In some cases, they can distract your reader from your central message.
Plus, they and can strain the operating system of older computers, causing them to run slower and potentially causing ill feelings towards the email’s sender.
Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.
The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.
Keep It Brief
Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.
To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.
Every Word Matters
Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means every word has to count.
Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email.
Call to Action
You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.
It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them.
Proving High-Value Content
When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.
Delivering high-value content can increase the chances of their opening and reading future emails that you send.
Remember, you don’t always need to be promoting or selling products or ideas in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use.
Making an Emotional Connection
If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.
You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.
Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week.
So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference between them being opened or deleted without being read.
The Subject Line
The first thing most people look at on an email is the subject line. Here is where you should offer a very brief “bullet point” description of what the email message is about.
Most people will only open a small percentage of their emails. So if you leave your subject line blank, or use a description that doesn’t grab their attention, your message will probably never be read.
Great Subject Lines
Subject lines should be both brief and specific. You should limit them to no more than a dozen words at most.
Avoid using bombastic, superlative words such as “incredible,” “amazing,” “sensational,” and other adjectives. These types of words scream “spam” to most people.
Instead, you want to educate your intended reader rather than trying to impress them and you are more likely to have your message opened.
Who’s Getting the Email?
On the “To:” line, you should list the actual intended recipients of your email.
On the “CC:” line—which, incidentally, stands for “carbon copy,” a callback to a time when people used carbon paper to make multiple copies of the same paper memo — you should list secondary recipients, such as those readers who may find the content useful but aren’t required to act on it.
The third line is “BCC:”, which stands for “blind carbon copy.” These are readers who will receive the email without their addresses being seen on the copies sent to recipients listed under the “To:” and “CC:” lines.
This lets you send copies of the email to people such as your boss or human resources if you are sending sensitive or disciplinary emails to your subordinates.
If a salutation is used at all, it is typically listed as the first line of the email.
Salutations are such things as “Dear Friend,” “Gentlemen,” or “To Whom It May Concern.” It’s actually left over from old-fashioned handwritten letters. Usually, except for special circumstances, it is not usually necessary in an email.
Whether you use a salutation and/or the type of salutation you use ultimately depends on the circumstances of your email and the requirements of your work environment.
How to Sign Emails
The person getting your email already knows who sent it because your email address and name are listed in the “From:” line.
But the email signature gives you a chance to provide more information about yourself, such as your full name, title, street address, and office and cell phone numbers, all of which is useful information to share with your recipients.
If you are including an email signature, use sign-offs that are friendly yet professional. These include “Best,” “Sincerely,” “Warm regards,” and “Continued success.”
In business emails, avoid sign offs that sound overly familiar or using slang, such as “Talk at you later” or
“Chat with you soon.”
If you want to use an autosignature of your actual signature, that’s acceptable but not really necessary.
If you want to include it, you will have to scan your signature and add it to your auto signature button.
If you have a successful blog with a lot of subscribers who look forward to your high quality content – or if your blog is shared frequently via social media – then making money with your blog is a relatively simple process.
Here are some fast and easy ways to make money with your existing blog:
#1: Promote Affiliate Products
Within your blog’s content, you can reference affiliate products that you promote. These can be promoted either within the content itself, or as the focal point of the blog posting, such as product review or an endorsement.
#2: Click-Per-Action Offers
Click-Per-Action, or CPA, is when you get paid by a third party when visitors to your blog or website take a particular action, such as giving you their email address. There are many CPA networks you can go to find CPA offers you can include in our blog.
Some CPA networks offer payouts of just a few cents for every blog reader you get to click through to the offer while others can pay several dollars per click-through. The offers can be related directly to the content of your blog or entirely unrelated.
#3: Brand Placement
When you promote a particular brand or product within your blog, this is known as brand placement. If you have a lot of loyal subscribers, have a reputation as an expert in your field, or have a very popular that is frequently cited in the media, many advertisers will pay to be associated with your blog.
Usually, companies will approach the blogs or websites they want to place their brand or products in. But nothing prevents you from approaching companies and offering to promote their brands within our blog’s content, especially if your blog is already popular.
#4: Add a Mailing List/Newsletter Opt-In Form
Add a mailing list/newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.
Every online business wants access to large, highly targeted email lists. When you have the addresses of people who proven to be interested in your niche, all you need to do is use your autoresponder to manage an email marketing campaign to promote your own products or services or those of other marketers.
#5: Sell Display Advertising
If your blog is self-hosted, you can sell as much display advertising you want and keep all the profits for yourself. What you can charge for ads depends on how many regular subscribers you have and on your reputation as a blogger.
Ads can be placed at the top, in the margins, or at the bottom of your blog page. You can charge advertisers per impression – in other words, a set amount per 1,000 viewers of your blog — or you can charge a fixed rate for an entire month.
#6: In-Text Advertising
Another type of ad you can sell on a self-hosted blog is in-text advertising. Links are placed inside your text and come with a double underline to differentiate them from normal links. When a user rolls the mouse over the link, a pop-up ad will appear that leads viewers to your advertiser’s web page or offer.
Writing blogs to share your specialized knowledge with other people is fun and rewarding. But there’s no reason you shouldn’t make money at the same time, especially given all the hard work and effort that goes into producing, promoting and distributing a high-quality, informative blog.
If you’d like more powerful blogging tips check out these two blogging courses:
Make Money Blogging – Ray Higdon Ray Higdon takes you on a 60 Day Journey to Online Riches by becoming a Powerful, Branded Blogger.
IM John Chow – John Chow John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years. And he did it working only 2 hours a day.
If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.
There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.
And, as long as they are opening your emails, rather than deleting theme without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.
What Emails Should Do
The emails you send out should serve one of two purposes:
Reinforce your subscriber’s loyalty by giving them something of high value for free
Promote a particular product or service
Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.
Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.
Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.
Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.
That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.
What Kind of Content to Include
Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.
By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.
Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.
How Often Should You Send Emails?
While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.
Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly what you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.
Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.
Content of Promotional Emails
The content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.
Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.