Walk down any busy street, through any park or other public area, or ride on any bus or subway train and you will notice something very unusual: Nobody is talking to each other anymore, at least not directly. That’s because mobile devices have become so prolific that they have essentially taken over as the primary way people communicate today.
Just a decade or so ago, business started shifting online. If you didn’t have a website, you risked sharing the fate of such once-powerful businesses as Circuit City, Borders bookstores, Blockbuster video and other businesses that weren’t able to make the leap to the digital marketplace.
Everybody’s Gone Mobile!
Today, thanks to the falling prices of smart phones, tablets and other mobile devices along with near-universal Wifi, 3G and 4G, almost everybody on the planet has mobile web access.
People now use their mobile devices to chat with their family and friends, keep up with their businesses, be entertained, look for products and services, share content they find interesting, offer their ratings of products and opinions about the businesses they use, and everything else they formerly accomplished through normal conversation.
All of these mobile applications affect your business. If you are an online marketer, you already have a website for your business. But, if you don’t have a mobile optimized website, your business is going to have a hard time surviving.
Mobility’s Influence on Business
Still in doubt about the impact of mobile devices on business? Then consider this: According to a study conducted by Cisco, by the end of this year (2013), there will be more mobile devices on earth than there are people.
As of right now, 66% of all Americans have their own smart phone. That means two out of every free people can access the Internet to conduct searches whenever they want and wherever they are. And that number will only increase. In fact, Google reported that the number of people who used its search engine from a mobile device quadrupled in the past 12 months.
Why You Need a Mobile Optimized Website
If you are thinking that having a website is enough, you’re dead wrong.
But your online business’s web page is different than the mobile websites people with smart phones, tablets and other mobile devices are accessing. Websites built to be viewed on computer are denser, load more slowly and are not specifically designed to interact efficiently with your growing pool of mobile customers.
What Is a Mobile Optimized Website?
A mobile optimized website is a version of an existing web page that has been optimized to be viewed on a mobile device, which has substantially smaller screens than desktop computers or laptops.
Mobile websites also take into account the memory limitations of mobile devices, touch-screen navigation and facilitate the bandwidth of wireless networks. They also can more effectively exploit the features of mobile devices, such as the ability to take and share high-quality photos and videos, interact in real time with social media connections, and share texts, links and preferences instantly.
Connecting with Today’s Online Customers
The way customers search for the products, services and offers they want is changing. According to eMarketer, adult consumers now spend more media time on mobile devices than newspapers and magazines combined.
In fact, 73% percent of Americans say their mobile device is now their Number 1 most-used technology device, according to a Pew study. One in four households have ditched their landlines altogether, and mobile Internet usage is projected to overtake desktop Internet access by 2014, according to Microsoft Tag.
When choosing affiliate products to promote with your Internet marketing business, you want to pick products that cost more so that you make a higher commission per sale.
But you also want to have a whole range of products at different price points so you can keep people buying no matter how much or how little money they have.
For example, let’s say you pick self-help as your niche. You should have a bunch of products that cost less than $10 – such as eBooks or video courses – because a lot of people seeking to improve themselves don’t have a lot of money but still want to buy something that will make them better people.
The ‘Profit Ladder’
Then you should have more expensive products in the $10 to $100 range so that you can offer them to people with more money to spend and also push your customers up the profit ladder. That means getting people to buy increasingly expensive products.
Then you should have some products that are really expensive, such as those that cost $1,000 or more. This is to appeal to people who have a lot of money to spend but also to have a big money offer that people can aspire to. A lot of times these types of products are things like personal coaching, or seminars people can attend to become masters at whatever it is they want.
Big money products not only satisfy people’s desire to get the best there is, but also provide you with the biggest commissions so you can make the most money even if you only make a few sales.
Popularity of Niches
Before you start promoting affiliate products, you want to make sure the products or the niches you choose to work in are popular. You don’t want to waste your time working in niches that there aren’t a lot of customers. Instead, maximize your potential revenues by only working in the best niches that have scads of customers.
So how do you find out what niches are popular? Like anything else these days, you simply use the internet. There are plenty of places you can go to measure the popularity of a particular niche. The first place I always recommend is Google Hot Trends which lists the top 100 searches on Google during the previous 25 minutes.
Researching Niche Statistics Online
Google is the largest search engine and is used by more people than any other, so it is a reliable source to tell you what is hot at the present moment. Another site is Yahoo Buzz, which shows also shows the top searches but on Yahoo, which uses the Bing search engine. But Yahoo Buzz also gives a little more information than Google.
Two other similar sites are Trend Hunter and Trend Watching. These are more geared toward consumer goods, such as electronics, appliances and other hard goods rather than digital products, which are what you probably will be promoting.
Sources for Niche Data
ClickBank has a lot of information about the products it offers. A similar site that also has lot of data you can use to measure popularity is Commission Junction.
With the affiliate products you promote on ClickBank and Commission Junction, you make a commission every time somebody clicks through and buys that product.
