When it comes to creating an original eBook that will be popular, there are three essential elements to keep in mind:
- You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook
- Your topic should positively influence people’s happiness: make your topic in health, wealth, or relationships
- Use internet research to your advantage to find an engaging topic
Writing What You Know
With your first eBook, you don’t want to be stuck working on a book that you know absolutely nothing about because you’ll be spending weeks researching information instead of profiting.
Plus, you want to make sure you are an authority on your subject so your customers will actually find the information useful. The worst case situation you can have with an eBook business is putting information in a book that is not true.
When you do make it big, if your information is not correct, people will start talking and your reputation, that you worked very hard for will be ruined .
Putting Your Passion on the Page
If you are passionate about your niche, it will make a better impression for your readers.
If you are writing about something that you are passionate about, the work comes right out of it. These include methods to find your passions and turn them into profitable eBooks. With this strategy, your feelings come onto the page and it translates into a more high quality read.
When you are write an eBook you are not interested in, your book will feel like it’s lacking something and your customers will want refunds. Bottom line, try to find something you are passionate about or at least remotely interested in or else you will have a hard time making it in this business.
Fiction or Non-Fiction
When you are just starting out as an eBook author, it’s often better to write non-fiction, but there are advantages/disadvantages to both.
If you are writing your first eBook, the best approach is to write a non-fiction eBook solving someone’s potential problem in a given niche.
Non-fiction books give you an easy platform to start out on and don’t require the necessary creative writing skills to get a product out. Plus, it will be easier for a beginner all the way to an advanced marketer to sell if there is a specific problem trying to be solved.
Why Non-Fiction Is a Better Bet
Non-fiction is an eBook that provides real information and is not a made up story. Think more information based products that will help people day to day with their problems.
Non-fiction eBooks are currently dominating the market because it gives you the unique opportunity to find a problem, give a clear course of action to help the customer solve it, and then sell this premium information for a large profit. The amount of niches that non-fiction can cover is enormous so if you learn to master this area, you have the opportunity to rinse and repeat and bring home a lot of money.
Fiction Is Riskier
Fiction eBooks, while more complicated, do have the opportunity to do very well also. If you go to any traditional library or bookstore, you see many books that are creatively written for entertainment purposes.
Everyone has heard of the Harry Potter series that made the author a billionaire so opportunity is there. However, this market takes a very different approach.
You need to have creative writing skills that will keep the reader entertained throughout the book. Think character plot lines, argument scenes, scenes leading up to scenes, etc. Your dedication to this type of style will be rewarded if you do it well because Amazon gives you a higher royalty and when you start to develop fans word and sales can dramatically increase.
Overall, deciding between fiction and non-fiction can come down to passion and commitment. Authors of both styles of writing love the work they do which is necessary when you are writing content daily. Follow your passion, but make sure to keep the end goal in mind, which is to make money at the end of the day.
Now is the perfect opportunity to enter the eBook industry for anyone trying to get their feet wet and start making lots of money online for a few simple reasons.
There is no other time in history where you are able to develop a product at little to no cost, develop a marketing strategy, and instantly have access to literally billions of potential customers directly in front of you.
A Global Platform
Gone are the days of setting up intricate marketing plans to target specific geographic regions throughout the Earth. You can now get access to everyone directly through his or her computer screens. The internet continues to grow each year, especially internationally, so your customer base will keep getting bigger as well.
On top of that, since your primary job is to create eBooks and distribute them online, you are not tied down to any specific location. Whether you’d prefer to work in a London coffee shop or on the beach in Fiji, the only requirement is you have an internet connection and a laptop to get your work done.
Why Do eBooks Matter?
There are two primary reasons why eBooks are a compelling business model in today’s online marketing environment:
Technology is changing the way people absorb information
People need content to use on their new hardware
Today’s technology has changed the way customers take in information and buy products. Some retail stores that used to dominate in the past are now suffering because customers would rather stay at home and shop online.
Sometimes Change Is Good
Although this brings about many disadvantages to local retail stores, we are going to use change in how customers prefer to interact to our advantage.
But eBooks give people the exact information they are looking for when they want it: right now.
Compare that to having to go research information at the library. First you have to go to their catalog, maybe talk to a librarian, manually look through a book for what you want to find, etc.
The computer era has brought all this to an end. Although a lot of information is available straight through Google, people are still LAZY and they will be willing to pay for information if you can give them exactly what they want.
Big technology firms are helping to build the eBook business by giving customers hardware that motivates them to want to purchase eBooks. The Apple iPad, the Amazon Kindle, & big screen cell phones now let users read books wirelessly wherever they are. Customers want content to use on their new devices and by providing eBooks, it gives your customers the necessary content they need to take advantage of the latest gadget.
