The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them to follow your call to action.
The Power of Your Personality
The story you create can be either your own first person account of something that changed your life, or it can be the story of somebody else, such as a character you create. In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems or challenges you or your character experience should be the same problems your readers are having.
The story you create naturally needs to have a happy ending. In the case of sales copy, for example, it will always be the way the product solved the problem and improved the subject’s life forever.
When your prospective customer relates with the story’s subject, they project the solution your product is creating onto their own problems, making them more open to the idea of purchasing your product.
Whether you use a character-driven or first-person narrative, it’s important that you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. This will put them at ease and help them see more clearly the benefits of your product in their lives.
Creating Trust in the Product’s Power
The character you feature in your story may be the nominal subject, but the true hero needs to be whatever you are promoting in your call to action.
For example, if you are creating a sales page for an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.
But the true hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.
Web copy frequently uses social proof to reinforce the positive message about the product they are promoting. Social proof is sometimes referred to as the “bandwagon approach” because it feeds the natural human psychological desire to be part of a larger group.
Your web page visitors will be more open to following your call to action if they believe others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.
How to Get Testimonials
Obtaining testimonials isn’t as daunting a task as most people believe. In fact, it’s actually quite easy.
First, it should be noted that you don’t want to make up testimonials. That would be dishonest and also a violation of Federal Trade Commission regulations.
But there is nothing preventing you legally or ethically from asking family members or friends to write testimonials for you. You are not required to disclose your relationship with the person who gives you a product testimonial.
Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help they will happily give it to you. This is especially true if your customers are already satisfied with the quality of your product.
A third option is to offer your product for free to people who are considered to be authoritative in your niche.
For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city. Send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.
Even if only a couple respond, you can use their testimonials in marketing materials for many years to come.
If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here and subscribe to my newsletter.
Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online.
Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the offer, but generally about $10 to $20 per lead.
CPA Networks serve as the middleman between advertisers and affiliate marketers who can provide these leads.
CPA Networks tell the advertisers that their members can provide a certain number of new leads. In exchange, the advertisers tell the CPA Networks that they will give them a certain percentage of the commission – anywhere from 1% to 5% usually — on that lead if they can deliver what they promise.
For example, if Netflix is paying $20 for new leads who sign up for their service, the CPA network representing Netflix to their affiliates make $1 and the affiliates make $19.
To earn that commission, basically CPA networks make sure that their affiliates are able to back up their statements to their advertisers that they can provide the amount of leads they are promising.
If affiliates can’t support their claims, advertisers are going to go find other CPA networks that can deliver what they promise.
With the popularity of the internet as a marketing tool, there are literally hundreds, if not thousands, of CPA networks out there all competing for the same limited number of advertisers.
CPA Networks and Risk
CPA networks take a certain amount of financial risk because in some cases they pay out their affiliates before they are reimbursed by their clients.
If for some reason the client decides not to pay, or the client goes out of business, then the affiliate already has been paid and the CPA network is left holding the bag.
Not All Marketers Can Join
CPA networks have to be a little exclusive as to which affiliates they choose to be in their network. What they really want to see are affiliate marketers who can produce the leads for their clients. What they don’t really want to see are affiliates who are newbies who don’t know what they are doing or, worse yet, scammers who are just going to take the money and run.
If you can show a CPA network that you are not a newbie or a scammer, it’s fairly easy to get into almost any network. In this guide, we are going to show you exactly how you can do it.
Do Your Research First
Before you start applying to CPA networks, you are going to want to do your homework and find the best ones on the Internet to do join. If you are legitimate affiliate marketer, you are likely going to get accepted to almost all the CPA networks you apply to, especially if you follow the steps in this report.
But not all CPA networks are created equal. Some represent big-money advertisers and pay out their commissions promptly, resolve issues efficiently, and have sterling reputations. Others, not so much.
Trying to tell the difference between the two if you are inexperienced can be difficult. Your best bet is to ask your peer affiliate marketers which networks they like to work with. Another option is to visit an Internet marketing forum such as Warrior Forum and ask around there.
Biggest Isn’t Always Better
A lot of people apply to the biggest CPA networks because they tend to have the biggest name clients and consequently the biggest commissions. But if you are just starting out with CPA networks, it may be a good idea to begin with second-tier CPA networks until you gain some experience.
The big, established networks are much more exclusive as to who they let in than the smaller networks, so instead of beating your head on the wall trying to get accepted, you can get started right away with the smaller ones and gain the experience that will grease your way into the mega-networks later.
Don’t Give Up
If for some reason you are denied entry into a CPA network, don’t take it personally. Just move on to another one because there are hundreds of them.
If it is really important to you to be on that network, then simply add a note to your calendar to try again in a couple of months. By that point, you probably will be more experienced anyway and will have a better chance of being accepted.
Would you like to know another way to increase the likelihood of your success?
It’s another very simple step, but very few will ever do it.
If you ask most people in the United States, “Will you be voting in the next election?” Nearly 100% will say, “Yes, I will.”
But as most people know, less than 30% of eligible voters actually turn up at the polls on Election Day.
Anthony Greenwald was able to raise that number to 86.7%.
With a 3 step process…
- Ask them if they will vote, and then wait for them to say “Yes”.
- Ask them to give a reason for why they believe they will vote.
- Tell them that you will make their commitment public
It didn’t even matter how “public” the declaration was. Greenwald had his callers end the call by saying, “Great, I’ll mark you down as YES and tell the others.”
The caller never said who those “others” were. But the simple insertion of that statement raised voter turnouts up to 86.7%
1. Will you do what it takes to be success online?
2. Why do you believe you will do what it takes?
3. Who have you told that you’ll do what it takes?
If you want to dramatically raise your odds for success, you’ll write down your reasons for believing you’ll succeed…and you’ll make your commitment public.
Otherwise, you’ll just stay on the couch on Election Day.
Matt Lloyd has made a public declaration of his commitment to your success…
If you try his 21-step system and do not earn a commission in 30 days, he’ll give you Ten Times Your Money Back.
In an interview with Lifehacker, comedian Brad Isaac, tells the story of meeting Jerry Seinfeld backstage at a comedy club.
Isaac was just starting out. Jerry was already a famous comedian.
Isaac asked Jerry what tips he had for a young comedian…
“He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day.
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker. He said for each day that I do my task of writing, I get to put a big red X over that day.
“After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job is to not break the chain.”
Seinfeld didn’t tell him anything about how to write jokes.
He didn’t tell him anything at all about comedy, or timing, or stage presence, or working the crowd, or agents, or managers, or TV shows.
All he told him about was consistency and discipline.
Don’t break the chain.
If you decide that you want to be successful with your online business, you’ll need to do the same.
You’ll need to be consistent and disciplined. You’ll need to take specific steps toward your goal EVERY SINGLE DAY.
And never break the chain.
And that’s why Matt Lloyd has structured MTTB in 21 daily steps.
21 steps you can complete in as little as 30 minutes.
Work the steps, keep the chain going, and you can make $1250, $3300 and $5500 commissions with this system…