‘Cost Per Action’
But another affiliate model is called “Cost Per Action”. This is slightly different because you can get paid every time somebody clicks through to a page whether they buy anything or not. Obviously, the CPA amount you are paid is usually less than that of a sales commission, but a lot of CPA click-throughs can quickly add up and make you some real money.
CPA networks for you go check out include Peerfly.com, ShareASale.com, GoOffers.net and CPALed.com.
If you have created an original information product or identified an affiliate product you want to promote, you have completed about half your task as an Internet marketer.
The remaining part of journey toward marketing success is promoting your product so that highly-targeted customers can find it. For that, you are going to need a sales page.
Sales Page Defined
A sales page essentially is an advertisement for your product. But unlike traditional print advertising like a newspaper or magazine ad or a television or radio commercial, your sales page has to not only explain what your product is all about, but also convince the prospective customers reading it that it is essential that they buy your product. As such, sales pages don’t so much suggest as they demand.
If you are just starting out in online marketing, you probably don’t have a big marketing budget. Creating an effective sales letter is the perfect option for a low-cost or no-cost Internet marketing campaign because you can use squeeze pages, Search Engine Optimization and other no-cost techniques to attract traffic to you sales page.
Sales Page Structure
Once visitors find your sales page, it should follow a predictable structure. Remember that your readers arrived at your sales page by following a link on your squeeze page or by clicking on a URL on the Search Engine Results Page (SERP) for your product’s niche.
If you present your readers with structure that is unfamiliar they very likely will click off your page immediately. If your sales page looks like a lot of other sales page, don’t worry: Your customers arrived there because they are looking specifically for the kinds of products you are promoting.
Now all you have to do is to use the copy on your sales page to convince them to do what they already want to do in the first place.
Writing World-Class Headlines
The headline on our sales page is your first opportunity to draw your readers into your text. It should get right to the point and use direct, active language to engage your readers.
Because you have only a moment or two to connect with your readers, you want to use your headline to express a powerful result: What is it that your product is going to do to improve your readers’ lives.
In other words, let your prospective customers know right away why they can’t live without your product. In addition to using action words in your headline, try to include emotionally stirring language so your headline “pops” off the page and immediately connects with your readers.
Beneath your headline, you want to provide details about your product that are going to make it irresistible to your readers. In the first section, you want to set up a common problem that your readers may have. Then introduce your product as the best and possibly only solution for that problem.
Near the end of your sales letter, you want to incentivize your readers to purchase your product. One of the best ways to do this is to create scarcity. Tell your readers there is only a limited number of your product available, if it is going to be unavailable in the very near future, or come up with another way to motivate your readers to act immediately otherwise they may risk not having access to your product again.
Bonuses, Upsells and Back-End
You can add value to your product by including one to three free bonuses that your customers will receive when they purchase your product. Typically, you want to mention what each bonus is worth so that later you can show how much buyers are getting for their money.
Upsells and back-end offers are secondary offers that are made after your customer already has decided to purchase your product. Usually, after they submit their payment information, they are taken to another screen where you can offer them more – usually higher priced – products that are related to your original product.
You almost always want to offer an unconditional 30- or 60-day guarantee. This removes any risk for the customer.
Including these familiar elements to your sales page will help convert visitors into customers.
Depending on your talent as a writer and editor, you can take a bad Private Label Rights product and make it good, or take a good PLR product and make it great. The key is to consider the product as an ongoing story that you are telling the reader from start to finish.
Make sure you speak to your readers in your everyday voice so it reads more naturally. Don’t try to pretend to be somebody else or become some other character. The reader will connect to you better if you remove any type of artifice when re-creating your product.
Try to be enthusiastic about what you are writing. The buyers of your product have made their purchase because they are passionate about the subject matter. Give the reader what they are looking for and deliver high-value content.
If you can do these things, you can not only engage your readers and keep them informed and entertained, but you will minimize refunds.
Preparing Your PLR Product for Market
Once you have taken the product that you have purchased and transformed it into something unique and of high value, the next step is to polish it and get it ready for market.
The most important thing is that your digital product looks professional. That requires using standardized margins and spacing, using Spell Check to look for misspellings and correcting any grammatical errors. Even the smallest mistake can take your reader out of the story you are trying to create.
Fonts and Their Benefits
You may have edited your document using a font that is easiest to read, such as Arial or Times New Roman, and these are the most common ones for eBooks. But you might consider changing all or part of you text to another font for maximum effect.
You also can dress up your text by using drop caps at the beginnings of new chapters, inserting text boxes to highlight quotes and important points, and formatting your images and charts using the tools included with your word processing program.
Try to avoid including too many fancy style elements otherwise it can once again derail your storyline.
Saving Your Original Product
Once you are satisfied with your revised PLR product, it is ready to be put on the market and offered for sale. But before you do, it’s important to save a version of the product somewhere safe so that if for some reason your computer becomes damaged or stolen, or a virus destroys your hard drive, or some other catastrophe occurs your product is not lost forever.
The simplest and least expensive option is to save it onto a jump drive, then keep it somewhere safe so that you can still access your product if something goes wrong.