It’s Not the Size, It’s What You Do With It That Matters
Your business means you can write any length eBook you want
The information within your eBook can be discussed in a longer 200 page publication or you can write a book in less than 30 pages.
Whichever option you decide, you need to make sure the content is lining up with what you promised your customers. Both options have good things and bad things, but overall, the beauty of the eBook business is you are able to run it how you want with your own terms.
Creating effective landing pages is the first step in setting up your sales funnel. Once you can produce high-quality designs that convert quickly, you are ready to take the next step in setting up your Internet marketing business platform.
Get the Facts
How important are landing pages to sales funnels. Consider these statistics:
68% of Business-to-Business (B2B) companies use landing pages to generate new sales leads
Business that have between 31 to 40 landing pages attract 700% more leads than businesses that have only 1 to 5 landing pages.
Businesses that have more than 40 different landing pages attract 1,200% more leads than those with only 1 to 5 landing pages.
Always Be Landing
Keep in mind that every web page is essentially a landing page. Your web pages are the core of your sales funnel. So when you are building your online business, you need to consider using the following tools and services in order to get the results you want.
Of course, you could just strike out on your own and do it all yourself, using trial and error and trying to push you way up the learning curve. But that is going to take you two to five times longer. And then when you figure out that what you are doing isn’t working, you may have more flexibility, but you will also have less agility than your competitors.
Or you can use existing tools that will do the job for you without the effort, stress or worry. Plus, they can create your better, high-converting landing pages much faster than you probably could do on your own.
Tools for Creating Landing Pages
There are many different websites and other tools you can use that will automatically create landing pages for you. Some are great while others are terrible.
Here is a list of three of the best ones.
This page builder comes with a free trial offer. After that, it costs about $14/month, depending what you want to use it for.
Instapage is extremely user-friendly and instinctual. It also offers built-in A/B testing. Plus, it can integrate seamlessly with our website domain. Plus it has a WordPress plug-in, which is very helpful if you are using this open source site to build your web pages.
LeadPages has a large selection of pre-made, high-converting templates that you can start using right away. This comes at the cost of not having as much control over the design of your pages. But if they convert and make you money, who cares?!
Another benefit is that LeadPages allows you to roll out new landing pages very quickly. You just plug in your unique copy and go. Like Instapage, LeadPages also uses a WordPress plug-in. Bonus!
Here you will find custom-made sales funnel and landing page design services. Petovera produces high-quality custom landing pages rather than pre-made templates.
You tell them what you want and they will tailor your pages for you based on your objectives and brand message. They have an award-winning team of writers who can handle all of your content creation.
Obviously, you have to pay dearly for this service. But if you have more capital than time, it’s often a good investment.
These days, it’s fair to say that more customers than not use search engines on their mobile devices or laptops to find the products and services they want.
That means local businesses need to be on local pages of search engines like Google, Yahoo and Bing. And a very small effort getting these pages set up can yield huge results in the form of new business.
Google has the world’s most popular search engine, and buying ads for your business or website through Google’s AdSense program can be expensive. But did you know that you can advertise for free using the search engine’s popular Google Local program?
Google Local is an offshoot of Google Maps, the successful mapping service application. When you search for a location on Google Maps, you have the option of searching for a business, or types of businesses, near that location. When you do, information about relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.
With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s website and register your business. It takes just a few moments. Make sure to include a link to your website.
Google Local even lets you post coupons for special offers, deals and discounts. And your customers can write reviews about your business that will appear anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.
While Google AdSense maybe out of your budget, Google Local isn’t.
Yahoo! Local is an online local advertising system that lets you promote your business on the popular Yahoo web pages for free when you use the Basics Listing service.
When you go to Yahoo Local, you can create a business profile by entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your web page.
When users conduct a search for local business in your niche, your business will be listed along with all of your competitors. Yahoo! Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! Users and two additional links to other websites you may have. You also will then be provided with performance reports that give you detailed information about how many people searched for your business, including demographics, geographic locations and other analytics you can use.
Directories such Yahoo! Local are important to local businesses because people today use websites like Yahoo! to search for the products and services they want in their communities. Web searches have surpassed the Yellow Pages as people’s primary search method.
Bing Local is the new name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.
Like Google Local, Bing Local is tied to the site’s mapping service,so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to promote your business. Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.
All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, but Bing Local lets you verify by phone or even by the US Mail.
Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the near future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.
