Guest blogging on an established, successful blog is a great way to get your name out in front of an audience that already is devoted to your niche.
But before you create your first guest blog, you need to put spend some time with Research and Development (R&D). The more information you can collect before the guest blog creation process begins, the more value your blogs will have for you readers and the easier they will be to produce.
The niche you work with is determined by the type of products you promote. Most Internet marketers have multiple niches. This provides them to flexibility to maintain multiple marketing platforms simultaneously.
Within the niche you choose, there are going to be leading bloggers who are established and have a loyal following of devoted readers.
Host Blogger Criteria
Identify the optimal host bloggers for your guest blogs by searching for blogs with a lot of:
Social approval signals such as Facebook “Likes”, re-Tweets and Google+ +1’s
Look especially for high profile bloggers with reputations as being authorities or experts in their field. Guest posts on these blogs will provide backlinks to your web pages that will cause the Google search engine to rank your pages higher on the Search Engine Results Pages (SERPs) for your niche keywords.
Check to see if targeted host bloggers have any guest blogging guidelines that prohibit submissions or apply limitations on the type of content you can include.
Host Blogger Research
If you are satisfied that the blogger can give you access a large pool of high-target prospective customers, the next step is to familiarize yourself with their blog content.
You don’t have to spend a lot of time reading through every blog they’ve ever written. A sampling of their most popular blogs will be adequate to get a feel for their writing style.
Check to see if they archive their blogs according to category and make note of the category keywords they write about most frequently.
Identifying a Content Vacuum
Then try to identify a few topics within your niche that they have not written about before, have not covered fully or where there is an obvious need for more content development. If you are familiar with your niche, these topics will become quite evident.
Topics that have not been fully developed by your target blog host will become the focus for your guest blogs. You can improve your chances of having your guest blog offers accepted if you can offer your target host blog’s readers interesting, high-value content that they can use and that the host blogger has not fully explored.
In many cases, bloggers within your niche have avoided topics because they are not familiar with them or lack the expertise to write about them authoritatively. This can be helpful to you when approaching them with your guest blogging invitation because you can “sell” them on being able to provide content to their readers that they can’t provide themselves.
Developing Great Content Ahead of Time
Research the niche-related topics that you identified as not being previously covered by your host blog target in the same way you would research any other subject.
Use online searchers to learn more about your topic and then organize it in an outline form. Create general topics then fill these in with sub-topics. Create a framework that drives your reader from start to finish, providing informative, niche-centric content they can use throughout your guest blog.
Getting an established blogger to say “yes” to your offer of a guest blog can only enhance your reputation and improve your online business.
Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions.
For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most important part of your sale letter. Everything preceding your CTA should be pushing your reader into taking the action you want them to take: Namely, to purchase your product.
The CTA must be very clear and very direct. There needs to be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.
Demanding a Response
In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing. After you set up the problem, introduce your product as the solution, explain the benefits they will receive if they purchase your product, offer social proof that explains how your product has already improved the lives of others or received the endorsement of authoritative people, offered bonuses to add value to your offer, and offered an unconditional guarantee, there should be no other course of action for them but to buy your product.
Often, the phrase “So what are you waiting for?!” is used right before the CTA. This is often the final push your prospective customers need to act on your clearly-defined CTA: To click on the link to buy your product NOW!
It’s All in the Formatting
Your sales page should be immediately identifiable as a sales page. So you want to avoid strange or unusual formatting that your readers may find off-putting. It’s a good idea – for a lot of reasons – to look at the sales pages your competitors are using.
You can often get formatting ideas from these pages. Another option is to run a Google search on high-converting sales pages and then “borrow” the formatting of those pages for your own. If they are already working for somebody else, those formats probably will work for you as well.
Picking the Best Colors and Fonts
Use standard, neutral colors and familiar fonts on your sales page so that you don’t alienate your visitors. Remember, when they arrive on your page, they are not yet familiar with your product. Do whatever you can to set them at ease.
Video sales letters are another option for you to consider. You don’t need a lot of expensive equipment to create high-converting videos. Your laptop or PC probably already has a built-in camera. It may even be high definition.
If you choose to use a video sales letter – or include a short video on your sales page – write a script that includes all the key elements of your sales letter because the sales techniques are the same for video as they are for text.
Closing the Deal
If your CTA is clear and forceful, your pricing provides a lot of perceived value and is neither higher nor lower than your competitors, and you have engaged your reader on an emotional level to prove that your produce is something they can’t live without, then your sales letter will convert well.
Two books I believe every internet marketer should read.
The first one is a classic and probably don’t need any real introduction:
“Think and grow rich” by Napoleon Hill
As it says on the cover “This book could be worth a million dollars to you”
I think that describes the book really well.
In this book you will learn the money-making secrets of other successful people.
It shows you what to do and how to do it so you can learn and apply the simple basic techniques.
And you will master the secret of true and lasting success.
This book can be found in most book stores and on Amazon.
The second one Is a new book and might not be familiar to most people.
“Limitless” by Matt Lloyd
This book is written by Matt Lloyd, the founder of MOBE (My Online Business Education”, an award winning Education Company with global reach.
Here he reveals his business secrets and shares some of the biggest lessons he learned about direct response marketing online.
He shows you how anyone can start their own online business no matter what background they have. And how they can become financialy free.
Matt’s business MOBE had so far paid out $51 000 000 in commissions to their affiliates and the business keeps on growing.
“Escape the rat race and make money online in the new economy”
This book can be found here:
This book is free… You only pay for shipping and handling…
You’ll have your copy of Limitless in your hands within 5 days of ordering from within the USA, and 10 days if from overseas.
A lot of online marketers have a hard time with the idea of buying leads. They think: You are never supposed to buy email lists because the people on that list don’t know you — you don’t know for sure they are open to what you are selling — they may mark you as spam and get you banned from email services, and so on.
All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So I don’t think you should dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.
When It’s Okay to Pay to Play
You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.
Obviously, the best leads — and the optimal way to reach people … is to focus primarily on customers who have interacted with you at some point or another — either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.
Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.
This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.
Avoid Buying These Leads
Now, you see a lot of companies out there that will sell you thousands of email addresses for 99 dollars and the like. You may be wondering if these are a good option.
My advice is to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.
Beware of making large scale purchases from companies that you aren’t familiar with because … as I’m sure you already know … there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.
Making It Worth the Money
Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.
For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.
Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future … even if they are legitimate emails to people who have asked you to contact them.
Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.
Knowing when and when not to pay for leads can make or break your online marketing business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.