Some writers like to print a hard version of their eBooks and then keep these safe in a fireproof box. This is a little old-fashioned and a digital version will be easier to work with, but it’s up to you.
Converting Your New Product to PDF
The last step is to convert your file to PDF format. This allows people to view the document regardless of what word processor they are using and it prevents formatting errors from cropping up due to word processor incompatibilities. Converting Word documents to PDF is fast and simple to do:
Open the file you wish to save, in this case your PLR eBook.
Click the Microsoft Word button in the top left-hand corner.
Go to Save As > PDF. If this option is not available to you, download free software that converts Word files to PDF.
Creating great new digital products out of Private Label Rights products is a skill that can lead to a successful online marketing business.
I’ve just been looking over what J.T. DeBolt plans to cover during this week’s live training session on Tuesday at 9:00pm EST.
And the truth is… I’m impressed and a little puzzled.
I’m very impressed with the way J.T. has streamlined exactly what entrepreneurs need to do in order to start, scale and sustain a successful business.…
And I’m puzzled by anyone who wouldn’t jump at the chance to learn from the “Mission-Accomplishment Coach,” award-winning author and international speaker.
On Tuesday, J.T. will be sharing his secrets for entrepreneurial success, so you can get your business up and running faster.
Specifically, he’ll cover:
• How to achieve mental focus, so you’re directing your energies toward a desired outcome
• The best way to achieve clarity—of purpose, action and direction in your business and your life
• Strategic goal-achievement: instead of ineffective traditional goal-setting practices, J.T. will teach a systematic approach to achieving results
• How to master self-confidence, the cornerstone of success
• Mental toughness—J.T.’s secret for staying in business for the past 10 years, and the hidden key to high-performance, whether you’re a naval aviator, an athlete, or an entrepreneur.
This is information every entrepreneur will want to hear about.
Just click here to register now.
The beautiful thing about Private Label Rights products is that once you have paid to license one, it’s yours. You own it and can do anything you want with it.
One thing you probably don’t want to do is to offer it for sale as is. That’s because other people probably also bought this same PLR product and they could also offer it for sale as-is.
If you offer the exact same product as somebody else, it’s not original and probably isn’t going to sell as well. Instead, you want to modify the product to make it uniquely your own. At the very least, you are going to want to come up with a new title and list yourself as the author.
Editing Content to Make It Original
The first thing you want to do is to read the PLR product you bought from start to finish. Sometimes it’s helpful to print up a hard copy so that you can mark up the things you want to change and write down your thoughts as you encounter the text for the first time.
You also can use the Notes program on Word to do the same thing on-screen, if you want.
Creating an Outline
After you have become familiar with the product, make an outline of the parts you thought were well-done and those that need to be improved.
Remember: You can use the existing text – either in total or in parts – to create your original product, but the best PLR products have the voice of the seller, so you are probably going to want to rewrite most or all of it.
Feel free to change headlines and sub-heads, rewrite entire sections, add new material and throw out parts you don’t like. Use the photos, illustrations and other images that came with the book, or get rid of them and find new ones.
Research and Supplemental Material
This is where having a familiarity with the subject matter comes in handy. If you want to add new material to the text, you can either add content that you already own or search for additional content on the internet.
Wikipedia is always a good place to start. Be careful about copying and pasting whole sentences or paragraphs because if you do this you may be violating copyright laws and you could get in trouble.
Avoiding Legal Issues
Plagiarism programs can easily detect if you are stealing content from another source. Instead, rewrite anything you take from another site so that it is completely different from the original.
The same holds true with images. The images that came with the PLR product are yours, but you shouldn’t copy and paste images you find online into your new product, even if you have found the perfect image on Google Images.
A better plan is to purchase photos from a stock photo website. When you pay, you purchase the photos along with a license to use them as you wish, without having to pay any further royalties or fees.
You also can use images that are in the public domain. That means they are not copyright protected and you can use them any way you want.
Converting Private Label Rights eBooks and other files into original products is a fast, easy and effective way to create a high-profit Internet marketing platform that can start earning real money for you.
In all the time I’ve been marketing online, this has got to be one of the most fascinating stories I’ve ever come across:
Mike is in his 40s. A few years ago he was staying at a hotel in Asia, and upon inhaling some toxic chemicals from the room next door, he unfortunately suffered brain damage.
Shortly after he was fired from his job.
With 2 young kids and a wife to provide for, Mike was completely emasculated.
He was on the brink of ending his own life.
That’s when he came across the same system he’s using today.
At first, he was really skeptical. Like a lot of us, Mike had been burned before. So he thought that just about all these online ‘make money’ programs were scams.
But he got involved with one of them, and was able to start generating commissions fairly quickly.
Over the years he pioneered his own method and called it ‘Internet Funnel System’ – to date, it’s made him $739,183.39, in about 3 years.
Not only did he do amazingly well, but take a look at the present he got his wife with his new online business at that link above.
This is why I got involved in this industry. There’s nothing more powerful than sharing resources like this with my subscribers (like you) and changing lives.