Press releases are short documents that are sent to news organizations to promote some kind of newsworthy event or development. They can be a good way to promote your website as long as the “hook” upon which your press release is built is genuinely newsworthy, and not just an advertisement.
The editors at newspapers, television and radio stations, and online newswires are always looking for content to fill their news hole. If you can create a professional-looking press release that newsworthy information, there is a good possibility that it can be picked up and it could result ina news story.
There are numerous only press release distribution sites that will send your press release to news organizations in your region or even nationally or internationally. Most are paid, but some are free
Before you create your news release, make sure it is in the standard format for press releases. Editors look at hundreds each day, and if yours makes it difficult for them to glean the essential information quickly, it may be discarded without being read.
Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an interview.
Free Classified Ads
Most people read classified ads to find used cars, apartments for rent, help wanted postings, and the like. But it is possible to promote your website using free classified ads if you know a few tricks.
Generally, websites offering free classified ads – such as Kenda.com or WebClassifieds.us –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get them published.
For example, let’s say you own website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could post one that says:
“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at PuppyPartners.com.”
Then you simply create a short report or brief eBook, offer it on your webpage to people who give you their email address and not only will your free classified ad drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the future.
Free marketing sometimes requires taking some creative liberties.
Newsletters are short reports containing one or more article that are distributed according to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.
There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more valuable.
Most newsletter distributors will allow you to include a link to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.
If you can’t afford to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.
Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.
These enthusiastic fans can then promote your website to their friends, family, members of their social networks, and other people who are interested in your subject niche.
Sometimes when it comes to gaining attention for your website or business, you have to consider “alternative methods”.
Traditional marketing tends to be expensive and the competition is high. But by considering such unusual outlets as Craigslist, RSS feeds, and even Technorati, you can capture the lion’s share of the market with little or no investment other than your time and effort.
Capturing Craigslist Customers
If you’ve ever wanted to buy used furniture, look for a job, or even romance, you probably already are familiar with Craigslist. It’s the biggest and most popular free classified listing on the internet. It also is a great place to promote your website for free.
Regardless of what your niche is, there’s almost certainly a category within Craigslist that you can use. The site hosts discussion forums on everything from health and beauty products to celebrities, from vegan cooking to pets. And the only postings that you pay for on Craigslist are help wanted ads.
Participating in forums related to your niche is an effective, no-cost way to gain exposure for your website in front of people who already are interested in buying what you are selling. By engaging in conversations with other Craigslist users on the comment threads, you can promote your products and services, build your professional reputation, and identify prospective customers that you can convert into loyal fans.
You can join an existing conversation or start a new forum topic.
One caveat: Anything you do and say online stays in cyberspace forever, so always make sure you are polite and professional. Craigslist tends to have a much more relaxed, laid back vibe to it, so it’s easy to let your hair down and say things you might not say elsewhere.
Really? RSS Feeds?!
RSS feeds are a family of web feed formats used to publish frequently updated works. They are sort of like a web version of a news wire service, such as the Associated Press or United Press International, except the content can be about anything and can include video, audio recordings, slideshows, infographics and other types of content.
Users who subscribe to free RSS feeds get fresh content delivered to their RSS reader anytime something new is published to the feed. Often these readers are placed on their computer desktop, but now many people are posting RSS readers onto their smartphones and tablets.
There are two basic ways you can use RSS feeds to promote your website. The first is to offer your own RSS feed to subscribers, in which you provide a constant stream of information about new products, price changes, availability, promotions and other things related to your business. You can choose from a variety of RSS aggregators that you can use to build your feed and offer it to your customers.
The second option is to provide your content to somebody else’s RSS feed. This can be an existing local business group’s feed, an industry feed, a news feed or any other feed that will accept your content.
Whichever method you choose, make sure the content you provide is valuable and accurate and that you always include a link to your website.
Technorati Is Not a Type of Dance Music
Technorati is a search engine that is used to search blogs. It is based on the micro-descriptions, called “tags”, which blog creators use to identify the content of their blogs. Technorati uses these tags to help users find blogs related to topics of interest to them.
If you have a blog, Technorati is a great way to help people find your content, which you can then use to direct them to your website. Technorati also serves as the centralized site for everything having to do with blogs. It offers articles and links to other sites involving blogging news and statistics, and it hosts numerous blogging forums in which bloggers can exchange information and ideas.
Another marketing option is to find blogs related to your niche and then contact the authors. You can ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree. When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.
You can build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings. Even though there are millions of bloggers, the blogging community for each niche tends to be a small world, so becoming friends with other bloggers can lead to testimonials, mutual support and cross-promotion opportunities.